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(4068, 1, '2011-05-12 11:30:19', '2011-05-12 03:30:19', '<strong>254,208.57 hours! </strong>Dude, how can I not thank God for giving me such an incredible time on the planet? He has been giving me more than what I need.\r\n\r\n[caption id=\"attachment_4069\" align=\"alignleft\" width=\"300\" caption=\"To play for You, Lord, is the best experience I get every week. I will keep on playing for You.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_0817.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_0817-300x200.jpg\" alt=\"Lloyd Luna 29th Birthday\" title=\"Motivational Speaker Asia\" width=\"300\" height=\"200\" class=\"size-medium wp-image-4069\" /></a>[/caption]Stewardship. This summarizes my 29th birthday. I think my life is about being a steward.\r\n\r\nDid it ever occur to you when you feel like you have something and yet you don\'t know what that is? What about when you are aware about that something yet you don\'t know how to use it.\r\n\r\nThat \"something\" is called gift. It\'s innate. It\'s inside us. It\'s deep within us. It\'s part of our life. We are growing with it. We die with it. I believe each and every one of us has it. Sure, they come in different packages and labels. We are all given with a gift.\r\n\r\nHowever, we are not just given with a gift. We are somehow expected to take good care, nurture, and develop such gift. It\'s the stewardship part. Stewardship happens when you discover that gift, whether it\'s a talent or a skill, and you work on it not only for your self and for your own satisfaction but for the people who depend on it.\r\n\r\nI\'m fortunate to have discovered early that I was given a writing talent as a gift. Although I kept it for a while to try something else (Electronics and Communications Engineering), I still went back to where my heart is supposed to be.\r\n\r\nIs rediscovering the passion an easy job? It can\'t be. There are internal and external factors that can make you just forget about it. Most people you know may not even encourage you to do what you love especially if they see no monetary benefit in short term. They simply don\'t get you.\r\n\r\nPart of your job as steward is to make sure that your legitimate ambition is achieved for the benefit of the many. Any ambition becomes legitimate if it is not only for us. It\'s self-serving. It\'s selfish. If it\'s only for us, what else is good about that? What satisfaction would you have if you only live for yourself?\r\n\r\nStewardship is about fighting for your legitimate dream no matter what happens. It is about making sure that your mission is set and you are all set to accomplish it before the time is out. It is making sure that we live a meaningful life so that other people may see their meaning, too.\r\n\r\nJust like you, I am only a steward. I was given with life, talent, energy, feeling, knowledge, skills, family, and businesses among many other things. Do I own them? Only as long as I can experience them. Everything else is temporary.\r\n\r\nAnd so I can only take care of what was given to me. I don\'t let anybody stand in fulfilling my mission. Whatever it takes, I will make sure to safeguard, improve, and share my talent. I can only do my best and pray for my success at every endeavor. Sometimes, I win. Sometimes, I lose. Sometimes, I get it. Sometimes,  don\'t.\r\n\r\nRegardless of the result, I can only try to wake up the following day and try again. Hopefully this time, I am better than I was yesterday.\r\n\r\nWe will all come to the day when God may probably ask us what happened with what I\'ve given you. I don\'t want to just stare at Him and make some wild guess. I want to kneel down and say, \"I did everything I could to be the best steward of your gifts. To You, I offer every fruit of such pursuit.\"\r\n\r\nI\'m 29 years old. And I love you, my Lord and my God.', 'Twenty Nine', '', 'publish', 'open', 'open', '', '29', '', '', '2011-05-12 11:30:19', '2011-05-12 03:30:19', '', 0, 'http://www.lloydluna.com/?p=4068', 0, 'post', '', 1),
(4069, 1, '2011-05-12 11:21:43', '2011-05-12 03:21:43', '', 'Motivational Speaker Asia', 'To play for You, Lord, is the best experience I get every week. I will keep on playing for You.', 'inherit', 'open', 'open', '', 'dsc_0817', '', '', '2011-05-12 11:21:43', '2011-05-12 03:21:43', '', 4068, 'http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_0817.jpg', 0, 'attachment', 'image/jpeg', 0),
(4070, 1, '2011-05-12 11:09:05', '2011-05-12 03:09:05', '254,208.57 hours! Dude, how can I not thank God for giving me such an incredible time on the planet? He has been giving me more than what I need.\n\nStewardship. This summarizes my 29th birthday. I think my life is about being a good steward.\n\nDid it ever occur to you when you feel like you have something and yet you don\'t know what that is? What about when you are aware about that something yet you don\'t know how to use it.\n\nThat \"something\" is called gift. It\'s innate. It\'s inside us. It\'s deep within us. It\'s part of our life. We are growing with it. We die with it. I believe each and every one of us has it. Sure, they come in different packages and labels. We are all given with a gift.\n\nHowever, we are not just given with a gift. We are somehow expected to take good care, nurture, and develop such gift. It\'s the stewardship part. Stewardship happens when you discover that gift, whether it\'s a talent or a skill, and you work on it not only for your self and for your own satisfaction but for the people who depend on it.\n\nI\'m fortunate to have discovered early that I was given a writing talent as a gift. Although I kept it for a while to try something else (Electronics and Communications Engineering), I still went back to where my heart is supposed to be.\n\nIs rediscovering the passion an easy job? It can\'t be. There are internal and external factors that can make you just forget about it. Most people you know may not even encourage you to do what you love especially if they see no monetary benefit in short term. They simply don\'t get you.\n\nPart of your job as steward is to make sure that your legitimate ambition is achieved for the benefit of the many. Any ambition becomes legitimate if it is not only for us. It\'s self-serving. It\'s selfish. If it\'s only for us, what else is good about that? What satisfaction would you have if you only live for yourself?\n\nStewardship is about fighting for your legitimate dream no matter what happens. It is about making sure that your mission is set and you are all set to accomplish it before the time is out. It is making sure that we live a meaningful life so that other people may see their meaning, too.\n\nJust like you, I am only a steward. I was given with life, talent, energy, feeling, knowledge, skills, family, and businesses among many other things. Do I own them? Only as long as I can experience them. Everything else is temporary.\n\nAnd so I can only take care of what was given to me. I don\'t let anybody stand in fulfilling my mission. Whatever it takes, I will make sure to safeguard, improve, and share my talent. I can only do my best and pray for my success at every endeavor. Sometimes, I win. Sometimes, I lose. Sometimes, I get it. Sometimes,  don\'t.\n\nRegardless of the result, I can only try to wake up the following day and try again. Hopefully this time, I am better than I was yesterday.\n\nWe will all come to the day when God may probably ask us what happened with what I\'ve given you. I don\'t want to just stare at Him and make some wild guess. I want to kneel down and say, \"I did everything I could to be the best steward of your gifts. To You, I offer every fruit of such pursuit.\"\n\nI\'m 29 years old. And I love you, my Lord and my God.', 'Twenty Nine', '', 'inherit', 'open', 'open', '', '4068-revision', '', '', '2011-05-12 11:09:05', '2011-05-12 03:09:05', '', 4068, 'http://www.lloydluna.com/4068-revision/', 0, 'revision', '', 0),
(4071, 1, '2011-05-12 11:28:08', '2011-05-12 03:28:08', '<strong>254,208.57 hours! </strong>Dude, how can I not thank God for giving me such an incredible time on the planet? He has been giving me more than what I need.\n\n[caption id=\"attachment_4069\" align=\"alignleft\" width=\"300\" caption=\"To play for You, Lord, is the best experience I get every week. I will keep on playing for You.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_0817.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_0817-300x200.jpg\" alt=\"Lloyd Luna 29th Birthday\" title=\"Motivational Speaker Asia\" width=\"300\" height=\"200\" class=\"size-medium wp-image-4069\" /></a>[/caption]Stewardship. This summarizes my 29th birthday. I think my life is about being a steward.\n\nDid it ever occur to you when you feel like you have something and yet you don\'t know what that is? What about when you are aware about that something yet you don\'t know how to use it.\n\nThat \"something\" is called gift. It\'s innate. It\'s inside us. It\'s deep within us. It\'s part of our life. We are growing with it. We die with it. I believe each and every one of us has it. Sure, they come in different packages and labels. We are all given with a gift.\n\nHowever, we are not just given with a gift. We are somehow expected to take good care, nurture, and develop such gift. It\'s the stewardship part. Stewardship happens when you discover that gift, whether it\'s a talent or a skill, and you work on it not only for your self and for your own satisfaction but for the people who depend on it.\n\nI\'m fortunate to have discovered early that I was given a writing talent as a gift. Although I kept it for a while to try something else (Electronics and Communications Engineering), I still went back to where my heart is supposed to be.\n\nIs rediscovering the passion an easy job? It can\'t be. There are internal and external factors that can make you just forget about it. Most people you know may not even encourage you to do what you love especially if they see no monetary benefit in short term. They simply don\'t get you.\n\nPart of your job as steward is to make sure that your legitimate ambition is achieved for the benefit of the many. Any ambition becomes legitimate if it is not only for us. It\'s self-serving. It\'s selfish. If it\'s only for us, what else is good about that? What satisfaction would you have if you only live for yourself?\n\nStewardship is about fighting for your legitimate dream no matter what happens. It is about making sure that your mission is set and you are all set to accomplish it before the time is out. It is making sure that we live a meaningful life so that other people may see their meaning, too.\n\nJust like you, I am only a steward. I was given with life, talent, energy, feeling, knowledge, skills, family, and businesses among many other things. Do I own them? Only as long as I can experience them. Everything else is temporary.\n\nAnd so I can only take care of what was given to me. I don\'t let anybody stand in fulfilling my mission. Whatever it takes, I will make sure to safeguard, improve, and share my talent. I can only do my best and pray for my success at every endeavor. Sometimes, I win. Sometimes, I lose. Sometimes, I get it. Sometimes,  don\'t.\n\nRegardless of the result, I can only try to wake up the following day and try again. Hopefully this time, I am better than I was yesterday.\n\nWe will all come to the day when God may probably ask us what happened with what I\'ve given you. I don\'t want to just stare at Him and make some wild guess. I want to kneel down and say, \"I did everything I could to be the best steward of your gifts. To You, I offer every fruit of such pursuit.\"\n\nI\'m 29 years old. And I love you, my Lord and my God.', 'Twenty Nine', '', 'inherit', 'open', 'open', '', '4068-revision-2', '', '', '2011-05-12 11:28:08', '2011-05-12 03:28:08', '', 4068, 'http://www.lloydluna.com/4068-revision-2/', 0, 'revision', '', 0),
(4086, 1, '2011-08-05 12:57:23', '2011-08-05 04:57:23', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\r\n\r\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\r\n\r\n[caption id=\"attachment_4090\" align=\"alignleft\" width=\"358\" caption=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Motivational speaker Lloyd Luna\" width=\"358\" height=\"238\" /></a>[/caption]\r\n\r\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\r\n\r\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\r\n\r\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\r\n\r\nUnthinkable.\r\n\r\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\r\n\r\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\r\n\r\nWhy do they have to do that?\r\n\r\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\r\n\r\nSo here\'s how we handle these kinds of people or circumstance.\r\n\r\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\r\n\r\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\r\n\r\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\r\n\r\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\r\n\r\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\r\n\r\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\r\n\r\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\r\n\r\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'publish', 'open', 'open', '', 'the-best-motivational-speaker-in-asia-and-manila', '', '', '2011-08-05 13:00:58', '2011-08-05 05:00:58', '', 0, 'http://www.lloydluna.com/?p=4086', 0, 'post', '', 0),
(4073, 1, '2011-05-26 16:41:06', '2011-05-26 08:41:06', 'Kingship\r\n\r\n[caption id=\"attachment_4075\" align=\"alignleft\" width=\"300\" caption=\"Vice President Jejomar Binay congratulates Lloyd Luna on his inspiring speech during the 2011 Sari-sari Store Convention.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_2845.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_2845-300x200.jpg\" alt=\"Motivational of Lloyd Luna\" title=\"Vice President Jejomar Binay and Lloyd Luna\" width=\"300\" height=\"200\" class=\"size-medium wp-image-4075\" /></a>[/caption]I believe in kingship. As a businessperson, we have it in our power to rule. Everyday, we make tough choices and hopefully informed decision. We choose which clothes to put on, neck tie and shoes to use. We make judgment that involves emotion, perception, and people.\r\n\r\nBut we are kings. We are given an opportunity to rule over competition. As kings, we can decide to win or lose in a game. We can use our innate goodness to rule over our emotions thus we no longer get pissed off easily.\r\n\r\nWe are kings and kings display a great composure. We don’t just give in to anger. We rule such devastating emotion. Our judgment is based on our personal belief—one that is sometimes misunderstood by many. We make unpopular judgment.\r\n\r\nAs kings, we have the responsibility foremost to ourselves as we can’t rule others without having ruled ourselves. Therefore, we make sure that we are always on top and in perfect shape. We have not only responsibility over those we rule but also accountability.\r\n\r\nWe have the power to change the way we think. We have the power over adversity. We have the power over poor thinking. We have the power of the competition.\r\n\r\n\r\nStewardship\r\n\r\nI believe in stewardship. We are given with something—good and bad, big and small. Please note the use of “and” instead of “or.”\r\n\r\nAs a businessperson, something is entrusted to us. It goes from being a steward of our talents, skills, business, work force, knowledge, partners, suppliers, and many more. We can hardly count these blessings.\r\n\r\nAlong with the good things, we are given with bad employees, bad hair day, loses, monthly bills, expenses, and bad deals among many others.\r\n\r\nBut sure, we are given with something. How we respond to what is given differentiates each one of us. The way we handle our circumstances almost assure us of the result—success or failure.\r\n\r\nIf something is given, I’m sure something is to be taken away. Time will come that we will have to report on our progress. Somebody may ask, “What did you do with the things I gave you?”\r\n\r\nOne story I have tells us the value of stewardship. There were three good people. One was given with 1,000, the other with 2,000, and the other with 5,000. The master said to them, “Go and make some profits.” Then, after some time, they met again. The first good person, who was given with 1,000 said, “Because I was too afraid that I may lose what you’ve given, I buried the 1,000. Here. I’m giving it back to you.”\r\n\r\nThe second good person got back with 2,000 on top of the original 2,000. The third good person came back with 5,000 profit.\r\n\r\nSome of us know what happened in this story. The 1,000 of the first good person was taken away from him.\r\n\r\nIt seems to me like we all have to perform and make use of our talents and skills. I’m sure, we all have that “something” in us. We are given with something. All we need is some time to sit back and discover that “something.”\r\n\r\nI believe in stewardship. We have the power over what is given to us.\r\n\r\n\r\nLeadership\r\n\r\nI believe in leadership. In countless instances, somebody influences us. And yes, we do influence other people. But this life is about influence. That’s why it is important to name names. Who are influencing your life? Who is it that leads you? In return, who are this people that you lead?\r\n\r\nOne thing interesting about leadership is, we all have the opportunity to choose who to follow or not. Who are you following? What are you following? Are you following the path to the desire of your heart? Or, is it simply because everybody else follows that path that’s why you are there?\r\n\r\nWhether we like it or not, we are leaders. We lead. And the only question is, “What kind of leader am I?” “What kind of leadership do I display?” “Who are the people I influence?”\r\n\r\nAs leaders, people can only see us as either a warning that they’d like to avoid or a model which they can follow.\r\n\r\nThink about it. Every word, emotion, and action that we do every minute can serve as either an inspiration or a distraction for others. But nonetheless, the reality remains: We are leaders.\r\n\r\nWhich kind of leader are you?\r\n\r\nI believe in leadership. We have the power to influence the lives of people.\r\n\r\nThese three beliefs are essential in our decision making process as business owners. We have to make sure that in us are well-guarded ownership of these gifts: kingship, stewardship, and leadership.', 'Our three personalities', '', 'publish', 'open', 'open', '', 'our-three-personalities', '', '', '2011-05-26 18:32:56', '2011-05-26 10:32:56', '', 0, 'http://www.lloydluna.com/?p=4073', 0, 'post', '', 0),
(4074, 1, '2011-05-26 16:36:56', '2011-05-26 08:36:56', '', 'Auto Draft', '', 'inherit', 'open', 'open', '', '4073-revision', '', '', '2011-05-26 16:36:56', '2011-05-26 08:36:56', '', 4073, 'http://www.lloydluna.com/4073-revision/', 0, 'revision', '', 0),
(4075, 1, '2011-05-26 18:30:43', '2011-05-26 10:30:43', '', 'Vice President Jejomar Binay and Lloyd Luna', 'Vice President Jejomar Binay congratulates Lloyd Luna on his inspiring speech during the 2011 Sari-sari Store Convention.', 'inherit', 'open', 'open', '', 'dsc_2845', '', '', '2011-05-26 18:30:43', '2011-05-26 10:30:43', '', 4073, 'http://www.lloydluna.com/wp-content/uploads/2011/05/DSC_2845.jpg', 0, 'attachment', 'image/jpeg', 0),
(4076, 1, '2011-05-26 16:41:06', '2011-05-26 08:41:06', 'Kingship\r\n\r\nI believe in kingship. As a businessperson, we have it in our power to rule. Everyday, we make tough choices and hopefully informed decision. We choose which clothes to put on, neck tie and shoes to use. We make judgment that involves emotion, perception, and people.\r\n\r\nBut we are kings. We are given an opportunity to rule over competition. As kings, we can decide to win or lose in a game. We can use our innate goodness to rule over our emotions thus we no longer get pissed off easily.\r\n\r\nWe are kings and kings display a great composure. We don’t just give in to anger. We rule such devastating emotion. Our judgment is based on our personal belief—one that is sometimes misunderstood by many. We make unpopular judgment.\r\n\r\nAs kings, we have the responsibility foremost to ourselves as we can’t rule others without having ruled ourselves. Therefore, we make sure that we are always on top and in perfect shape. We have not only responsibility over those we rule but also accountability.\r\n\r\nWe have the power to change the way we think. We have the power over adversity. We have the power over poor thinking. We have the power of the competition.\r\n\r\n\r\nStewardship\r\n\r\nI believe in stewardship. We are given with something—good and bad, big and small. Please note the use of “and” instead of “or.”\r\n\r\nAs a businessperson, something is entrusted to us. It goes from being a steward of our talents, skills, business, work force, knowledge, partners, suppliers, and many more. We can hardly count these blessings.\r\n\r\nAlong with the good things, we are given with bad employees, bad hair day, loses, monthly bills, expenses, and bad deals among many others.\r\n\r\nBut sure, we are given with something. How we respond to what is given differentiates each one of us. The way we handle our circumstances almost assure us of the result—success or failure.\r\n\r\nIf something is given, I’m sure something is to be taken away. Time will come that we will have to report on our progress. Somebody may ask, “What did you do with the things I gave you?”\r\n\r\nOne story I have tells us the value of stewardship. There were three good people. One was given with 1,000, the other with 2,000, and the other with 5,000. The master said to them, “Go and make some profits.” Then, after some time, they met again. The first good person, who was given with 1,000 said, “Because I was too afraid that I may lose what you’ve given, I buried the 1,000. Here. I’m giving it back to you.”\r\n\r\nThe second good person got back with 2,000 on top of the original 2,000. The third good person came back with 5,000 profit.\r\n\r\nSome of us know what happened in this story. The 1,000 of the first good person was taken away from him.\r\n\r\nIt seems to me like we all have to perform and make use of our talents and skills. I’m sure, we all have that “something” in us. We are given with something. All we need is some time to sit back and discover that “something.”\r\n\r\nI believe in stewardship. We have the power over what is given to us.\r\n\r\n\r\nLeadership\r\n\r\nI believe in leadership. In countless instances, somebody influences us. And yes, we do influence other people. But this life is about influence. That’s why it is important to name names. Who are influencing your life? Who is it that leads you? In return, who are this people that you lead?\r\n\r\nOne thing interesting about leadership is, we all have the opportunity to choose who to follow or not. Who are you following? What are you following? Are you following the path to the desire of your heart? Or, is it simply because everybody else follows that path that’s why you are there?\r\n\r\nWhether we like it or not, we are leaders. We lead. And the only question is, “What kind of leader am I?” “What kind of leadership do I display?” “Who are the people I influence?”\r\n\r\nAs leaders, people can only see us as either a warning that they’d like to avoid or a model which they can follow.\r\n\r\nThink about it. Every word, emotion, and action that we do every minute can serve as either an inspiration or a distraction for others. But nonetheless, the reality remains: We are leaders.\r\n\r\nWhich kind of leader are you?\r\n\r\nI believe in leadership. We have the power to influence the lives of people.\r\n\r\nThese three beliefs are essential in our decision making process as business owners. We have to make sure that in us are well-guarded ownership of these gifts: kingship, stewardship, and leadership.', 'Our three personalities', '', 'inherit', 'open', 'open', '', '4073-revision-2', '', '', '2011-05-26 16:41:06', '2011-05-26 08:41:06', '', 4073, 'http://www.lloydluna.com/4073-revision-2/', 0, 'revision', '', 0),
(4078, 1, '2011-06-28 14:09:40', '2011-06-28 06:09:40', '', 'monday-web-footer', '', 'inherit', 'open', 'open', '', 'monday-web-footer', '', '', '2011-06-28 14:09:40', '2011-06-28 06:09:40', '', 0, 'http://www.lloydluna.com/wp-content/uploads/2011/06/monday-web-footer.png', 0, 'attachment', 'image/png', 0),
(4079, 1, '2011-06-28 14:11:04', '2011-06-28 06:11:04', '', 'homepage-ad', '', 'inherit', 'open', 'open', '', 'homepage-ad-3', '', '', '2011-06-28 14:11:04', '2011-06-28 06:11:04', '', 0, 'http://www.lloydluna.com/wp-content/uploads/2011/06/homepage-ad.png', 0, 'attachment', 'image/png', 0),
(4080, 1, '2011-05-03 15:11:10', '2011-05-03 07:11:10', '[box type=\"note\"]Please make your booking at least one month prior to your event or seminar schedule. It is also important to see our [ilink style=\"download\" url=\"http://www.lloydluna.com/downloads/LLOYDLUNA-Speaking-Requirements.pdf\" target=\"_blank\"]speaking requirements here.[/ilink][/box]\r\n<h3>Mailing Address</h3>\r\n2/F LLOYDLUNA Head Office 1745 Dian St., Makati City, Philippines 1235\r\n<h3>Telephone Numbers</h3>\r\nTel. No. (63) 2 505-5336 | Fax. No. (63) 2 846-1089 | Mobile: (63) 916-474-6513\r\n\r\n[hr]\r\n<h2>Customer Care and Reservation Form</h2>\r\n[box type=\"note\"]For other inquiries, simply fill up the form below.[/box]\r\n\r\n', 'Contact', '', 'inherit', 'open', 'open', '', '5-revision-v1', '', '', '2011-05-03 15:11:10', '2011-05-03 07:11:10', '', 5, 'http://www.lloydluna.com/5-revision-88/', 0, 'revision', '', 0),
(4087, 1, '2011-08-05 12:16:17', '2011-08-05 04:16:17', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\n\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\n\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\n\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\n\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\n\nUnthinkable.\n\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\n\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\n\nWhy do they have to do that?\n\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\n\nSo here\'s how we handle these kinds of people or circumstance.\n\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\n\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\n\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\n\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\n\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\n\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\n\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\n\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'On being the best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision', '', '', '2011-08-05 12:16:17', '2011-08-05 04:16:17', '', 4086, 'http://www.lloydluna.com/4086-revision/', 0, 'revision', '', 0),
(4088, 1, '2011-08-05 12:29:08', '2011-08-05 04:29:08', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\r\n\r\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\r\n\r\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\r\n\r\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\r\n\r\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\r\n\r\nUnthinkable.\r\n\r\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\r\n\r\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\r\n\r\nWhy do they have to do that?\r\n\r\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\r\n\r\nSo here\'s how we handle these kinds of people or circumstance.\r\n\r\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\r\n\r\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\r\n\r\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\r\n\r\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\r\n\r\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\r\n\r\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\r\n\r\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\r\n\r\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'On being the best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-2', '', '', '2011-08-05 12:29:08', '2011-08-05 04:29:08', '', 4086, 'http://www.lloydluna.com/4086-revision-2/', 0, 'revision', '', 0),
(4089, 1, '2011-08-05 12:29:28', '2011-08-05 04:29:28', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\r\n\r\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\r\n\r\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\r\n\r\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\r\n\r\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\r\n\r\nUnthinkable.\r\n\r\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\r\n\r\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\r\n\r\nWhy do they have to do that?\r\n\r\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\r\n\r\nSo here\'s how we handle these kinds of people or circumstance.\r\n\r\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\r\n\r\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\r\n\r\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\r\n\r\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\r\n\r\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\r\n\r\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\r\n\r\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\r\n\r\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'On being the best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-3', '', '', '2011-08-05 12:29:28', '2011-08-05 04:29:28', '', 4086, 'http://www.lloydluna.com/4086-revision-3/', 0, 'revision', '', 0),
(4090, 1, '2011-08-05 12:33:45', '2011-08-05 04:33:45', 'Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.', 'Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.', 'Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.', 'inherit', 'open', 'open', '', 'dsc_0092', '', '', '2011-08-05 12:33:45', '2011-08-05 04:33:45', '', 4086, 'http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg', 0, 'attachment', 'image/jpeg', 0);
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(4091, 1, '2011-08-05 12:36:21', '2011-08-05 04:36:21', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\n\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\n\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"alignleft size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" width=\"448\" height=\"298\" /></a>Let me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\n\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\n\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\n\nUnthinkable.\n\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\n\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\n\nWhy do they have to do that?\n\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\n\nSo here\'s how we handle these kinds of people or circumstance.\n\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\n\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\n\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\n\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\n\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\n\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\n\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\n\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-4', '', '', '2011-08-05 12:36:21', '2011-08-05 04:36:21', '', 4086, 'http://www.lloydluna.com/4086-revision-4/', 0, 'revision', '', 0),
(4092, 1, '2011-08-05 12:36:26', '2011-08-05 04:36:26', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\r\n\r\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"alignleft size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" width=\"448\" height=\"298\" /></a>Let me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\r\n\r\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\r\n\r\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\r\n\r\nUnthinkable.\r\n\r\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\r\n\r\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\r\n\r\nWhy do they have to do that?\r\n\r\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\r\n\r\nSo here\'s how we handle these kinds of people or circumstance.\r\n\r\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\r\n\r\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\r\n\r\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\r\n\r\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\r\n\r\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\r\n\r\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\r\n\r\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\r\n\r\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-5', '', '', '2011-08-05 12:36:26', '2011-08-05 04:36:26', '', 4086, 'http://www.lloydluna.com/4086-revision-5/', 0, 'revision', '', 0),
(4093, 1, '2011-08-05 12:42:33', '2011-08-05 04:42:33', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\r\n\r\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"alignleft size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" width=\"358\" height=\"238\" /></a>Let me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\r\n\r\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\r\n\r\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\r\n\r\nUnthinkable.\r\n\r\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\r\n\r\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\r\n\r\nWhy do they have to do that?\r\n\r\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\r\n\r\nSo here\'s how we handle these kinds of people or circumstance.\r\n\r\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\r\n\r\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\r\n\r\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\r\n\r\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\r\n\r\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\r\n\r\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\r\n\r\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\r\n\r\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-6', '', '', '2011-08-05 12:42:33', '2011-08-05 04:42:33', '', 4086, 'http://www.lloydluna.com/4086-revision-6/', 0, 'revision', '', 0),
(4094, 1, '2011-08-05 12:57:04', '2011-08-05 04:57:04', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\n\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\n\n[caption id=\"attachment_4090\" align=\"alignleft\" width=\"358\" caption=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Motivational speaker Lloyd Luna\" width=\"358\" height=\"238\" /></a>[/caption]\n\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\n\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\n\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\n\nUnthinkable.\n\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\n\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\n\nWhy do they have to do that?\n\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\n\nSo here\'s how we handle these kinds of people or circumstance.\n\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\n\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\n\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\n\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\n\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\n\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\n\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\n\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-7', '', '', '2011-08-05 12:57:04', '2011-08-05 04:57:04', '', 4086, 'http://www.lloydluna.com/4086-revision-7/', 0, 'revision', '', 0),
(4095, 1, '2011-08-05 13:02:08', '2011-08-05 05:02:08', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\n\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\n\n[caption id=\"attachment_4090\" align=\"alignleft\" width=\"358\" caption=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Motivational speaker Lloyd Luna\" width=\"358\" height=\"238\" /></a>[/caption]\n\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\n\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\n\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\n\nUnthinkable.\n\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\n\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\n\nWhy do they have to do that?\n\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\n\nSo here\'s how we handle these kinds of people or circumstance.\n\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\n\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\n\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\n\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\n\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\n\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\n\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\n\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-autosave', '', '', '2011-08-05 13:02:08', '2011-08-05 05:02:08', '', 4086, 'http://www.lloydluna.com/4086-autosave/', 0, 'revision', '', 0),
(4096, 1, '2011-08-05 12:57:23', '2011-08-05 04:57:23', 'After quite a long time, I\'m blogging again. I finally decided to break the silence because something caught my attention. They are called \"claims.\"\r\n\r\nI\'m sure we all have a share of experience when you meet people, in the Internet and in real life, who claim a certain authority without factual basis. I\'m writing to give you my thoughts on how to maintain composure when you stumble upon or meet this kind of people.\r\n\r\n[caption id=\"attachment_4090\" align=\"alignleft\" width=\"358\" caption=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\"><img class=\"size-full wp-image-4090\" title=\"Asian motivational speaker Lloyd Luna speaks at a Civil Services Commission Brown Bag Seminar.\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0092.jpg\" alt=\"Motivational speaker Lloyd Luna\" width=\"358\" height=\"238\" /></a>[/caption]\r\n\r\nLet me use our industry as an example. I have been in motivational speaking category in a personal development industry. There are only a few known people in this business and we are all but trying our very best to help people grow and succeed. There\'s no question about that. We all have our intention.\r\n\r\nBut because of the Internet, the web can become a place for a high claim with an unfounded basis. For example, you can\'t write a blog title that says you are \"Asia\'s Best Motivational Speaker\" where you have not covered most parts of Asia. It\'s simply trying to fool your self and others. By wanting to optimize your website using these keywords, you turn away from the reality. How many people can say that you are really the best is Asia? How many seminars, conventions, conferences, or training have you done in the last couple of years and months? Who are you clients? Who are the people who get your services? What are the these Asian companies that hire you to speak in their motivational events? Which sales rally have you been a keynote speaker?\r\n\r\nFunny thing is, overnight, someone is saying that he\'s the \"Best motivational speaker in Manila, Philippines\" and that he\'s the \"Best Coach in Asia\" as well. How can that be possible?\r\n\r\nUnthinkable.\r\n\r\nIf you are to surf the web, say, search for a \"best motivational speaker in the Philippines\" you\'ll find at least three people with this kind of a claim. Try searching and checking on them and you\'ll see my point. They use the Internet so when you search these keywords, their website will be there. Now, you can consider hiring them.\r\n\r\nThere are a many self-glorificatin and self-gratification, too! Some may try to sugarcoat what they really are and how they really do their job on stage by words that might convince you. Some try to use their organization, religious or otherwise, to back their claim.\r\n\r\nWhy do they have to do that?\r\n\r\nI can\'t represent them and I can\'t answer on their behalf. And really, I won\'t dare to do that.\r\n\r\nSo here\'s how we handle these kinds of people or circumstance.\r\n\r\nFirst, people will know the truth. If you over-promise and under-deliver, you know there are almost no second chance. So let them do what they\'d like to do. This kind of self promotion and marketing doesn\'t last long. There are professional speakers who build their houses on the sand. There are some who build on the rock. You know how this story ends.\r\n\r\nSecond, continue building on you own sets of strengths. Don\'t get discouraged when they do it because in the end, it bounces back to them. Relax and enjoy. You have more important things to focus on rather than making them honest. They can lie as long as they want and you don\'t have any business in it.\r\n\r\nThird, state the fact. When you claim something in the Internet, make sure you have hard facts to support them. When people look for your portfolio and client listing, and that you claim that you are Asia\'s best speaker, then write down these countries and your specific engagement with them.\r\n\r\nWho\'s the best motivational speaker in Asia or in Manila? Well, Google doesn\'t have a precise answer. That\'s why you can\'t just rely on searches. One best example of this is, a good friend of mine tried to use the search engine to look for a motivational speaker. They were so impressed with the website and the words in it so they got the speaker only to frustrate themselves after the talk. This is over-promise-under-deliver situation in real sense.\r\n\r\nOur website is very particular on facts and figures. We list down almost everything that a client would need to help them make the best judgment whether they will need us or not. I think this is what legitimate motivational business is about.\r\n\r\nIt\'s not about getting on stage, getting the deal, getting to speak, and getting away with the money. I think it is about telling people who we exactly are. We don\'t have to projecting too high about our selves and what we can do. Humility is key.\r\n\r\nI hope speakers like my self put premium on the legitimacy of their ambition and intention. Let us not take advantage of these people who need our help. Let\'s not make a living from them. Many of them are weak. Many of them are helpless and voiceless.\r\n\r\nLet us not tell them that we are wealth experts where in fact we declared bankruptcies several times in the past. Let us not claim that we are the best in Asia where in fact, we don\'t have Asian speaking stints in the past. Let us not make them believe that we are the best there is. Let us tell them that we speak on these topics and subjects.', 'The best motivational speaker in Asia and Manila', '', 'inherit', 'open', 'open', '', '4086-revision-8', '', '', '2011-08-05 12:57:23', '2011-08-05 04:57:23', '', 4086, 'http://www.lloydluna.com/4086-revision-8/', 0, 'revision', '', 0),
(4098, 1, '2011-08-12 21:53:32', '2011-08-12 13:53:32', 'Much has been spoken and written about success and motivation in the last couple of months. It\'s time to gauge what it means to be motivating, inspiring, and transforming.\r\n\r\n[caption id=\"attachment_4099\" align=\"alignleft\" width=\"300\" caption=\"Motivational speaker Lloyd Luna with Mariner&#39;s Polytechnic in Naga City\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0288.jpg\"><img class=\"size-medium wp-image-4099\" title=\"Motivational speaker Lloyd Luna with Mariner\'s Polytechnic in Naga City\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0288-300x200.jpg\" alt=\"Inspirational speaker and author Lloyd Luna\" width=\"300\" height=\"200\" /></a>[/caption]\r\n\r\nSeminars on motivation, inspiration, and success from marketing to selling to after-selling activities have been on its high primarily because the market became too competitive and too unpredictable for both major and minor players. Obviously, companies look for people who can fire up their people. They hire speakers or trainers who can inspire their workforce or salesforce to perform to the best of their ability.\r\n\r\nThe responsibility of standing in front is like that of a pilot in the cockpit. The life of every one in the audience and the life of every passenger depends on how the speaker or the pilot would perform.\r\n\r\nEither the plane will land safely or it crashes.\r\n\r\nNot all inspirational speaker makes a safe landing. Sometimes, he or she crashes. And then there\'s disaster.\r\n\r\nOur individual stories comprise our lives as individuals. A father going home early to make sure he has time for his kids tells a story of commitment to family. A public school teacher that braves flood to make it to school for her students despite an incredibly low salary tells story. A soldier trekking the mountains to ensure the stability of our government and the safety of our people tells a story.\r\n\r\nA cab driver who returns what his passenger may have left in the cab tells a story. A farmer who spends most of his life in the fields just for us to have something to eat tells a story. A doctor or a nurse who patiently takes care of a patient tells a story.\r\n\r\nThese are nothing short of motivational and inspiring accounts of ordinary people doing a simple yet powerful contribution to the society.\r\n\r\nStanding in front of an audience of 10 or 50 or 1,000 tells us something. That sometime in the past, we made something that can touch the lives of those who listen to us. It means we have passionately created our stories so we can present it to those who might need it.\r\n\r\nMy story isn\'t something I\'ve read from a book. It\'s something that I\'ve experienced with real people. It\'s something that made me as a person. It\'s something that happened somewhere with the people I\'ve met along the way.\r\n\r\nWe all have these stories. We all have these learnings. We all have these experiences, good and bad.\r\n\r\nAnd so my business doesn\'t succeed because I speak in front. It succeeds because it adds value to other people. It succeeds not because of the network or the organization that I belong to but because they are authentic stories of a person who has been trying to make a difference anywhere he goes. It is that legitimate ambition to help people that makes my business last for years.\r\n\r\nThe challenge, therefore, is for you to find that story that can inspire your friends, your family, or your associates. Don\'t just depend on professional speakers. You have your own that may probably be more uplifting than those who claim that theirs is motivational and inspiring. You may have a person in your team that can energize you in achieving your collective goals.\r\n\r\nI\'m saying this because I want you to believe in your own individual capacity to empower your self in challenging times. I\'d like you to believe in the power of your story to change the life of your classmate, or officemate, or business associates. I\'d like you to inspire the person next to you.\r\n\r\nThe single story can change your world, too. The world is waiting for your piece. Take that one instance when you got that opportunity because you believed in your self. Share it.\r\n\r\nOne life is going to change not because you attended a seminar or convention or conference featuring an inspirational speaker who you only know because of press releases and self-promotion but because you tell a true story about your own empowerment.\r\n\r\nThat is motivational, inspirational, and truly transformational.', 'What motivational, inspirational, and transformational is', '', 'publish', 'open', 'open', '', 'inspirational-speaker-in-manila-philippines', '', '', '2012-03-19 00:51:30', '2012-03-18 16:51:30', '', 0, 'http://www.lloydluna.com/?p=4098', 0, 'post', '', 0),
(4100, 1, '2011-08-12 21:52:20', '2011-08-12 13:52:20', 'Much has been spoken and written about success and motivation in the last couple of months. It\'s time to gauge what it means to be motivating, inspiring, and transforming.\n\n[caption id=\"attachment_4099\" align=\"alignleft\" width=\"300\" caption=\"Motivational speaker Lloyd Luna with Mariner&#39;s Polytechnic in Naga City\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0288.jpg\"><img class=\"size-medium wp-image-4099\" title=\"Motivational speaker Lloyd Luna with Mariner\'s Polytechnic in Naga City\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0288-300x200.jpg\" alt=\"Inspirational speaker and author Lloyd Luna\" width=\"300\" height=\"200\" /></a>[/caption]\n\nSeminars on motivation, inspiration, and success from marketing to selling to after-selling activities have been on its high primarily because the market became too competitive and too unpredictable for both major and minor players. Obviously, companies look for people who can fire up their people. They hire speakers or trainers who can inspire their workforce or salesforce to perform to the best of their ability.\n\nThe responsibility of standing in front is like that of a pilot in the cockpit. The life of every one in the audience and the life of every passenger depends on how the speaker or the pilot would perform.\n\nEither the plane will land safely or it crashes.\n\nNot all inspirational speaker makes a safe landing. Sometimes, he or she crashes. And then there\'s disaster.\n\nOur individual stories comprise our lives as individuals. A father going home early to make sure he has time for his kids tells a story of commitment to family. A public school teacher that braves flood to make it to school for her students despite an incredibly low salary tells story. A soldier trekking the mountains to ensure the stability of our government and the safety of our people tells a story.\n\nA cab driver who returns what his passenger may have left in the cab tells a story. A farmer who spends most of his life in the fields just for us to have something to eat tells a story. A doctor or a nurse who patiently takes care of a patient tells a story.\n\nThese are nothing short of motivational and inspiring accounts of ordinary people doing a simple yet powerful contribution to the society.\n\nStanding in front of an audience of 10 or 50 or 1,000 tells us something. That sometime in the past, we made something that can touch the lives of those who listen to us. It means we have passionately created our stories so we can present it to those who might need it.\n\nMy story isn\'t something I\'ve read from a book. It\'s something that I\'ve experienced with real people. It\'s something that made me as a person. It\'s something that happened somewhere with the people I\'ve met along the way.\n\nWe all have these stories. We all have these learnings. We all have these experiences, good and bad.\n\nAnd so my business doesn\'t succeed because I speak in front. It succeeds because it adds value to other people. It succeeds not because of the network or the organization that I belong to but because they are authentic stories of a person who has been trying to make a difference anywhere he goes. It is that legitimate ambition to help people that makes my business last for years.\n\nThe challenge, therefore, is for you to find that story that can inspire your friends, your family, or your associates. Don\'t just depend on professional speakers. You have your own that may probably be more uplifting than those who claim that theirs is motivational and inspiring. You may have a person in your team that can energize you in achieving your collective goals.\n\nI\'m saying this because I want you to believe in your own individual capacity to empower your self in challenging times. I\'d like you to believe in the power of your story to change the life of your classmate, or officemate, or business associates. I\'d like you to inspire the person next to you.\n\nThe single story can change your world, too. The world is waiting for your piece. Take that one instance when you got that opportunity because you believed in your self. Share it.\n\nOne life is going to change not because you attended a seminar or convention or conference featuring an inspirational speaker who you only know because of press releases and self-promotion but because you tell a true story about your own empowerment.\n\nThat is motivational, inspirational, and truly transformational.', 'What motivational, inspirational, and transformational is', '', 'inherit', 'open', 'open', '', '4098-revision', '', '', '2011-08-12 21:52:20', '2011-08-12 13:52:20', '', 4098, 'http://www.lloydluna.com/4098-revision/', 0, 'revision', '', 0);
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(4101, 1, '2011-08-12 22:06:45', '2011-08-12 14:06:45', 'Much has been spoken and written about success and motivation in the last couple of months. It\'s time to gauge what it means to be motivating, inspiring, and transforming.\n\n[caption id=\"attachment_4099\" align=\"alignleft\" width=\"300\" caption=\"Motivational speaker Lloyd Luna with Mariner&#39;s Polytechnic in Naga City\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0288.jpg\"><img class=\"size-medium wp-image-4099\" title=\"Motivational speaker Lloyd Luna with Mariner\'s Polytechnic in Naga City\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/DSC_0288-300x200.jpg\" alt=\"Inspirational speaker and author Lloyd Luna\" width=\"300\" height=\"200\" /></a>[/caption]\n\nSeminars on motivation, inspiration, and success from marketing to selling to after-selling activities have been on its high primarily because the market became too competitive and too unpredictable for both major and minor players. Obviously, companies look for people who can fire up their people. They hire speakers or trainers who can inspire their workforce or salesforce to perform to the best of their ability.\n\nThe responsibility of standing in front is like that of a pilot in the cockpit. The life of every one in the audience and the life of every passenger depends on how the speaker or the pilot would perform.\n\nEither the plane will land safely or it crashes.\n\nNot all inspirational speaker makes a safe landing. Sometimes, he or she crashes. And then there\'s disaster.\n\nOur individual stories comprise our lives as individuals. A father going home early to make sure he has time for his kids tells a story of commitment to family. A public school teacher that braves flood to make it to school for her students despite an incredibly low salary tells story. A soldier trekking the mountains to ensure the stability of our government and the safety of our people tells a story.\n\nA cab driver who returns what his passenger may have left in the cab tells a story. A farmer who spends most of his life in the fields just for us to have something to eat tells a story. A doctor or a nurse who patiently takes care of a patient tells a story.\n\nThese are nothing short of motivational and inspiring accounts of ordinary people doing a simple yet powerful contribution to the society.\n\nStanding in front of an audience of 10 or 50 or 1,000 tells us something. That sometime in the past, we made something that can touch the lives of those who listen to us. It means we have passionately created our stories so we can present it to those who might need it.\n\nMy story isn\'t something I\'ve read from a book. It\'s something that I\'ve experienced with real people. It\'s something that made me as a person. It\'s something that happened somewhere with the people I\'ve met along the way.\n\nWe all have these stories. We all have these learnings. We all have these experiences, good and bad.\n\nAnd so my business doesn\'t succeed because I speak in front. It succeeds because it adds value to other people. It succeeds not because of the network or the organization that I belong to but because they are authentic stories of a person who has been trying to make a difference anywhere he goes. It is that legitimate ambition to help people that makes my business last for years.\n\nThe challenge, therefore, is for you to find that story that can inspire your friends, your family, or your associates. Don\'t just depend on professional speakers. You have your own that may probably be more uplifting than those who claim that theirs is motivational and inspiring. You may have a person in your team that can energize you in achieving your collective goals.\n\nI\'m saying this because I want you to believe in your own individual capacity to empower your self in challenging times. I\'d like you to believe in the power of your story to change the life of your classmate, or officemate, or business associates. I\'d like you to inspire the person next to you.\n\nThe single story can change your world, too. The world is waiting for your piece. Take that one instance when you got that opportunity because you believed in your self. Share it.\n\nOne life is going to change not because you attended a seminar or convention or conference featuring an inspirational speaker who you only know because of press releases and self-promotion but because you tell a true story about your own empowerment.\n\nThat is motivational, inspirational, and truly transformational.', 'What motivational, inspirational, and transformational is', '', 'inherit', 'open', 'open', '', '4098-autosave', '', '', '2011-08-12 22:06:45', '2011-08-12 14:06:45', '', 4098, 'http://www.lloydluna.com/4098-autosave/', 0, 'revision', '', 0),
(4113, 1, '2011-09-14 11:01:31', '2011-09-14 03:01:31', 'Yesterday, the Philippines made yet another strong stand as far as faith is concerned.\r\n\r\nMs. Philippines Shamcey Supsup took the center stage and competed for the Ms. Universe crown. Whatever happened inside the competition became less important for me. I\'ve heard about cheating and political biases. I\'ve heard about Oprah\'s statement saying that if the competition boils down to Q and A, it should have been Shamcey getting the title.\r\n\r\nRegardless of the turnout, being crowned as the fourth most beautiful woman in the world, I think we made a very good impression, not to mention inspiration, to the global community. \r\n\r\n[caption id=\"attachment_4114\" align=\"alignleft\" width=\"300\" caption=\"Shamcey&#039;s answer may not get her the crown from the world; but I&#039;m sure heaven celebrates her faith, and that of Filipinos.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/09/db41e2d67.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/09/db41e2d67.jpg\" alt=\"Shamcey Supsup\" title=\"Ms. Philippines Shacey Supsup\" width=\"300\" height=\"300\" class=\"size-full wp-image-4114\" /></a>[/caption]Asked by a judge, Shamcey said, \"If I had to change my religious beliefs, I will not marry the person that I love. Because the first person that I love is GOD who created me. And I have my faith and my principles. And this is what makes me who I am. And if that person loves me, he should love my God too. Thank you.”\r\n\r\nDo you realize how powerful the statement was?\r\n\r\nHere\'s what I\'ve learned from such a brave heart.\r\n\r\nFirst, Shamcey\'s answer embodied our faith as a nation. It proved that regardless of how much is at stake, Filipinos will stand by its faith. No matter how much money or prestige is at stake, we will put God first. Whatever it is that we do, wherever we are in the world, whatever competition we get into, God is there and we always do our very best for His glory.\r\n\r\nManny Pacquaio does that, too. We know that.\r\n\r\nSecond, Shamcey\'s answer isn\'t something that she has to think about. What does it mean? It means, Filipinos, have a God-loving nature, no matter how frequent we fall short of His love and grace. Our faith is founded deep inside our hearts. It\'s not artificial. It\'s not fake. It\'s not falsified. Filipino champions speak from the heart. We do that because it\'s built in in our very system.\r\n\r\nThe way she carried the Q and A is nothing short of a natural approach to a seemingly complicated question. Such natural beauty with a natural way of answering such question in front of millions of people watching is really something.\r\n\r\nThird, her answer gave us the bravest representation on stage, thus, women empowerment. It tells us that Filipinas are courageous. After Shamcey\'s incredible answer, Filipinas can no longer be called cheap! They can no longer be called second-class citizens! They can no longer be called maids! They have the power to take a stand and they have the grace to do just that.\r\n\r\nFourth, and my final take, Shamcey\'s answer may not get her the crown from the world; but I\'m sure heaven celebrates her faith, and that of Filipinos.\r\n\r\nShamcey isn\'t only beautiful outside. She has what it takes to symbolize what Filipinos are. She is an inspirational beauty queen.', 'Inspirational Beauty Queen', 'Shamcey\'s answer may not get her the crown from the world; but I\'m sure heaven celebrates her faith, and that of Filipinos.', 'publish', 'open', 'open', '', 'inspirational-beauty-queen', '', '', '2011-12-01 10:10:56', '2011-12-01 02:10:56', '', 0, 'http://www.lloydluna.com/?p=4113', 0, 'post', '', 4),
(4103, 1, '2011-08-20 15:25:25', '2011-08-20 07:25:25', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\r\n\r\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting news about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\r\n\r\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\r\n\r\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\r\n\r\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\r\n\r\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\r\n\r\nWatch the video and see the vision for your self.\r\n\r\n<object style=\"height: 350px; width: 600px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"600\" height=\"350\"></object>\r\n\r\nThis is nothing short of the world\'s most spectacular infrastructure that will surely inspire other companies. Apple is clearly a model for other businesses to follow.\r\n\r\nHere\'s a quick tour of how Apple City in Cupertino will look like.\r\n\r\n<img alt=\"\" src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd?picture=2011%2f8%2fappleslideshow.gif\" title=\"Apple City in Cupertino\" class=\"aligncenter\" width=\"560\" height=\"371\" />\r\n\r\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'publish', 'open', 'open', '', 'inspirational-architecture-of-apple-city-in-cupertino', '', '', '2013-05-28 10:38:07', '2013-05-28 02:38:07', '', 0, 'http://www.lloydluna.com/?p=4103', 0, 'post', '', 0),
(4104, 1, '2011-08-20 15:23:29', '2011-08-20 07:23:29', '', 'Apple City in Cupertino', 'Apple City in Cupertino, may finish in 2015 according to Jobs.', 'inherit', 'open', 'open', '', 'image-axd', '', '', '2011-08-20 15:23:29', '2011-08-20 07:23:29', '', 4103, 'http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg', 0, 'attachment', 'image/jpeg', 0),
(4105, 1, '2011-08-20 15:25:18', '2011-08-20 07:25:18', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\n\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\n\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\n\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\n\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\n\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\n\nWatch the video and see the vision for your self.\n\n<object style=\"height: 390px; width: 640px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"640\" height=\"390\"></object>\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-revision', '', '', '2011-08-20 15:25:18', '2011-08-20 07:25:18', '', 4103, 'http://www.lloydluna.com/4103-revision/', 0, 'revision', '', 0),
(4106, 1, '2011-08-20 15:25:25', '2011-08-20 07:25:25', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\r\n\r\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\r\n\r\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\r\n\r\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\r\n\r\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\r\n\r\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\r\n\r\nWatch the video and see the vision for your self.\r\n\r\n<object style=\"height: 390px; width: 640px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"640\" height=\"390\"></object>\r\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-revision-2', '', '', '2011-08-20 15:25:25', '2011-08-20 07:25:25', '', 4103, 'http://www.lloydluna.com/4103-revision-2/', 0, 'revision', '', 0),
(4107, 1, '2011-08-20 15:27:58', '2011-08-20 07:27:58', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\n\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\n\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\n\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\n\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\n\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\n\nWatch the video and see the vision for your self.\n\n<object style=\"height: 350px; width: 600px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"600\" height=\"350\"></object>\n\nThis is nothing short of the world\'s most spectacular infrastructure that will surely inspire other companies.\n\n\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-autosave', '', '', '2011-08-20 15:27:58', '2011-08-20 07:27:58', '', 4103, 'http://www.lloydluna.com/4103-autosave/', 0, 'revision', '', 0),
(4108, 1, '2011-08-20 15:30:14', '2011-08-20 07:30:14', 'Apple City in Cupertino Architecture Design', 'Apple City in Cupertino Architecture Design', '', 'inherit', 'open', 'open', '', 'image-axd-2', '', '', '2011-08-20 15:30:14', '2011-08-20 07:30:14', '', 4103, 'http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.gif', 0, 'attachment', 'image/gif', 0),
(4109, 1, '2011-08-20 15:26:40', '2011-08-20 07:26:40', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\r\n\r\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\r\n\r\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\r\n\r\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\r\n\r\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\r\n\r\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\r\n\r\nWatch the video and see the vision for your self.\r\n\r\n<object style=\"height: 350px; width: 600px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"600\" height=\"350\"></object>\r\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-revision-3', '', '', '2011-08-20 15:26:40', '2011-08-20 07:26:40', '', 4103, 'http://www.lloydluna.com/4103-revision-3/', 0, 'revision', '', 0),
(4111, 1, '2011-08-20 15:33:04', '2011-08-20 07:33:04', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\r\n\r\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\r\n\r\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\r\n\r\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\r\n\r\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\r\n\r\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\r\n\r\nWatch the video and see the vision for your self.\r\n\r\n<object style=\"height: 350px; width: 600px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"600\" height=\"350\"></object>\r\n\r\nThis is nothing short of the world\'s most spectacular infrastructure that will surely inspire other companies. Apple is clearly a model for other businesses to follow.\r\n\r\nHere\'s a quick tour of how Apple City in Cupertino will look like.\r\n\r\n<img alt=\"\" src=\"http://www.brandchannel.com/home/image.axd?picture=2011%2f8%2fappleslideshow.gif\" title=\"Apple City in Cupertino\" class=\"aligncenter\" width=\"560\" height=\"371\" />\r\n\r\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-revision-5', '', '', '2011-08-20 15:33:04', '2011-08-20 07:33:04', '', 4103, 'http://www.lloydluna.com/4103-revision-5/', 0, 'revision', '', 0),
(4110, 1, '2011-08-20 15:31:27', '2011-08-20 07:31:27', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\r\n\r\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\r\n\r\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\r\n\r\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\r\n\r\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\r\n\r\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\r\n\r\nWatch the video and see the vision for your self.\r\n\r\n<object style=\"height: 350px; width: 600px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"600\" height=\"350\"></object>\r\n\r\nThis is nothing short of the world\'s most spectacular infrastructure that will surely inspire other companies. Apple is clearly a model for other businesses to follow.\r\n\r\nHere\'s a quick tour of how Apple City in Cupertino will look like.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.gif\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.gif\" alt=\"Apple City in Cupertino Architecture Design\" title=\"Apple City in Cupertino Architecture Design\" width=\"300\" height=\"198\" class=\"alignleft size-medium wp-image-4108\" /></a>\r\n\r\n\r\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-revision-4', '', '', '2011-08-20 15:31:27', '2011-08-20 07:31:27', '', 4103, 'http://www.lloydluna.com/4103-revision-4/', 0, 'revision', '', 0),
(4112, 1, '2011-08-20 20:13:16', '2011-08-20 12:13:16', 'I can never imagine my life doing better without my Mac and really, it\'s Apple inspires me to do my job as a entrepreneur whether I\'m doing motivational training business or my farming-agricultural initiatives. Therefore, I\'m an Apple fan.\r\n\r\n[caption id=\"attachment_4104\" align=\"alignleft\" width=\"300\" caption=\"Apple City in Cupertino, may finish in 2015 according to Jobs.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/08/image.axd_-300x198.jpg\" alt=\"Apple City in Cupertino\" title=\"Apple City in Cupertino\" width=\"300\" height=\"198\" class=\"size-medium wp-image-4104\" /></a>[/caption]Today, I came across a rather exciting news about what Steve Jobs and the gang are trying to do in Cupertino. As of this writing, Apple geniuses are about 2,600 people working in a rented facility. Obviously, having been recognized as the world\'s most valuable company recently, they needed a bigger space.\r\n\r\nJobs announced they bought a 100-acre of land from Hewlett-Packard for $300. The location is about two miles away from Apple\'s current headquarters.\r\n\r\nApple intends to build the most inspiring and most wonderful working space building in the world with the help of some of the world\'s most respected architects and engineer. Imagine a building with no straight glass. That\'s because the infrastructure is like a rounded space ship landed on Cupertino.\r\n\r\nIf, as an author and speaker, I motivate people, Apple motivates and inspires people by their products and now, by their masterpiece and spectacular architecture to house about 12,000 employees.\r\n\r\nThe area, which now has only 3,700 trees will have 6,000 after they are finished. Today, he says, it\'s 20% landscape. Tomorrow, it will be 80% landscape.\r\n\r\nWatch the video and see the vision for your self.\r\n\r\n<object style=\"height: 350px; width: 600px\"><param name=\"movie\" value=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://www.youtube.com/v/gtuz5OmOh_M?version=3\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"600\" height=\"350\"></object>\r\n\r\nThis is nothing short of the world\'s most spectacular infrastructure that will surely inspire other companies. Apple is clearly a model for other businesses to follow.\r\n\r\nHere\'s a quick tour of how Apple City in Cupertino will look like.\r\n\r\n<img alt=\"\" src=\"http://www.brandchannel.com/home/image.axd?picture=2011%2f8%2fappleslideshow.gif\" title=\"Apple City in Cupertino\" class=\"aligncenter\" width=\"560\" height=\"371\" />\r\n\r\n ', 'Inspirational architecture of Apple City in Cupertino', '', 'inherit', 'open', 'open', '', '4103-revision-6', '', '', '2011-08-20 20:13:16', '2011-08-20 12:13:16', '', 4103, 'http://www.lloydluna.com/4103-revision-6/', 0, 'revision', '', 0),
(4114, 1, '2011-09-14 10:56:40', '2011-09-14 02:56:40', '', 'Ms. Philippines Shacey Supsup', 'Shamcey\'s answer may not get her the crown from the world; but I\'m sure heaven celebrates her faith, and that of Filipinos.', 'inherit', 'open', 'open', '', 'db41e2d67', '', '', '2011-09-14 10:56:40', '2011-09-14 02:56:40', '', 4113, 'http://www.lloydluna.com/wp-content/uploads/2011/09/db41e2d67.jpg', 0, 'attachment', 'image/jpeg', 0),
(4115, 1, '2011-09-14 11:00:05', '2011-09-14 03:00:05', 'Yesterday, the Philippines made yet another strong stand as far as faith is concerned.\n\n[caption id=\"attachment_4114\" align=\"alignleft\" width=\"300\" caption=\"Shamcey&#039;s answer may not get her the crown from the world; but I&#039;m sure heaven celebrates her faith, and that of Filipinos.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/09/db41e2d67.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/09/db41e2d67.jpg\" alt=\"Shamcey Supsup\" title=\"Ms. Philippines Shacey Supsup\" width=\"300\" height=\"300\" class=\"size-full wp-image-4114\" /></a>[/caption]Ms. Philippines Shamcey Supsup took the center stage and competed for the Ms. Universe crown. Whatever happened inside the competition became less important for me. I\'ve heard about cheating and political biases. I\'ve heard about Oprah\'s statement saying that if the competition boils down to Q and A, it should have been Shamcey getting the title.\n\nRegardless of the turnout, being crowned as the fourth most beautiful woman in the world, I think we made a very good impression, not to mention inspiration, to the global community. \n\nAsked by a judge, Shamcey said, \"If I had to change my religious beliefs, I will not marry the person that I love. Because the first person that I love is GOD who created me. And I have my faith and my principles. And this is what makes me who I am. And if that person loves me, he should love my God too. Thank you.”\n\nDo you realize how powerful the statement was?\n\nHere\'s what I\'ve learned from such a brave heart.\n\nFirst, Shamcey\'s answer embodied our faith as a nation. It proved that regardless of how much is at stake, Filipinos will stand by its faith. No matter how much money or prestige is at stake, we will put God first. Whatever it is that we do, wherever we are in the world, whatever competition we get into, God is there and we always do our very best for His glory.\n\nManny Pacquaio does that, too. We know that.\n\nSecond, Shamcey\'s answer isn\'t something that she has to think about. What does it mean? It means, Filipinos, have a God-loving nature, no matter how frequent we fall short of His love and grace. Our faith is founded deep inside our hearts. It\'s not artificial. It\'s not fake. It\'s not falsified. Filipino champions speak from the heart. We do that because it\'s built in in our very system.\n\nThe way she carried the Q and A is nothing short of a natural approach to a seemingly complicated question. Such natural beauty with a natural way of answering such question in front of millions of people watching is really something.\n\nThird, her answer gave us the bravest representation on stage, thus, women empowerment. It tells us that Filipinas are courageous. After Shamcey\'s incredible answer, Filipinas can no longer be called cheap! They can no longer be called second-class citizens! They can no longer be called maids! They have the power to take a stand and they have the grace to do just that.\n\nFourth, and my final take, Shamcey\'s answer may not get her the crown from the world; but I\'m sure heaven celebrates her faith, and that of Filipinos.\n\nShamcey isn\'t only beautiful outside. She has what it takes to symbolize what Filipinos are. She is an inspirational beauty queen.', 'Inspirational Beauty Queen', '', 'inherit', 'open', 'open', '', '4113-revision', '', '', '2011-09-14 11:00:05', '2011-09-14 03:00:05', '', 4113, 'http://www.lloydluna.com/4113-revision/', 0, 'revision', '', 0),
(4117, 1, '2011-10-18 11:16:05', '2011-10-18 03:16:05', 'Have you ever met a good person—kind, humble, lovely, loving, generous, sweet, caring, hardworking, thoughtful, patient, open-minded, dependable, reasonable, haven\'t committed any crime, haven\'t stolen anything, haven\'t cheated anyone—but either financially, spiritually, socially, physically, or psychologically broke and exhausted?\r\n\r\n[caption id=\"attachment_4118\" align=\"alignleft\" width=\"206\" caption=\"Written by motivational speaker and author Lloyd Luna\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup-206x300.jpg\" alt=\"Why Good People Fail Book Cover\" title=\"Why Good People Fail: Inspirational Book by an Asian author\" width=\"206\" height=\"300\" class=\"size-medium wp-image-4118\" /></a>[/caption]Sure, you have. It’s because in this world, there are just too many of them. You see them often while you’re at home, in the office, in coffee shops, in school, in the church. \r\n\r\nThey are everywhere, too. Chances are you work with them as well. Some of them are your friends, your classmates, your associates, your seat mate, or your golf buddy. \r\n\r\nThe truth is we see these people everyday. And in several occasions, they have approached us for some advice. Whether we are the best person to counsel or not, we try to appease them and share some words with them. That’s why you are friends. Where those words are coming from doesn’t matter. We are there to comfort them.\r\n\r\nHowever, we also know that in some cases, we are on the same place as they are thus facing the same set of problems, sometimes even harder.\r\n\r\nWhoever is asking for an advice from whom isn’t as important getting an advice itself. Most of the time, we get them for free over lunch or coffee.\r\n\r\nDespite those wisdom you get from people you talk with, the goodness that you have in your heart, and the countless opportunities out there, something seems to always go wrong. \r\n\r\nWhy is that?\r\n\r\nIs it because one is just luckier than the other? Is it because one was born with riches while the other with ditches? Is it because one has a complete education and the other is a high school dropout?\r\n\r\nWhy is it that regardless of our status in life, we sometimes find ourselves hopeless and helpless? While money can solve many problems, it can create problems which it can’t solve. While popularity matters to most people, it can’t guarantee anything. There were celebrities who opened up a business only to get bankrupt after a while. There were politicians who also put up their own but failed. We know of people with PhDs and masters degree who ventured into something and suffered the same fate.\r\n\r\nHow can you connect the idea that many people fail despite their goodness? \r\n\r\nSo the question now becomes, “Do we even have to be bad to succeed?” Unfortunately, bad people, like the good ones, fail, too.\r\n\r\nSo what’s the deal here? What do you need to be to succeed? Do you need to be good or bad? \r\n\r\nWhile the answer to the question, “Why good people fail?” seems to be complicated, I found a simple yet profound answer. Surprisingly, the answer doesn’t suggest that you need to be bad to succeed because they are many bad people who fail, too.\r\n\r\nGood people fail because they are careless.\r\n\r\nI\'ll tell you a story in my next blog. ', 'Why Good People Fail', '', 'publish', 'open', 'open', '', 'why-good-people-fail', '', '', '2011-10-18 11:16:05', '2011-10-18 03:16:05', '', 0, 'http://www.lloydluna.com/?p=4117', 0, 'post', '', 1),
(4118, 1, '2011-10-18 11:05:52', '2011-10-18 03:05:52', '', 'Why Good People Fail: Inspirational Book by an Asian author', 'Written by motivational speaker and author Lloyd Luna', 'inherit', 'open', 'open', '', 'why-good-people-fail-mockup', '', '', '2011-10-18 11:05:52', '2011-10-18 03:05:52', '', 4117, 'http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup.jpg', 0, 'attachment', 'image/jpeg', 0),
(4119, 1, '2011-10-18 11:04:21', '2011-10-18 03:04:21', 'Have you ever met a good person—kind, humble, lovely, loving, generous, sweet, caring, hardworking, thoughtful, patient, open-minded, dependable, reasonable—but broke?\n\nSure, you have. It’s because in this world, there are just too many of them. You see them often while you’re at home, in the office, in coffee shops, in school, in the church. \n\nThey are everywhere, too. Chances are you work with them as well. Some of them are your friends, your classmates, your associates, your seat mate, or your golf buddy. \n\nThe truth is we see these people everyday. And in several occasions, they have approached us for some advice. Whether we are the best person to counsel or not, we try to appease them and share some words with them. That’s why you are friends. Where those words are coming from doesn’t matter. We are there to comfort them.\n\nHowever, we also know that in some cases, we are on the same place as they are thus facing the same set of problems, sometimes even harder.\n\nWhoever is asking for an advice from whom isn’t as important getting an advice itself. Most of the time, we get them for free over lunch or coffee.\n\nDespite those wisdom you get from people you talk with, the goodness that you have in your heart, and the countless opportunities out there, something seems to always go wrong. \n\nWhy is that?\n\nIs it because one is just luckier than the other? Is it because one was born with riches while the other with ditches? Is it because one has a complete education and the other is a high school dropout?\n\nWhy is it that regardless of our status in life, we sometimes find ourselves hopeless and helpless? While money can solve many problems, it can create problems which it can’t solve. While popularity matters to most people, it can’t guarantee anything. There were celebrities who opened up a business only to get bankrupt after a while. There were politicians who also put up their own but failed. We know of people with PhDs and masters degree who ventured into something and suffered the same fate.\n\nHow can you connect the idea that many people fail despite their goodness? \n\nSo the question now becomes, “Do we even have to be bad to succeed?” Unfortunately, bad people, like the good ones, fail, too.\n\nSo what’s the deal here? What do you need to be to succeed? Do you need to be good or bad? \n\nWhile the answer to the question, “Why good people fail?” seems to be complicated, I found a simple yet profound answer. Surprisingly, the answer doesn’t suggest that you need to be bad to succeed because they are many bad people who fail, too.\n\nGood people fail because they are careless.\n\nI\'ll tell you ', 'Why Good People Fail', '', 'inherit', 'open', 'open', '', '4117-revision', '', '', '2011-10-18 11:04:21', '2011-10-18 03:04:21', '', 4117, 'http://www.lloydluna.com/4117-revision/', 0, 'revision', '', 0),
(4120, 1, '2011-10-18 11:08:19', '2011-10-18 03:08:19', 'Have you ever met a good person—kind, humble, lovely, loving, generous, sweet, caring, hardworking, thoughtful, patient, open-minded, dependable, reasonable—but broke?\n\n[caption id=\"attachment_4118\" align=\"alignleft\" width=\"206\" caption=\"Written by motivational speaker and author Lloyd Luna\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup-206x300.jpg\" alt=\"Why Good People Fail Book Cover\" title=\"Why Good People Fail: Inspirational Book by an Asian author\" width=\"206\" height=\"300\" class=\"size-medium wp-image-4118\" /></a>[/caption]Sure, you have. It’s because in this world, there are just too many of them. You see them often while you’re at home, in the office, in coffee shops, in school, in the church. \n\nThey are everywhere, too. Chances are you work with them as well. Some of them are your friends, your classmates, your associates, your seat mate, or your golf buddy. \n\nThe truth is we see these people everyday. And in several occasions, they have approached us for some advice. Whether we are the best person to counsel or not, we try to appease them and share some words with them. That’s why you are friends. Where those words are coming from doesn’t matter. We are there to comfort them.\n\nHowever, we also know that in some cases, we are on the same place as they are thus facing the same set of problems, sometimes even harder.\n\nWhoever is asking for an advice from whom isn’t as important getting an advice itself. Most of the time, we get them for free over lunch or coffee.\n\nDespite those wisdom you get from people you talk with, the goodness that you have in your heart, and the countless opportunities out there, something seems to always go wrong. \n\nWhy is that?\n\nIs it because one is just luckier than the other? Is it because one was born with riches while the other with ditches? Is it because one has a complete education and the other is a high school dropout?\n\nWhy is it that regardless of our status in life, we sometimes find ourselves hopeless and helpless? While money can solve many problems, it can create problems which it can’t solve. While popularity matters to most people, it can’t guarantee anything. There were celebrities who opened up a business only to get bankrupt after a while. There were politicians who also put up their own but failed. We know of people with PhDs and masters degree who ventured into something and suffered the same fate.\n\nHow can you connect the idea that many people fail despite their goodness? \n\nSo the question now becomes, “Do we even have to be bad to succeed?” Unfortunately, bad people, like the good ones, fail, too.\n\nSo what’s the deal here? What do you need to be to succeed? Do you need to be good or bad? \n\nWhile the answer to the question, “Why good people fail?” seems to be complicated, I found a simple yet profound answer. Surprisingly, the answer doesn’t suggest that you need to be bad to succeed because they are many bad people who fail, too.\n\nGood people fail because they are careless.\n\nI\'ll tell you a story i my next blog. ', 'Why Good People Fail', '', 'inherit', 'open', 'open', '', '4117-revision-2', '', '', '2011-10-18 11:08:19', '2011-10-18 03:08:19', '', 4117, 'http://www.lloydluna.com/4117-revision-2/', 0, 'revision', '', 0);
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(4121, 1, '2011-10-18 11:12:45', '2011-10-18 03:12:45', 'Have you ever met a good person—kind, humble, lovely, loving, generous, sweet, caring, hardworking, thoughtful, patient, open-minded, dependable, reasonable, haven\'t committed any crime, haven\'t stolen anything, haven\'t cheated anyone—but either financially, spiritually, socially, physically, or psychologically broke and exhausted?\r\n\r\n[caption id=\"attachment_4118\" align=\"alignleft\" width=\"206\" caption=\"Written by motivational speaker and author Lloyd Luna\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/10/why-good-people-fail-mockup-206x300.jpg\" alt=\"Why Good People Fail Book Cover\" title=\"Why Good People Fail: Inspirational Book by an Asian author\" width=\"206\" height=\"300\" class=\"size-medium wp-image-4118\" /></a>[/caption]Sure, you have. It’s because in this world, there are just too many of them. You see them often while you’re at home, in the office, in coffee shops, in school, in the church. \r\n\r\nThey are everywhere, too. Chances are you work with them as well. Some of them are your friends, your classmates, your associates, your seat mate, or your golf buddy. \r\n\r\nThe truth is we see these people everyday. And in several occasions, they have approached us for some advice. Whether we are the best person to counsel or not, we try to appease them and share some words with them. That’s why you are friends. Where those words are coming from doesn’t matter. We are there to comfort them.\r\n\r\nHowever, we also know that in some cases, we are on the same place as they are thus facing the same set of problems, sometimes even harder.\r\n\r\nWhoever is asking for an advice from whom isn’t as important getting an advice itself. Most of the time, we get them for free over lunch or coffee.\r\n\r\nDespite those wisdom you get from people you talk with, the goodness that you have in your heart, and the countless opportunities out there, something seems to always go wrong. \r\n\r\nWhy is that?\r\n\r\nIs it because one is just luckier than the other? Is it because one was born with riches while the other with ditches? Is it because one has a complete education and the other is a high school dropout?\r\n\r\nWhy is it that regardless of our status in life, we sometimes find ourselves hopeless and helpless? While money can solve many problems, it can create problems which it can’t solve. While popularity matters to most people, it can’t guarantee anything. There were celebrities who opened up a business only to get bankrupt after a while. There were politicians who also put up their own but failed. We know of people with PhDs and masters degree who ventured into something and suffered the same fate.\r\n\r\nHow can you connect the idea that many people fail despite their goodness? \r\n\r\nSo the question now becomes, “Do we even have to be bad to succeed?” Unfortunately, bad people, like the good ones, fail, too.\r\n\r\nSo what’s the deal here? What do you need to be to succeed? Do you need to be good or bad? \r\n\r\nWhile the answer to the question, “Why good people fail?” seems to be complicated, I found a simple yet profound answer. Surprisingly, the answer doesn’t suggest that you need to be bad to succeed because they are many bad people who fail, too.\r\n\r\nGood people fail because they are careless.\r\n\r\nI\'ll tell you a story i my next blog. ', 'Why Good People Fail', '', 'inherit', 'open', 'open', '', '4117-revision-3', '', '', '2011-10-18 11:12:45', '2011-10-18 03:12:45', '', 4117, 'http://www.lloydluna.com/4117-revision-3/', 0, 'revision', '', 0),
(4123, 1, '2011-11-14 13:11:49', '2011-11-14 05:11:49', 'For a keynote speech on building or developing an organizational culture for a popular microelectronics company based in Laguna, I did a couple of notes. These notes comprise my 60-minute keynote on shared culture and values.\r\n\r\n[caption id=\"attachment_4124\" align=\"alignleft\" width=\"300\" caption=\"What kind of organizational culture does your company have?\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/company-culture.gif\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/company-culture-300x282.gif\" alt=\"Change and Culture Management in Manila by Lloyd Luna\" title=\"Organizational or Corporate Culture Speaker in the Philippines\" width=\"300\" height=\"282\" class=\"size-medium wp-image-4124\" /></a>[/caption]Culture is endemic but the kind of culture we build is not, which means whether we like it or not, knowingly or not, we will surely have. Take the case of a manufacturing company in Laguna Techno-park, which unknowingly developed a culture of \"kumpadre\" and \"kumare\" thus losing some professional kind of respect and integrity at work, superiors taking sides based on who they are connected with. It was a chaotic and painful experience for everybody in the organization; it almost caused caused the company to and until today, they are still in the process of recovery.\r\n\r\nThe same company developed an abusive culture because of the company owner\'s generosity. Members were demanding more than what they deserve to get, which is a big blow on the company\'s financial health. It\'s like taking the financial part hostage. What members don\'t realize is they what they are taking hostage of their their own job security in a very foreseeable future.\r\n\r\nCulture has the power to change the game.\r\n\r\nA garment company I consulted to developed a culture of a one-man leadership, everything and anything goes through one person for nearly three decades. The result is a weak, disorganized, and fearful manpower and a boring system; nobody has the right to say anything; everybody was mum; there was no meeting, no team strengthening activities, no nothing purely work.\r\n\r\nThus, the company developed a culture of \"no-care\" or \"why care?\" We changed it and glad to know that they posted an incredible profit during the last quarter of 2009.\r\n\r\nThe world\'s most valuable company, Apple, developed a culture of A-players; everyone was made to work and pushed to the limit to the point where many didn\'t endure and left the company; the result is being the world\'s most admired company.\r\n\r\nThe set of beliefs that people believe shapes the kind of culture they make together.\r\n\r\nWhat culture would you want to develop for your group? A culture of excellence? Love? Care? Empowered human capital? Or a culture that is centered on one\'s personal interest and ambition? Or a culture of neglect? Or \"What\'s-in-it-for-me?\" Or \"as long as they pay me, I work.\"\r\n\r\nUnfortunately, no amount of memos and posters can instill the kind of culture we make.\r\n\r\nIt is made as we do our individual works, every single day of our working week.\r\n\r\nIt is built through interactions, sharing, and engagements.\r\n\r\nIt is developed over a cup of coffee when your best friend a work is opening up something; culture is more personal than most intelligent people might admit.\r\n\r\nIt is mostly about our shared principles and views on life, on love, on professional careers.\r\n\r\nThe company I started in 2005, I was 23 years old, with literally no financial capital to start with coming from a middle class family with my father only driving a tricycle and my mother teaching in primary school has grown into a major player in personal development industry not only in the Philippines but also in Asia and the Middle East.\r\n\r\nThe culture of care; that\'s all we have.\r\n\r\nSomething isn\'t working? We care and make it work. Someone is having a hard time? We care and we support. We simply cared; we just wanted to do so.\r\n\r\nFrom one company, we now have a total of seven companies in the last 6 years not because we are a group of intelligent people, we all have a share of its level; but because we care.\r\n\r\nThe values we share together defines our value as an organization.\r\n\r\nWe can live with a little, stay together, and still be happy about what we have; the same as when we get a huge deal.\r\n\r\nWe compromise our professional fees and service fees sometimes especially when we feel they are important to organizations who can\'t afford us; but we never compromised our values and character.\r\n\r\nWe don\'t live to please other people. We tell them what they don\'t want to hear, which nobody has never told them upfront before; we don\'t patronize our clients; we do what we must do even if it costs us a deal or cancellation of contract.\r\n\r\nWe only have a very limited time so we make sure we work with companies with almost the same values and character.\r\n\r\nWe don\'t need much money; we need more partners to help make our world a better place\r\nWe have ambitions, too. But they are legitimate ambitions; ambitions become legitimate when it is designed to serve the many instead of the few.\r\n\r\nThe challenge to develop a culture is both hard and easy depending on how you look at it. Some may find it hard to share the vision or mission because probably it\'s not part of who they are and they don\'t see themselves fit in the picture. Some may find it easy because it\'s really their direction anyway.\r\n\r\nHow you set a standard among your ranks will define the very destiny you\'ll all share in the future. And that your successors will have to live by before they so decide to change it, again.', 'Keynote on Developing an Organizational Culture', '', 'publish', 'open', 'open', '', 'keynote-on-developing-an-organizational-culture', '', '', '2011-11-14 13:11:49', '2011-11-14 05:11:49', '', 0, 'http://www.lloydluna.com/?p=4123', 0, 'post', '', 0),
(4124, 1, '2011-11-14 13:08:44', '2011-11-14 05:08:44', '', 'Organizational or Corporate Culture Speaker in the Philippines', 'What kind of organizational culture does your company have?', 'inherit', 'open', 'open', '', 'company-culture', '', '', '2011-11-14 13:08:44', '2011-11-14 05:08:44', '', 4123, 'http://www.lloydluna.com/wp-content/uploads/2011/11/company-culture.gif', 0, 'attachment', 'image/gif', 0),
(4125, 1, '2011-11-14 13:03:28', '2011-11-14 05:03:28', 'For a keynote speech on building or developing an organizational culture for a popular microelectronics company based in Laguna, I did a couple of notes. These notes comprise my 60-minute keynote on shared culture and values.\n\nCulture is endemic but the kind of culture we build is not, which means whether we like it or not, knowingly or not, we will surely have. Take the case of a manufacturing company in Laguna Techno-park, which unknowingly developed a culture of \"kumpadre\" and \"kumare\" thus losing some professional kind of respect and integrity at work, superiors taking sides based on who they are connected with. It was a chaotic and painful experience for everybody in the organization; it almost caused caused the company to and until today, they are still in the process of recovery.\n\nThe same company developed an abusive culture because of the company owner\'s generosity. Members were demanding more than what they deserve to get, which is a big blow on the company\'s financial health. It\'s like taking the financial part hostage. What members don\'t realize is they what they are taking hostage of their their own job security in a very foreseeable future.\n\nCulture has the power to change the game.\n\nA garment company I consulted to developed a culture of a one-man leadership, everything and anything goes through one person for nearly three decades. The result is a weak, disorganized, and fearful manpower and a boring system; nobody has the right to say anything; everybody was mum; there was no meeting, no team strengthening activities, no nothing purely work.\n\nThus, the company developed a culture of \"no-care\" or \"why care?\" We changed it and glad to know that they posted an incredible profit during the last quarter of 2009.\n\nThe world\'s most valuable company, Apple, developed a culture of A-players; everyone was made to work and pushed to the limit to the point where many didn\'t endure and left the company; the result is being the world\'s most admired company.\n\nThe set of beliefs that people believe shapes the kind of culture they make together.\n\nWhat culture would you want to develop for your group? A culture of excellence? Love? Care? Empowered human capital? Or a culture that is centered on one\'s personal interest and ambition? Or a culture of neglect? Or \"What\'s-in-it-for-me?\" Or \"as long as they pay me, I work.\"\n\nUnfortunately, no amount of memos and posters can instill the kind of culture we make.\n\nIt is made as we do our individual works, every single day of our working week.\n\nIt is built through interactions, sharing, and engagements.\n\nIt is developed over a cup of coffee when your best friend a work is opening up something; culture is more personal than most intelligent people might admit.\n\nIt is mostly about our shared principles and views on life, on love, on professional careers.\n\nThe company I started in 2005, I was 23 years old, with literally no financial capital to start with coming from a middle class family with my father only driving a tricycle and my mother teaching in primary school has grown into a major player in personal development industry not only in the Philippines but also in Asia and the Middle East.\n\nThe culture of care; that\'s all we have.\n\nSomething isn\'t working? We care and make it work. Someone is having a hard time? We care and we support. We simply cared; we just wanted to do so.\n\nFrom one company, we now have a total of seven companies in the last 6 years not because we are a group of intelligent people, we all have a share of its level; but because we care.\n\nThe values we share together defines our value as an organization.\n\nWe can live with a little, stay together, and still be happy about what we have; the same as when we get a huge deal.\n\nWe compromise our professional fees and service fees sometimes especially when we feel they are important to organizations who can\'t afford us; but we never compromised our values and character.\n\nWe don\'t live to please other people. We tell them what they don\'t want to hear, which nobody has never told them upfront before; we don\'t patronize our clients; we do what we must do even if it costs us a deal or cancellation of contract.\n\nWe only have a very limited time so we make sure we work with companies with almost the same values and character.\n\nWe don\'t need much money; we need more partners to help make our world a better place\nWe have ambitions, too. But they are legitimate ambitions; ambitions become legitimate when it is designed to serve the many instead of the few.\n\nThe challenge to develop a culture is both hard and easy depending on how you look at it. Some may find it hard to share the vision or mission because probably it\'s not part of who they are and they don\'t see themselves fit in the picture. Some may find it easy because it\'s really their direction anyway.\n\nHow you set a standard among your ranks will define the very destiny you\'ll all share in the future. And that your successors will have to live by before they so decide to change it, again.', 'Keynote on Developing an Organizational Culture', '', 'inherit', 'open', 'open', '', '4123-revision', '', '', '2011-11-14 13:03:28', '2011-11-14 05:03:28', '', 4123, 'http://www.lloydluna.com/4123-revision/', 0, 'revision', '', 0),
(4126, 1, '2011-11-14 13:10:28', '2011-11-14 05:10:28', 'For a keynote speech on building or developing an organizational culture for a popular microelectronics company based in Laguna, I did a couple of notes. These notes comprise my 60-minute keynote on shared culture and values.\n\n[caption id=\"attachment_4124\" align=\"alignleft\" width=\"300\" caption=\"What kind of organizational culture does your company have?\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/company-culture.gif\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/company-culture-300x282.gif\" alt=\"Change and Culture Management in Manila by Lloyd Luna\" title=\"Organizational or Corporate Culture Speaker in the Philippines\" width=\"300\" height=\"282\" class=\"size-medium wp-image-4124\" /></a>[/caption]Culture is endemic but the kind of culture we build is not, which means whether we like it or not, knowingly or not, we will surely have. Take the case of a manufacturing company in Laguna Techno-park, which unknowingly developed a culture of \"kumpadre\" and \"kumare\" thus losing some professional kind of respect and integrity at work, superiors taking sides based on who they are connected with. It was a chaotic and painful experience for everybody in the organization; it almost caused caused the company to and until today, they are still in the process of recovery.\n\nThe same company developed an abusive culture because of the company owner\'s generosity. Members were demanding more than what they deserve to get, which is a big blow on the company\'s financial health. It\'s like taking the financial part hostage. What members don\'t realize is they what they are taking hostage of their their own job security in a very foreseeable future.\n\nCulture has the power to change the game.\n\nA garment company I consulted to developed a culture of a one-man leadership, everything and anything goes through one person for nearly three decades. The result is a weak, disorganized, and fearful manpower and a boring system; nobody has the right to say anything; everybody was mum; there was no meeting, no team strengthening activities, no nothing purely work.\n\nThus, the company developed a culture of \"no-care\" or \"why care?\" We changed it and glad to know that they posted an incredible profit during the last quarter of 2009.\n\nThe world\'s most valuable company, Apple, developed a culture of A-players; everyone was made to work and pushed to the limit to the point where many didn\'t endure and left the company; the result is being the world\'s most admired company.\n\nThe set of beliefs that people believe shapes the kind of culture they make together.\n\nWhat culture would you want to develop for your group? A culture of excellence? Love? Care? Empowered human capital? Or a culture that is centered on one\'s personal interest and ambition? Or a culture of neglect? Or \"What\'s-in-it-for-me?\" Or \"as long as they pay me, I work.\"\n\nUnfortunately, no amount of memos and posters can instill the kind of culture we make.\n\nIt is made as we do our individual works, every single day of our working week.\n\nIt is built through interactions, sharing, and engagements.\n\nIt is developed over a cup of coffee when your best friend a work is opening up something; culture is more personal than most intelligent people might admit.\n\nIt is mostly about our shared principles and views on life, on love, on professional careers.\n\nThe company I started in 2005, I was 23 years old, with literally no financial capital to start with coming from a middle class family with my father only driving a tricycle and my mother teaching in primary school has grown into a major player in personal development industry not only in the Philippines but also in Asia and the Middle East.\n\nThe culture of care; that\'s all we have.\n\nSomething isn\'t working? We care and make it work. Someone is having a hard time? We care and we support. We simply cared; we just wanted to do so.\n\nFrom one company, we now have a total of seven companies in the last 6 years not because we are a group of intelligent people, we all have a share of its level; but because we care.\n\nThe values we share together defines our value as an organization.\n\nWe can live with a little, stay together, and still be happy about what we have; the same as when we get a huge deal.\n\nWe compromise our professional fees and service fees sometimes especially when we feel they are important to organizations who can\'t afford us; but we never compromised our values and character.\n\nWe don\'t live to please other people. We tell them what they don\'t want to hear, which nobody has never told them upfront before; we don\'t patronize our clients; we do what we must do even if it costs us a deal or cancellation of contract.\n\nWe only have a very limited time so we make sure we work with companies with almost the same values and character.\n\nWe don\'t need much money; we need more partners to help make our world a better place\nWe have ambitions, too. But they are legitimate ambitions; ambitions become legitimate when it is designed to serve the many instead of the few.\n\nThe challenge to develop a culture is both hard and easy depending on how you look at it. Some may find it hard to share the vision or mission because probably it\'s not part of who they are and they don\'t see themselves fit in the picture. Some may find it easy because it\'s really their direction anyway.\n\nHow you set a standard among your ranks will define the very destiny you\'ll all share in the future. And that your successors will have to live by before they so decide to change it, again.', 'Keynote on Developing an Organizational Culture', '', 'inherit', 'open', 'open', '', '4123-revision-2', '', '', '2011-11-14 13:10:28', '2011-11-14 05:10:28', '', 4123, 'http://www.lloydluna.com/4123-revision-2/', 0, 'revision', '', 0),
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(4129, 1, '2010-11-25 13:33:17', '2010-11-25 05:33:17', '<h2>Answer to the Puzzle</h2>\r\nWhy is it that good people fail over and over again despite their innate goodness? Why do they seem to get punished despite their being good?\r\n\r\n<a class=\"btn\" href=\"http://www.facebook.com/WhyGoodPeopleFail\" target=\"_blank\"><span>Find it out here.</span></a>', 'Why Good People Fail', '', 'publish', 'closed', 'closed', '', 'why-good-people-fail', '', '', '2011-11-15 11:36:17', '2011-11-15 03:36:17', '', 0, 'http://www.lloydluna.com/?post_type=slide&#038;p=4129', 0, 'slide', '', 0),
(4131, 1, '2011-11-14 14:14:37', '2011-11-14 06:14:37', '<h2>Answer to the Puzzle</h2>\nWhy is it that good people fail over and over again despite their innate goodn\n\n<a class=\"btn\" href=\"http://www.creativebusinesstv.com\" target=\"_blank\"><span>Watch Now.</span></a>', 'Why Good People Fail', '', 'inherit', 'open', 'open', '', '4129-autosave', '', '', '2011-11-14 14:14:37', '2011-11-14 06:14:37', '', 4129, 'http://www.lloydluna.com/4129-autosave/', 0, 'revision', '', 0),
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(4140, 1, '2011-11-17 09:33:05', '2011-11-17 01:33:05', 'Module on a seminar workshop for Facebook marketing ', 'Facebook Marketing for Business Seminar Workshop Module', 'Facebook Marketing in the Philippines by Lloyd Luna', 'inherit', 'open', 'open', '', 'facebook-marketing-for-business', '', '', '2011-11-17 09:33:05', '2011-11-17 01:33:05', '', 0, 'http://www.lloydluna.com/wp-content/uploads/2011/11/Facebook-Marketing-for-Business.pdf', 0, 'attachment', 'application/pdf', 0),
(4141, 1, '2011-11-17 10:39:15', '2011-11-17 02:39:15', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation \r\nInternet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<center><a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/FB-header.gif\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/FB-header.gif\" alt=\"Facebook Marketing Plus Event\" title=\"Facebook Marketing Seminar in the Philippines\" width=\"389\" height=\"225\" class=\"aligncenter size-full wp-image-4167\" /></a></center>\r\n[hr]<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of <a href=\"http://isthereajobwaitingforyou.com\" title=\"Is There A Job Waiting For You Book by Motivational Speaker Lloyd Luna\" target=\"_blank\">Is There A Job Waiting For You?</a>, <a href=\"http://www.theobviousreasonsforsuccess.com/\" title=\"Success Coach Philippines Motivational Speaker Lloyd Luna\" target=\"_blank\">The Obvious Reasons for Success</a>, <a href=\"http://whyamiworking.net\" title=\"Why Am I Working by Motivational Speaker Lloyd Luna\" target=\"_blank\">Why Am I Working?</a>, <a href=\"http://alphabetofachievement.com\" title=\"Goal Setting Speaker in the Philippines Lloyd Luna\" target=\"_blank\">Alphabet of Achievement</a>, <a href=\"http://theinternetmarketinghandbook.net/\" title=\"Internet Marketing Speaker Philippines\" target=\"_blank\">The Internet Marketing Handbook</a>, and <a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/WhyGoodPeopleFail\" target=\"_blank\">Why Good People Fail</a>. He is President and CEO of LLOYDLUNA Corporation, <a href=\"http://campuspaper.net\" title=\"Campus Paper Publishing Corporation\" target=\"_blank\">Campus Paper Publishing Corp.</a>, and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'publish', 'open', 'open', '', 'facebook-marketing-seminar-workshop-speakers-module', '', '', '2013-05-28 10:38:26', '2013-05-28 02:38:26', '', 0, 'http://www.lloydluna.com/?p=4141', 0, 'post', '', 2),
(4142, 1, '2011-11-17 09:51:05', '2011-11-17 01:51:05', '<h2>Facebook Marketing</h2\nLloyd A. Luna\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\nNovember 23, 2011 | SMX Convention Center\n\nAbout the event:\nFacebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\n\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.\n\n\nReasons for putting your business on Facebook\n\nPeople on Facebook\n\nMore than 800 million active users \nMore than 50% of active users log on to Facebook in any given day\nAverage user has 130 friends\n\n\nActivity on Facebook\n\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\n\nAverage user is connected to 80 community pages, groups and events\n\nOn average, more than 250 million photos are uploaded per day\n\nAverage Facebook User Spends 55 Minutes Per Day\nOther advertising or marketing media only give you about 3 to 5- second attention window\n\nNearly 200,000 Sites Using Facebook Connect\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\n\nFacebook Fan Box\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\n\n\nOnly 4% of Pages Have 10,000 or More Fans\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\n\nPosts on your Wall\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\n\n\nCustomized News Feed\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\n\n\nReal-time Search Changes the Game\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\n\nWhat is Facebook?\n\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\n\nWhat happens when you are not on Facebook?\n\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\n\nYour competitors will be there and the places you behind them.\n\n\nFacebook in Building, Sustaining, or Developing Your Brand\n\n(Listening) Feedback mechanism\n\n(Speaking Up) Responses\n\n(Forum) Community engagement\n\n\nWhy build your own community in Facebook\n\nCost-effective way to build a community\n\nEasiest and fastest way to target your market\n\nThe best way to learn more about you and your brand\n\nHow to build a community using Facebook\n\n\nThe vision and what you are about\n\nStrategy based on desired output\n\nAn effective mix of activities like games and raffles\n\nIntegrate your Like page in your websites\n\n\nCustomer Service using Facebook\n\n\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\n\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\n\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\n\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\n\n\nHow to sell without selling in Facebook\n\n\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\n\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\n\nWhat to do with Facebook comments about your brand\n\n\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\n\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\n\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\n\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\n\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\n\n\nAbout the speaker\n\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision', '', '', '2011-11-17 09:51:05', '2011-11-17 01:51:05', '', 4141, 'http://www.lloydluna.com/4141-revision/', 0, 'revision', '', 0),
(4143, 1, '2011-11-17 09:52:06', '2011-11-17 01:52:06', '<h2>Facebook Marketing</h2>\n<i>Lloyd A. Luna\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\nNovember 23, 2011 | SMX Convention Center</i>\n\n<h3>About the event:</h3>\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\n\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\n\n\n<h2>Reasons for putting your business on Facebook\n\nPeople on Facebook\n\nMore than 800 million active users \nMore than 50% of active users log on to Facebook in any given day\nAverage user has 130 friends\n\n\nActivity on Facebook\n\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\n\nAverage user is connected to 80 community pages, groups and events\n\nOn average, more than 250 million photos are uploaded per day\n\nAverage Facebook User Spends 55 Minutes Per Day\nOther advertising or marketing media only give you about 3 to 5- second attention window\n\nNearly 200,000 Sites Using Facebook Connect\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\n\nFacebook Fan Box\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\n\n\nOnly 4% of Pages Have 10,000 or More Fans\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\n\nPosts on your Wall\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\n\n\nCustomized News Feed\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\n\n\nReal-time Search Changes the Game\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\n\nWhat is Facebook?\n\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\n\nWhat happens when you are not on Facebook?\n\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\n\nYour competitors will be there and the places you behind them.\n\n\nFacebook in Building, Sustaining, or Developing Your Brand\n\n(Listening) Feedback mechanism\n\n(Speaking Up) Responses\n\n(Forum) Community engagement\n\n\nWhy build your own community in Facebook\n\nCost-effective way to build a community\n\nEasiest and fastest way to target your market\n\nThe best way to learn more about you and your brand\n\nHow to build a community using Facebook\n\n\nThe vision and what you are about\n\nStrategy based on desired output\n\nAn effective mix of activities like games and raffles\n\nIntegrate your Like page in your websites\n\n\nCustomer Service using Facebook\n\n\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\n\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\n\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\n\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\n\n\nHow to sell without selling in Facebook\n\n\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\n\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\n\nWhat to do with Facebook comments about your brand\n\n\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\n\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\n\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\n\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\n\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\n\n\nAbout the speaker\n\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-2', '', '', '2011-11-17 09:52:06', '2011-11-17 01:52:06', '', 4141, 'http://www.lloydluna.com/4141-revision-2/', 0, 'revision', '', 0);
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(4144, 1, '2011-11-17 09:52:16', '2011-11-17 01:52:16', '<h1>Facebook Marketing</h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3>About the event:</h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-3', '', '', '2011-11-17 09:52:16', '2011-11-17 01:52:16', '', 4141, 'http://www.lloydluna.com/4141-revision-3/', 0, 'revision', '', 0),
(4145, 1, '2011-11-17 09:53:04', '2011-11-17 01:53:04', '<h1>Facebook Marketing</h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3>About the event:</h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-4', '', '', '2011-11-17 09:53:04', '2011-11-17 01:53:04', '', 4141, 'http://www.lloydluna.com/4141-revision-4/', 0, 'revision', '', 0),
(4146, 1, '2011-11-17 09:53:11', '2011-11-17 01:53:11', '<h1>Facebook Marketing</h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3>About the event:</h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-5', '', '', '2011-11-17 09:53:11', '2011-11-17 01:53:11', '', 4141, 'http://www.lloydluna.com/4141-revision-5/', 0, 'revision', '', 0),
(4147, 1, '2011-11-17 09:55:44', '2011-11-17 01:55:44', '<h1>Facebook Marketing</h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-6', '', '', '2011-11-17 09:55:44', '2011-11-17 01:55:44', '', 4141, 'http://www.lloydluna.com/4141-revision-6/', 0, 'revision', '', 0),
(4148, 1, '2011-11-17 09:57:26', '2011-11-17 01:57:26', '<h1>Facebook Marketing</h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-7', '', '', '2011-11-17 09:57:26', '2011-11-17 01:57:26', '', 4141, 'http://www.lloydluna.com/4141-revision-7/', 0, 'revision', '', 0),
(4149, 1, '2011-11-17 10:04:38', '2011-11-17 02:04:38', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-8', '', '', '2011-11-17 10:04:38', '2011-11-17 02:04:38', '', 4141, 'http://www.lloydluna.com/4141-revision-8/', 0, 'revision', '', 0);
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(4150, 1, '2011-11-17 10:05:44', '2011-11-17 02:05:44', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2>Reasons for putting your business on Facebook\r\n\r\nPeople on Facebook\r\n\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-9', '', '', '2011-11-17 10:05:44', '2011-11-17 02:05:44', '', 4141, 'http://www.lloydluna.com/4141-revision-9/', 0, 'revision', '', 0),
(4151, 1, '2011-11-17 10:08:09', '2011-11-17 02:08:09', '<h1><strong>Facebook Marketing</strong></h1>\n<i>Lloyd A. Luna\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\nNovember 23, 2011 | SMX Convention Center</i>\n\n<h3><strong>About the event:</strong></h3>\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\n\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\n\n\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\n\nPeople on Facebook\n\n<ol>\nMore than 800 million active users \nMore than 50% of active users log on to Facebook in any given day\nAverage user has 130 friends\n</ul>\n\n\n\nActivity on Facebook\n\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\n\nAverage user is connected to 80 community pages, groups and events\n\nOn average, more than 250 million photos are uploaded per day\n\nAverage Facebook User Spends 55 Minutes Per Day\nOther advertising or marketing media only give you about 3 to 5- second attention window\n\nNearly 200,000 Sites Using Facebook Connect\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\n\nFacebook Fan Box\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\n\n\nOnly 4% of Pages Have 10,000 or More Fans\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\n\nPosts on your Wall\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\n\n\nCustomized News Feed\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\n\n\nReal-time Search Changes the Game\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\n\nWhat is Facebook?\n\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\n\nWhat happens when you are not on Facebook?\n\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\n\nYour competitors will be there and the places you behind them.\n\n\nFacebook in Building, Sustaining, or Developing Your Brand\n\n(Listening) Feedback mechanism\n\n(Speaking Up) Responses\n\n(Forum) Community engagement\n\n\nWhy build your own community in Facebook\n\nCost-effective way to build a community\n\nEasiest and fastest way to target your market\n\nThe best way to learn more about you and your brand\n\nHow to build a community using Facebook\n\n\nThe vision and what you are about\n\nStrategy based on desired output\n\nAn effective mix of activities like games and raffles\n\nIntegrate your Like page in your websites\n\n\nCustomer Service using Facebook\n\n\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\n\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\n\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\n\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\n\n\nHow to sell without selling in Facebook\n\n\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\n\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\n\nWhat to do with Facebook comments about your brand\n\n\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\n\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\n\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\n\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\n\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\n\n\nAbout the speaker\n\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-10', '', '', '2011-11-17 10:08:09', '2011-11-17 02:08:09', '', 4141, 'http://www.lloydluna.com/4141-revision-10/', 0, 'revision', '', 0),
(4152, 1, '2011-11-17 10:08:14', '2011-11-17 02:08:14', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n<ol>\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n</ol>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-11', '', '', '2011-11-17 10:08:14', '2011-11-17 02:08:14', '', 4141, 'http://www.lloydluna.com/4141-revision-11/', 0, 'revision', '', 0),
(4153, 1, '2011-11-17 10:08:45', '2011-11-17 02:08:45', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n<ol>\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n</ol>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-12', '', '', '2011-11-17 10:08:45', '2011-11-17 02:08:45', '', 4141, 'http://www.lloydluna.com/4141-revision-12/', 0, 'revision', '', 0),
(4154, 1, '2011-11-17 10:09:17', '2011-11-17 02:09:17', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n<li>\r\nMore than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n</li>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-13', '', '', '2011-11-17 10:09:17', '2011-11-17 02:09:17', '', 4141, 'http://www.lloydluna.com/4141-revision-13/', 0, 'revision', '', 0),
(4155, 1, '2011-11-17 10:09:40', '2011-11-17 02:09:40', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n	<li>More than 800 million active users \r\nMore than 50% of active users log on to Facebook in any given day\r\nAverage user has 130 friends\r\n</li>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-14', '', '', '2011-11-17 10:09:40', '2011-11-17 02:09:40', '', 4141, 'http://www.lloydluna.com/4141-revision-14/', 0, 'revision', '', 0);
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(4156, 1, '2011-11-17 10:10:41', '2011-11-17 02:10:41', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\nMore than 900 million objects that people interact with (pages, groups, events and community pages)\r\n\r\nAverage user is connected to 80 community pages, groups and events\r\n\r\nOn average, more than 250 million photos are uploaded per day\r\n\r\nAverage Facebook User Spends 55 Minutes Per Day\r\nOther advertising or marketing media only give you about 3 to 5- second attention window\r\n\r\nNearly 200,000 Sites Using Facebook Connect\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\nFacebook Fan Box\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\nOnly 4% of Pages Have 10,000 or More Fans\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\nPosts on your Wall\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\nCustomized News Feed\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\nReal-time Search Changes the Game\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\nWhat is Facebook?\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\nWhat happens when you are not on Facebook?\r\n\r\nPeople will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n\r\nYour competitors will be there and the places you behind them.\r\n\r\n\r\nFacebook in Building, Sustaining, or Developing Your Brand\r\n\r\n(Listening) Feedback mechanism\r\n\r\n(Speaking Up) Responses\r\n\r\n(Forum) Community engagement\r\n\r\n\r\nWhy build your own community in Facebook\r\n\r\nCost-effective way to build a community\r\n\r\nEasiest and fastest way to target your market\r\n\r\nThe best way to learn more about you and your brand\r\n\r\nHow to build a community using Facebook\r\n\r\n\r\nThe vision and what you are about\r\n\r\nStrategy based on desired output\r\n\r\nAn effective mix of activities like games and raffles\r\n\r\nIntegrate your Like page in your websites\r\n\r\n\r\nCustomer Service using Facebook\r\n\r\n\r\nAlways check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.\r\n\r\nYour fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.\r\n\r\nEngage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.\r\n\r\nUnder-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!\r\n\r\n\r\nHow to sell without selling in Facebook\r\n\r\n\r\nIdentify (or assume) your fans’ needs (and reasons why they “Liked” your page)\r\n\r\nPosts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.\r\n\r\nWhat to do with Facebook comments about your brand\r\n\r\n\r\nRespond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.\r\n\r\nAssess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?\r\n\r\nMention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.\r\n\r\nIf there’s a good comment, reply and reward the person in forms of say, gift certificate\r\n\r\nIf there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.\r\n\r\n\r\nAbout the speaker\r\n\r\nLLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines. Visit www.lloydluna.com.\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-15', '', '', '2011-11-17 10:10:41', '2011-11-17 02:10:41', '', 4141, 'http://www.lloydluna.com/4141-revision-15/', 0, 'revision', '', 0),
(4157, 1, '2011-11-17 10:17:29', '2011-11-17 02:17:29', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n\r\n\r\nActivity on Facebook\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n\r\n\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h1><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li>\r\n\r\n\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li>\r\n\r\n\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n\r\n\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n\r\n\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li>\r\n\r\n\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n\r\n\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-16', '', '', '2011-11-17 10:17:29', '2011-11-17 02:17:29', '', 4141, 'http://www.lloydluna.com/4141-revision-16/', 0, 'revision', '', 0),
(4158, 1, '2011-11-17 10:18:56', '2011-11-17 02:18:56', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n\r\n\r\nActivity on Facebook\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h1><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li>\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li>\r\n\r\n\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n\r\n\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n\r\n\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li>\r\n\r\n\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n\r\n\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-17', '', '', '2011-11-17 10:18:56', '2011-11-17 02:18:56', '', 4141, 'http://www.lloydluna.com/4141-revision-17/', 0, 'revision', '', 0),
(4159, 1, '2011-11-17 10:20:24', '2011-11-17 02:20:24', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n\r\n\r\nActivity on Facebook\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li>\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li>\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li>\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-18', '', '', '2011-11-17 10:20:24', '2011-11-17 02:20:24', '', 4141, 'http://www.lloydluna.com/4141-revision-18/', 0, 'revision', '', 0),
(4160, 1, '2011-11-17 10:22:54', '2011-11-17 02:22:54', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n<ol>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ol>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li>\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li>\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li>\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-19', '', '', '2011-11-17 10:22:54', '2011-11-17 02:22:54', '', 4141, 'http://www.lloydluna.com/4141-revision-19/', 0, 'revision', '', 0);
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(4161, 1, '2011-11-17 10:24:13', '2011-11-17 02:24:13', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\nPeople on Facebook\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\nActivity on Facebook\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li>\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li>\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li>\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-20', '', '', '2011-11-17 10:24:13', '2011-11-17 02:24:13', '', 4141, 'http://www.lloydluna.com/4141-revision-20/', 0, 'revision', '', 0),
(4162, 1, '2011-11-17 10:25:48', '2011-11-17 02:25:48', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li>\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li>\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li>\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-21', '', '', '2011-11-17 10:25:48', '2011-11-17 02:25:48', '', 4141, 'http://www.lloydluna.com/4141-revision-21/', 0, 'revision', '', 0),
(4163, 1, '2011-11-17 10:29:06', '2011-11-17 02:29:06', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-22', '', '', '2011-11-17 10:29:06', '2011-11-17 02:29:06', '', 4141, 'http://www.lloydluna.com/4141-revision-22/', 0, 'revision', '', 0),
(4164, 1, '2011-11-17 10:37:25', '2011-11-17 02:37:25', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of <a href=\"http://isthereajobwaitingforyou.com\" title=\"Is There A Job Waiting For You Book by Motivational Speaker Lloyd Luna\" target=\"_blank\">Is There A Job Waiting For You?</a>, <a href=\"http://www.theobviousreasonsforsuccess.com/\" title=\"Success Coach Philippines Motivational Speaker Lloyd Luna\" target=\"_blank\">The Obvious Reasons for Success</a>, <a href=\"http://whyamiworking.net\" title=\"Why Am I Working by Motivational Speaker Lloyd Luna\" target=\"_blank\">Why Am I Working?</a>, <a href=\"http://alphabetofachievement.com\" title=\"Goal Setting Speaker in the Philippines Lloyd Luna\" target=\"_blank\">Alphabet of Achievement</a>, <a href=\"http://theinternetmarketinghandbook.net/\" title=\"Internet Marketing Speaker Philippines\" target=\"_blank\">The Internet Marketing Handbook</a>, and <a href=\"http://facebook.com/WhyGoodPeopleFail\" target=\"_blank\">Why Good People Fail</a>. He is President and CEO of LLOYDLUNA Corporation, <a href=\"http://campuspaper.net\" title=\"Campus Paper Publishing Corporation\" target=\"_blank\">Campus Paper Publishing Corp.</a>, and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-23', '', '', '2011-11-17 10:37:25', '2011-11-17 02:37:25', '', 4141, 'http://www.lloydluna.com/4141-revision-23/', 0, 'revision', '', 0),
(4165, 1, '2011-11-17 10:39:15', '2011-11-17 02:39:15', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation Internet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of <a href=\"http://isthereajobwaitingforyou.com\" title=\"Is There A Job Waiting For You Book by Motivational Speaker Lloyd Luna\" target=\"_blank\">Is There A Job Waiting For You?</a>, <a href=\"http://www.theobviousreasonsforsuccess.com/\" title=\"Success Coach Philippines Motivational Speaker Lloyd Luna\" target=\"_blank\">The Obvious Reasons for Success</a>, <a href=\"http://whyamiworking.net\" title=\"Why Am I Working by Motivational Speaker Lloyd Luna\" target=\"_blank\">Why Am I Working?</a>, <a href=\"http://alphabetofachievement.com\" title=\"Goal Setting Speaker in the Philippines Lloyd Luna\" target=\"_blank\">Alphabet of Achievement</a>, <a href=\"http://theinternetmarketinghandbook.net/\" title=\"Internet Marketing Speaker Philippines\" target=\"_blank\">The Internet Marketing Handbook</a>, and <a href=\"http://facebook.com/WhyGoodPeopleFail\" target=\"_blank\">Why Good People Fail</a>. He is President and CEO of LLOYDLUNA Corporation, <a href=\"http://campuspaper.net\" title=\"Campus Paper Publishing Corporation\" target=\"_blank\">Campus Paper Publishing Corp.</a>, and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-24', '', '', '2011-11-17 10:39:15', '2011-11-17 02:39:15', '', 4141, 'http://www.lloydluna.com/4141-revision-24/', 0, 'revision', '', 0),
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(4168, 1, '2011-11-17 10:41:13', '2011-11-17 02:41:13', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation \r\nInternet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of <a href=\"http://isthereajobwaitingforyou.com\" title=\"Is There A Job Waiting For You Book by Motivational Speaker Lloyd Luna\" target=\"_blank\">Is There A Job Waiting For You?</a>, <a href=\"http://www.theobviousreasonsforsuccess.com/\" title=\"Success Coach Philippines Motivational Speaker Lloyd Luna\" target=\"_blank\">The Obvious Reasons for Success</a>, <a href=\"http://whyamiworking.net\" title=\"Why Am I Working by Motivational Speaker Lloyd Luna\" target=\"_blank\">Why Am I Working?</a>, <a href=\"http://alphabetofachievement.com\" title=\"Goal Setting Speaker in the Philippines Lloyd Luna\" target=\"_blank\">Alphabet of Achievement</a>, <a href=\"http://theinternetmarketinghandbook.net/\" title=\"Internet Marketing Speaker Philippines\" target=\"_blank\">The Internet Marketing Handbook</a>, and <a href=\"http://facebook.com/WhyGoodPeopleFail\" target=\"_blank\">Why Good People Fail</a>. He is President and CEO of LLOYDLUNA Corporation, <a href=\"http://campuspaper.net\" title=\"Campus Paper Publishing Corporation\" target=\"_blank\">Campus Paper Publishing Corp.</a>, and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-25', '', '', '2011-11-17 10:41:13', '2011-11-17 02:41:13', '', 4141, 'http://www.lloydluna.com/4141-revision-25/', 0, 'revision', '', 0),
(4169, 1, '2011-11-17 10:50:49', '2011-11-17 02:50:49', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation \r\nInternet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/FB-header.gif\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/FB-header.gif\" alt=\"Facebook Marketing Plus Event\" title=\"Facebook Marketing Seminar in the Philippines\" width=\"389\" height=\"225\" class=\"alignleft size-full wp-image-4167\" /></a><h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of <a href=\"http://isthereajobwaitingforyou.com\" title=\"Is There A Job Waiting For You Book by Motivational Speaker Lloyd Luna\" target=\"_blank\">Is There A Job Waiting For You?</a>, <a href=\"http://www.theobviousreasonsforsuccess.com/\" title=\"Success Coach Philippines Motivational Speaker Lloyd Luna\" target=\"_blank\">The Obvious Reasons for Success</a>, <a href=\"http://whyamiworking.net\" title=\"Why Am I Working by Motivational Speaker Lloyd Luna\" target=\"_blank\">Why Am I Working?</a>, <a href=\"http://alphabetofachievement.com\" title=\"Goal Setting Speaker in the Philippines Lloyd Luna\" target=\"_blank\">Alphabet of Achievement</a>, <a href=\"http://theinternetmarketinghandbook.net/\" title=\"Internet Marketing Speaker Philippines\" target=\"_blank\">The Internet Marketing Handbook</a>, and <a href=\"http://facebook.com/WhyGoodPeopleFail\" target=\"_blank\">Why Good People Fail</a>. He is President and CEO of LLOYDLUNA Corporation, <a href=\"http://campuspaper.net\" title=\"Campus Paper Publishing Corporation\" target=\"_blank\">Campus Paper Publishing Corp.</a>, and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-26', '', '', '2011-11-17 10:50:49', '2011-11-17 02:50:49', '', 4141, 'http://www.lloydluna.com/4141-revision-26/', 0, 'revision', '', 0),
(4170, 1, '2011-11-17 10:56:51', '2011-11-17 02:56:51', '<h1><strong>Facebook Marketing</strong></h1>\r\n<i>Lloyd A. Luna\r\nPresident and CEO, LLOYDLUNA Corporation \r\nInternet Marketing and Social Media Consultant\r\nNovember 23, 2011 | SMX Convention Center</i>\r\n\r\n<center><a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/FB-header.gif\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/FB-header.gif\" alt=\"Facebook Marketing Plus Event\" title=\"Facebook Marketing Seminar in the Philippines\" width=\"389\" height=\"225\" class=\"alignleft size-full wp-image-4167\" /></a></center>\r\n[hr]<h3><strong>About the event:</strong></h3>\r\n<i>Facebook Marketing Plus is a session for corporate and business people who\'d like to understand deeply the ins and outs of social media, the challenges they pose in the area of corporate branding, sales, marketing, customer service, and social responsibility, and the opportunities to create a community of Internet enthusiasts.\r\n\r\nExposure and presence on social media such as Facebook isn\'t enough to achieve something noteworthy in the cyber space. Creating strategy is therefore necessary. The process involves understanding fan or customer behavior, engagement pattern, and following or creating trend.</i>\r\n\r\n\r\n<h2><strong>Reasons for putting your business on Facebook</strong></h2>\r\n\r\n<strong>People on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 800 million active users </li>\r\n	<li>More than 50% of active users log on to Facebook in any given day</li>\r\n	<li>Average user has 130 friends\r\n</li>\r\n</ul>\r\n\r\n\r\n\r\n<strong>Activity on Facebook</strong>\r\n<ul>\r\n\r\n	<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>\r\n\r\n\r\n	<li>Average user is connected to 80 community pages, groups and events</li>\r\n\r\n\r\n	<li>On average, more than 250 million photos are uploaded per day\r\n</li>\r\n\r\n	<li>Average Facebook User Spends 55 Minutes Per Day; Other advertising or marketing media only give you about 3 to 5- second attention window</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2>Nearly 200,000 Sites Using Facebook Connect</h2>\r\nHaving your own Facebook Login and Facebook Comment Box, for example, integrated in your website\r\n\r\n<h2>Facebook Fan Box</h2>\r\nFacebook Fan Box, a simple tool for enabling your website visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand—without even having to go to Facebook.\r\n\r\n\r\n<h2>Only 4% of Pages Have 10,000 or More Fans</h2>\r\nIt’s always better to have a smaller crowd that is targeted than a larger crowd who have nothing to do with you or your product.\r\n\r\n<h2>Posts on your Wall</h2>\r\nA Mix of Relevant Contents including photos, links, and videos can impact your popularity\r\n\r\n\r\n<h2>Customized News Feed</h2>\r\nFacebook’s recent move to an algorithm-driven news feed means that just because someone is your fan does not mean he will see your Wall posts or status updates (true for both individuals and brands). Instead, the default news feed is now comprised of content that Facebook thinks you’ll like, based on your interactions with content from that author in the past, and interactions by your friends with that content. This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.\r\n\r\n\r\n<h2>Real-time Search Changes the Game</h2>\r\nFacebook is now making most content available publicly, unless you tell them not to via your privacy settings. Twitter opened their data stream to anyone (not just big developers). Google and Bing are incorporating this data into search results, in real time. This has tremendous implications for search engine optimization and reputation management, because a negative status update about your brand might now show up on the first page of Google search results for your company name (at least temporarily). The shakeout is still happening, but someone in your company needs to be on top of real-time search. Today.\r\n\r\n<h2><strong>What is Facebook?</strong></h2>\r\n\r\nFacebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.\r\n\r\n<h2>What happens when you are not on Facebook?</h2>\r\n\r\n	<ul>\r\n<li>People will talk about you or your brand and you’ll be the last person to know what they say about you.\r\n</li>\r\n\r\n	<li>Your competitors will be there and the places you behind them.\r\n</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Facebook in Building, Sustaining, or Developing Your Brand</strong></h2>\r\n\r\n<ul>\r\n	<li>(Listening) Feedback mechanism</li>\r\n	<li>(Speaking Up) Responses</li>\r\n	<li>(Forum) Community engagement</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>Why build your own community in Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>Cost-effective way to build a community</li>\r\n	<li>Easiest and fastest way to target your market</li>\r\n	<li>The best way to learn more about you and your brand</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to build a community using Facebook</strong></h2>\r\n\r\n<ul>\r\n	<li>The vision and what you are about</li>\r\n	<li>Strategy based on desired output</li>\r\n	<li>An effective mix of activities like games and raffles</li>\r\n	<li>Integrate your Like page in your websites</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>Customer Service using Facebook</strong></h2>\r\n\r\n\r\n<ul>\r\n	<li>Always check your Like page; one you’re on, anyone can post anything anytime they want on your Wall; If it’s detrimental, then people will see it.</li>\r\n\r\n	<li>Your fans expect you to address their concern instantly. It’s like a reception in your office. There should be a person in that station.</li>\r\n\r\n	<li>Engage but don’t sell real hard. Facebook is a personal experience so you have to make the conversation personal, too, and simply consider the public a spectator.</li>\r\n\r\n	<li>Under-promise and over-deliver. Don’t give a word that can be taken against you or your company. Remember, they can always screen-capture, post the photo on their Wall, and tag you!</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n<h2><strong>How to sell without selling in Facebook</strong></h2>\r\n\r\n<ul>\r\n\r\n	<li>Identify (or assume) your fans’ needs (and reasons why they “Liked” your page)</li>\r\n\r\n	<li>Posts solutions (as if hints how to solve) to their problems leading to your product or service, without dropping your products name.</li></ul>\r\n\r\n\r\n\r\n[hr]\r\n<h2><strong>What to do with Facebook comments about your brand</strong></h2>\r\n\r\n<ul>\r\n	<li>Respond in a very, very personal manner. While you are in a public space, you will need to take the comment personal.</li>\r\n\r\n	<li>Assess both the opportunity and threat that go with the comment. Is it going to hurt your brand or will you make something out of it?</li>\r\n\r\n	<li>Mention the name of the person who inquired by using “@” before you type the name. You do this so that your answer can appear on her Wall.</li>\r\n\r\n	<li>If there’s a good comment, reply and reward the person in forms of say, gift certificate</li>\r\n\r\n	<li>If there’s a bad comment, apologize at once and tell them what you’re doing to address their concern.</li>\r\n</ul>\r\n\r\n\r\n[hr]\r\n\r\n<h3><i>About the speaker</i></h3>\r\n\r\n<i>LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of <a href=\"http://isthereajobwaitingforyou.com\" title=\"Is There A Job Waiting For You Book by Motivational Speaker Lloyd Luna\" target=\"_blank\">Is There A Job Waiting For You?</a>, <a href=\"http://www.theobviousreasonsforsuccess.com/\" title=\"Success Coach Philippines Motivational Speaker Lloyd Luna\" target=\"_blank\">The Obvious Reasons for Success</a>, <a href=\"http://whyamiworking.net\" title=\"Why Am I Working by Motivational Speaker Lloyd Luna\" target=\"_blank\">Why Am I Working?</a>, <a href=\"http://alphabetofachievement.com\" title=\"Goal Setting Speaker in the Philippines Lloyd Luna\" target=\"_blank\">Alphabet of Achievement</a>, <a href=\"http://theinternetmarketinghandbook.net/\" title=\"Internet Marketing Speaker Philippines\" target=\"_blank\">The Internet Marketing Handbook</a>, and <a href=\"http://facebook.com/WhyGoodPeopleFail\" target=\"_blank\">Why Good People Fail</a>. He is President and CEO of LLOYDLUNA Corporation, <a href=\"http://campuspaper.net\" title=\"Campus Paper Publishing Corporation\" target=\"_blank\">Campus Paper Publishing Corp.</a>, and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.</i>\r\n', 'Facebook Marketing Seminar Workshop Speaker\'s Module', '', 'inherit', 'open', 'open', '', '4141-revision-27', '', '', '2011-11-17 10:56:51', '2011-11-17 02:56:51', '', 4141, 'http://www.lloydluna.com/4141-revision-27/', 0, 'revision', '', 0),
(4171, 1, '2011-11-21 12:44:14', '2011-11-21 04:44:14', 'Is it true that 2011 is expiring soon?\r\n\r\nWell, if you\'ve been hearing Christmas songs over the radio or seen television networks playing their Christmas videos, then you got it. Indeed, the year is closing and there\'s nothing much that we can do but to face the holidays.\r\n\r\nLast year, I really got a great time having been invited by different companies (yes, big and small) to give speeches on sales motivation and marketing success. While I did share some thoughts on what might have transpired in their business or career, I think it\'s important to note that that was last year.\r\n\r\n[caption id=\"attachment_4172\" align=\"alignleft\" width=\"300\" caption=\"Give your organization an entirely new Christmas party experience by bringing a dynamic motivational speaker on stage.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg\" alt=\"Keynote Speaker on Christmas Party\" title=\"Christmas Keynote Message For Companies\" width=\"300\" height=\"300\" class=\"size-full wp-image-4172\" /></a>[/caption]In other words, the world has changed 365 days later. There have been so many changes that bring us all either difficult times or rare opportunity to succeed. Those changes brought about either company restructuring or painful reorganization that in some cases (probably many) led to massive firing (some call it layoff), resignations, early or forced retirement, and so on and so forth, that led demoralized the entire organization.\r\n\r\nThose changes were drastic and dramatic. If gave some business people close their business or sell it or simply declare bankruptcy. Sure, there were exit strategies for the company owners. Truth be told, some workers are caught unaware and got surprised by some immediate announcements. With or without preparations, nobody could have changed anything.\r\n\r\nAnd then some are turning their heads to the 2011 calendar only to be reminded that a month from now, a certain baby Jesus\' birth is to be celebrated, which is another way of saying that, \"You need to prepare something for your god children and spend some for Noche Buena…\"\r\n\r\nHere comes another pain. Oh, wow!\r\n\r\nHave you ever wondered why so many of us seem to stay in this cycle for years? Sure, we are not bad people. We don\'t kill for a living, or steal, or do something bad, to deserve this!\r\n\r\nOr we probably assume that by simply being good, we get a good life.\r\n\r\nUnfortunately, the truth is not all good people have a good life. A good life can\'t be achieved by being good. It can be achieved by being good and being careful at the same time. In my upcoming book. <a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/WhyGoodPeopleFail1\" title=\"Why Good People Fail\" target=\"_blank\"><strong>Why Good People Fail</strong></a>, I summarized many reasons people fail. I arrived at one word: CARELESSNESS.\r\n\r\nNext month, your company might be doing your annual Christmas gathering. It\'s OK. I think every man and women in your organization deserves a glass of wine and a toast for another year of ups and downs, joys and tears.\r\n\r\nBut why don\'t we make your celebration more exciting by putting a motivational keynote in your program. It\'s like a 60-minute dynamic, funny, and inspiring speech just to help you recap the entire year? What about a one final look at what happened this year and how we can make the coming year better?\r\n\r\nHere\'s the thing: We want to help you get better this year. We want help you rally your people behind your leaders. We want to make your Christmas party different from the rest. We want to help you create an entirely new experience for your employees. We want to be there to inspire and motivate your sales and marketing team, including your many other departments in your organization.\r\n\r\nLet\'s talk. We can help. We have been helping a lot of companies out there. Why don\'t we explore what we can do together. I know there\'s more out there. What it is, we will find out.\r\n\r\nCall (632) 846-1089 or (632) 505-5336 or text us (63) 916-474-6513 should you need us to speak in your event.', 'Sales Motivation and Marketing Success Keynote Speaker', '', 'publish', 'open', 'open', '', 'sales-motivation-and-marketing-success-keynote-speaker', '', '', '2013-05-28 10:38:47', '2013-05-28 02:38:47', '', 0, 'http://www.lloydluna.com/?p=4171', 0, 'post', '', 0),
(4172, 1, '2011-11-21 12:39:58', '2011-11-21 04:39:58', '', 'Christmas Keynote Message For Companies', 'Give your organization an entirely new Christmas party experience by bringing a dynamic motivational speaker on stage.', 'inherit', 'open', 'open', '', 'christmas-message-for-friends', '', '', '2011-11-21 12:39:58', '2011-11-21 04:39:58', '', 4171, 'http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg', 0, 'attachment', 'image/jpeg', 0),
(4173, 1, '2011-11-21 12:36:56', '2011-11-21 04:36:56', 'Is it true that 2011 is expiring soon?\n\nWell, if you\'ve been hearing Christmas songs over the radio or seen television networks playing their Christmas videos, then you got it. Indeed, the year is closing and there\'s nothing much that we can do but to face the holidays.\n\nLast year, I really got a great time having been invited by different companies (yes, big and small) to give speeches on sales motivation and marketing success. While I did share some thoughts on what might have transpired in their business or career, I think it\'s important to note that that was last year.\n\nIn other words, the world has changed 365 days later. There have been so many changes that bring us all either difficult times or rare opportunity to succeed. Those changes brought about either company restructuring or painful reorganization that in some cases (probably many) led to massive firing (some call it layoff), resignations, early or forced retirement, and so on and so forth, that led demoralized the entire organization.\n\nThose changes were drastic and dramatic. If gave some business people close their business or sell it or simply declare bankruptcy. Sure, there were exit strategies for the company owners. Truth be told, some workers are caught unaware and got surprised by some immediate announcements. With or without preparations, nobody could have changed anything.\n\nAnd then some are turning their heads to the 2011 calendar only to be reminded that a month from now, a certain baby Jesus\' birth is to be celebrated, which is another way of saying that, \"You need to prepare something for your god children and spend some for Noche Buena…\"\n\nHere comes another pain. Oh, wow!\n\nHave you ever wondered why so many of us seem to stay in this cycle for years? Sure, we are not bad people. We don\'t kill for a living, or steal, or do something bad, to deserve this!\n\nOr we probably assume that by simply being good, we get a good life.\n\nUnfortunately, the truth is not all good people have a good life. A good life can\'t be achieved by being good. It can be achieved by being good and being careful at the same time. In my upcoming book. <a href=\"http://facebook.com/WhyGoodPeopleFailW\" title=\"Why Good People Fail\" target=\"_blank\"><strong>Why Good People Fail</strong></a>, I summarized many reasons people fail. I arrived at one word: CARELESSNESS.\n\nNext month, your company might be doing your annual Christmas gathering. It\'s OK. I think every man and women in your organization deserves a glass of wine and a toast for another year of ups and downs, joys and tears.\n\nBut why don\'t we make your celebration more exciting by putting a motivational keynote in your program. It\'s like a 60-minute dynamic, funny, and inspiring speech just to help you recap the entire year? What about a one final look at what happened this year and how we can make the coming year better?\n\nHere\'s the thing: We want to help you get better this year. We want help you rally your people behind your leaders. We want to make your Christmas party different from the rest. We want to help you create an entirely new experience for your employees. We want to be there to inspire and motivate your sales and marketing team, including your many other departments in your organization.\n\nLet\'s talk. We can help. We have been helping a lot of companies out there. Why don\'t we explore what we can do together. I know there\'s more out there. What it is, we will find out.\n\nCall (632) 846-1089 or (632) 505-5336 or text us (63) 916-474-6513 should you need us to speak in your event.', 'Sales Motivation and Marketing Success Keynote Speaker', '', 'inherit', 'open', 'open', '', '4171-revision', '', '', '2011-11-21 12:36:56', '2011-11-21 04:36:56', '', 4171, 'http://www.lloydluna.com/4171-revision/', 0, 'revision', '', 0),
(4174, 1, '2011-11-21 12:41:57', '2011-11-21 04:41:57', 'Is it true that 2011 is expiring soon?\n\n[caption id=\"attachment_4172\" align=\"alignleft\" width=\"300\" caption=\"Give your organization an entirely new Christmas party experience by bringing a dynamic motivational speaker on stage.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg\" alt=\"Keynote Speaker on Christmas Party\" title=\"Christmas Keynote Message For Companies\" width=\"300\" height=\"300\" class=\"size-full wp-image-4172\" /></a>[/caption]Well, if you\'ve been hearing Christmas songs over the radio or seen television networks playing their Christmas videos, then you got it. Indeed, the year is closing and there\'s nothing much that we can do but to face the holidays.\n\nLast year, I really got a great time having been invited by different companies (yes, big and small) to give speeches on sales motivation and marketing success. While I did share some thoughts on what might have transpired in their business or career, I think it\'s important to note that that was last year.\n\nIn other words, the world has changed 365 days later. There have been so many changes that bring us all either difficult times or rare opportunity to succeed. Those changes brought about either company restructuring or painful reorganization that in some cases (probably many) led to massive firing (some call it layoff), resignations, early or forced retirement, and so on and so forth, that led demoralized the entire organization.\n\nThose changes were drastic and dramatic. If gave some business people close their business or sell it or simply declare bankruptcy. Sure, there were exit strategies for the company owners. Truth be told, some workers are caught unaware and got surprised by some immediate announcements. With or without preparations, nobody could have changed anything.\n\nAnd then some are turning their heads to the 2011 calendar only to be reminded that a month from now, a certain baby Jesus\' birth is to be celebrated, which is another way of saying that, \"You need to prepare something for your god children and spend some for Noche Buena…\"\n\nHere comes another pain. Oh, wow!\n\nHave you ever wondered why so many of us seem to stay in this cycle for years? Sure, we are not bad people. We don\'t kill for a living, or steal, or do something bad, to deserve this!\n\nOr we probably assume that by simply being good, we get a good life.\n\nUnfortunately, the truth is not all good people have a good life. A good life can\'t be achieved by being good. It can be achieved by being good and being careful at the same time. In my upcoming book. <a href=\"http://facebook.com/WhyGoodPeopleFailW\" title=\"Why Good People Fail\" target=\"_blank\"><strong>Why Good People Fail</strong></a>, I summarized many reasons people fail. I arrived at one word: CARELESSNESS.\n\nNext month, your company might be doing your annual Christmas gathering. It\'s OK. I think every man and women in your organization deserves a glass of wine and a toast for another year of ups and downs, joys and tears.\n\nBut why don\'t we make your celebration more exciting by putting a motivational keynote in your program. It\'s like a 60-minute dynamic, funny, and inspiring speech just to help you recap the entire year? What about a one final look at what happened this year and how we can make the coming year better?\n\nHere\'s the thing: We want to help you get better this year. We want help you rally your people behind your leaders. We want to make your Christmas party different from the rest. We want to help you create an entirely new experience for your employees. We want to be there to inspire and motivate your sales and marketing team, including your many other departments in your organization.\n\nLet\'s talk. We can help. We have been helping a lot of companies out there. Why don\'t we explore what we can do together. I know there\'s more out there. What it is, we will find out.\n\nCall (632) 846-1089 or (632) 505-5336 or text us (63) 916-474-6513 should you need us to speak in your event.', 'Sales Motivation and Marketing Success Keynote Speaker', '', 'inherit', 'open', 'open', '', '4171-revision-2', '', '', '2011-11-21 12:41:57', '2011-11-21 04:41:57', '', 4171, 'http://www.lloydluna.com/4171-revision-2/', 0, 'revision', '', 0),
(4175, 1, '2011-11-21 12:44:14', '2011-11-21 04:44:14', 'Is it true that 2011 is expiring soon?\r\n\r\n[caption id=\"attachment_4172\" align=\"alignleft\" width=\"300\" caption=\"Give your organization an entirely new Christmas party experience by bringing a dynamic motivational speaker on stage.\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2011/11/Christmas-Message-For-Friends.jpg\" alt=\"Keynote Speaker on Christmas Party\" title=\"Christmas Keynote Message For Companies\" width=\"300\" height=\"300\" class=\"size-full wp-image-4172\" /></a>[/caption]Well, if you\'ve been hearing Christmas songs over the radio or seen television networks playing their Christmas videos, then you got it. Indeed, the year is closing and there\'s nothing much that we can do but to face the holidays.\r\n\r\nLast year, I really got a great time having been invited by different companies (yes, big and small) to give speeches on sales motivation and marketing success. While I did share some thoughts on what might have transpired in their business or career, I think it\'s important to note that that was last year.\r\n\r\nIn other words, the world has changed 365 days later. There have been so many changes that bring us all either difficult times or rare opportunity to succeed. Those changes brought about either company restructuring or painful reorganization that in some cases (probably many) led to massive firing (some call it layoff), resignations, early or forced retirement, and so on and so forth, that led demoralized the entire organization.\r\n\r\nThose changes were drastic and dramatic. If gave some business people close their business or sell it or simply declare bankruptcy. Sure, there were exit strategies for the company owners. Truth be told, some workers are caught unaware and got surprised by some immediate announcements. With or without preparations, nobody could have changed anything.\r\n\r\nAnd then some are turning their heads to the 2011 calendar only to be reminded that a month from now, a certain baby Jesus\' birth is to be celebrated, which is another way of saying that, \"You need to prepare something for your god children and spend some for Noche Buena…\"\r\n\r\nHere comes another pain. Oh, wow!\r\n\r\nHave you ever wondered why so many of us seem to stay in this cycle for years? Sure, we are not bad people. We don\'t kill for a living, or steal, or do something bad, to deserve this!\r\n\r\nOr we probably assume that by simply being good, we get a good life.\r\n\r\nUnfortunately, the truth is not all good people have a good life. A good life can\'t be achieved by being good. It can be achieved by being good and being careful at the same time. In my upcoming book. <a href=\"http://facebook.com/WhyGoodPeopleFailW\" title=\"Why Good People Fail\" target=\"_blank\"><strong>Why Good People Fail</strong></a>, I summarized many reasons people fail. I arrived at one word: CARELESSNESS.\r\n\r\nNext month, your company might be doing your annual Christmas gathering. It\'s OK. I think every man and women in your organization deserves a glass of wine and a toast for another year of ups and downs, joys and tears.\r\n\r\nBut why don\'t we make your celebration more exciting by putting a motivational keynote in your program. It\'s like a 60-minute dynamic, funny, and inspiring speech just to help you recap the entire year? What about a one final look at what happened this year and how we can make the coming year better?\r\n\r\nHere\'s the thing: We want to help you get better this year. We want help you rally your people behind your leaders. We want to make your Christmas party different from the rest. We want to help you create an entirely new experience for your employees. We want to be there to inspire and motivate your sales and marketing team, including your many other departments in your organization.\r\n\r\nLet\'s talk. We can help. We have been helping a lot of companies out there. Why don\'t we explore what we can do together. I know there\'s more out there. What it is, we will find out.\r\n\r\nCall (632) 846-1089 or (632) 505-5336 or text us (63) 916-474-6513 should you need us to speak in your event.', 'Sales Motivation and Marketing Success Keynote Speaker', '', 'inherit', 'open', 'open', '', '4171-revision-3', '', '', '2011-11-21 12:44:14', '2011-11-21 04:44:14', '', 4171, 'http://www.lloydluna.com/4171-revision-3/', 0, 'revision', '', 0),
(4176, 1, '2011-11-24 10:24:29', '2011-11-24 02:24:29', 'Facebook Marketing in the Philippines by Social Media Consultant Lloyd Luna', 'Facebook Marketing Keynote Speaker by Filipino Social Media Expert LLOYDLUNA', 'Facebook Marketing in the Philippines by Social Media Consultant Lloyd Luna', 'inherit', 'open', 'open', '', 'facebook-marketing-by-lloydluna-lloydluna-com', '', '', '2011-11-24 10:24:29', '2011-11-24 02:24:29', '', 0, 'http://www.lloydluna.com/wp-content/uploads/2011/11/Facebook-Marketing-by-LLOYDLUNA-@-lloydluna.com_.pdf', 0, 'attachment', 'application/pdf', 0),
(4177, 1, '2011-11-24 10:28:41', '2011-11-24 02:28:41', 'Facebook Marketing Seminar.\r\n\r\n\r\nInternet marketing and social media consultant LLOYD ABRIA LUNA is an international motivational speaker, business and career consultant, television host, and social entrepreneur. He is the author of Is There A Job Waiting For You?, The Obvious Reasons for Success, Why Am I Working?, Alphabet of Achievement, The Internet Marketing Handbook, and Why Good People Fail. He is President and CEO of LLOYDLUNA Corporation, Campus Paper Publishing Corp., and Superfood Makers International. His inspirational books has brought him to various speaking engagements in Thailand, South Korea, Malaysia, Vietnam, Brunei, and Singapore. He lives in Makati City, Philippines.\r\n\r\nHis expertise on Internet marketing including the popular social media has been helping companies generate more sales and higher brand equity. For more information about what he can do for your business or career as a marketer, please send us an email or call our office.', 'Facebook Marketing by Social Media Expert LLOYDLUNA', 'Download Facebook Marketing Keynote Speaker by Filipino Social Media Expert LLOYDLUNA', 'inherit', 'open', 'open', '', 'facebook-marketing-by-social-media-expert-lloydluna', '', '', '2011-11-24 10:28:41', '2011-11-24 02:28:41', '', 0, 'http://www.lloydluna.com/wp-content/uploads/2011/11/Facebook-Marketing-by-Social-Media-Expert-LLOYDLUNA.pdf', 0, 'attachment', 'application/pdf', 0);
