a:13:{s:8:"@context";s:18:"http://schema.org/";s:5:"@type";s:11:"BlogPosting";s:16:"mainEntityOfPage";a:2:{s:5:"@type";s:7:"WebPage";s:3:"@id";s:55:"http://www.lloydluna.com/the-importance-of-anchor-text/";}s:3:"url";s:55:"http://www.lloydluna.com/the-importance-of-anchor-text/";s:8:"headline";s:43:"The Importance of Anchor Text in Back-links";s:13:"datePublished";s:25:"2014-04-17T12:57:45+00:00";s:12:"dateModified";s:25:"2014-04-17T12:57:45+00:00";s:9:"publisher";a:4:{s:5:"@type";s:12:"Organization";s:3:"@id";s:38:"http://www.lloydluna.com/#organization";s:4:"name";s:52:"The Filipino Motivational Speaker in the Philippines";s:4:"logo";a:4:{s:5:"@type";s:11:"ImageObject";s:3:"url";s:85:"http://www.lloydluna.com/wp-content/uploads/2016/01/lloydluna-logo-header-website.png";s:5:"width";i:600;s:6:"height";i:60;}}s:14:"articleSection";s:23:"Advanced SEO Techniques";s:8:"keywords";s:101:"algorithms, anchor text, back-links, branding, flat, keywords, linking strategy, links, text, traffic";s:11:"description";s:320:"The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will";s:6:"author";a:6:{s:5:"@type";s:6:"Person";s:4:"name";s:9:"LLOYDLUNA";s:3:"url";s:38:"http://www.lloydluna.com/author/admin/";s:11:"description";s:849:"Lloyd Luna is a Filipino motivational speaker in Manila, Philippines. He has authored ten inspirational best-selling books and has spoken to more than half a million people across Asia.

His 10-year-old company, LLOYDLUNA Communications, owns brands covering three industries namely personal development training, publishing, and music. Umbrella is a personal development company in Manila, Philippines that provides motivational keynote speakers on sales conventions and other corporate events in Asia. It also offers corporate training, business consultancy, and organizational development programs. Peaches &amp; Cream String Quartet is a performing group of remarkably creative professional musicians with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, movie themes, children, and classical music.";s:5:"image";a:4:{s:5:"@type";s:11:"ImageObject";s:3:"url";s:75:"http://0.gravatar.com/avatar/0c601137653121a562160fff1c80b819?s=96&d=mm&r=g";s:6:"height";i:96;s:5:"width";i:96;}s:6:"sameAs";a:4:{i:0;s:23:"http://www.lloydluna.me";i:1;s:41:"https://plus.google.com/u/0/+LLOYDLUNAPH/";i:2;s:56:"https://www.facebook.com/thefilipinomotivationalspeaker/";i:3;s:9:"lloydluna";}}s:12:"commentCount";s:1:"0";}