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(6707, 1, '2013-05-28 10:05:21', '2013-05-28 02:05:21', '[divider]\r\n\r\n[caption id=\"attachment_4937\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/lloydluna-header.png\"><img class=\"size-full wp-image-4937\" title=\"LLOYD LUNA Motivational Speaker and Author Manila, Philippines\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/lloydluna-header.png\" alt=\"LLOYD LUNA Motivational Speaker and Author Manila, Philippines\" width=\"300\" height=\"62\" /></a> LLOYD LUNA Motivational Speaker and Author Manila, Philippines since 2005[/caption]\r\n\r\nLLOYDLUNA Communications and Consulting Services, as a sole proprietor business started in a small living room in December 2005, gives birth to three brands that covers personal development and training, publishing, and music.\r\n\r\nIn 2012, we diversified our resources and creative processes to give way to new opportunities to reach people out and inspire them with our brands.\r\n\r\nLLOYDLUNA is now the mother of all brands to handle three more segmented brands: <a title=\"Monday Personal Development Motivational Speaker in the Philippines\" href=\"http://monday.com.ph\" target=\"_blank\"><strong>Monday</strong></a>, <a title=\"Campus News Features Events School Publication\" href=\"http://campuspaper.net\" target=\"_blank\"><strong>Campus Paper</strong></a>, and <strong><a title=\"Peaches and Cream String Quartet Manila, Philippines\" href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peachesandcreamquartet\" target=\"_blank\">Peaches &amp; Cream String Quartet</a></strong>.\r\n\r\n[caption id=\"attachment_4925\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/monday-header1.png\"><img class=\"size-full wp-image-4925 \" title=\"Monday Personal Development Company Motivational Speaker Philippines\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/monday-header1.png\" alt=\"Monday Personal Development Company Motivational Speaker Philippines\" width=\"300\" height=\"62\" /></a> Monday Personal Development Company Motivational Speaker Philippines[/caption]\r\n\r\n<a title=\"Motivational Speaker Corporate Trainer Manila Philippines\" href=\"http://www.lloydluna.com/monday/\"><strong>Monday</strong></a> is now the official brand for LLOYDLUNA seminars that include both motivational keynote speaking and training. In the last six and a half years, we\'ve built a solid brand of quality speaking services that have inspired and motivated more than half a million people from the islands of the Philippines to the wonderful cities of Bangkok, Thailand, Seoul, South Korea, Ho Chi Minh, Vietnam, Bandar Seri Begawan, Brueni, Singapore, Kuala Lumpur, Malaysia, Dubai, United Arab Emirates, and Kota Kinabalu, Malaysia.\r\n\r\nWe have spoken to working professionals, top executives, middle management, support staff, sales professionals, students, teaching faculty, community organizations, and cause-oriented organizations, among others.\r\n\r\nWe are booked at least four times a week doing speaking engagements before people from diverse disciplines and industries that makes us see the dynamics of the workplace as well as the business environment in the Philippines.\r\n\r\n[caption id=\"attachment_4926\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/campuspaper-email-header.png\"><img class=\"size-medium wp-image-4926 \" title=\"Campus Paper is a free school newspaper available in major schools, colleges, and universities in the Philippines\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/campuspaper-email-header-300x137.png\" alt=\"Campus Paper is a free school newspaper available in major schools, colleges, and universities in the Philippines\" width=\"300\" height=\"137\" /></a> Campus Paper is a free school newspaper available in major schools, colleges, and universities in the Philippines[/caption]\r\n\r\n<a title=\"Campus Paper website\" href=\"http://www.lloydluna.com/campuspaper/\"><strong>Campus Paper</strong></a> is a free school newspaper for students. Taking its debut on August 1, 2012, it is a pioneer in the publishing industry as the first free newspaper for the students and by the students to circulate in the country. It will be distributed twice a month to major schools and universities. Our circulation of 100,000 copies in the next six months has a passing average of more than a million readers.\r\n\r\n<strong><a title=\"Campus Paper Website\" href=\"http://campuspaper.net\" target=\"_blank\">CAMPUSPAPER.net</a></strong>, the Internet portal of the newspaper, has a viewership of at least 5,000 visitors a day and is shared via Facebook and Twitter regularly.\r\n\r\nAs an instrument for friendship and camaraderie among schools, our mission is to empower the youth by providing them with a common platform where they can showcase their journalistic skills as well as share their thoughts on current issues that affect them. Our paper features news stories, student editorial, campus events, fashion trends, food, gadgets, music, and literature contributed by students and some members of the academe.\r\n\r\n[caption id=\"attachment_4942\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peaches-square-logo.jpg\"><img class=\"size-medium wp-image-4942\" title=\"Peaches and Cream String Quartet\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peaches-square-logo-300x300.jpg\" alt=\"Peaches and Cream String Quartet\" width=\"300\" height=\"300\" /></a> Peaches Cream String Quartet is a performing group of professional musicians.[/caption]\r\n\r\n<strong><a title=\"Peaches and Cream String Quartet\" href=\"http://www.lloydluna.com/peaches-cream-string-quartet-in-manila-philippines/\">Peaches &amp; Cream String Quartet</a> </strong>is a performing group of remarkably creative professional musicians with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, movie themes, children, and classical music.\r\n\r\n<strong>WHAT YOU GET.</strong> Best fit delicious music that sets the tone and mood of your event from a string quartet composed of two violinists, one violist, and a cellist together with a pianist with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, musicals, children, and classical music. We are music consultants who design just the right music for you.\r\n\r\n<strong>OUR MUSIC STANDARD.</strong> Delicate &amp; Delicious. Cool &amp; Classic. World-class &amp; Affordable. Light &amp; Bubbly. We play the music you haven’t tasted before. We produce an insanely remarkable and heartwarming performance.\r\n\r\n<strong>OUR CORE EXPERTISE.</strong> Classical instruments playing popular music. Old &amp; new songs served with creative interpretation and execution. We’ve mastered our instruments and put together our strengths and understanding of music in every note of every song.\r\n\r\n<strong>THE PEACH DIFFERENCE.</strong> We don’t just sit &amp; play. We perform &amp; engage. We don’t just take &amp; play music pieces. We create &amp; write our own arrangements. We part-own your event!\r\n\r\n<strong>MUSIC &amp; MEANING.</strong> We believe in the power of music to change almost everything. That’s one reason why we endured long nights and days to master our craft. We understand the value of music to create a remarkable event. That’s one reason why we carefully choose our repertoire. We understand the importance of music in setting the tone and mood of the event. That’s one reason why we passionately understand what the event is about. We add value on the event by going beyond our musical ability. We add meaning.\r\n\r\n<strong>GOALS &amp; DIRECTION.</strong> We understand how delicate an event is. Just like our client, we want to produce music that entices imagination, touches the heart, and satisfies one’s craving for quality music. We act as music consultants to help our clients achieve their goals. We advise our clients in the areas of music. We believe in fair trade: you always get more than what you pay for. Your event isn’t a rehearsal.\r\n\r\n<strong>GIVING &amp; TAKING.</strong> We give the best performance, your guests take the best event experience. We put premium on the quality of music. We give our client what it deserves and even exceed what it expects from us.', 'Brands', '', 'inherit', 'open', 'open', '', '4923-revision-v1', '', '', '2013-05-28 10:05:21', '2013-05-28 02:05:21', '', 4923, 'http://www.lloydluna.com/4923-revision-v1/', 0, 'revision', '', 0),
(35146, 1, '2015-01-15 19:08:45', '2015-01-15 11:08:45', '<a class=\"dt-single-image\" href=\"http://www.lloydluna.com/wp-content/uploads/2014/05/lloydluna-blue-logo.png\" data-dt-img-description=\"\"><img class=\" size-full wp-image-7115 alignleft\" src=\"http://www.lloydluna.com/wp-content/uploads/2014/05/lloydluna-blue-logo.png\" alt=\"lloydluna logo\" width=\"250\" height=\"80\" /></a>LLOYDLUNA Communications and Consulting Services, as a sole proprietor business started in a small living room in December 2005, gives birth to three brands that covers personal development and training, publishing, and music.\r\n\r\nIn 2012, we diversified our resources and creative processes to give way to new opportunities to reach people out and inspire them with our brands.\r\n\r\nLLOYDLUNA is now the mother of all brands to handle three more segmented brands: <a title=\"Umbrella Motivational Speakers in Manila Philippines\" href=\"http://www.umbrellaspeakers.com\" target=\"_blank\"><strong>Umbrella</strong></a> and <strong><a title=\"Peaches and Cream String Quartet Manila, Philippines\" href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peachesandcreamquartet\" target=\"_blank\">Peaches &amp; Cream String Quartet</a></strong>.\r\n\r\n&nbsp;\r\n\r\n<strong>Umbrella</strong> is group of some of the best Filipino-Asian motivational speakers based in Manila, Philippines with branches in Cabanatuan City, Davao City and Iligan City. Our speakers are subject matter experts who have years of experience in their field of expertise.\r\n\r\n<a class=\"dt-single-image\" href=\"http://www.lloydluna.com/wp-content/uploads/2015/01/umbrella-motivational-speakers.png\" data-dt-img-description=\"\"><img class=\" size-full wp-image-35144 alignleft\" src=\"http://www.lloydluna.com/wp-content/uploads/2015/01/umbrella-motivational-speakers.png\" alt=\"umbrella-motivational-speakers\" width=\"250\" height=\"80\" /></a>It provides inspirational keynote speakers on sales, marketing, business administration, entrepreneurship, leadership, management, mass communications, journalism, accounting, engineering, tourism and hospitality management, information technology, political science, psychology, and finance among many others.\r\n\r\nWe envisioned umbrella to be the Asia’s leading personal development brand.\r\n\r\n&nbsp;\r\n\r\n[caption id=\"attachment_4942\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peaches-square-logo.jpg\"><img class=\"size-medium wp-image-4942\" title=\"Peaches and Cream String Quartet\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peaches-square-logo-300x300.jpg\" alt=\"Peaches and Cream String Quartet\" width=\"300\" height=\"300\" /></a> Peaches Cream String Quartet is a performing group of professional musicians.[/caption]\r\n\r\n<strong><a title=\"Peaches and Cream String Quartet\" href=\"http://www.lloydluna.com/peaches-cream-string-quartet-in-manila-philippines/\">Peaches &amp; Cream String Quartet</a> </strong>is a performing group of remarkably creative professional musicians with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, movie themes, children, and classical music.\r\n\r\n<strong>WHAT YOU GET.</strong> Best fit delicious music that sets the tone and mood of your event from a string quartet composed of two violinists, one violist, and a cellist together with a pianist with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, musicals, children, and classical music. We are music consultants who design just the right music for you.\r\n\r\n<strong>OUR MUSIC STANDARD.</strong> Delicate &amp; Delicious. Cool &amp; Classic. World-class &amp; Affordable. Light &amp; Bubbly. We play the music you haven’t tasted before. We produce an insanely remarkable and heartwarming performance.\r\n\r\n<strong>OUR CORE EXPERTISE.</strong> Classical instruments playing popular music. Old &amp; new songs served with creative interpretation and execution. We’ve mastered our instruments and put together our strengths and understanding of music in every note of every song.\r\n\r\n<strong>THE PEACH DIFFERENCE.</strong> We don’t just sit &amp; play. We perform &amp; engage. We don’t just take &amp; play music pieces. We create &amp; write our own arrangements. We part-own your event!\r\n\r\n<strong>MUSIC &amp; MEANING.</strong> We believe in the power of music to change almost everything. That’s one reason why we endured long nights and days to master our craft. We understand the value of music to create a remarkable event. That’s one reason why we carefully choose our repertoire. We understand the importance of music in setting the tone and mood of the event. That’s one reason why we passionately understand what the event is about. We add value on the event by going beyond our musical ability. We add meaning.\r\n\r\n<strong>GOALS &amp; DIRECTION.</strong> We understand how delicate an event is. Just like our client, we want to produce music that entices imagination, touches the heart, and satisfies one’s craving for quality music. We act as music consultants to help our clients achieve their goals. We advise our clients in the areas of music. We believe in fair trade: you always get more than what you pay for. Your event isn’t a rehearsal.\r\n\r\n<strong>GIVING &amp; TAKING.</strong> We give the best performance, your guests take the best event experience. We put premium on the quality of music. We give our client what it deserves and even exceed what it expects from us.', 'Businesses', '', 'inherit', 'closed', 'open', '', '4923-revision-v1', '', '', '2015-01-15 19:08:45', '2015-01-15 11:08:45', '', 4923, 'http://www.lloydluna.com/4923-revision-v1/', 0, 'revision', '', 0),
(6708, 1, '2013-12-02 07:11:21', '2013-12-01 23:11:21', '[divider]\r\n\r\n[caption id=\"attachment_4937\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/lloydluna-header.png\"><img class=\"size-full wp-image-4937\" title=\"LLOYD LUNA Motivational Speaker and Author Manila, Philippines\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/lloydluna-header.png\" alt=\"LLOYD LUNA Motivational Speaker and Author Manila, Philippines\" width=\"300\" height=\"62\" /></a> LLOYD LUNA Motivational Speaker and Author Manila, Philippines since 2005[/caption]\r\n\r\nLLOYDLUNA Communications and Consulting Services, as a sole proprietor business started in a small living room in December 2005, gives birth to three brands that covers personal development and training, publishing, and music.\r\n\r\nIn 2012, we diversified our resources and creative processes to give way to new opportunities to reach people out and inspire them with our brands.\r\n\r\nLLOYDLUNA is now the mother of all brands to handle three more segmented brands: <a title=\"Monday Personal Development Motivational Speaker in the Philippines\" href=\"http://monday.com.ph\" target=\"_blank\"><strong>Monday</strong></a>, <a title=\"Campus News Features Events School Publication\" href=\"http://campuspaper.net\" target=\"_blank\"><strong>Campus Paper</strong></a>, and <strong><a title=\"Peaches and Cream String Quartet Manila, Philippines\" href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peachesandcreamquartet\" target=\"_blank\">Peaches &amp; Cream String Quartet</a></strong>.\r\n\r\n[caption id=\"attachment_4925\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/monday-header1.png\"><img class=\"size-full wp-image-4925 \" title=\"Monday Personal Development Company Motivational Speaker Philippines\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/monday-header1.png\" alt=\"Monday Personal Development Company Motivational Speaker Philippines\" width=\"300\" height=\"62\" /></a> Monday Personal Development Company Motivational Speaker Philippines[/caption]\r\n\r\n<a title=\"Motivational Speaker Corporate Trainer Manila Philippines\" href=\"http://www.lloydluna.com/monday/\"><strong>Monday</strong></a> is now the official brand for LLOYDLUNA seminars that include both motivational keynote speaking and training. In the last six and a half years, we\'ve built a solid brand of quality speaking services that have inspired and motivated more than half a million people from the islands of the Philippines to the wonderful cities of Bangkok, Thailand, Seoul, South Korea, Ho Chi Minh, Vietnam, Bandar Seri Begawan, Brueni, Singapore, Kuala Lumpur, Malaysia, Dubai, United Arab Emirates, and Kota Kinabalu, Malaysia.\r\n\r\nWe have spoken to working professionals, top executives, middle management, support staff, sales professionals, students, teaching faculty, community organizations, and cause-oriented organizations, among others.\r\n\r\nWe are booked at least four times a week doing speaking engagements before people from diverse disciplines and industries that makes us see the dynamics of the workplace as well as the business environment in the Philippines.\r\n\r\n[caption id=\"attachment_4926\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/campuspaper-email-header.png\"><img class=\"size-medium wp-image-4926 \" title=\"Campus Paper is a free school newspaper available in major schools, colleges, and universities in the Philippines\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/campuspaper-email-header-300x137.png\" alt=\"Campus Paper is a free school newspaper available in major schools, colleges, and universities in the Philippines\" width=\"300\" height=\"137\" /></a> Campus Paper is a free school newspaper available in major schools, colleges, and universities in the Philippines[/caption]\r\n\r\n<a title=\"Campus Paper website\" href=\"http://www.lloydluna.com/campuspaper/\"><strong>Campus Paper</strong></a> is a free school newspaper for students. Taking its debut on August 1, 2012, it is a pioneer in the publishing industry as the first free newspaper for the students and by the students to circulate in the country. It will be distributed twice a month to major schools and universities. Our circulation of 100,000 copies in the next six months has a passing average of more than a million readers.\r\n\r\n<strong><a title=\"Campus Paper Website\" href=\"http://campuspaper.net\" target=\"_blank\">CAMPUSPAPER.net</a></strong>, the Internet portal of the newspaper, has a viewership of at least 5,000 visitors a day and is shared via Facebook and Twitter regularly.\r\n\r\nAs an instrument for friendship and camaraderie among schools, our mission is to empower the youth by providing them with a common platform where they can showcase their journalistic skills as well as share their thoughts on current issues that affect them. Our paper features news stories, student editorial, campus events, fashion trends, food, gadgets, music, and literature contributed by students and some members of the academe.\r\n\r\n[caption id=\"attachment_4942\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peaches-square-logo.jpg\"><img class=\"size-medium wp-image-4942\" title=\"Peaches and Cream String Quartet\" src=\"http://www.lloydluna.com/wp-content/uploads/2012/06/peaches-square-logo-300x300.jpg\" alt=\"Peaches and Cream String Quartet\" width=\"300\" height=\"300\" /></a> Peaches Cream String Quartet is a performing group of professional musicians.[/caption]\r\n\r\n<strong><a title=\"Peaches and Cream String Quartet\" href=\"http://www.lloydluna.com/peaches-cream-string-quartet-in-manila-philippines/\">Peaches &amp; Cream String Quartet</a> </strong>is a performing group of remarkably creative professional musicians with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, movie themes, children, and classical music.\r\n\r\n<strong>WHAT YOU GET.</strong> Best fit delicious music that sets the tone and mood of your event from a string quartet composed of two violinists, one violist, and a cellist together with a pianist with 43 years of combined experiences in pop, ballad, jazz/bossa, novelty, religious, devotional, musicals, children, and classical music. We are music consultants who design just the right music for you.\r\n\r\n<strong>OUR MUSIC STANDARD.</strong> Delicate &amp; Delicious. Cool &amp; Classic. World-class &amp; Affordable. Light &amp; Bubbly. We play the music you haven’t tasted before. We produce an insanely remarkable and heartwarming performance.\r\n\r\n<strong>OUR CORE EXPERTISE.</strong> Classical instruments playing popular music. Old &amp; new songs served with creative interpretation and execution. We’ve mastered our instruments and put together our strengths and understanding of music in every note of every song.\r\n\r\n<strong>THE PEACH DIFFERENCE.</strong> We don’t just sit &amp; play. We perform &amp; engage. We don’t just take &amp; play music pieces. We create &amp; write our own arrangements. We part-own your event!\r\n\r\n<strong>MUSIC &amp; MEANING.</strong> We believe in the power of music to change almost everything. That’s one reason why we endured long nights and days to master our craft. We understand the value of music to create a remarkable event. That’s one reason why we carefully choose our repertoire. We understand the importance of music in setting the tone and mood of the event. That’s one reason why we passionately understand what the event is about. We add value on the event by going beyond our musical ability. We add meaning.\r\n\r\n<strong>GOALS &amp; DIRECTION.</strong> We understand how delicate an event is. Just like our client, we want to produce music that entices imagination, touches the heart, and satisfies one’s craving for quality music. We act as music consultants to help our clients achieve their goals. We advise our clients in the areas of music. We believe in fair trade: you always get more than what you pay for. Your event isn’t a rehearsal.\r\n\r\n<strong>GIVING &amp; TAKING.</strong> We give the best performance, your guests take the best event experience. We put premium on the quality of music. We give our client what it deserves and even exceed what it expects from us.', 'Businesses', '', 'inherit', 'open', 'open', '', '4923-revision-v1', '', '', '2013-12-02 07:11:21', '2013-12-01 23:11:21', '', 4923, 'http://www.lloydluna.com/4923-revision-v1/', 0, 'revision', '', 0),
(6709, 1, '2013-12-02 10:37:52', '2013-12-02 02:37:52', '', 'Topics', '', 'publish', 'open', 'open', '', 'topics', '', '', '2015-07-27 07:53:34', '2015-07-26 23:53:34', '', 0, 'http://www.lloydluna.com/?p=6709', 6, 'nav_menu_item', '', 0),
(6711, 1, '2013-12-02 17:42:09', '2013-12-02 09:42:09', '', 'We Are One Poster', 'Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.', 'inherit', 'open', 'open', '', 'we-are-one-poster', '', '', '2013-12-02 17:42:09', '2013-12-02 09:42:09', '', 6710, 'http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png', 0, 'attachment', 'image/png', 0),
(6712, 1, '2013-12-02 17:44:06', '2013-12-02 09:44:06', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a very good friend of mine, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignright\" width=\"150\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-150x150.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"150\" height=\"150\" class=\"size-thumbnail wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some of whom disregarded our calls, but majority wholeheartedly accepted it and then there\'s We Are One, an event that\'s going to happen on December 7 at Vista Center in Shaw Boulevard in Pasig City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one. We thought about our collaborative efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"Resilience Is Not Enough\" by Coach Randy Esguerra to be followed by a session on \"YES! You Can Inspire As You Live!\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"Creating A Personal Vision: You Can Do It If You Can Perceive It\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"Connecting and Engaging Online\" before a session on \"Victim vs. Responsible Mindset by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"Understanding & Appreciating What Happens To You\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go to: http://trainings.ph/weareone/', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 17:44:06', '2013-12-02 09:44:06', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6713, 1, '2013-12-02 17:45:16', '2013-12-02 09:45:16', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a very good friend of mine, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some of whom disregarded our calls, but majority wholeheartedly accepted it and then there\'s We Are One, an event that\'s going to happen on December 7 at Vista Center in Shaw Boulevard in Pasig City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one. We thought about our collaborative efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"Resilience Is Not Enough\" by Coach Randy Esguerra to be followed by a session on \"YES! You Can Inspire As You Live!\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"Creating A Personal Vision: You Can Do It If You Can Perceive It\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"Connecting and Engaging Online\" before a session on \"Victim vs. Responsible Mindset by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"Understanding & Appreciating What Happens To You\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go to: http://trainings.ph/weareone/', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 17:45:16', '2013-12-02 09:45:16', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6714, 1, '2013-12-02 18:44:33', '2013-12-02 10:44:33', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a good friend of mine and idol in the industry, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\n\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some have disregarded our calls, but majority wholeheartedly accepted it and then there\'s \"We Are One,\" a grand learning event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\n\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \n\nYou see, we waived all our professional fees and decided to do this as one at will. We gathered our friendships, energy, resources and efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon by raising funds for them.\n\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\n\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\n\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\n\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\n\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\n\nFor more information about this, please go <a href=\"http://trainings.ph/weareone/\">here</a>.\n\nIf you haven\'t seen me in the poster, it\'s because I\'ll be speaking in January 2014 along with others who would miss this one because of prior commitments. I will', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-autosave-v1', '', '', '2013-12-02 18:44:33', '2013-12-02 10:44:33', '', 6710, 'http://www.lloydluna.com/6710-autosave-v1/', 0, 'revision', '', 0),
(6715, 1, '2013-12-02 17:50:09', '2013-12-02 09:50:09', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a very good friend of mine, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some of whom disregarded our calls, but majority wholeheartedly accepted it and then there\'s We Are One, an event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one. We thought about our collaborative efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go to: http://trainings.ph/weareone/', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 17:50:09', '2013-12-02 09:50:09', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6716, 1, '2013-12-02 17:52:20', '2013-12-02 09:52:20', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a very good friend of mine, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some of whom disregarded our calls, but majority wholeheartedly accepted it and then there\'s We Are One, an event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one. We thought about our collaborative efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go <a href=\"http://trainings.ph/weareone/\">here</a>.', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 17:52:20', '2013-12-02 09:52:20', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6717, 1, '2013-12-02 18:35:31', '2013-12-02 10:35:31', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a very good friend of mine, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some of whom disregarded our calls, but majority wholeheartedly accepted it and then there\'s \"We Are One,\" a grand learning event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one. We thought about our collaborative efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go <a href=\"http://trainings.ph/weareone/\">here</a>.', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 18:35:31', '2013-12-02 10:35:31', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6718, 1, '2013-12-02 18:42:18', '2013-12-02 10:42:18', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a good friend of mine and idol in the industry, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some have disregarded our calls, but majority wholeheartedly accepted it and then there\'s \"We Are One,\" a grand learning event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one at will. We gathered our friendships, energy, resources and efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon by raising funds for them.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go <a href=\"http://trainings.ph/weareone/\">here</a>.', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 18:42:18', '2013-12-02 10:42:18', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0);
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(6719, 1, '2013-12-02 18:45:03', '2013-12-02 10:45:03', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a good friend of mine and idol in the industry, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some have disregarded our calls, but majority wholeheartedly accepted it and then there\'s \"We Are One,\" a grand learning event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one at will. We gathered our friendships, energy, resources and efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon by raising funds for them.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go <a href=\"http://trainings.ph/weareone/\">here</a>.\r\n\r\nIf you haven\'t seen me in the poster, it\'s because I\'ll be speaking in January 2014 along with others who would miss this one because of prior commitments. I will be speaking in Dipolog City on the same day. Catch other speakers who will form the second batch!', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 18:45:03', '2013-12-02 10:45:03', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6720, 1, '2013-12-02 18:45:53', '2013-12-02 10:45:53', 'A couple of weeks back, after we\'ve heard so much about Yolanda\'s incomprehensible effect on the Filipino nation, corporate trainer and speaker Ricky De Vera, a good friend of mine and idol in the industry, commented on my post asking if we can gather as many professional speakers as we can and setup an event that would benefit the people in the Visayas.\r\n\r\n[caption id=\"attachment_6711\" align=\"alignleft\" width=\"214\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/We-Are-One-Poster-214x300.png\" alt=\"Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.\" width=\"214\" height=\"300\" class=\"size-medium wp-image-6711\" /></a> Industry experts and motivational speakers come together for a one cause for the Philippines and the Filipinos.[/caption]I said yes and we started to tag our friends in the industry, some have disregarded our calls, but majority wholeheartedly accepted it and then there\'s \"We Are One,\" a grand learning event that\'s going to happen on December 7 at Vista Center, UGF Worldwide Corporate Center, Shaw Blvd., Mandaluyong City.\r\n\r\nImagine an event for only P1,000 where you have the best of the best motivational and corporate speakers. You don\'t get such an experience every day. But this time, we decided to speak together, and then every revenue is sent to our beneficiaries to help the victims out. \r\n\r\nYou see, we waived all our professional fees and decided to do this as one at will. We gathered our friendships, energy, resources and efforts to make a strong impact in the lives of people who are deeply affected by this super typhoon by raising funds for them.\r\n\r\nIn this rare collaboration of topnotch speakers, we will see a discussion about \"<a href=\"http://trainings.ph/weareone-session1/\" target=\"_blank\">Resilience Is Not Enough</a>\" by Coach Randy Esguerra to be followed by a session on \"<a href=\"http://trainings.ph/weareone-session2/\" target=\"_blank\">YES! You Can Inspire As You Live!</a>\" by Ricky de Vera, MBA, CSP.\r\n\r\nThe this session is about \"<a href=\"http://trainings.ph/weareone-session3/\" target=\"_blank\">Creating A Personal Vision: You Can Do It If You Can Perceive It</a>\" by Boris Joaquin before pausing for lunch.\r\n\r\nIn the afternoon, eCommerce expert and Digital Filipino founder Janette Toral will talk about \"<a href=\"http://trainings.ph/weareone-session4/\" target=\"_blank\">Connecting and Engaging Online</a>\" before a session on \"<a href=\"http://trainings.ph/weareone-session5/\" target=\"_blank\">Victim vs. Responsible Mindset</a>\" by Joey Reyes.\r\n\r\nThere will be a panel discussion by Gwen Pang, JC Libiran and Pocholo Gonzales before the sixth and final session on \"<a href=\"http://trainings.ph/weareone-session6/\" target=\"_blank\">Understanding & Appreciating What Happens To You</a>\" by Pido Aguilar.\r\n\r\nWe have a lot to share to make this world a better place for everyone. While we are perceived to be competitors to each other, we\'d like to believe the we are good friends with the same love and passion training and development. We love people and we can set aside those differences for a cause greater that our individual self-interests.\r\n\r\nFor more information about this, please go <a href=\"http://trainings.ph/weareone/\">here</a>.\r\n\r\nIf you haven\'t seen me in the poster, it\'s because I\'ll be speaking in January 2014 along with others who would miss this one because of prior commitments. I will be speaking in Dipolog City on the same day, December 7. Catch other speakers who will form the second batch!', 'A number of best Filipino speakers in one cause-oriented event', '', 'inherit', 'open', 'open', '', '6710-revision-v1', '', '', '2013-12-02 18:45:53', '2013-12-02 10:45:53', '', 6710, 'http://www.lloydluna.com/6710-revision-v1/', 0, 'revision', '', 0),
(6721, 1, '2013-12-03 10:43:34', '2013-12-03 02:43:34', 'Hindi maipapangako ng librong ito ang tagumpay na hinahanap mo. Pero kung babasahin mo ito pwedeng lumaki ang chance mo. Hindi ko sasabihing magiging madali ang buhay mo ‘pag binasa mo ito. Pero hindi ko rin sasabihing imposibleng makuha mo ang mga pangarap mo. Hindi ko alam kung ilang beses ka nang pinaglaruan ng tadhana. Pero wag mong ipagkait sa sarili mo ang pagkakataong maniwala at muling magtiwala. Ikaw man ay meron ding kakayahang baguhin ang takbo ng iyong buhay. Pero kailangan mo ng mabigat na dahilan at pusong handang iwan ang kinagawian.', 'Paano Maging Successful', 'Librong nakakatawa, nakakaiyak, nakaka-inspire, nakakawala ng pagod, nakakapagpaisip at nakakapagbigay-sigla. Tagalog ito kaya hindi ka mahihirapan intindihin. Maikli din lang. 120 pages lang kasama na ung cover. Pag nabasa mo na ung front and back cover, 116 pages na lang bubunuin mo. Magaan din lang ang librong ito. Mas mabigat pa ang cellphone mo. Mura din. Pwede mong ipagpaliban ang pagbili ng isang cup of coffee sa Starbucks para mabili mo ito. A basta, promise sabi ng nanay ko maganda raw ito. At pag hindi ka nag-enjoy, isoli mo sa akin at ibabalik ko ang binayad mo.', 'inherit', 'open', 'open', '', '6660-autosave-v1', '', '', '2013-12-03 10:43:34', '2013-12-03 02:43:34', '', 6660, 'http://www.lloydluna.com/6660-autosave-v1/', 0, 'revision', '', 0),
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(6728, 1, '2013-07-23 07:33:27', '2013-07-22 23:33:27', 'Do I need to say more?\r\n\r\nRead the entire speech, \"Redefining Success: The Third Metric,\" as prepared for delivery below:\r\n\r\n[caption id=\"attachment_6409\" align=\"alignleft\" width=\"716\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/07/Arianna-Huffington-at-Smith.png\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/07/Arianna-Huffington-at-Smith.png\" alt=\"Arianna Huffington&#039;s motivational speech at Smith.\" width=\"716\" height=\"497\" class=\"size-full wp-image-6409\" /></a> Arianna Huffington\'s motivational speech at Smith.[/caption]Thank you so much, President Christ, the Board of Trustees, distinguished alumnae, members of the faculty, devoted parents and friends, and especially the fabulous Smith College class of 2013. Congratulations. You have reached the light at the end of the tunnel. And I\'m sure that when you first arrived at Smith you never would have imagined that at the other end of that tunnel would be a lady talking to you from behind a podium in a funny accent. This accent, incidentally, was the bane of my existence -- until, that is, I moved to New York in 1980 and met Henry Kissinger, who told me not to worry about my accent, because you can never, in American public life, underestimate the advantages of complete and total incomprehensibility.\r\n\r\nI\'m so grateful to be with you at this special moment in your lives, and I want to start by taking a moment to honor President Christ, your magnificent, viola-playing, Victorian poetry-quoting president, who is retiring after 11 years of service, leadership and inspiration.\r\n\r\nYou don\'t know it but I have spent the last several weeks stalking you -- on your various Smith websites, on your Twitter feeds, on Facebook, on Instagram, on Tumblr -- so I could get to know you better.\r\n\r\nAnd here\'s what I\'ve found: you\'re fascinating and curious and quirky and asking the big questions and worrying about the little things, and solving the cosmic riddles and agonizing about what to have for lunch, which some of you then take a picture of for the world to see.\r\n\r\nI\'ve learned about Smithies writing honors theses on subjects that I not only don\'t understand but can\'t even pronounce. Like Lisa Stephanie Cunden\'s thesis on entropy and enthalpy contributions to the chelate effect -- I wanted to give you the gift of hearing that said in a Greek accent. I\'ve learned about the three seniors who were part of the basketball team, which made the Division 3 NCAA tournament for the first time -- a historic accomplishment to add to your already historic status as the birthplace of women\'s basketball. I\'ve learned about the many Smithies who will be the first in their families to graduate from college, like Massiel De los Santos, who began her journey in the Dominican Republic.\r\n\r\nGetting to know you has made me feel very protective of you, especially since I have two college-aged daughters myself. But I know you don\'t need protecting. You are prepared and ready to take on the world -- and if you have attended the Wurtele Center for Work and Life, you even have a Passport to Life After Smith, with the opportunity to learn things like job interviewing skills, how to balance a budget, cook a healthy meal and even change a tire.\r\n\r\nSo you can consider my speech today a continuation of the Passport to Life After Smith, though in the interest of full disclosure, I can\'t cook and definitely cannot change a tire. But part of life after Smith will be deciding what are the things you want to put your energy into and what are the things you don\'t. I was personally very relieved when I realized that you can complete a project by dropping it. That\'s how I completed learning to cook and learning German, becoming a good skier, and a list of other things too long to recite.\r\n\r\nCommencement speakers are traditionally expected to tell graduates how to go out there and climb the ladder of success, but I want to ask you, instead, to redefine success. Because the world you are headed into desperately needs it. And because you are up to it. Your education at Smith has made it unequivocally clear that you are entitled to take your place in the world on equal footing, in every field, and at the top of every field. But what I urge you to do is not just take your place at the top of the world, but to change the world.\r\n\r\nWhat I urge you to do is to lead the third women\'s revolution.\r\n\r\nThe first was led by the suffragists over a hundred years ago, when brave women like Susan B. Anthony and Elizabeth Cady Stanton fought, among other things, to give women the right to vote. The second women\'s revolution was powerfully led by Smith alumnae, Betty Friedan and Gloria Steinem. They fought -- and Gloria continues to fight -- to expand the role of women in our society, to give us full access to the rooms of power where decisions are made.\r\n\r\nAnd while the second revolution is still in progress, we simply can\'t wait any longer for the third revolution to begin. And I can\'t imagine a place where I would be more likely to find the leaders of that revolution than right here at Smith.\r\n\r\nAt the moment, our society\'s notion of success is largely composed of two parts: money and power. In fact, success, money and power have practically become synonymous.\r\n\r\nBut it\'s time for a third metric, beyond money and power -- one founded on well-being, wisdom, our ability to wonder, and to give back. Money and power by themselves are a two legged stool -- you can balance on them for a while, but eventually you\'re going to topple over. And more and more people, very successful people, are toppling over. Basically, success the way we\'ve defined it is no longer sustainable. It\'s no longer sustainable for human beings or for societies. To live the lives we want, and not just the ones we settle for, the ones society defines as successful, we need to include the third metric.\r\n\r\nIn 2004, President Christ gave a speech that was really ahead of its time. It was titled \"Inside the Clockwork of Women\'s Careers.\" To me, it\'s very much a third women\'s revolution call to arms. She spoke of the need to dispel myths about ambition and success, chief among them the myth that success and ambition look like a straight line. Now I guess it\'s no big surprise that the image of success created by men would be, yes, a long, phallic-shaped line.\r\n\r\nBut if we don\'t redefine success, the personal price we pay will get higher and higher. And as the data shows, that price is even higher for women than it is for men. Already, women in stressful jobs have a nearly 40 percent increased risk of heart disease, and a 60 percent greater risk for diabetes. And in the last 30 years, as women have made strides and gains in the workplace, self-reported levels of stress have gone up 18 percent.\r\n\r\nHere\'s another fact that will likely be no surprise to you: the Millennial Generation, aka you, is the most stressed generation of all, outranking Baby Boomers and the gently euphemistic \"Matures.\" Right now, America\'s workplace culture is practically fueled by stress, sleep-deprivation, and burnout.\r\n\r\nAnother Smith graduation speaker, Alistair Cooke, notoriously told the class of 1954 that their way to the top would be determined by whom they married.\r\n\r\nI want to do old Alistair one better, and tell you that you don\'t get to the top by marrying someone. A much simpler way is to sleep your way to the top. Right now I imagine President Christ is thinking she probably should have vetted this speech.\r\n\r\nBut no, I\'m talking about sleep in the literal sense. I know of what I speak: In 2007, sleep deprived and exhausted, I fainted, hit my head on my desk, broke my cheekbone and got four stitches on my right eye. And even as it\'s affecting our health, sleep deprivation will also profoundly affect your creativity, your productivity, and your decision-making. The Exxon Valdez wreck, the explosion of the Challenger Space Shuttle, and the nuclear accidents at Chernobyl and Three Mile Island -- all were at least partially the result of decisions made on too little sleep.\r\n\r\nAccording to researchers at Walter Reed hospital, the only thing that gets better with sleep deprivation is \"magical thinking\" and reliance on superstition. So for those of you majoring in fortune telling, go ahead and burn the midnight oil. The rest of you: not so much.\r\n\r\nAs you can tell by now, I\'m a major sleep evangelist. The Huffington Post\'s office in New York sports two nap rooms: at the beginning our reporters, editors and engineers were reluctant to use them, afraid that people might think they\'re shirking their duties. We have to change workplace culture so that it’s walking around drained and exhausted that’s stigmatized. I’m happy to say, our nap rooms are now always booked. Although the other day I was walking by and I saw two people walking out of one of the nap rooms. But, hey, whatever it takes to recharge. Just don\'t tell HR, ok?\r\n\r\nWhat adding well-being to our definition of success means is that, in addition to looking after our financial capital, we need to do everything we can to protect and nurture our human capital. My mother was an expert at that. I still remember, when I was twelve years old, a very successful Greek businessman coming for dinner. He looked rundown and exhausted. But when we sat down to dinner, he told us how well things were going for him. He was thrilled about a new contract he had just won to build a new museum. My mother was not impressed. \"I don\'t care how well your business is doing,\" she told him bluntly,\" you\'re not taking care of you. Your business might have a great bottom line, but you are your most important capital. There are only so many withdrawals you can make from your health bank account, but you just keep on withdrawing. You could go bankrupt if you don\'t make some deposits soon.\" And indeed, not long after that, the man had to be admitted for an angioplasty.\r\n\r\nWhen we include well-being in our definition of success, another thing that will change is our relationship with time. Researchers have come up with a term for our stressed out feeling that there\'s never enough time for what we want to do -- they call it \"Time Famine.\" Every time we look at our watch it seems to be later than we think. I personally have long had a very strained relationship with time – more in line with a certain PhD from Oxford, in English Lit, actually -- Dr. Seuss.\r\n\r\n\"How did it get so late so soon?” he wrote. “It\'s night before it\'s afternoon. December is here before it\'s June. My goodness how the time has flewn. How did it get so late so soon?\"\r\n\r\nDoes that feel familiar to anyone? Or, more likely, to everyone? The problem is that as long as success is defined by just money and power, climbing and burnout, we are never going to be able to enjoy that other aspect of the third metric: wonder.\r\n\r\nI was blessed with a mother who was in a constant state of wonder. Whether she was washing dishes or feeding seagulls at the beach or reprimanding overworking businessmen, she maintained her sense of wonder, delighted at both the mysteries of the universe and the everyday little things that fill our lives. And whenever I\'d complain or be upset about something, my mother had the same advice: \"Darling, change the channel. You are in control of the clicker. Don\'t replay the bad, scary movie.\"\r\n\r\nOne of the gifts this attitude to life gave her was the ability to cut through hierarchies. One night, when I was in my twenties and still living in London, a Tory member of Parliament I was dating at the time (it might have been one of those decisions brought on by sleep deprivation) had brought the Prime Minister Edward Heath to dinner. My mother was in the kitchen, where she could be found most of the time, talking to the plumber, who had come to fix a last-minute problem. She asked the plumber what he thought of the prime minister. \"Not much,” he said, “he hasn\'t been good for working people.\" \"Let me go bring him here so you can tell him directly,\" my mother replied. And that\'s how the prime minister ended up in the kitchen talking to the plumber.\r\n\r\nWell-being, wonder, and now I\'d like to talk about another indispensable W -- wisdom.\r\n\r\nWherever we look around the world, we see very smart leaders -- in politics, in business, in media -- making terrible decisions. What they\'re lacking is not IQ, but wisdom. Which is no surprise, since it\'s never been harder to tap into our own wisdom. Because in order to do so, we have to disconnect from all our ever-present devices, our gadgets, our screens, our social media, and reconnect with ourselves. Your very own, very wise Smith sophomore, Erin McDaniel, wrote in the Sophian about her decision to disconnect from all her social media. \"We have eschewed real social connections in favor of superficial, technology-bridged ones … We have become, in many cases, nearly as (socially) robotic as our computers.\"\r\n\r\nOr, as Smith\'s Buddhist adviser Ryūmon Gutiérrez Baldoquín said, \"people want to engage in something whole-heartedly in order to find meaning.\"\r\n\r\nBack to my mother. The last time she got angry with me before she died was when she saw me reading my email and talking to my children at the same time. \"I abhor multitasking,\" she said, in a Greek accent that puts mine to shame. In other words, being connected in a shallow way to the entire world can prevent us from being deeply connected to those closest to us -- including ourselves. And that is where wisdom lies. Don\'t worry -- you don\'t have the head of a digital news operation telling you to disconnect from technology altogether. What I’m saying is: learn to regularly disconnect from technology in order to connect with yourself. Learn to unplug in order to recharge. I\'m convinced about two fundamental truths about human beings. The first truth is that we all have within us a centered place of wisdom, harmony, and strength. This is a truth that all the world\'s religions -- whether Christianity, Islam, Judaism, or Buddhism -- and many of its philosophies, hold true in one form or another: \"The Kingdom of God is Within.\"\r\n\r\nThe second truth is that we\'re all going to veer away from that place again and again and again. That\'s the nature of life. In fact, we may be off-course more often than we are on-course. At The Huffington Post, we even came up with an app, called GPS for the Soul, that helps us get back to that place. I know there is something paradoxical about using technology to disconnect from technology, but the snake in our digital garden of Eden has been hyper-connectivity with technology. And we have to be more wily than the snake, hence using technology to help us disconnect from technology.\r\n\r\nWhen we\'re in that centered place of wisdom, harmony and strength, life is transformed, from struggle to grace, and we are suddenly filled with trust, no matter the obstacles, challenges and disappointments. Because there is a purpose to our lives, even if it is sometimes hidden from us, and even if the biggest turning points and heartbreaks only make sense as we look back, not as we are experiencing them. So we might as well live life as if -- as the poet Rumi put it -- \"Everything is rigged in our favor.\"\r\n\r\nWe\'ve talked about well-being, wisdom, and wonder. And now, the last element of the third metric of success: empathy, compassion, the willingness to give back.\r\n\r\nThe founding fathers wrote about the pursuit of happiness, and if you go back to the original documents -- as I\'m sure all of you have done -- happiness did not mean the pursuit of more ways to be entertained. It was the happiness that comes from feeling good by doing good.\r\n\r\nI was at a neuroscience conference this week in Madison, Wisconsin, with the Dalai Lama, and there was plenty of scientific data provided that shows unequivocally that empathy and service increase our well-being. So that\'s how the elements of the third metric become part of a virtuous cycle.\r\n\r\nOf course many of you already know that. Smithies have given back in countless ways, near and far: working with Chinese schools and NGOs through the Smith China Project, spending time in the community with people with disabilities through the Best Buddies program, tutoring children in Holyoke, and using digital storytelling to start conversations about health issues in Springfield.\r\n\r\nSo as you leave this beautiful campus today to follow your dreams and scale great heights in whatever profession you choose, I beg you: don’t buy society’s definition of success. Because it’s not working for anyone. It’s not working for women, it\'s not working for men, it\'s not working for polar bears, it\'s not working for the cicadas that are apparently about to emerge and swarm us. It\'s only truly working for those who make pharmaceuticals for stress, diabetes, heart disease, sleeplessness and high blood pressure.\r\n\r\nSo please don\'t settle for just breaking through glass ceilings in a broken corporate system or in a broken political system, where so many leaders are so disconnected from their own wisdom that we are careening from one self-inflicted crisis to another. Change much more than the M to a W at the top of the corporate flow chart. Change it by going to the root of what\'s wrong and redefining what we value and what we consider success.\r\n\r\nAnd remember that while there will be plenty of signposts along your path directing you to make money and climb up the ladder, there will be almost no signposts reminding you to stay connected to the essence of who you are, to take care of yourself along the way, to reach out to others, to pause to wonder, and to connect to that place from which everything is possible. \"Give me a place to stand,\" my Greek compatriot Archimedes said, \"and I will move the world.\"\r\n\r\nSo find your place to stand -- your place of wisdom and peace and strength. And from that place, lead the third women\'s revolution and remake the world in your own image, according to your own definition of success, so that all of us -- women and men -- can live our lives with more grace, more joy, more empathy, more gratitude, and yes, more love. And now, Smith College class of 2013, onward, upward and inward!', 'Inspirational Speech of Arianna Huffington', '', 'inherit', 'open', 'open', '', '6408-revision-v1', '', '', '2013-07-23 07:33:27', '2013-07-22 23:33:27', '', 6408, 'http://www.lloydluna.com/6408-revision-v1/', 0, 'revision', '', 0),
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(6734, 1, '2013-12-04 10:32:37', '2013-12-04 02:32:37', '[hr]\r\n\r\n<i>Paunang Salita</i>\r\n\r\n<h1>Ano ba ‘yang success na ‘yan, sinong nag-imbento niyan at bakit sobrang common pero hindi naman lahat nagkakaroon?</h1>\r\n\r\n\r\n[caption id=\"attachment_6623\" align=\"alignleft\" width=\"500\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/paano-mock-e1385859388987.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/paano-mock-e1385859388987.jpg\" alt=\"A 120-page book on how to be successful, very funny and entertaining accounts of real people and childhood stories that either made us broke or successful.\" width=\"500\" height=\"727\" class=\"size-full wp-image-6623\" /></a> A 120-page book on how to be successful, very funny and entertaining accounts of real people and childhood stories that either made us broke or successful.[/caption]BAKIT maraming tanong? Walang pakialaman. Kanya-kanyang trip ‘yan! Salamat sa paghawak ng librong ito. Yung ma-convince kang bumili e success ang tawag dun kung hindi ka nabudol-budol. Nang ikaw ay mailabas mula sa sinapupunan ng iyong ina matapos ang more or less siyam na buwan, success din yun. Nanay at tatay mo (Your dad and your mom para sa mga kaibigan kong taga-La Salle at The Ateneo) ang nag-imbento ng success na yun (na inapprove naman ni Lord). Hindi lahat nagiging successful kase hindi nila talaga alam kung ano ang tunay na meaning ng “success.”\r\n\r\n<h3>Ikaw ang bida sa librong ito. Kaya wag mo nang isipin kung sino ang nag-imbento ng success. Malamang pag sinabi ko, hindi mo rin kilala. Good news is, kaya mong mag-imbento ng para sa ‘yo.<h3>\r\n\r\nSuspetsa ko, either binili mo ‘tong book na ‘to dahil may pambili ka (na first time mong ginawa sa buong buhay mo dahil sa sobrang pagtitipid), inagaw mo ‘to (sa classmate mo na mas may capacity to buy kesa sa ‘yo), hiniram mo ‘to (at wala ka nang balak isoli), napanalunan mo ‘to sa raffle (imbes na cake o stand fan) o pina-xerox mo ‘to (dahil sa hirap talaga ng buhay). Just the same, you’re holding a copy.\r\n\r\nSa loob ng walong taon kong pagsusulat ng libro at pagsubaybay sa mga taong nagbabasa nito, subok-subok lang talaga sa umpisa. Patikim-tikim kumbaga. Dito naman talaga nagsisimula—sa konti. Pansinin mo ‘yung mga horizontally challenged (ito ang itawag mo sa matataba para hindi sila ma-offend kapag tinatawag mo silang mataba), nagsimula ‘yan sa tikim e ginanahan kaya nagkaganyan. Same lang sa mga payat, nagsimula sa konting pag-skip ng meal kaya hayan konting dekorasyon na lang pwede na silang saranggola.\r\n\r\n<h3>Pero ganun yata talaga. Walang kasiguraduhang matatapos ang sinimulan. Hindi ka rin naman kase talaga sigurado if magkakaroon ng sense sa buhay mo kung magsisimula ka at itutuloy mo ang ‘yong inumpisahan. No wonder, kaya hindi mo talaga binibigay ang 100% mo. Sigurista ka.</h3>\r\n\r\nMadalas sinasabi mong baka masayang lang ang oras at effort mo. Hindi mo ibibigay lahat pero kung makapag-expect ka gusto mo naman 100% ang darating sa ‘yo. Wag kang mag-alala. Long before na mahawakan mo ang librong ito, hindi na mabilang ang oras na sinayang mo. Hindi ka pa ba sanay? O baka hindi ka lang talaga aware? \r\n\r\n[hr]\r\n\r\n[caption id=\"attachment_6632\" align=\"alignleft\" width=\"500\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/11/paano-mock-BACK-e1385860823245.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/11/paano-mock-BACK-e1385860823245.jpg\" alt=\"Opo, tinagalog ko na para mas madaling maintindihan. Don&#039;t worry dahil hindi rin ito seryoso. Ilang beses na nating sinubukang mag-seryoso, pero hindi pa rin nag-succeed. So, try natin ngitian ang lahat ng failure natin sa buhay at umpisahan ang paghahanap ng sa got sa tanong na, &quot;Paano Maging Successful?&quot;\" width=\"500\" height=\"619\" class=\"size-full wp-image-6632\" /></a> Opo, tinagalog ko na para mas madaling maintindihan. Don\'t worry dahil hindi rin ito seryoso. Ilang beses na nating sinubukang mag-seryoso, pero hindi pa rin nag-succeed. So, try natin ngitian ang lahat ng failure natin sa buhay at umpisahan ang paghahanap ng sa got sa tanong na, \"Paano Maging Successful?\"[/caption] Sa bandang huli, pwede nating ma-realize na meron na tayong samut-saring successes na kelangan na lang i-organize at palakihin. Sa totoo lang, wala naman kaseng nag-umpisa sa finish line. Kahit ang pinaka-magaling na manlalaro sa Olympics ay nagsisimula lagi sa starting line. \r\n\r\nIto ang starting line natin. Dito tayo magsisimula para hindi tayo pagtawanan ng mga critics natin. Sa dami ng skeptics ngayon, mabuti na ang mag-umpisa nang tama para hindi tayo mapagtawanan at mapahiya. If may chance kang makasali sa isang fun run (yung mga fundraising daw saka for a cause na activity), subukan mong mag-start sa Finish Line para maiba naman. I’m sure makakakuha ka ng attention pero it will not change the fact na disqualified ka pa rin pagkatapos ng kumpetisyon. Masaya naman yun kase makakasalubong mo ag lahat ng kalahok. Kaway ka and say hi! O, ‘di ba ibang-iba ka? Kaya wag nagpapaniwala sa kasabihang “dare to be different” dahil pwede ka ring maging “differently wrong.”\r\n\r\nKung meron kang gustong ma-achieve sa buhay mo, you owe it to your self and you owe it to the people who will help you along the way. \r\n\r\n<h3>Wag mong ipagkait sa sarili mo ang bagay na kaya mo namang makuha pero takot ka lang subukan dahil feeling mo nag-iisa ka at baka sa huli, papalpak ka rin lang.</h3>\r\n\r\nBesides, pwedeng magkamali. Pwedeng pwede kang magkamali. Lahat naman tayo e nagkakamali. Kung paano ka lang magrerespond ang magsasabi ng susunod na mangyayari. Besides, kahit kaninong istorya ng world’s best ang basahin mo, malalaman mo na nagkamali at nagkakamali rin sila. Mas maganda ring magkamali minsan para mas makita mo kung ano ang tama. Kaya nga inimbento ang eraser e at sa computer may “delete” at saka yung madalas mong gamiting Ctrl+Z or “Undo”.\r\n\r\nSa buhay na ito, hindi mo kelangan ng perfecrt score. Kumbaga sa boxing, pagdating sa scorecard dapat mas lamang ka lang para panalo ka pa rin. In other words, dapat mas lamang ang successes mo kaysa sa failures. It’s always better to have more wins and fewer losses. ‘Yan dapat lagi ang target. Basta mag-relax ka lang at siguraduhin mong hindi ka magka-cutting class or maga-undertime dahil dito. Baka ako pa sisihin mo pag bumagsak ka sa exam mo o sesantehin ka ng boss mo.\r\n\r\nLet’s do this. Kwentuhan kita tungkol sa pag-aaral, pangongopya at paggawa ng pera.\r\n\r\n\r\nLLOYD LUNA\r\nNovember 8, 2013\r\nMakati City, Philippines\r\n\r\n[hr]\r\n\r\nPS. Siyanga pala. Hindi maipapangako ng librong ito ang tagumpay na hinahanap mo. Pero kung babasahin mo ito pwedeng lumaki ang chance mo. Hindi ko sasabihing magiging madali ang buhay mo ‘pag binasa mo ito. Pero hindi ko rin sasabihing imposibleng makuha mo ang mga pangarap mo. Hindi ko alam kung ilang beses ka nang pinaglaruan ng tadhana. Pero wag mong ipagkait sa sarili mo ang pagkakataong maniwala at muling magtiwala. Ikaw man ay meron ding kakayahang baguhin ang takbo ng iyong buhay. Pero kailangan mo ng mabigat na dahilan at pusong handang iwan ang kinagawian.', 'Gawing regalo ang sagot ngayong Pasko', '', 'inherit', 'open', 'open', '', '6614-revision-v1', '', '', '2013-12-04 10:32:37', '2013-12-04 02:32:37', '', 6614, 'http://www.lloydluna.com/6614-revision-v1/', 0, 'revision', '', 0),
(6736, 1, '2013-12-04 13:38:27', '2013-12-04 05:38:27', '<h2>Ano ba ‘yang success na ‘yan, sinong nag-imbento niyan at bakit sobrang common pero hindi naman lahat nagkakaroon?</h2>\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/11/Gawing-Regalo-Ang-Sagot-Ngayong-Pasko.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/11/Gawing-Regalo-Ang-Sagot-Ngayong-Pasko-262x300.jpg\" alt=\"Gawing Regalo Ang Sagot Ngayong Pasko\" width=\"262\" height=\"300\" class=\"alignleft size-medium wp-image-6612\" /></a>BAKIT maraming tanong? Walang pakialaman. Kanya-kanyang trip ‘yan! Salamat sa paghawak ng librong ito. Yung ma-convince kang bumili e success ang tawag dun kung hindi ka nabudol-budol. Nang ikaw ay mailabas mula sa sinapupunan ng iyong ina matapos ang more or less siyam na buwan, success din yun. Nanay at tatay mo (Your dad and your mom para sa mga kaibigan kong taga-La Salle at The Ateneo) ang nag-imbento ng success na yun (na inapprove naman ni Lord). Hindi lahat nagiging successful kase hindi nila talaga alam kung ano ang tunay na meaning ng “success.”\r\n\r\nIkaw ang bida sa librong ito. Kaya wag mo nang isipin kung sino ang nag-imbento ng success. Malamang pag sinabi ko, hindi mo rin kilala. Good news is, kaya mong mag-imbento ng para sa ‘yo.\r\n\r\nSuspetsa ko, either binili mo ‘tong book na ‘to dahil may pambili ka (na first time mong ginawa sa buong buhay mo dahil sa sobrang pagtitipid), inagaw mo ‘to (sa classmate mo na mas may capacity to buy kesa sa ‘yo), hiniram mo ‘to (at wala ka nang balak isoli), napanalunan mo ‘to sa raffle (imbes na cake o stand fan) o pina-xerox mo ‘to (dahil sa hirap talaga ng buhay). Just the same, you’re holding a copy.\r\n\r\nSa loob ng walong taon kong pagsusulat ng libro at pagsubaybay sa mga taong nagbabasa nito, subok-subok lang talaga sa umpisa. Patikim-tikim kumbaga. Dito naman talaga nagsisimula—sa konti. Pansinin mo ‘yung mga horizontally challenged (ito ang itawag mo sa matataba para hindi sila ma-offend kapag tinatawag mo silang mataba), nagsimula ‘yan sa tikim e ginanahan kaya nagkaganyan. Same lang sa mga payat, nagsimula sa konting pag-skip ng meal kaya hayan konting dekorasyon na lang pwede na silang saranggola.\r\n\r\nPero ganun yata talaga. Walang kasiguraduhang matatapos ang sinimulan. Hindi ka rin naman kase talaga sigurado if magkakaroon ng sense sa buhay mo kung magsisimula ka at itutuloy mo ang ‘yong inumpisahan. No wonder, kaya hindi mo talaga binibigay ang 100% mo. Sigurista ka.\r\n\r\nMadalas sinasabi mong baka masayang lang ang oras at effort mo. Hindi mo ibibigay lahat pero kung makapag-expect ka gusto mo naman 100% ang darating sa ‘yo. Wag kang mag-alala. Long before na mahawakan mo ang librong ito, hindi na mabilang ang oras na sinayang mo. Hindi ka pa ba sanay? O baka hindi ka lang talaga aware? \r\n\r\nPero pwedeng totoo yun at pwede ring hindi. Kung iisipin mo, mas maganda na rin yung safe than sorry. Pero hindi mo rin ba napansin na lahat ng taong naging successful ay nagbigay ng higit 100% ng kanilang atensyon, oras, puso at kakayahan?\r\n\r\n‘Yan ang gusto kong ma-realize mo bago tayo pumalaot. (v. Pumunta sa mas malalim na bahagi ng dagat o “laot” mula sa dalampasigan). Pero wag kang literal na pumunta sa dagat. Pwede mo ‘tong basahin kahit nasa bahay ka lang o nasa classroom at naghihintay sa prof mo na wala namang planong pumasok (pero magpapa-exam next meeting).\r\n\r\nAng point is, kung babasahin mo ‘to, basahin mo nang buong puso. Ibigay mo ang lahat ng emosyon at pang-unawa na kelangan para magamit mo ang bagay na pinaghirapan mong makuha sa librong ito. Kumbaga, kung hindi rin lang bukal sa loob mo ang pagbabasa nito, e wag mo nang ituloy. Masasayang lang ang oras mo.\r\n\r\nO, wag mo namang ibaba. Tampo kaagad? Hindi ka na mabiro. Ituloy mo pa rin ang pagbabasa. Sayang naman ang ipinila at ibinayad mo, di ba?\r\n\r\nVery relaxing ang mga susunod na chapters. Matatawa ka at mapapaisip. Ako nga natawa habang sinusulat ko ito e. Pag-uusapan natin kung paano ba talaga maging tunay na successful. May walong bagay kase na feeling ko alam na alam na ng lahat pero may duda ako kung narinig o nabasa mo na. Para sa mga alam na ang mga ‘to, review na lang. Para sa first-timers, e di first time. Alangan naman i-review mo rin?\r\n\r\nSa mga susunod na pahina, malalaman mo rin kung successful ka na ba o hindi. Napakarami kaseng tao na successful na pero hindi pa nila alam. Kung hindi pa nasabi ng iba or nai-tsismis na successful na sya e, hindi pa niya malalaman.\r\n\r\nSasabihin ko rin sa inyo kung anu-ano ang batayan ng success at kanino nakadepende ang pagiging successful. Nung bata ka pa, alam mo kung ano ang success para sa ‘yo. Kahit anong sabihin ng mundo, ang pangako ay pangako, ang pangarap ay pangarap, ang saya ay saya. Kilala mo ang sarili mo, hinanap mo ang mahal mo at minahal mo ang meron ka, gumawa ka ng paraan at hindi nagdahilan, nagbigay ka nang buong-buo, ginawa mo ang lahat ng iyong makakaya at alam mong may plano ka.\r\n\r\nAlam mo, ikaw pa rin naman yung dating bata na yun e. Kaya mo pa ring magmahal, magbigay, magpatawad at gumawa ng plano para sa sarili mo. Ikaw pa rin yung dating batang may pangarap at naghangad na magtagumpay. Hindi ka masamang tao. Pwedeng nagkamali ka lang. Pwedeng marami lang nakialam.\r\n\r\nSa bandang huli, pwede nating ma-realize na meron na tayong samut-saring successes na kelangan na lang i-organize at palakihin. Sa totoo lang, wala naman kaseng nag-umpisa sa finish line. Kahit ang pinaka-magaling na manlalaro sa Olympics ay nagsisimula lagi sa starting line. \r\n\r\nIto ang starting line natin. Dito tayo magsisimula para hindi tayo pagtawanan ng mga critics natin. Sa dami ng skeptics ngayon, mabuti na ang mag-umpisa nang tama para hindi tayo mapagtawanan at mapahiya. If may chance kang makasali sa isang fun run (yung mga fundraising daw saka for a cause na activity), subukan mong mag-start sa Finish Line para maiba naman. I’m sure makakakuha ka ng attention pero it will not change the fact na disqualified ka pa rin pagkatapos ng kumpetisyon. Masaya naman yun kase makakasalubong mo ang lahat ng kalahok. Kaway ka and say hi! O, ‘di ba ibang-iba ka? Kaya wag nagpapaniwala sa kasabihang “dare to be different” dahil pwede ka ring maging “differently wrong.”\r\n\r\nKung ito ang starting line natin, bago tayo tumakbo (wag literal na tatakbo habang nagbabasa ng libro dahil mahihilo ka, promise, wag mo nang subukan!), gusto kong malaman mo na hindi ka nag-iisa. May mga taong nasa tabi lang natin pero hindi natin nakikita. Hindi sila ligaw na kaluluwa kaya wag kang matakot. Wag ka na ring tumingin sa paligid mo ngayon dahil baka may makita ka nga. Ang kulit, sinabi nang wag maghanap e.\r\n\r\nAng ibig ko lang sabihin e kasama mo ako sa journey na ‘to. Kasama mo ang mga taong kagaya mo, gusto ring umasenso. Kasama mo ang mga taong naniniwala sa kakayahan mo. At kasama mo si God sa paglalakbay mo. May kasama ka at kung hindi mo pa sila nakikita, hahanapin natin sila.\r\n\r\nKung meron kang gustong ma-achieve sa buhay mo, you owe it to your self and you owe it to the people who will help you along the way. Wag mong ipagkait sa sarili mo ang bagay na kaya mo namang makuha pero takot ka lang subukan dahil feeling mo nag-iisa ka at baka sa huli, papalpak ka rin lang.\r\n\r\nBesides, pwedeng magkamali. Pwedeng pwede kang magkamali. Lahat naman tayo e nagkakamali. Kung paano ka lang magrerespond ang magsasabi ng susunod na mangyayari. Besides, kahit kaninong istorya ng world’s best ang basahin mo, malalaman mo na nagkamali at nagkakamali rin sila. Mas maganda ring magkamali minsan para mas makita mo kung ano ang tama. Kaya nga inimbento ang eraser e at sa computer may “delete” at saka yung madalas mong gamiting Ctrl+Z or “Undo”.\r\n\r\nSa buhay na ito, hindi mo kelangan ng perfecrt score. Kumbaga sa boxing, pagdating sa scorecard dapat mas lamang ka lang para panalo ka pa rin. In other words, dapat mas lamang ang successes mo kaysa sa failures. It’s always better to have more wins and fewer losses. ‘Yan dapat lagi ang target.\r\n\r\nO, baka matapos ko itong libro na puro intro. Basta mag-relax ka lang at siguraduhin mong hindi ka magka-cutting class or maga-undertime dahil dito. Baka ako pa sisihin mo pag bumagsak ka sa exam mo o sesantehin ka ng boss mo.\r\n\r\nLet’s do this. Kwentuhan kita tungkol sa pag-aaral, pangongopya at paggawa ng pera.\r\n\r\n\r\nLLOYD LUNA\r\nNovember 8, 2013\r\nMakati City, Philippines\r\n\r\nYou can buy your copy <strong><a href=\"http://www.lloydluna.com/shop/paano-maging-successful-book/\">here</a></strong>.', 'Hot off the press: Paano Maging Successful?', '', 'inherit', 'open', 'open', '', '6735-revision-v1', '', '', '2013-12-04 13:38:27', '2013-12-04 05:38:27', '', 6735, 'http://www.lloydluna.com/6735-revision-v1/', 0, 'revision', '', 0),
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(6739, 1, '2013-12-09 08:03:59', '2013-12-09 00:03:59', 'It was December 7, 2005 when we started as a company without anything but a determination to publish our first book because all publishing houses denied us of the opportunity to get published. Eight years later, we\'re still holding our grounds, getting stronger and better every year.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/8yrsna.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/8yrsna-300x225.jpg\" alt=\"8th Years Anniversary of Lloyd Luna\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-6740\" /></a>Thank you for all your support.\r\n\r\nThe story of LLOYDLUNA is a story of a few people who made it in spite and despite life\'s misery. At first it was survival. And then when it saw that things are possible to achieve, it became about success. And it was a shared success, not of a single person in the company.\r\n\r\nFrom one book, we have now published and printed nine more. We can\'t be happier every time we come up with a brand new book idea—books that are not a product of copy-and-paste stories from the Internet. We are incredibly proud of what we have achieved however small. We are humbled by what we have created in the last eight years.\r\n\r\nWe can\'t help but express our profound appreciation of your support. We hope we can find many other ways to give back to you what you\'ve been giving us. The more we serve you, the more possibilities we discover in our selves.\r\n\r\nOur distinctions are nothing but a living proof that we work hard for you. Collegiate Ambassador for Peace awarded in South Korea, Knights of Rizal Leadership Institute Achievement Medalist, Exemplary Citizen of Gumaca, Quezon, Philippine National Police Leadership Award, Organized Response for the Advancement of Society (ORAS) Awardee on Entrepreneurship, 2012 Most Outstanding Motivational Speaker, 2012 Most Outstanding Author, 2012 Inspiring Young Male Motivational Speaker of the Year, 2012 Most Outstanding Training Service Provider, SM Supermarket Brand Ambassador, and 2013 Most Inspiring Young Male Professional of the Year. At age 31, our Chief Enabling Office, Lloyd Luna, was nominated to the 2013 Ten Outstanding Young Men of the Philippines.\r\n\r\nThis year, we\'ve earned the title of Pambansang Inspirasyon in social media.\r\n\r\nThis celebration calls for a treat. And so everyone is free to download all our ebooks, yes, as you know now, for free. Go to our <a href=\"http://www.lloydluna.com/shop/\" target=\"_blank\">shop</a>, place your order and enter this coupon code: 8YRSNA and you will get all the files in your computer, laptop or tablet.\r\n\r\nMaraming, maraming salamat po sa inyo! May God bless us with yet another remarkable year!', 'Eight years of bringing inspiration to the people', '', 'publish', 'open', 'open', '', 'eight-years-bringing-inspiration-people', '', '', '2013-12-09 08:03:59', '2013-12-09 00:03:59', '', 0, 'http://www.lloydluna.com/?p=6739', 0, 'post', '', 0),
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(6836, 1, '2013-12-17 14:53:49', '2013-12-17 06:53:49', '', 'Order &ndash; Dec 17, 2013 @ 06:53 AM', '', 'wc-completed', 'open', 'closed', 'order_52aff4fce0025', 'order-dec-17-2013-0653-am', '', '', '2013-12-17 14:53:49', '2013-12-17 06:53:49', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6836', 0, 'shop_order', '', 2),
(6742, 1, '2013-12-09 08:03:59', '2013-12-09 00:03:59', 'It was December 7, 2005 when we started as a company without anything but a determination to publish our first book because all publishing houses denied us of the opportunity to get published. Eight years later, we\'re still holding our grounds, getting stronger and better every year.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/8yrsna.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/8yrsna-300x225.jpg\" alt=\"8th Years Anniversary of Lloyd Luna\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-6740\" /></a>Thank you for all your support.\r\n\r\nThe story of LLOYDLUNA is a story of a few people who made it in spite and despite life\'s misery. At first it was survival. And then when it saw that things are possible to achieve, it became about success. And it was a shared success, not of a single person in the company.\r\n\r\nFrom one book, we have now published and printed nine more. We can\'t be happier every time we come up with a brand new book idea—books that are not a product of copy-and-paste stories from the Internet. We are incredibly proud of what we have achieved however small. We are humbled by what we have created in the last eight years.\r\n\r\nWe can\'t help but express our profound appreciation of your support. We hope we can find many other ways to give back to you what you\'ve been giving us. The more we serve you, the more possibilities we discover in our selves.\r\n\r\nOur distinctions are nothing but a living proof that we work hard for you. Collegiate Ambassador for Peace awarded in South Korea, Knights of Rizal Leadership Institute Achievement Medalist, Exemplary Citizen of Gumaca, Quezon, Philippine National Police Leadership Award, Organized Response for the Advancement of Society (ORAS) Awardee on Entrepreneurship, 2012 Most Outstanding Motivational Speaker, 2012 Most Outstanding Author, 2012 Inspiring Young Male Motivational Speaker of the Year, 2012 Most Outstanding Training Service Provider, SM Supermarket Brand Ambassador, and 2013 Most Inspiring Young Male Professional of the Year. At age 31, our Chief Enabling Office, Lloyd Luna, was nominated to the 2013 Ten Outstanding Young Men of the Philippines.\r\n\r\nThis year, we\'ve earned the title of Pambansang Inspirasyon in social media.\r\n\r\nThis celebration calls for a treat. And so everyone is free to download all our ebooks, yes, as you know now, for free. Go to our <a href=\"http://www.lloydluna.com/shop/\" target=\"_blank\">shop</a>, place your order and enter this coupon code: 8YRSNA and you will get all the files in your computer, laptop or tablet.\r\n\r\nMaraming, maraming salamat po sa inyo! May God bless us with yet another remarkable year!', 'Eight years of bringing inspiration to the people', '', 'inherit', 'open', 'open', '', '6739-revision-v1', '', '', '2013-12-09 08:03:59', '2013-12-09 00:03:59', '', 6739, 'http://www.lloydluna.com/6739-revision-v1/', 0, 'revision', '', 0),
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(6777, 1, '2013-12-09 20:03:22', '2013-12-09 12:03:22', '', 'Order &ndash; Dec 09, 2013 @ 12:03 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b18a33273', 'order-dec-09-2013-1203-pm', '', '', '2013-12-09 20:03:22', '2013-12-09 12:03:22', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6777', 0, 'shop_order', '', 2),
(6778, 1, '2013-12-09 20:06:37', '2013-12-09 12:06:37', '', 'Order &ndash; Dec 09, 2013 @ 12:06 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b24cf1b02', 'order-dec-09-2013-1206-pm', '', '', '2013-12-09 20:06:37', '2013-12-09 12:06:37', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6778', 0, 'shop_order', '', 2),
(6779, 1, '2013-12-09 20:08:01', '2013-12-09 12:08:01', '', 'Order &ndash; Dec 09, 2013 @ 12:08 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b2a0d70f5', 'order-dec-09-2013-1208-pm', '', '', '2013-12-09 20:08:01', '2013-12-09 12:08:01', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6779', 0, 'shop_order', '', 2),
(6780, 1, '2013-12-09 20:09:17', '2013-12-09 12:09:17', '', 'Order &ndash; Dec 09, 2013 @ 12:09 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b2ec635a5', 'order-dec-09-2013-1209-pm', '', '', '2013-12-09 20:09:17', '2013-12-09 12:09:17', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6780', 0, 'shop_order', '', 2),
(6781, 1, '2013-12-09 20:10:49', '2013-12-09 12:10:49', '', 'Order &ndash; Dec 09, 2013 @ 12:10 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b348a68c2', 'order-dec-09-2013-1210-pm', '', '', '2013-12-09 20:10:49', '2013-12-09 12:10:49', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6781', 0, 'shop_order', '', 2),
(6782, 1, '2013-12-09 20:11:49', '2013-12-09 12:11:49', '', 'Order &ndash; Dec 09, 2013 @ 12:11 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b3850c59d', 'order-dec-09-2013-1211-pm', '', '', '2013-12-09 20:11:49', '2013-12-09 12:11:49', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6782', 0, 'shop_order', '', 2),
(6783, 1, '2013-12-09 20:13:05', '2013-12-09 12:13:05', '', 'Order &ndash; Dec 09, 2013 @ 12:13 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5b3d1002f3', 'order-dec-09-2013-1213-pm', '', '', '2013-12-09 20:13:05', '2013-12-09 12:13:05', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6783', 0, 'shop_order', '', 2),
(6784, 1, '2013-12-09 21:17:52', '2013-12-09 13:17:52', '', 'Order &ndash; Dec 09, 2013 @ 01:17 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5c3004fd0a', 'order-dec-09-2013-0117-pm', '', '', '2013-12-09 21:17:52', '2013-12-09 13:17:52', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6784', 0, 'shop_order', '', 2),
(6785, 1, '2013-12-09 21:22:46', '2013-12-09 13:22:46', '', 'Order &ndash; Dec 09, 2013 @ 01:22 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5c4259ba47', 'order-dec-09-2013-0122-pm', '', '', '2013-12-09 21:22:46', '2013-12-09 13:22:46', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6785', 0, 'shop_order', '', 2),
(6786, 1, '2013-12-09 21:27:02', '2013-12-09 13:27:02', '', 'Order &ndash; Dec 09, 2013 @ 01:27 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5c525eecee', 'order-dec-09-2013-0127-pm', '', '', '2013-12-09 21:27:02', '2013-12-09 13:27:02', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6786', 0, 'shop_order', '', 2),
(6787, 1, '2013-12-09 21:33:04', '2013-12-09 13:33:04', '', 'Order &ndash; Dec 09, 2013 @ 01:33 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5c6900aaad', 'order-dec-09-2013-0133-pm', '', '', '2013-12-09 21:33:04', '2013-12-09 13:33:04', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6787', 0, 'shop_order', '', 2),
(6788, 1, '2013-12-09 21:37:06', '2013-12-09 13:37:06', '', 'Order &ndash; Dec 09, 2013 @ 01:37 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5c78206f58', 'order-dec-09-2013-0137-pm', '', '', '2013-12-09 21:37:06', '2013-12-09 13:37:06', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6788', 0, 'shop_order', '', 2),
(6789, 1, '2013-12-09 21:55:10', '2013-12-09 13:55:10', '', 'Order &ndash; Dec 09, 2013 @ 01:55 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5cbbe3a37c', 'order-dec-09-2013-0155-pm', '', '', '2013-12-09 21:55:10', '2013-12-09 13:55:10', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6789', 0, 'shop_order', '', 2),
(6790, 1, '2013-12-09 22:20:12', '2013-12-09 14:20:12', '', 'Order &ndash; Dec 09, 2013 @ 02:20 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5d19b4722a', 'order-dec-09-2013-0220-pm', '', '', '2013-12-09 22:20:12', '2013-12-09 14:20:12', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6790', 0, 'shop_order', '', 2),
(6791, 1, '2013-12-09 23:56:11', '2013-12-09 15:56:11', '', 'Order &ndash; Dec 09, 2013 @ 03:56 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5e81b4cc45', 'order-dec-09-2013-0356-pm', '', '', '2013-12-09 23:56:11', '2013-12-09 15:56:11', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6791', 0, 'shop_order', '', 2),
(6792, 1, '2013-12-10 00:05:16', '2013-12-09 16:05:16', '', 'Order &ndash; Dec 09, 2013 @ 04:05 PM', '', 'wc-completed', 'open', 'closed', 'order_52a5ea3c3aaa0', 'order-dec-09-2013-0405-pm', '', '', '2013-12-10 00:05:16', '2013-12-09 16:05:16', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6792', 0, 'shop_order', '', 2),
(6793, 1, '2013-12-10 02:28:58', '2013-12-09 18:28:58', '', 'Order &ndash; Dec 09, 2013 @ 06:28 PM', 'Notes about your order, e.g. special notes for delivery.', 'wc-completed', 'open', 'closed', 'order_52a60be9c8de7', 'order-dec-09-2013-0628-pm', '', '', '2013-12-10 02:28:58', '2013-12-09 18:28:58', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6793', 0, 'shop_order', '', 2),
(6794, 1, '2013-12-10 08:09:12', '2013-12-10 00:09:12', '', 'Order &ndash; Dec 10, 2013 @ 12:09 AM', '', 'wc-completed', 'open', 'closed', 'order_52a65ba77401a', 'order-dec-10-2013-1209-am', '', '', '2013-12-10 08:09:12', '2013-12-10 00:09:12', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6794', 0, 'shop_order', '', 2),
(6795, 1, '2013-12-10 08:11:25', '2013-12-10 00:11:25', '', 'Order &ndash; Dec 10, 2013 @ 12:11 AM', '', 'wc-completed', 'open', 'closed', 'order_52a65c2cb0733', 'order-dec-10-2013-1211-am', '', '', '2013-12-10 08:11:25', '2013-12-10 00:11:25', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6795', 0, 'shop_order', '', 2),
(6796, 1, '2013-12-10 08:14:08', '2013-12-10 00:14:08', '', 'Order &ndash; Dec 10, 2013 @ 12:14 AM', '', 'wc-completed', 'open', 'closed', 'order_52a65ccfb28f3', 'order-dec-10-2013-1214-am', '', '', '2013-12-10 08:14:08', '2013-12-10 00:14:08', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6796', 0, 'shop_order', '', 2),
(6797, 1, '2013-12-10 08:36:11', '2013-12-10 00:36:11', '', 'Order &ndash; Dec 10, 2013 @ 12:36 AM', '', 'wc-completed', 'open', 'closed', 'order_52a661fab9c8f', 'order-dec-10-2013-1236-am', '', '', '2013-12-10 08:36:11', '2013-12-10 00:36:11', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6797', 0, 'shop_order', '', 2),
(6798, 1, '2013-12-10 09:33:30', '2013-12-10 01:33:30', '', 'Order &ndash; Dec 10, 2013 @ 01:33 AM', '', 'wc-completed', 'open', 'closed', 'order_52a66f6a4e1af', 'order-dec-10-2013-0133-am', '', '', '2013-12-10 09:33:30', '2013-12-10 01:33:30', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6798', 0, 'shop_order', '', 2),
(6799, 1, '2013-12-10 09:37:31', '2013-12-10 01:37:31', '', 'Order &ndash; Dec 10, 2013 @ 01:37 AM', '', 'wc-completed', 'open', 'closed', 'order_52a6705b59740', 'order-dec-10-2013-0137-am', '', '', '2013-12-10 09:37:31', '2013-12-10 01:37:31', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6799', 0, 'shop_order', '', 2),
(6800, 1, '2013-12-10 09:40:50', '2013-12-10 01:40:50', '', 'Order &ndash; Dec 10, 2013 @ 01:40 AM', '', 'wc-completed', 'open', 'closed', 'order_52a67121ba229', 'order-dec-10-2013-0140-am', '', '', '2013-12-10 09:40:50', '2013-12-10 01:40:50', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6800', 0, 'shop_order', '', 2),
(6801, 1, '2013-12-10 09:44:00', '2013-12-10 01:44:00', '', 'Order &ndash; Dec 10, 2013 @ 01:43 AM', '', 'wc-completed', 'open', 'closed', 'order_52a671dfacb2b', 'order-dec-10-2013-0143-am', '', '', '2013-12-10 09:44:00', '2013-12-10 01:44:00', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6801', 0, 'shop_order', '', 2),
(6802, 1, '2013-12-10 09:45:26', '2013-12-10 01:45:26', '', 'Order &ndash; Dec 10, 2013 @ 01:45 AM', '', 'wc-completed', 'open', 'closed', 'order_52a67235aae51', 'order-dec-10-2013-0145-am', '', '', '2013-12-10 09:45:26', '2013-12-10 01:45:26', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6802', 0, 'shop_order', '', 2),
(6803, 1, '2013-12-10 09:48:05', '2013-12-10 01:48:05', '', 'Order &ndash; Dec 10, 2013 @ 01:48 AM', '', 'wc-completed', 'open', 'closed', 'order_52a672d4e606d', 'order-dec-10-2013-0148-am', '', '', '2013-12-10 09:48:05', '2013-12-10 01:48:05', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6803', 0, 'shop_order', '', 2),
(6804, 1, '2013-12-10 22:16:11', '2013-12-10 14:16:11', '', 'Order &ndash; Dec 10, 2013 @ 02:16 PM', '', 'wc-completed', 'open', 'closed', 'order_52a72229e0c06', 'order-dec-10-2013-0216-pm', '', '', '2013-12-10 22:16:11', '2013-12-10 14:16:11', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6804', 0, 'shop_order', '', 2),
(6805, 1, '2013-12-11 07:34:09', '2013-12-10 23:34:09', '', 'Order &ndash; Dec 10, 2013 @ 11:34 PM', '', 'wc-completed', 'open', 'closed', 'order_52a7a4f0ce4e6', 'order-dec-10-2013-1134-pm', '', '', '2013-12-11 07:34:09', '2013-12-10 23:34:09', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6805', 0, 'shop_order', '', 2),
(6806, 1, '2013-12-11 09:05:31', '2013-12-11 01:05:31', '', 'Order &ndash; Dec 11, 2013 @ 01:05 AM', '', 'wc-completed', 'open', 'closed', 'order_52a7ba5aa4d65', 'order-dec-11-2013-0105-am', '', '', '2013-12-11 09:05:31', '2013-12-11 01:05:31', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6806', 0, 'shop_order', '', 2),
(6807, 1, '2013-12-11 17:26:25', '2013-12-11 09:26:25', '', 'Order &ndash; Dec 11, 2013 @ 09:26 AM', '', 'wc-completed', 'open', 'closed', 'order_52a82fc04adf2', 'order-dec-11-2013-0926-am', '', '', '2013-12-11 17:26:25', '2013-12-11 09:26:25', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6807', 0, 'shop_order', '', 2),
(6808, 1, '2013-12-11 18:40:34', '2013-12-11 10:40:34', '', 'Order &ndash; Dec 11, 2013 @ 10:40 AM', '', 'wc-completed', 'open', 'closed', 'order_52a84121c053a', 'order-dec-11-2013-1040-am', '', '', '2013-12-11 18:40:34', '2013-12-11 10:40:34', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6808', 0, 'shop_order', '', 2),
(6809, 1, '2013-12-11 19:03:36', '2013-12-11 11:03:36', '', 'Order &ndash; Dec 11, 2013 @ 11:03 AM', '', 'wc-completed', 'open', 'closed', 'order_52a8468796f1d', 'order-dec-11-2013-1103-am', '', '', '2013-12-11 19:03:36', '2013-12-11 11:03:36', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6809', 0, 'shop_order', '', 2),
(6810, 1, '2013-12-11 21:22:26', '2013-12-11 13:22:26', '', 'Order &ndash; Dec 11, 2013 @ 01:22 PM', '', 'wc-completed', 'open', 'closed', 'order_52a867120e68d', 'order-dec-11-2013-0122-pm', '', '', '2013-12-11 21:22:26', '2013-12-11 13:22:26', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6810', 0, 'shop_order', '', 2),
(6811, 1, '2013-12-11 21:36:25', '2013-12-11 13:36:25', '', 'Order &ndash; Dec 11, 2013 @ 01:36 PM', '', 'wc-completed', 'open', 'closed', 'order_52a86a58577ad', 'order-dec-11-2013-0136-pm', '', '', '2013-12-11 21:36:25', '2013-12-11 13:36:25', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6811', 0, 'shop_order', '', 2),
(6812, 1, '2013-12-12 12:29:30', '2013-12-12 04:29:30', '', 'Order &ndash; Dec 12, 2013 @ 04:29 AM', '', 'wc-completed', 'open', 'closed', 'order_52a93ba935ec8', 'order-dec-12-2013-0429-am', '', '', '2013-12-12 12:29:30', '2013-12-12 04:29:30', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6812', 0, 'shop_order', '', 2),
(6813, 1, '2013-12-12 20:13:12', '2013-12-12 12:13:12', '', 'Order &ndash; Dec 12, 2013 @ 12:13 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9a857cdae9', 'order-dec-12-2013-1213-pm', '', '', '2013-12-12 20:13:12', '2013-12-12 12:13:12', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6813', 0, 'shop_order', '', 2),
(6814, 1, '2013-12-12 22:09:53', '2013-12-12 14:09:53', '', 'Order &ndash; Dec 12, 2013 @ 02:09 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9c3b100030', 'order-dec-12-2013-0209-pm', '', '', '2013-12-12 22:09:53', '2013-12-12 14:09:53', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6814', 0, 'shop_order', '', 2),
(6815, 1, '2013-12-12 23:16:56', '2013-12-12 15:16:56', '', 'Order &ndash; Dec 12, 2013 @ 03:16 PM', 'Paki sign pleasee. haha :)', 'wc-on-hold', 'open', 'closed', 'order_52a9d368c12ae', 'order-dec-12-2013-0316-pm', '', '', '2013-12-12 23:16:57', '2013-12-12 15:16:57', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6815', 0, 'shop_order', '', 2),
(6816, 1, '2013-12-12 23:31:14', '2013-12-12 15:31:14', '', 'Order &ndash; Dec 12, 2013 @ 03:31 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9d6c24e9df', 'order-dec-12-2013-0331-pm', '', '', '2013-12-12 23:31:14', '2013-12-12 15:31:14', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6816', 0, 'shop_order', '', 2),
(6817, 1, '2013-12-12 23:45:40', '2013-12-12 15:45:40', '', 'Order &ndash; Dec 12, 2013 @ 03:45 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9da23d775d', 'order-dec-12-2013-0345-pm', '', '', '2013-12-12 23:45:40', '2013-12-12 15:45:40', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6817', 0, 'shop_order', '', 2),
(6818, 1, '2013-12-12 23:48:14', '2013-12-12 15:48:14', '', 'Order &ndash; Dec 12, 2013 @ 03:48 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9dabd8cf1b', 'order-dec-12-2013-0348-pm', '', '', '2013-12-12 23:48:14', '2013-12-12 15:48:14', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6818', 0, 'shop_order', '', 2),
(6819, 1, '2013-12-12 23:56:20', '2013-12-12 15:56:20', '', 'Order &ndash; Dec 12, 2013 @ 03:56 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9dca44778a', 'order-dec-12-2013-0356-pm', '', '', '2013-12-12 23:56:20', '2013-12-12 15:56:20', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6819', 0, 'shop_order', '', 2),
(6820, 1, '2013-12-13 00:31:10', '2013-12-12 16:31:10', '', 'Order &ndash; Dec 12, 2013 @ 04:31 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9e4cd966fe', 'order-dec-12-2013-0431-pm', '', '', '2013-12-13 00:31:10', '2013-12-12 16:31:10', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6820', 0, 'shop_order', '', 2),
(6821, 1, '2013-12-13 00:35:28', '2013-12-12 16:35:28', '', 'Order &ndash; Dec 12, 2013 @ 04:35 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9e5d0205f8', 'order-dec-12-2013-0435-pm', '', '', '2013-12-13 00:35:28', '2013-12-12 16:35:28', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6821', 0, 'shop_order', '', 2),
(6822, 1, '2013-12-13 00:39:31', '2013-12-12 16:39:31', '', 'Order &ndash; Dec 12, 2013 @ 04:39 PM', '', 'wc-completed', 'open', 'closed', 'order_52a9e6c26c5e3', 'order-dec-12-2013-0439-pm', '', '', '2013-12-13 00:39:31', '2013-12-12 16:39:31', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6822', 0, 'shop_order', '', 2),
(6823, 1, '2013-12-13 07:29:31', '2013-12-12 23:29:31', '', 'Order &ndash; Dec 12, 2013 @ 11:29 PM', '', 'wc-completed', 'open', 'closed', 'order_52aa46da6a51a', 'order-dec-12-2013-1129-pm', '', '', '2013-12-13 07:29:31', '2013-12-12 23:29:31', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6823', 0, 'shop_order', '', 2),
(6824, 1, '2013-12-13 08:10:11', '2013-12-13 00:10:11', '', 'Order &ndash; Dec 13, 2013 @ 12:10 AM', '', 'wc-completed', 'open', 'closed', 'order_52aa5062ecf39', 'order-dec-13-2013-1210-am', '', '', '2013-12-13 08:10:11', '2013-12-13 00:10:11', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6824', 0, 'shop_order', '', 2),
(6825, 1, '2013-12-13 08:38:40', '2013-12-13 00:38:40', '', 'Order &ndash; Dec 13, 2013 @ 12:38 AM', '', 'wc-completed', 'open', 'closed', 'order_52aa5710160ee', 'order-dec-13-2013-1238-am', '', '', '2013-12-13 08:38:40', '2013-12-13 00:38:40', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6825', 0, 'shop_order', '', 2),
(6826, 1, '2013-12-13 08:50:04', '2013-12-13 00:50:04', '', 'Order &ndash; Dec 13, 2013 @ 12:50 AM', '', 'wc-completed', 'open', 'closed', 'order_52aa59bc40568', 'order-dec-13-2013-1250-am', '', '', '2013-12-13 08:50:04', '2013-12-13 00:50:04', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6826', 0, 'shop_order', '', 2),
(6827, 1, '2013-12-13 17:57:03', '2013-12-13 09:57:03', '', 'Order &ndash; Dec 13, 2013 @ 09:57 AM', '', 'wc-completed', 'open', 'closed', 'order_52aad9ee34fd9', 'order-dec-13-2013-0957-am', '', '', '2013-12-13 17:57:03', '2013-12-13 09:57:03', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6827', 0, 'shop_order', '', 2),
(6828, 1, '2013-12-13 21:51:11', '2013-12-13 13:51:11', '', 'Order &ndash; Dec 13, 2013 @ 01:51 PM', '', 'wc-on-hold', 'open', 'closed', 'order_52ab10cfb561a', 'order-dec-13-2013-0151-pm', '', '', '2013-12-13 21:51:12', '2013-12-13 13:51:12', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6828', 0, 'shop_order', '', 2),
(6829, 1, '2013-12-14 20:57:57', '2013-12-14 12:57:57', '', 'Order &ndash; Dec 14, 2013 @ 12:57 PM', '', 'wc-completed', 'open', 'closed', 'order_52ac55d465427', 'order-dec-14-2013-1257-pm', '', '', '2013-12-14 20:57:57', '2013-12-14 12:57:57', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6829', 0, 'shop_order', '', 2),
(6830, 1, '2013-12-15 20:27:10', '2013-12-15 12:27:10', '', 'Order &ndash; Dec 15, 2013 @ 12:27 PM', '', 'wc-completed', 'open', 'closed', 'order_52ada01d45bf4', 'order-dec-15-2013-1227-pm', '', '', '2013-12-15 20:27:10', '2013-12-15 12:27:10', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6830', 0, 'shop_order', '', 2),
(6831, 1, '2013-12-16 01:07:00', '2013-12-15 17:07:00', '', 'Order &ndash; December 16, 2013 @ 01:07 AM', '', 'wc-completed', 'closed', 'closed', 'order_52ade1c404ea5', 'order-dec-15-2013-0507-pm', '', '', '2013-12-17 17:13:25', '2013-12-17 09:13:25', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6831', 0, 'shop_order', '', 3),
(6832, 1, '2013-12-17 07:36:16', '2013-12-16 23:36:16', '', 'Order &ndash; Dec 16, 2013 @ 11:36 PM', '', 'wc-completed', 'open', 'closed', 'order_52af8e6f13f1e', 'order-dec-16-2013-1136-pm', '', '', '2013-12-17 07:36:16', '2013-12-16 23:36:16', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6832', 0, 'shop_order', '', 2),
(6833, 1, '2013-12-17 08:13:21', '2013-12-17 00:13:21', '', 'Order &ndash; Dec 17, 2013 @ 12:13 AM', '', 'wc-completed', 'open', 'closed', 'order_52af9720af734', 'order-dec-17-2013-1213-am', '', '', '2013-12-17 08:13:21', '2013-12-17 00:13:21', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6833', 0, 'shop_order', '', 2),
(6834, 1, '2013-12-17 08:41:00', '2013-12-17 00:41:00', '', 'Order &ndash; December 17, 2013 @ 08:41 AM', '', 'wc-completed', 'closed', 'closed', 'order_52af9da757528', 'order-dec-17-2013-1241-am', '', '', '2014-01-02 06:46:25', '2014-01-01 22:46:25', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6834', 0, 'shop_order', '', 3),
(6835, 1, '2013-12-17 13:15:27', '2013-12-17 05:15:27', '', 'Order &ndash; Dec 17, 2013 @ 05:15 AM', '', 'wc-cancelled', 'open', 'closed', 'order_52afddef71b52', 'order-dec-17-2013-0515-am', '', '', '2013-12-17 14:30:35', '2013-12-17 06:30:35', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6835', 0, 'shop_order', '', 1),
(6837, 1, '2013-12-17 14:58:43', '2013-12-17 06:58:43', '', 'Order &ndash; Dec 17, 2013 @ 06:58 AM', '', 'wc-completed', 'open', 'closed', 'order_52aff622c3440', 'order-dec-17-2013-0658-am', '', '', '2013-12-17 14:58:43', '2013-12-17 06:58:43', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6837', 0, 'shop_order', '', 2),
(6838, 1, '2013-12-17 15:08:59', '2013-12-17 07:08:59', '', 'Order &ndash; Dec 17, 2013 @ 07:08 AM', '', 'wc-completed', 'open', 'closed', 'order_52aff889c5711', 'order-dec-17-2013-0708-am', '', '', '2013-12-17 15:08:59', '2013-12-17 07:08:59', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6838', 0, 'shop_order', '', 2),
(7019, 1, '2014-01-23 18:46:29', '2014-01-23 10:46:29', '', 'Order &ndash; Jan 23, 2014 @ 10:46 AM', 'Please if in case I will not be at home during the delivery, kindly let my sister, Mayra S. Cagdan receive the book on my behalf. Thank you.', 'wc-on-hold', 'open', 'closed', 'order_52e0f30533237', 'order-jan-23-2014-1046-am', '', '', '2014-01-23 18:46:30', '2014-01-23 10:46:30', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=7019', 0, 'shop_order', '', 2),
(6840, 1, '2013-12-17 17:25:01', '2013-12-17 09:25:01', '', 'Order &ndash; Dec 17, 2013 @ 09:25 AM', '', 'wc-completed', 'open', 'closed', 'order_52b0186c902b0', 'order-dec-17-2013-0925-am', '', '', '2013-12-17 17:25:01', '2013-12-17 09:25:01', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6840', 0, 'shop_order', '', 2),
(6841, 1, '2013-12-17 18:52:23', '2013-12-17 10:52:23', '', 'Order &ndash; Dec 17, 2013 @ 10:52 AM', '', 'wc-on-hold', 'open', 'closed', 'order_52b02ce7d1be1', 'order-dec-17-2013-1052-am', '', '', '2013-12-17 18:52:24', '2013-12-17 10:52:24', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6841', 0, 'shop_order', '', 2),
(6842, 1, '2013-12-17 20:03:57', '2013-12-17 12:03:57', '', 'Order &ndash; Dec 17, 2013 @ 12:03 PM', '', 'wc-completed', 'open', 'closed', 'order_52b03dac7aa43', 'order-dec-17-2013-1203-pm', '', '', '2013-12-17 20:03:57', '2013-12-17 12:03:57', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6842', 0, 'shop_order', '', 2),
(6843, 1, '2013-12-18 01:11:42', '2013-12-17 17:11:42', '', 'Order &ndash; Dec 17, 2013 @ 05:11 PM', '', 'wc-completed', 'open', 'closed', 'order_52b085cdce6e8', 'order-dec-17-2013-0511-pm', '', '', '2013-12-18 01:11:42', '2013-12-17 17:11:42', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6843', 0, 'shop_order', '', 2),
(6844, 1, '2013-12-18 11:36:36', '2013-12-18 03:36:36', '', 'Order &ndash; Dec 18, 2013 @ 03:36 AM', '', 'wc-on-hold', 'open', 'closed', 'order_52b1184421fb7', 'order-dec-18-2013-0336-am', '', '', '2013-12-18 11:36:36', '2013-12-18 03:36:36', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6844', 0, 'shop_order', '', 2),
(6845, 1, '2013-12-18 22:29:22', '2013-12-18 14:29:22', '', 'Order &ndash; Dec 18, 2013 @ 02:29 PM', '', 'wc-completed', 'open', 'closed', 'order_52b1b1419fa4a', 'order-dec-18-2013-0229-pm', '', '', '2013-12-18 22:29:22', '2013-12-18 14:29:22', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6845', 0, 'shop_order', '', 2),
(6846, 1, '2013-12-18 22:50:31', '2013-12-18 14:50:31', '', 'Order &ndash; Dec 18, 2013 @ 02:50 PM', '', 'wc-completed', 'open', 'closed', 'order_52b1b63762219', 'order-dec-18-2013-0250-pm', '', '', '2013-12-18 22:50:31', '2013-12-18 14:50:31', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6846', 0, 'shop_order', '', 2),
(6847, 1, '2013-12-19 10:20:59', '2013-12-19 02:20:59', '', 'Order &ndash; Dec 19, 2013 @ 02:20 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2580b35fc6', 'order-dec-19-2013-0220-am', '', '', '2013-12-19 10:20:59', '2013-12-19 02:20:59', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6847', 0, 'shop_order', '', 2),
(6848, 1, '2013-12-19 11:31:12', '2013-12-19 03:31:12', '', 'Order &ndash; Dec 19, 2013 @ 03:31 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2687fc07d1', 'order-dec-19-2013-0331-am', '', '', '2013-12-19 11:31:12', '2013-12-19 03:31:12', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6848', 0, 'shop_order', '', 2),
(6849, 1, '2013-12-19 11:32:01', '2013-12-19 03:32:01', '', 'Order &ndash; Dec 19, 2013 @ 03:32 AM', '', 'wc-completed', 'open', 'closed', 'order_52b268b0ed8d0', 'order-dec-19-2013-0332-am', '', '', '2013-12-19 11:32:01', '2013-12-19 03:32:01', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6849', 0, 'shop_order', '', 2),
(6850, 1, '2013-12-19 11:34:45', '2013-12-19 03:34:45', '', 'Order &ndash; Dec 19, 2013 @ 03:34 AM', '', 'wc-completed', 'open', 'closed', 'order_52b26954e58a4', 'order-dec-19-2013-0334-am', '', '', '2013-12-19 11:34:45', '2013-12-19 03:34:45', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6850', 0, 'shop_order', '', 2),
(6851, 1, '2013-12-19 11:36:20', '2013-12-19 03:36:20', '', 'Order &ndash; Dec 19, 2013 @ 03:36 AM', '', 'wc-completed', 'open', 'closed', 'order_52b269b417d90', 'order-dec-19-2013-0336-am', '', '', '2013-12-19 11:36:20', '2013-12-19 03:36:20', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6851', 0, 'shop_order', '', 2),
(6852, 1, '2013-12-19 11:37:04', '2013-12-19 03:37:04', '', 'Order &ndash; Dec 19, 2013 @ 03:37 AM', '', 'wc-completed', 'open', 'closed', 'order_52b269dfe36eb', 'order-dec-19-2013-0337-am', '', '', '2013-12-19 11:37:04', '2013-12-19 03:37:04', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6852', 0, 'shop_order', '', 2),
(6853, 1, '2013-12-19 11:38:44', '2013-12-19 03:38:44', '', 'Order &ndash; Dec 19, 2013 @ 03:38 AM', '', 'wc-completed', 'open', 'closed', 'order_52b26a43e5920', 'order-dec-19-2013-0338-am', '', '', '2013-12-19 11:38:44', '2013-12-19 03:38:44', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6853', 0, 'shop_order', '', 2),
(6854, 1, '2013-12-19 11:44:33', '2013-12-19 03:44:33', '', 'Order &ndash; Dec 19, 2013 @ 03:44 AM', '', 'wc-completed', 'open', 'closed', 'order_52b26ba101dd8', 'order-dec-19-2013-0344-am', '', '', '2013-12-19 11:44:33', '2013-12-19 03:44:33', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6854', 0, 'shop_order', '', 2),
(6855, 1, '2013-12-19 11:50:02', '2013-12-19 03:50:02', '', 'Order &ndash; Dec 19, 2013 @ 03:50 AM', '', 'wc-completed', 'open', 'closed', 'order_52b26cea235c8', 'order-dec-19-2013-0350-am', '', '', '2013-12-19 11:50:02', '2013-12-19 03:50:02', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6855', 0, 'shop_order', '', 2),
(6856, 1, '2013-12-19 11:55:03', '2013-12-19 03:55:03', '', 'Order &ndash; Dec 19, 2013 @ 03:55 AM', '', 'wc-completed', 'open', 'closed', 'order_52b26e17517ac', 'order-dec-19-2013-0355-am', '', '', '2013-12-19 11:55:03', '2013-12-19 03:55:03', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6856', 0, 'shop_order', '', 2),
(6857, 1, '2013-12-19 12:16:34', '2013-12-19 04:16:34', '', 'Order &ndash; Dec 19, 2013 @ 04:16 AM', '', 'wc-completed', 'open', 'closed', 'order_52b273216032d', 'order-dec-19-2013-0416-am', '', '', '2013-12-19 12:16:34', '2013-12-19 04:16:34', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6857', 0, 'shop_order', '', 2),
(6858, 1, '2013-12-19 12:56:33', '2013-12-19 04:56:33', '', 'Order &ndash; Dec 19, 2013 @ 04:56 AM', '', 'wc-completed', 'open', 'closed', 'order_52b27c802f54c', 'order-dec-19-2013-0456-am', '', '', '2013-12-19 12:56:33', '2013-12-19 04:56:33', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6858', 0, 'shop_order', '', 2),
(6859, 1, '2013-12-19 13:04:22', '2013-12-19 05:04:22', '', 'Order &ndash; Dec 19, 2013 @ 05:04 AM', '', 'wc-completed', 'open', 'closed', 'order_52b27e5621db8', 'order-dec-19-2013-0504-am', '', '', '2013-12-19 13:04:22', '2013-12-19 05:04:22', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6859', 0, 'shop_order', '', 2),
(6860, 1, '2013-12-19 13:20:05', '2013-12-19 05:20:05', '', 'Order &ndash; Dec 19, 2013 @ 05:20 AM', 'Thank you!', 'wc-completed', 'open', 'closed', 'order_52b282043ced0', 'order-dec-19-2013-0520-am', '', '', '2013-12-19 13:20:05', '2013-12-19 05:20:05', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6860', 0, 'shop_order', '', 2),
(6861, 1, '2013-12-19 13:20:43', '2013-12-19 05:20:43', '', 'Order &ndash; Dec 19, 2013 @ 05:20 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2822b3aa2f', 'order-dec-19-2013-0520-am-2', '', '', '2013-12-19 13:20:43', '2013-12-19 05:20:43', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6861', 0, 'shop_order', '', 2),
(6862, 1, '2013-12-19 14:01:37', '2013-12-19 06:01:37', '', 'Order &ndash; Dec 19, 2013 @ 06:01 AM', '', 'wc-cancelled', 'open', 'closed', 'order_52b28bc1f23f0', 'order-dec-19-2013-0601-am', '', '', '2013-12-19 15:44:22', '2013-12-19 07:44:22', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6862', 0, 'shop_order', '', 1),
(6863, 1, '2013-12-19 14:44:45', '2013-12-19 06:44:45', '', 'Order &ndash; Dec 19, 2013 @ 06:44 AM', '', 'wc-completed', 'open', 'closed', 'order_52b295dc2b3f6', 'order-dec-19-2013-0644-am', '', '', '2013-12-19 14:44:45', '2013-12-19 06:44:45', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6863', 0, 'shop_order', '', 2),
(6864, 1, '2013-12-19 14:55:47', '2013-12-19 06:55:47', '', 'Order &ndash; Dec 19, 2013 @ 06:55 AM', '', 'wc-completed', 'open', 'closed', 'order_52b298728b2b7', 'order-dec-19-2013-0655-am', '', '', '2013-12-19 14:55:47', '2013-12-19 06:55:47', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6864', 0, 'shop_order', '', 2),
(6865, 1, '2013-12-19 15:34:28', '2013-12-19 07:34:28', '', 'Order &ndash; Dec 19, 2013 @ 07:34 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2a1826b954', 'order-dec-19-2013-0734-am', '', '', '2013-12-19 15:34:28', '2013-12-19 07:34:28', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6865', 0, 'shop_order', '', 2),
(6866, 1, '2013-12-19 15:39:00', '2013-12-19 07:39:00', '', 'Order &ndash; Dec 19, 2013 @ 07:38 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2a293e7fb5', 'order-dec-19-2013-0738-am', '', '', '2013-12-19 15:39:00', '2013-12-19 07:39:00', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6866', 0, 'shop_order', '', 2),
(6867, 1, '2013-12-19 16:07:52', '2013-12-19 08:07:52', '', 'Order &ndash; Dec 19, 2013 @ 08:07 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2a9579703a', 'order-dec-19-2013-0807-am', '', '', '2013-12-19 16:07:52', '2013-12-19 08:07:52', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6867', 0, 'shop_order', '', 2),
(6868, 1, '2013-12-19 18:12:41', '2013-12-19 10:12:41', '', 'Order &ndash; Dec 19, 2013 @ 10:12 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2c698d20a5', 'order-dec-19-2013-1012-am', '', '', '2013-12-19 18:12:41', '2013-12-19 10:12:41', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6868', 0, 'shop_order', '', 2),
(6869, 1, '2013-12-19 19:04:14', '2013-12-19 11:04:14', '', 'Order &ndash; Dec 19, 2013 @ 11:04 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2d2ad9f234', 'order-dec-19-2013-1104-am', '', '', '2013-12-19 19:04:14', '2013-12-19 11:04:14', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6869', 0, 'shop_order', '', 2),
(6870, 1, '2013-12-19 19:19:04', '2013-12-19 11:19:04', '', 'Order &ndash; Dec 19, 2013 @ 11:19 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2d62867beb', 'order-dec-19-2013-1119-am', '', '', '2013-12-19 19:19:04', '2013-12-19 11:19:04', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6870', 0, 'shop_order', '', 2);
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(6871, 1, '2013-12-19 19:22:23', '2013-12-19 11:22:23', '', 'Order &ndash; Dec 19, 2013 @ 11:22 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2d6ef07422', 'order-dec-19-2013-1122-am', '', '', '2013-12-19 19:22:23', '2013-12-19 11:22:23', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6871', 0, 'shop_order', '', 2),
(6872, 1, '2013-12-19 19:32:41', '2013-12-19 11:32:41', '', 'Order &ndash; Dec 19, 2013 @ 11:32 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2d958ae530', 'order-dec-19-2013-1132-am', '', '', '2013-12-19 19:32:41', '2013-12-19 11:32:41', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6872', 0, 'shop_order', '', 2),
(6873, 1, '2013-12-19 19:49:46', '2013-12-19 11:49:46', '', 'Order &ndash; Dec 19, 2013 @ 11:49 AM', '', 'wc-completed', 'open', 'closed', 'order_52b2dd5a266db', 'order-dec-19-2013-1149-am', '', '', '2013-12-19 19:49:46', '2013-12-19 11:49:46', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6873', 0, 'shop_order', '', 2),
(6874, 1, '2013-12-19 20:01:09', '2013-12-19 12:01:09', '', 'Order &ndash; Dec 19, 2013 @ 12:01 PM', 'awds', 'wc-completed', 'open', 'closed', 'order_52b2e0049ac02', 'order-dec-19-2013-1201-pm', '', '', '2013-12-19 20:01:09', '2013-12-19 12:01:09', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6874', 0, 'shop_order', '', 2),
(6875, 1, '2013-12-19 22:43:35', '2013-12-19 14:43:35', '', 'Order &ndash; Dec 19, 2013 @ 02:43 PM', '', 'wc-completed', 'open', 'closed', 'order_52b30616f395d', 'order-dec-19-2013-0243-pm', '', '', '2013-12-19 22:43:35', '2013-12-19 14:43:35', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6875', 0, 'shop_order', '', 2),
(6876, 1, '2013-12-19 23:01:10', '2013-12-19 15:01:10', '', 'Order &ndash; Dec 19, 2013 @ 03:01 PM', '', 'wc-completed', 'open', 'closed', 'order_52b30a35f1fb3', 'order-dec-19-2013-0301-pm', '', '', '2013-12-19 23:01:10', '2013-12-19 15:01:10', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6876', 0, 'shop_order', '', 2),
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(6904, 1, '2013-12-22 21:03:26', '2013-12-22 13:03:26', '', 'Order &ndash; Dec 22, 2013 @ 01:03 PM', '', 'wc-cancelled', 'open', 'closed', 'order_52b6e31e06aab', 'order-dec-22-2013-0103-pm', '', '', '2013-12-22 22:51:02', '2013-12-22 14:51:02', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6904', 0, 'shop_order', '', 1),
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(6906, 1, '2013-12-22 22:10:34', '2013-12-22 14:10:34', '', 'Order &ndash; Dec 22, 2013 @ 02:10 PM', '', 'wc-completed', 'open', 'closed', 'order_52b6f2d9f376a', 'order-dec-22-2013-0210-pm', '', '', '2013-12-22 22:10:34', '2013-12-22 14:10:34', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6906', 0, 'shop_order', '', 2),
(6907, 1, '2013-12-23 10:06:14', '2013-12-23 02:06:14', '', 'Order &ndash; Dec 23, 2013 @ 02:06 AM', '', 'wc-completed', 'open', 'closed', 'order_52b79a94abf22', 'order-dec-23-2013-0206-am', '', '', '2013-12-23 10:06:14', '2013-12-23 02:06:14', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6907', 0, 'shop_order', '', 2),
(6908, 1, '2013-12-23 11:56:59', '2013-12-23 03:56:59', '', 'Order &ndash; Dec 23, 2013 @ 03:56 AM', '', 'wc-completed', 'open', 'closed', 'order_52b7b48b62ebe', 'order-dec-23-2013-0356-am', '', '', '2013-12-23 11:56:59', '2013-12-23 03:56:59', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6908', 0, 'shop_order', '', 2),
(6909, 1, '2013-12-23 14:20:43', '2013-12-23 06:20:43', '', 'Order &ndash; Dec 23, 2013 @ 06:15 AM', '', 'wc-completed', 'open', 'closed', 'order_52b7d4f0ab7f2', 'order-dec-23-2013-0615-am', '', '', '2013-12-23 14:20:43', '2013-12-23 06:20:43', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6909', 0, 'shop_order', '', 3),
(6910, 1, '2013-12-23 20:20:29', '2013-12-23 12:20:29', '', 'Order &ndash; Dec 23, 2013 @ 12:20 PM', '', 'wc-completed', 'open', 'closed', 'order_52b82a8ca3e63', 'order-dec-23-2013-1220-pm', '', '', '2013-12-23 20:20:29', '2013-12-23 12:20:29', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6910', 0, 'shop_order', '', 2),
(6911, 1, '2013-12-23 23:45:13', '2013-12-23 15:45:13', '', 'Order &ndash; Dec 23, 2013 @ 03:45 PM', '', 'wc-completed', 'open', 'closed', 'order_52b85a87f2e96', 'order-dec-23-2013-0345-pm', '', '', '2013-12-23 23:45:13', '2013-12-23 15:45:13', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6911', 0, 'shop_order', '', 2),
(6912, 1, '2013-12-24 08:10:50', '2013-12-24 00:10:50', '', 'Order &ndash; Dec 24, 2013 @ 12:10 AM', '', 'wc-completed', 'open', 'closed', 'order_52b8d10a0ac16', 'order-dec-24-2013-1210-am', '', '', '2013-12-24 08:10:50', '2013-12-24 00:10:50', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6912', 0, 'shop_order', '', 2),
(6913, 1, '2013-12-24 09:18:32', '2013-12-24 01:18:32', '', 'Order &ndash; Dec 24, 2013 @ 01:18 AM', '', 'wc-completed', 'open', 'closed', 'order_52b8e0e7841cc', 'order-dec-24-2013-0118-am', '', '', '2013-12-24 09:18:32', '2013-12-24 01:18:32', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6913', 0, 'shop_order', '', 2),
(6914, 1, '2013-12-25 10:56:44', '2013-12-25 02:56:44', 'Sa dami ng taong kilala mo, ang maalala mong batiin ang isang katulad ko e isang malaking himala o di kaya eh talagang napilitan ka lang dahil uso ang pagbati ng Merry Christmas ngayon! Saka malay mo ba kung namimigay ako ng regalo sa mga bumabati sa akin. LOL. Well, Paskong Pasko e nagkamali ka. Hehe. \r\n\r\n[caption id=\"attachment_6915\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Christmas-greeting-2013.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Christmas-greeting-2013-300x225.jpg\" alt=\"Season&#039;s Greetings from Beth, Lloyd and the baby on the way\" width=\"300\" height=\"225\" class=\"size-medium wp-image-6915\" /></a> Season\'s Greetings from Beth, Lloyd and the baby on the way[/caption]Pero dahil binati mo ako, e di Merry Christmas din. Quits na tayo. Alangan namang binati mo ako tapos bibigyan kita ng regalo? Pagbati lang din talaga ang nakayanan ko. At dahil expensive and exchange gift, exchange greeting na lang tayo at least hindi mo kelangang pumunta sa Divisoria para lang madukutan o pumila ng mahaba sa SM para ipagift-wrap ang regalo mo na napilitan kang bilhin. Ninong at ninang mo nga hindi ka niregaluhan eh, ako pa ba magpoproxy sa kanila pagdating sa bigayan ng regalo. Yung bigyan ka ng ampao (yung pulang sobre na may Chinese characters na hindi mabasa ng parents mo) nung binyag mo, yun na yun. Wala kang kamuwang-muwang nagastos na ng parents mo pandagdag sa bill ng Jollibee. \r\n\r\nNag-uumpisa na magtago sina ninong at ninang habang lumalaki ka. Wag kang mag-alala, nung ninong o ninang ka na, nagtago ka na rin, di ba? LOL. \r\n\r\nO basta, alam mo na yan. Pwedeng i-deactivate ang Facebook or i-off ang cellphone or sabihing choppy ang linya kahit na malinaw naman basta makalusot lang. Ikaw na ang bahalang dumiskarte basta tandaan mo, ang maalala mo ang isang tao sa araw ng Pasko at pasalamatan ang Diyos sa biyayang tinanggap mo ay sapat na para maging happy ang araw na ito. \r\n\r\nAnyway, salamat po. Live, laugh and love ngayong holidays!', 'An inspired Christmas', '', 'publish', 'open', 'open', '', 'an-inspired-christmas-2013', '', '', '2013-12-25 11:01:12', '2013-12-25 03:01:12', '', 0, 'http://www.lloydluna.com/?p=6914', 0, 'post', '', 0),
(6915, 1, '2013-12-25 10:53:21', '2013-12-25 02:53:21', '', 'Merry Christmas from LLOYD LUNA', 'Season\'s Greetings from Beth, Lloyd and the baby on the way', 'inherit', 'open', 'open', '', 'christmas-greeting-2013', '', '', '2013-12-25 10:53:21', '2013-12-25 02:53:21', '', 6914, 'http://www.lloydluna.com/wp-content/uploads/2013/12/Christmas-greeting-2013.jpg', 0, 'attachment', 'image/jpeg', 0),
(6916, 1, '2013-12-25 10:55:21', '2013-12-25 02:55:21', 'Sa dami ng taong kilala mo, ang maalala mong batiin ang isang katulad ko e isang malaking himala o di kaya eh talagang napilitan ka lang dahil uso ang pagbati ng Merry Christmas ngayon! Saka malay mo ba kung namimigay ako ng regalo sa mga bumabati sa akin. LOL. Well, Paskong Pasko e nagkamali ka. Hehe. \r\n\r\n[caption id=\"attachment_6915\" align=\"alignleft\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Christmas-greeting-2013.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Christmas-greeting-2013-300x225.jpg\" alt=\"Season&#039;s Greetings from Beth, Lloyd and the baby on the way\" width=\"300\" height=\"225\" class=\"size-medium wp-image-6915\" /></a> Season\'s Greetings from Beth, Lloyd and the baby on the way[/caption]Pero dahil binati mo ako, e di Merry Christmas din. Quits na tayo. Alangan namang binati mo ako tapos bibigyan kita ng regalo? Pagbati lang din talaga ang nakayanan ko. At dahil expensive and exchange gift, exchange greeting na lang tayo at least hindi mo kelangang pumunta sa Divisoria para lang madukutan o pumila ng mahaba sa SM para ipagift-wrap ang regalo mo na napilitan kang bilhin. Ninong at ninang mo nga hindi ka niregaluhan eh, ako pa ba magpoproxy sa kanila pagdating sa bigayan ng regalo. Yung bigyan ka ng ampao (yung pulang sobre na may Chinese characters na hindi mabasa ng parents mo) nung binyag mo, yun na yun. Wala kang kamuwang-muwang nagastos na ng parents mo pandagdag sa bill ng Jollibee. \r\n\r\nNag-uumpisa na magtago sina ninong at ninang habang lumalaki ka. Wag kang mag-alala, nung ninong o ninang ka na, nagtago ka na rin, di ba? LOL. \r\n\r\nO basta, alam mo na yan. Pwedeng i-deactivate ang Facebook or i-off ang cellphone or sabihing choppy ang linya kahit na malinaw naman basta makalusot lang. Ikaw na ang bahalang dumiskarte basta tandaan mo, ang maalala mo ang isang tao sa araw ng Pasko at pasalamatan ang Diyos sa biyayang tinanggap mo ay sapat na para maging happy ang araw na ito. \r\n\r\nAnyway, salamat po. Live, laugh and love ngayong holidays!', 'An inspired Christmas', '', 'inherit', 'open', 'open', '', '6914-revision-v1', '', '', '2013-12-25 10:55:21', '2013-12-25 02:55:21', '', 6914, 'http://www.lloydluna.com/6914-revision-v1/', 0, 'revision', '', 0),
(19696, 1, '2015-01-04 09:49:53', '2015-01-04 01:49:53', 'Former White House intern, Monica Lewinsky leaves the family home in the Brentwood section of Los Angeles, May 26, 1998. Whitewater prosecutor Kenneth Starr has requested handwriting and voice samples as well as fingerprints from Lewinsky. (AP Photo/Nick Ut)', '', '', 'inherit', 'closed', 'open', '', '19696', '', '', '2015-01-04 09:49:53', '2015-01-04 01:49:53', '', 7354, 'http://www.lloydluna.com/wp-content/uploads/2014/11/moinca11.jpg', 0, 'attachment', 'image/jpeg', 0),
(6919, 1, '2013-12-25 12:28:25', '0000-00-00 00:00:00', '', 'Woo Custom Favicon', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_custom_favicon', '', '', '2013-12-25 12:28:25', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=6919', 0, 'wooframework', '', 0),
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(6939, 1, '2013-12-25 12:40:17', '2013-12-25 04:40:17', '', 'LLOYDLUNA 2014 Logo Header', '', 'inherit', 'open', 'open', '', 'lloydluna-2014-logo-header', '', '', '2013-12-25 12:40:17', '2013-12-25 04:40:17', '', 6934, 'http://www.lloydluna.com/wp-content/uploads/2013/12/LLOYDLUNA-2014-Logo-Header.png', 0, 'attachment', 'image/png', 0),
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(6951, 1, '2013-12-25 14:01:43', '2013-12-25 06:01:43', '', 'New LLOYDLUNA 2014 Logo Header', '', 'inherit', 'open', 'open', '', 'new-lloydluna-2014-logo-header', '', '', '2013-12-25 14:01:43', '2013-12-25 06:01:43', '', 6946, 'http://www.lloydluna.com/wp-content/uploads/2013/12/New-LLOYDLUNA-2014-Logo-Header.png', 0, 'attachment', 'image/png', 0),
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(6958, 1, '2013-12-26 22:21:36', '2013-12-26 14:21:36', '', 'Order &ndash; Dec 26, 2013 @ 02:21 PM', '', 'wc-completed', 'open', 'closed', 'order_52bc3b6ee84a0', 'order-dec-26-2013-0221-pm', '', '', '2013-12-26 22:21:36', '2013-12-26 14:21:36', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6958', 0, 'shop_order', '', 2),
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(6962, 1, '2013-12-27 07:44:07', '0000-00-00 00:00:00', '', 'Woo Placeholder Url', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_placeholder_url', '', '', '2013-12-27 07:44:07', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=6962', 0, 'wooframework', '', 0),
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(6964, 1, '2013-12-28 19:22:02', '2013-12-28 11:22:02', '', 'Order &ndash; Dec 28, 2013 @ 11:22 AM', '', 'wc-completed', 'open', 'closed', 'order_52beb4590e8e6', 'order-dec-28-2013-1122-am', '', '', '2013-12-28 19:22:02', '2013-12-28 11:22:02', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6964', 0, 'shop_order', '', 2),
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(6968, 1, '2013-12-30 23:10:27', '2013-12-30 15:10:27', '', 'Order &ndash; Dec 30, 2013 @ 03:10 PM', '', 'wc-completed', 'open', 'closed', 'order_52c18ce2751c4', 'order-dec-30-2013-0310-pm', '', '', '2013-12-30 23:10:27', '2013-12-30 15:10:27', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6968', 0, 'shop_order', '', 2),
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(6972, 1, '2013-12-31 09:29:10', '2013-12-31 01:29:10', '', 'Order &ndash; Dec 31, 2013 @ 01:29 AM', '', 'wc-completed', 'open', 'closed', 'order_52c21de5d6dbb', 'order-dec-31-2013-0129-am', '', '', '2013-12-31 09:29:10', '2013-12-31 01:29:10', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=6972', 0, 'shop_order', '', 2),
(7016, 1, '2014-01-12 09:08:57', '2014-01-12 01:08:57', 'How many times we\'ve failed isn\'t as important as how many times we\'ve stood up and continue our pursuit of success and happiness. At least this is what I\'d like us to realize as we enter the new year.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/10/Pambansang-Inspirasyon-ng-Pilipinas.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/10/Pambansang-Inspirasyon-ng-Pilipinas-300x200.jpeg\" alt=\"Pambansang Inspirasyon ng Pilipinas\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-6459\" /></a>Last week, I did a motivational talk before two real estate giants in Manila during their sales kick off rally. Most companies do this every year. They gather their sales people and hire a motivational speaker to speak and try to encourage their people to sell more this time as the speaker tries to equip them with knowledge, wisdom and stories.\r\n\r\nHopefully after the one-hour program or so, participants would leave the venue with inspiration and drive to face the new year and yes, painful or not as it is, make the best effort to hit their quota for this year. It\'s amazing to know how their mix of emotions from being happy to being excited to being afraid to being uncertain to being hopeful and more. It\'s because this year, anything can happen.\r\n\r\nShould you want to succeed this year, you will need to have a beginner\'s mindset—yes as if nothing happened the previous year.\r\n\r\nThere are many things that happened last year, a very good mix of ups and downs, good and bad. The danger of clinging to last year\'s excellent performance is you can get comfortable with your past record and therefore may slow down your development. The danger of remembering you worst performance is it can make you want to quit and choose another career.\r\n\r\nForgetting that things that happened last year doesn\'t mean not taking everything you\'ve learned. It only means that you have to accept the fact that you\'re starting with a blank canvas. There\'s nothing yet in your sales report and you have to start again.\r\n\r\nThe thing is there are many strategic moves that worked well for you last year that may totally ruin your new year because they may no longer work. That is why it is important to calibrate the plans and strategies. Should you want to be a better performer this year, you\'ll have to have a better plan. Definitely a far better plan than last year\'s.\r\n\r\nStart again with a beginner\'s mindset, open for all opportunities for learning and you will make this year the best year yet.', 'Start again', '', 'publish', 'open', 'open', '', 'sales-rally-speaker-2014', '', '', '2014-01-12 09:10:16', '2014-01-12 01:10:16', '', 0, 'http://www.lloydluna.com/?p=7016', 0, 'post', '', 0),
(6977, 1, '2013-12-31 14:46:16', '2013-12-31 06:46:16', 'Ngayong 2014, magiging maganda at aktibo ang business community. Kung ikaw ay aspiring entrepreneur sa mga industries na babanggitin ko, malaki ang chance mong makapagstart with a blast! So here are the businesses na pwede nyong pagkakitaan sa taong 2014.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Welcome-2014.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Welcome-2014-300x225.jpg\" alt=\"Welcome 2014\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-6978\" /></a>Una, technology business. Halos lahat ng tao ngayon ay nakatutok at nakadepende na sa technology. Kung dati nagmumumog muna pagkagising, ngayon ichi-check muna ang Facebook o cellphone bago magmumog. Yung ibang mga addict sa picture, magpopost muna sa Instagram bago mag-toothbrush at maghilamos. Kung magtatayo ka ng gadget store, patok yan. Siyempre dahil halos lahat ng cellphone ay app- at internet-ready na, ang e-loading business ay patuloy na lalago. Ang mga gadgets ay nasisira rin so kung magnenegosyo ka, repair business is also OK. Wag mong kalimutan pala na pwede ka rin mag buy-and-sell business online and offline. Libre lang ang Internet  sa mga malls so tambay ka lang, pwede ka nang magnegosyo. Magpopost ka lang naman ng ibibenta mo sa Internet e.\r\n\r\nIkalawa, gumanda ang performance ng tourism sa Pinas noong 2013. Kung ang negosyo mo ay may kinalaman sa turismo, wag kang mag-alalala dahil simula pa lang ang swerte. Nadagdagan ang airlines sa pagpasok ng Air Asia na nakipagmerge kay ZestAir. Ang mga cottage industries na tinatawag ay patuloy na lalago. Oo, kahit paprint-print ka lang ng tshirt o gumagawa ng mga souvenir items, malaki ang pwede mong kitain. Para sa mga na local resort and hotel, naku, wag kayong mag-worry. Kung papaniwalaan mo ang news na from January to September meron tayong 3,509,017 tourists, an increase of 11.40% from the previous year’s count of 3,149,985 for the same period, ibig sabihin hindi kayo mabobokya kung maganda lang ang marketing strategy niyo. Wag kakalimutan na 908,881 visitors ay Koreano.\r\n\r\nIkatlo, money market. Noong 2013, napakaraming tao ang nakarinig ng stocks market, mutual fund, bonds at foreign exchange. Enough ang momentum na ito para maging hit na pagkakakitaan ang money market. Highly technical at tricky nga lang pero pag meron kang magaling ng financial advisor, magiging maganda ang negosyong ito para sa \'yo. E kesa naman nasa bangko lang ang pera mo, ilagay mo na sa ibang financial instruments para pera mo ang nagtatrabaho para sa \'yo.\r\n\r\nIkaapat, aba e siyempre ang health, beauty and wellness. Sa dami ng nagkasakit noong 2013, magiging patok ang mga organic food, alternative medicine, food supplements at kung anu-ano pang may kinalaman sa pagpapaganda, pagpapabata at pangangalaga sa kalusugan. Ang mga direct selling businesses at network marketing industries ay magiging active pa rin. Maganda rin kase ang naging buildup nito noong 2013. So pag may lumapit sa \'yo at nirecruit ka, pakinggan mo muna at baka may bagong opportunity.\r\n\r\nIkalima, and education business ay magiging aktibo. Mas marami ang magpapa-print ng mga thesis o magpapagawa ng tarpaulin. May requirement ang K12 program. Sa nakalipas na taon, meron akong nagawang 93 talks sa buong Pilipinas. Maraming requirements ang mga schools sa mga training and development programs. Kung marunong kang mag-organize ng mga learning sessions, naku, patok sa \'yo ang negosyo ng seminar. Sa isang taon, pwede kang kumita ng mahigit limang milyong piso. Halos lahat ng school kase e may mga seminars na linggo-linggo. Ito yung way nila to provide alternative learning sa mga students nila. At siyempre dahil competitive na uli ang global economy and hiring na uli ang ibang bansa, ang mga vocational training ay magiging in demand din. \r\n\r\nAng ilang pang industry na magiging active sa 2014 ay real estate. So pwede kang bumili ng mga pre-selling na bahay kase in two years, tapos na yan so pwede mo nang parentahan. Kung nasa construction business ka naman, ok din yan. Ang food business ay mananatiling active pero more competitive na this year so kelangan mo ng maganda gandang positioning kung gusto mong mag-succeed dito. Napakarami na kaseng food concepts at food carts at nagsiksikan na lahat sa mga malls.', 'Magandang Negosyo at Patok na Business sa 2014', '', 'publish', 'open', 'open', '', 'magandang-negosyo-patok-na-business-sa-2014', '', '', '2013-12-31 15:17:08', '2013-12-31 07:17:08', '', 0, 'http://www.lloydluna.com/?p=6977', 0, 'post', '', 0),
(6978, 1, '2013-12-31 14:43:07', '2013-12-31 06:43:07', '', 'Welcome 2014', '', 'inherit', 'open', 'open', '', 'welcome-2014', '', '', '2013-12-31 14:43:07', '2013-12-31 06:43:07', '', 6977, 'http://www.lloydluna.com/wp-content/uploads/2013/12/Welcome-2014.jpg', 0, 'attachment', 'image/jpeg', 0),
(6979, 1, '2013-12-31 14:46:16', '2013-12-31 06:46:16', 'Ngayong 2014, magiging maganda at aktibo ang business community. Kung ikaw ay aspiring entrepreneur sa mga industries na babanggitin ko, malaki ang chance mong makapagstart with a blast! So here are the businesses na pwede nyong pagkakitaan sa taong 2014.\r\n\r\nUna, technology business. Halos lahat ng tao ngayon ay nakatutok at nakadepende na sa technology. Kung dati nagmumumog muna pagkagising, ngayon ichi-check muna ang Facebook o cellphone bago magmumog. Yung ibang mga addict sa picture, magpopost muna sa Instagram bago mag-toothbrush at maghilamos. Kung magtatayo ka ng gadget store, patok yan. Siyempre dahil halos lahat ng cellphone ay app- at internet-ready na, ang e-loading business ay patuloy na lalago. Ang mga gadgets ay nasisira rin so kung magnenegosyo ka, repair business is also OK. Wag mong kalimutan pala na pwede ka rin mag buy-and-sell business online and offline. Libre lang ang Internet  sa mga malls so tambay ka lang, pwede ka nang magnegosyo. Magpopost ka lang naman ng ibibenta mo sa Internet e.\r\n\r\nIkalawa, gumanda ang performance ng tourism sa Pinas noong 2013. Kung ang negosyo mo ay may kinalaman sa turismo, wag kang mag-alalala dahil simula pa lang ang swerte. Nadagdagan ang airlines sa pagpasok ng Air Asia na nakipagmerge kay ZestAir. Ang mga cottage industries na tinatawag ay patuloy na lalago. Oo, kahit paprint-print ka lang ng tshirt o gumagawa ng mga souvenir items, malaki ang pwede mong kitain. Para sa mga na local resort and hotel, naku, wag kayong mag-worry. Kung papaniwalaan mo ang news na from January to September meron tayong 3,509,017 tourists, an increase of 11.40% from the previous year’s count of 3,149,985 for the same period, ibig sabihin hindi kayo mabobokya kung maganda lang ang marketing strategy niyo. Wag kakalimutan na 908,881 visitors ay Koreano.\r\n\r\nIkatlo, money market. Noong 2013, napakaraming tao ang nakarinig ng stocks market, mutual fund, bonds at foreign exchange. Enough ang momentum na ito para maging hit na pagkakakitaan ang money market. Highly technical at tricky nga lang pero pag meron kang magaling ng financial advisor, magiging maganda ang negosyong ito para sa \'yo. E kesa naman nasa bangko lang ang pera mo, ilagay mo na sa ibang financial instruments para pera mo ang nagtatrabaho para sa \'yo.\r\n\r\nIkaapat, aba e siyempre ang health, beauty and wellness. Sa dami ng nagkasakit noong 2013, magiging patok ang mga organic food, alternative medicine, food supplements at kung anu-ano pang may kinalaman sa pagpapaganda, pagpapabata at pangangalaga sa kalusugan. Ang mga direct selling businesses at network marketing industries ay magiging active pa rin. Maganda rin kase ang naging buildup nito noong 2013. So pag may lumapit sa \'yo at nirecruit ka, pakinggan mo muna at baka may bagong opportunity.\r\n\r\nIkalima, and education business ay magiging aktibo. Mas marami ang magpapa-print ng mga thesis o magpapagawa ng tarpaulin. May requirement ang K12 program. Sa nakalipas na taon, meron akong nagawang 93 talks sa buong Pilipinas. Maraming requirements ang mga schools sa mga training and development programs. Kung marunong kang mag-organize ng mga learning sessions, naku, patok sa \'yo ang negosyo ng seminar. Sa isang taon, pwede kang kumita ng mahigit limang milyong piso. Halos lahat ng school kase e may mga seminars na linggo-linggo. Ito yung way nila to provide alternative learning sa mga students nila. At siyempre dahil competitive na uli ang global economy and hiring na uli ang ibang bansa, ang mga vocational training ay magiging in demand din. \r\n\r\nAng ilang pang industry na magiging active sa 2014 ay real estate. So pwede kang bumili ng mga pre-selling na bahay kase in two years, tapos na yan so pwede mo nang parentahan. Kung nasa construction business ka naman, ok din yan. Ang food business ay mananatiling active pero more competitive na this year so kelangan mo ng maganda gandang positioning kung gusto mong mag-succeed dito. Napakarami na kaseng food concepts at food carts at nagsiksikan na lahat sa mga malls.', 'Magandang Negosyo at Patok na Business sa 2014', '', 'inherit', 'open', 'open', '', '6977-revision-v1', '', '', '2013-12-31 14:46:16', '2013-12-31 06:46:16', '', 6977, 'http://www.lloydluna.com/6977-revision-v1/', 0, 'revision', '', 0);
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(6980, 1, '2013-12-31 15:17:08', '2013-12-31 07:17:08', 'Ngayong 2014, magiging maganda at aktibo ang business community. Kung ikaw ay aspiring entrepreneur sa mga industries na babanggitin ko, malaki ang chance mong makapagstart with a blast! So here are the businesses na pwede nyong pagkakitaan sa taong 2014.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Welcome-2014.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/12/Welcome-2014-300x225.jpg\" alt=\"Welcome 2014\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-6978\" /></a>Una, technology business. Halos lahat ng tao ngayon ay nakatutok at nakadepende na sa technology. Kung dati nagmumumog muna pagkagising, ngayon ichi-check muna ang Facebook o cellphone bago magmumog. Yung ibang mga addict sa picture, magpopost muna sa Instagram bago mag-toothbrush at maghilamos. Kung magtatayo ka ng gadget store, patok yan. Siyempre dahil halos lahat ng cellphone ay app- at internet-ready na, ang e-loading business ay patuloy na lalago. Ang mga gadgets ay nasisira rin so kung magnenegosyo ka, repair business is also OK. Wag mong kalimutan pala na pwede ka rin mag buy-and-sell business online and offline. Libre lang ang Internet  sa mga malls so tambay ka lang, pwede ka nang magnegosyo. Magpopost ka lang naman ng ibibenta mo sa Internet e.\r\n\r\nIkalawa, gumanda ang performance ng tourism sa Pinas noong 2013. Kung ang negosyo mo ay may kinalaman sa turismo, wag kang mag-alalala dahil simula pa lang ang swerte. Nadagdagan ang airlines sa pagpasok ng Air Asia na nakipagmerge kay ZestAir. Ang mga cottage industries na tinatawag ay patuloy na lalago. Oo, kahit paprint-print ka lang ng tshirt o gumagawa ng mga souvenir items, malaki ang pwede mong kitain. Para sa mga na local resort and hotel, naku, wag kayong mag-worry. Kung papaniwalaan mo ang news na from January to September meron tayong 3,509,017 tourists, an increase of 11.40% from the previous year’s count of 3,149,985 for the same period, ibig sabihin hindi kayo mabobokya kung maganda lang ang marketing strategy niyo. Wag kakalimutan na 908,881 visitors ay Koreano.\r\n\r\nIkatlo, money market. Noong 2013, napakaraming tao ang nakarinig ng stocks market, mutual fund, bonds at foreign exchange. Enough ang momentum na ito para maging hit na pagkakakitaan ang money market. Highly technical at tricky nga lang pero pag meron kang magaling ng financial advisor, magiging maganda ang negosyong ito para sa \'yo. E kesa naman nasa bangko lang ang pera mo, ilagay mo na sa ibang financial instruments para pera mo ang nagtatrabaho para sa \'yo.\r\n\r\nIkaapat, aba e siyempre ang health, beauty and wellness. Sa dami ng nagkasakit noong 2013, magiging patok ang mga organic food, alternative medicine, food supplements at kung anu-ano pang may kinalaman sa pagpapaganda, pagpapabata at pangangalaga sa kalusugan. Ang mga direct selling businesses at network marketing industries ay magiging active pa rin. Maganda rin kase ang naging buildup nito noong 2013. So pag may lumapit sa \'yo at nirecruit ka, pakinggan mo muna at baka may bagong opportunity.\r\n\r\nIkalima, and education business ay magiging aktibo. Mas marami ang magpapa-print ng mga thesis o magpapagawa ng tarpaulin. May requirement ang K12 program. Sa nakalipas na taon, meron akong nagawang 93 talks sa buong Pilipinas. Maraming requirements ang mga schools sa mga training and development programs. Kung marunong kang mag-organize ng mga learning sessions, naku, patok sa \'yo ang negosyo ng seminar. Sa isang taon, pwede kang kumita ng mahigit limang milyong piso. Halos lahat ng school kase e may mga seminars na linggo-linggo. Ito yung way nila to provide alternative learning sa mga students nila. At siyempre dahil competitive na uli ang global economy and hiring na uli ang ibang bansa, ang mga vocational training ay magiging in demand din. \r\n\r\nAng ilang pang industry na magiging active sa 2014 ay real estate. So pwede kang bumili ng mga pre-selling na bahay kase in two years, tapos na yan so pwede mo nang parentahan. Kung nasa construction business ka naman, ok din yan. Ang food business ay mananatiling active pero more competitive na this year so kelangan mo ng maganda gandang positioning kung gusto mong mag-succeed dito. Napakarami na kaseng food concepts at food carts at nagsiksikan na lahat sa mga malls.', 'Magandang Negosyo at Patok na Business sa 2014', '', 'inherit', 'open', 'open', '', '6977-revision-v1', '', '', '2013-12-31 15:17:08', '2013-12-31 07:17:08', '', 6977, 'http://www.lloydluna.com/6977-revision-v1/', 0, 'revision', '', 0),
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(7017, 1, '2014-01-12 09:08:57', '2014-01-12 01:08:57', 'How many times we\'ve failed isn\'t as important as how many times we\'ve stood up and continue our pursuit of success and happiness. At least this is what I\'d like us to realize as we enter the new year.\r\n\r\n<a href=\"http://www.lloydluna.com/wp-content/uploads/2013/10/Pambansang-Inspirasyon-ng-Pilipinas.jpeg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2013/10/Pambansang-Inspirasyon-ng-Pilipinas-300x200.jpeg\" alt=\"Pambansang Inspirasyon ng Pilipinas\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-6459\" /></a>Last week, I did a motivational talk before two real estate giants in Manila during their sales kick off rally. Most companies do this every year. They gather their sales people and hire a motivational speaker to speak and try to encourage their people to sell more this time as the speaker tries to equip them with knowledge, wisdom and stories.\r\n\r\nHopefully after the one-hour program or so, participants would leave the venue with inspiration and drive to face the new year and yes, painful or not as it is, make the best effort to hit their quota for this year. It\'s amazing to know how their mix of emotions from being happy to being excited to being afraid to being uncertain to being hopeful and more. It\'s because this year, anything can happen.\r\n\r\nShould you want to succeed this year, you will need to have a beginner\'s mindset—yes as if nothing happened the previous year.\r\n\r\nThere are many things that happened last year, a very good mix of ups and downs, good and bad. The danger of clinging to last year\'s excellent performance is you can get comfortable with your past record and therefore may slow down your development. The danger of remembering you worst performance is it can make you want to quit and choose another career.\r\n\r\nForgetting that things that happened last year doesn\'t mean not taking everything you\'ve learned. It only means that you have to accept the fact that you\'re starting with a blank canvas. There\'s nothing yet in your sales report and you have to start again.\r\n\r\nThe thing is there are many strategic moves that worked well for you last year that may totally ruin your new year because they may no longer work. That is why it is important to calibrate the plans and strategies. Should you want to be a better performer this year, you\'ll have to have a better plan. Definitely a far better plan than last year\'s.\r\n\r\nStart again with a beginner\'s mindset, open for all opportunities for learning and you will make this year the best year yet.', 'Start again', '', 'inherit', 'open', 'open', '', '7016-revision-v1', '', '', '2014-01-12 09:08:57', '2014-01-12 01:08:57', '', 7016, 'http://www.lloydluna.com/7016-revision-v1/', 0, 'revision', '', 0),
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(7023, 1, '2014-02-06 08:35:04', '2014-02-06 00:35:04', '', 'Motivational Speaker Philippines LLOYD LUNA Pambansang Inspirasyon Photo', 'Motivational speaker Lloyd Luna.', 'inherit', 'open', 'open', '', 'motivational-speaker-philippines-lloyd-luna-pambansang-inspirasyon-photo', '', '', '2014-02-06 08:35:04', '2014-02-06 00:35:04', '', 2, 'http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo.jpg', 0, 'attachment', 'image/jpeg', 0),
(7024, 1, '2014-02-06 08:35:40', '2014-02-06 00:35:40', '[caption id=\"attachment_7023\" align=\"alignright\" width=\"200\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo-200x300.jpg\" alt=\"Motivational speaker Lloyd Luna.\" width=\"200\" height=\"300\" class=\"size-medium wp-image-7023\" /></a> Motivational speaker Lloyd Luna.[/caption]LLOYD ABRIA LUNA, popularly known in social media as #PambansangInspirasyon, is an international motivational speaker and comedian, author of ten self-help books, radio and television talk show host, newspaper and magazine columnist, composer, speechwriter, publisher, serial entrepreneur and a life mentor. With all his talents and skills, he could have gone overseas and made more personal wealth. Instead, he stayed. He is an OFW who never left his country because he believes in the Philippines and its people. His remarkable story of turning life’s misery into opportunities has been inspiring many Asian countries including Malaysia, Singapore, Brunei, Vietnam, Thailand and South Korea since 2005. He is the President of LLOYD LUNA Communications.\r\n\r\nLLOYD LUNA is Chief Enabling Officer of LLOYDLUNA Communications, a leading personal development company in the Philippines that aims to teach people to succeed through motivational seminars, life skills training, and personal development programs.\r\n\r\nA proud Filipino personal development teacher whose life works have been featured in many Asian conventions and conferences, he has inspired more than half a million people from many walks of life who have heard and seen him speak on personal motivation, work inspiration, and business success—from the many islands in the Philippines to the wonderful cities of Thailand, South Korea, Vietnam, Brunei, Singapore, Malaysia and United Arab Emirates.\r\n\r\nHis remarkable journey from being a bread seller in his suburb hometown during his early childhood to now a highly celebrated author and resource expert has been the subject profile of major television networks like ABS-CBN and GMA7; radio like DZMM, DZRH, DZXL and DZIQ; newspapers like Philippine Daily Inquirer, Philippine Star, Business World, Manila Bulletin and The Manila Times; magazines like Good Housekeeping and SME, and other websites. His ten self-published books, “Is There A Job Waiting For You?”, “The Obvious Reasons for Success”, “Alphabet of Achievement”, “Why Am I Working?”, “Why Good People Fail”, “Nurse Your Future”, “Do You Have A Life of Your Own?”, “The Internet Marketing Handbook”, “Why Am I In Love With You?”, and “Paano Maging Successful?” have garnered rave reviews such as “every Filipino’s companion in good times and bad,” “lifesaver for those who are confused and disappointed,” “magical books that touch the heart and strengthen the spirit” and “remarkable Filipino masterpieces.”\r\n\r\nHis television show since 2010, Creative Business on Global News Network, an exclusive fun-filled interviews with the country’s inspiring business and top community leaders, has been instrumental in pushing for his cause to have an enterprising Filipino nation. Determined to help people in finding their financial freedom, he founded Payday in 2013, a comprehensive wealth-building system applied on strategic network marketing and business.\r\n\r\nAn active church worker, he has been consistently helping the music ministry of his local parish as a musical director and choral conductor during major liturgical celebrations, thanksgiving events and fund-raising concerts. He also produced “Ang Misa ng Banal na Puso ni Hesus Songbook and Album,” an original music composition for the mass. A passionate musician, he founded an after-calamity advocacy band, Peaches and Cream String Quartet, to give inspiration to the masses through classic, contemporary and popular music.\r\n\r\nHis distinctions include Collegiate Ambassador for Peace awarded in South Korea, Knights of Rizal Leadership Institute Achievement Medalist, Exemplary Citizen of Gumaca, Quezon, Philippine National Police Leadership Award, Organized Response for the Advancement of Society (ORAS) Awardee on Entrepreneurship, 2012 Most Outstanding Motivational Speaker, 2012 Most Outstanding Author, 2012 Inspiring Young Male Motivational Speaker of the Year, 2012 Most Outstanding Training Service Provider, SM Supermarket Brand Ambassador, and 2013 Most Inspiring Young Male Professional of the Year. \r\n\r\nAt age 31, he was nominated to the 2013 Ten Outstanding Young Men of the Philippines.\r\n', 'About Lloyd Abria Luna', '', 'inherit', 'open', 'open', '', '2-revision-v1', '', '', '2014-02-06 08:35:40', '2014-02-06 00:35:40', '', 2, 'http://www.lloydluna.com/2-revision-v1/', 0, 'revision', '', 0),
(7025, 1, '2014-02-06 08:36:28', '2014-02-06 00:36:28', '[caption id=\"attachment_7023\" align=\"alignright\" width=\"500\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo.jpg\" alt=\"Motivational speaker Lloyd Luna.\" width=\"500\" height=\"749\" class=\"size-full wp-image-7023\" /></a> Motivational speaker Lloyd Luna.[/caption]LLOYD ABRIA LUNA, popularly known in social media as #PambansangInspirasyon, is an international motivational speaker and comedian, author of ten self-help books, radio and television talk show host, newspaper and magazine columnist, composer, speechwriter, publisher, serial entrepreneur and a life mentor. With all his talents and skills, he could have gone overseas and made more personal wealth. Instead, he stayed. He is an OFW who never left his country because he believes in the Philippines and its people. His remarkable story of turning life’s misery into opportunities has been inspiring many Asian countries including Malaysia, Singapore, Brunei, Vietnam, Thailand and South Korea since 2005. He is the President of LLOYD LUNA Communications.\r\n\r\nLLOYD LUNA is Chief Enabling Officer of LLOYDLUNA Communications, a leading personal development company in the Philippines that aims to teach people to succeed through motivational seminars, life skills training, and personal development programs.\r\n\r\nA proud Filipino personal development teacher whose life works have been featured in many Asian conventions and conferences, he has inspired more than half a million people from many walks of life who have heard and seen him speak on personal motivation, work inspiration, and business success—from the many islands in the Philippines to the wonderful cities of Thailand, South Korea, Vietnam, Brunei, Singapore, Malaysia and United Arab Emirates.\r\n\r\nHis remarkable journey from being a bread seller in his suburb hometown during his early childhood to now a highly celebrated author and resource expert has been the subject profile of major television networks like ABS-CBN and GMA7; radio like DZMM, DZRH, DZXL and DZIQ; newspapers like Philippine Daily Inquirer, Philippine Star, Business World, Manila Bulletin and The Manila Times; magazines like Good Housekeeping and SME, and other websites. His ten self-published books, “Is There A Job Waiting For You?”, “The Obvious Reasons for Success”, “Alphabet of Achievement”, “Why Am I Working?”, “Why Good People Fail”, “Nurse Your Future”, “Do You Have A Life of Your Own?”, “The Internet Marketing Handbook”, “Why Am I In Love With You?”, and “Paano Maging Successful?” have garnered rave reviews such as “every Filipino’s companion in good times and bad,” “lifesaver for those who are confused and disappointed,” “magical books that touch the heart and strengthen the spirit” and “remarkable Filipino masterpieces.”\r\n\r\nHis television show since 2010, Creative Business on Global News Network, an exclusive fun-filled interviews with the country’s inspiring business and top community leaders, has been instrumental in pushing for his cause to have an enterprising Filipino nation. Determined to help people in finding their financial freedom, he founded Payday in 2013, a comprehensive wealth-building system applied on strategic network marketing and business.\r\n\r\nAn active church worker, he has been consistently helping the music ministry of his local parish as a musical director and choral conductor during major liturgical celebrations, thanksgiving events and fund-raising concerts. He also produced “Ang Misa ng Banal na Puso ni Hesus Songbook and Album,” an original music composition for the mass. A passionate musician, he founded an after-calamity advocacy band, Peaches and Cream String Quartet, to give inspiration to the masses through classic, contemporary and popular music.\r\n\r\nHis distinctions include Collegiate Ambassador for Peace awarded in South Korea, Knights of Rizal Leadership Institute Achievement Medalist, Exemplary Citizen of Gumaca, Quezon, Philippine National Police Leadership Award, Organized Response for the Advancement of Society (ORAS) Awardee on Entrepreneurship, 2012 Most Outstanding Motivational Speaker, 2012 Most Outstanding Author, 2012 Inspiring Young Male Motivational Speaker of the Year, 2012 Most Outstanding Training Service Provider, SM Supermarket Brand Ambassador, and 2013 Most Inspiring Young Male Professional of the Year. \r\n\r\nAt age 31, he was nominated to the 2013 Ten Outstanding Young Men of the Philippines.\r\n', 'About Lloyd Abria Luna', '', 'inherit', 'open', 'open', '', '2-revision-v1', '', '', '2014-02-06 08:36:28', '2014-02-06 00:36:28', '', 2, 'http://www.lloydluna.com/2-revision-v1/', 0, 'revision', '', 0),
(7026, 1, '2014-02-06 08:37:41', '2014-02-06 00:37:41', '[caption id=\"attachment_7023\" align=\"alignright\" width=\"500\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2010/01/Motivational-Speaker-Philippines-LLOYD-LUNA-Pambansang-Inspirasyon-Photo.jpg\" alt=\"Motivational speaker Lloyd Luna.\" width=\"500\" height=\"749\" class=\"size-full wp-image-7023\" /></a> Motivational speaker Lloyd Luna.[/caption]LLOYD ABRIA LUNA, popularly known in social media as #PambansangInspirasyon, is an international motivational speaker and comedian, author of ten self-help books, radio and television talk show host, newspaper and magazine columnist, composer, speechwriter, publisher, serial entrepreneur and a life mentor. With all his talents and skills, he could have gone overseas and made more personal wealth. Instead, he stayed. He is an OFW who never left his country because he believes in the Philippines and its people. His remarkable story of turning life’s misery into opportunities has been inspiring many Asian countries including Malaysia, Singapore, Brunei, Vietnam, Thailand and South Korea since 2005. He is the President of LLOYD LUNA Communications.\r\n\r\nLLOYD LUNA is Chief Enabling Officer of LLOYDLUNA Communications, a leading personal development company in the Philippines that aims to teach people to succeed through motivational seminars, life skills training, and personal development programs.\r\n\r\nA proud Filipino personal development teacher whose life works have been featured in many Asian conventions and conferences, he has inspired more than half a million people from many walks of life who have heard and seen him speak on personal motivation, work inspiration, and business success—from the many islands in the Philippines to the wonderful cities of Thailand, South Korea, Vietnam, Brunei, Singapore, Malaysia and United Arab Emirates.\r\n\r\nHis remarkable journey from being a bread seller in his suburb hometown during his early childhood to now a highly celebrated author and resource expert has been the subject profile of major television networks like ABS-CBN and GMA7; radio like DZMM, DZRH, DZXL and DZIQ; newspapers like Philippine Daily Inquirer, Philippine Star, Business World, Manila Bulletin and The Manila Times; magazines like Good Housekeeping and SME, and other websites. His ten self-published books, “Is There A Job Waiting For You?”, “The Obvious Reasons for Success”, “Alphabet of Achievement”, “Why Am I Working?”, “Why Good People Fail”, “Nurse Your Future”, “Do You Have A Life of Your Own?”, “The Internet Marketing Handbook”, “Why Am I In Love With You?”, and “Paano Maging Successful?” have garnered rave reviews such as “every Filipino’s companion in good times and bad,” “lifesaver for those who are confused and disappointed,” “magical books that touch the heart and strengthen the spirit” and “remarkable Filipino masterpieces.”\r\n\r\nHis television show since 2010, Creative Business on Global News Network, an exclusive fun-filled interviews with the country’s inspiring business and top community leaders, has been instrumental in pushing for his cause to have an enterprising Filipino nation. Determined to help people in finding their financial freedom, he founded Payday in 2013, a comprehensive wealth-building system applied on strategic network marketing and business.\r\n\r\nAn active church worker, he has been consistently helping the music ministry of his local parish as a musical director and choral conductor during major liturgical celebrations, thanksgiving events and fund-raising concerts. He also produced “Ang Misa ng Banal na Puso ni Hesus Songbook and Album,” an original music composition for the mass. A passionate musician, he founded an after-calamity advocacy band, Peaches and Cream String Quartet, to give inspiration to the masses through classic, contemporary and popular music.\r\n\r\nHis distinctions include Collegiate Ambassador for Peace awarded in South Korea, Knights of Rizal Leadership Institute Achievement Medalist, Exemplary Citizen of Gumaca, Quezon, Philippine National Police Leadership Award, Organized Response for the Advancement of Society (ORAS) Awardee on Entrepreneurship, 2012 Most Outstanding Motivational Speaker, 2012 Most Outstanding Author, 2012 Inspiring Young Male Motivational Speaker of the Year, 2012 Most Outstanding Training Service Provider, SM Supermarket Brand Ambassador, and 2013 Most Inspiring Young Male Professional of the Year. \r\n\r\nAt age 31, he was nominated to the 2013 Ten Outstanding Young Men of the Philippines.\r\n', 'Motivational Speaker Lloyd Luna: Ang Pambansang Inspirasyon', '', 'inherit', 'open', 'open', '', '2-revision-v1', '', '', '2014-02-06 08:37:41', '2014-02-06 00:37:41', '', 2, 'http://www.lloydluna.com/2-revision-v1/', 0, 'revision', '', 0),
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(7037, 1, '2014-02-12 11:25:44', '2014-02-12 03:25:44', '[caption id=\"attachment_7038\" align=\"alignright\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT-300x225.jpg\" alt=\"Unemployment Rate in the Philippines 2014\" width=\"300\" height=\"225\" class=\"size-medium wp-image-7038\" /></a> Unemployment Rate in the Philippines 2014[/caption]Wag mong ipaubaya o sa gobyerno o sa ekonomiya o sa school ang buhay na gusto. Kaya mong isulat ang ang sarili mong life story. Ilang beses ka nang nabigo dahil iniasa mo sa kanila ang klase ng iyong buhay. Kahit naman anong sisi mo sa kanila, gagawin nila ang gagawin nila. Sa kahuli-hulihan, ikaw pa rin ang talo. Iwan mo na ang dating buhay na you\'re living at the mercy of your government (or someone else\'s). Don\'t be a slave to the things na kaya mo naman magkaroon ng control. Baka tinatamad o natatakot ka lang (Statement ng LLOYDLUNA sa napabalitang 27.5% (or 12.1M) unemployment rate ng Pilipinas).', 'Unemployment Rate in the Philippines 2014', '', 'publish', 'closed', 'open', '', 'unemployment-rate-philippines-2014', '', '', '2014-02-12 11:29:18', '2014-02-12 03:29:18', '', 0, 'http://www.lloydluna.com/?p=7037', 0, 'post', '', 0),
(7038, 1, '2014-02-12 11:24:47', '2014-02-12 03:24:47', 'Unemployment Rate in the Philippines 2014', 'Unemployment Rate in the Philippines 2014', 'Unemployment Rate in the Philippines 2014', 'inherit', 'closed', 'open', '', 'unemployment', '', '', '2014-02-12 11:24:47', '2014-02-12 03:24:47', '', 7037, 'http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT.jpg', 0, 'attachment', 'image/jpeg', 0),
(7039, 1, '2014-02-12 11:26:27', '2014-02-12 03:26:27', '[caption id=\"attachment_7038\" align=\"alignright\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT-300x225.jpg\" alt=\"Unemployment Rate in the Philippines 2014\" width=\"300\" height=\"225\" class=\"size-medium wp-image-7038\" /></a> Unemployment Rate in the Philippines 2014[/caption]Wag mong ipaubaya o sa gobyerno o sa ekonomiya o sa school ang buhay na gusto. Kaya mong isulat ang ang sarili mong life story. Ilang beses ka nang nabigo dahil iniasa mo sa kanila ang klase ng iyong buhay. Kahit naman anong sisi mo sa kanila, gagawin nila ang gagawin nila. Sa kahuli-hulihan, ikaw pa rin ang talo. Iwan mo na ang dating buhay na you\'re living at the mercy of your government (or someone else\'s). Don\'t be a slave to the things na kaya mo naman magkaroon ng control. Baka tinatamad o natatakot ka lang (Statement ng LLOYDLUNA sa napabalitang 27.5% (or 12.1M) unemployment rate ng Pilipinas).', 'Unemployment in the Philippines 2014', '', 'inherit', 'closed', 'open', '', '7037-revision-v1', '', '', '2014-02-12 11:26:27', '2014-02-12 03:26:27', '', 7037, 'http://www.lloydluna.com/7037-revision-v1/', 0, 'revision', '', 0),
(7040, 1, '2014-02-12 11:29:18', '2014-02-12 03:29:18', '[caption id=\"attachment_7038\" align=\"alignright\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2014/02/UNEMPLOYMENT-300x225.jpg\" alt=\"Unemployment Rate in the Philippines 2014\" width=\"300\" height=\"225\" class=\"size-medium wp-image-7038\" /></a> Unemployment Rate in the Philippines 2014[/caption]Wag mong ipaubaya o sa gobyerno o sa ekonomiya o sa school ang buhay na gusto. Kaya mong isulat ang ang sarili mong life story. Ilang beses ka nang nabigo dahil iniasa mo sa kanila ang klase ng iyong buhay. Kahit naman anong sisi mo sa kanila, gagawin nila ang gagawin nila. Sa kahuli-hulihan, ikaw pa rin ang talo. Iwan mo na ang dating buhay na you\'re living at the mercy of your government (or someone else\'s). Don\'t be a slave to the things na kaya mo naman magkaroon ng control. Baka tinatamad o natatakot ka lang (Statement ng LLOYDLUNA sa napabalitang 27.5% (or 12.1M) unemployment rate ng Pilipinas).', 'Unemployment Rate in the Philippines 2014', '', 'inherit', 'closed', 'open', '', '7037-revision-v1', '', '', '2014-02-12 11:29:18', '2014-02-12 03:29:18', '', 7037, 'http://www.lloydluna.com/7037-revision-v1/', 0, 'revision', '', 0),
(7047, 1, '2014-03-07 16:42:48', '2014-03-07 08:42:48', '', 'Order &ndash; March 7, 2014 @ 04:42 PM', '', 'wc-cancelled', 'closed', 'closed', 'order_53198688afed4', 'order-mar-07-2014-0842-am', '', '', '2014-03-12 11:45:20', '2014-03-12 03:45:20', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=7047', 0, 'shop_order', '', 1),
(7042, 1, '2014-02-22 11:56:52', '2014-02-22 03:56:52', 'For many people, it always feels great to be in the shore. It feels good to stay where you are especially if it is your comfort zone.\r\n\r\n[caption id=\"attachment_7044\" align=\"alignright\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE-300x225.jpg\" alt=\"Motivational Speaker in Manila, Philippines inspired by the shore\" width=\"300\" height=\"225\" class=\"size-medium wp-image-7044\" /></a> Filipino motivational speaker Lloyd Luna on \"The Shore.\"[/caption]And why would you rock the boat or fix the roof if it\'s not raining? The thing is we don\'t want to change until we find our selves in deep trouble. And then we complain for every inconvenience we would feel.\r\n\r\nIt is only when we lose our sight of the shore do we discover new oceans.\r\n\r\nAnd yes, it is something many people are afraid of doing. Perhaps they are not courageous enough to risk what they have at the moment. This is precisely the reason why not so many succeed.\r\n\r\nThey choose to stay in the shore than discover new oceans.\r\n\r\nI am not going to say that finding new ocean is easy. In fact I can assure you it is tough. But once you discovered one, I cannot describe how one person would feel about it.\r\n\r\nWhen was the last time you\'ve left the shore and discover your new ocean?', 'What is so magical about the shore?', '', 'publish', 'closed', 'open', '', 'what-is-so-magical-about-the-shore', '', '', '2014-02-22 15:12:01', '2014-02-22 07:12:01', '', 0, 'http://www.lloydluna.com/?p=7042', 0, 'post', '', 0),
(7043, 1, '2014-02-22 11:56:52', '2014-02-22 03:56:52', 'For many people, it always feels great to be in the shore. It feels good to stay where you are especially if it is your comfort zone.\n\nAnd why would you rock the boat or fix the roof if it\'s not raining? The thing is we don\'t want to change until we find our selves in deep trouble. And then we complain for every inconvenience we would feel.\n\nIt is only when we lose our sight of the shore do we discover new oceans.\n\nAnd yes, it is something many people are afraid of doing. Perhaps they are not courageous enough to risk what they have at the moment. This is precisely the reason why not so many succeed.\n\nThey choose to stay in the shore than discover new oceans.\n\nI am not going to say that finding new ocean is easy. In fact I can assure you it is tough. But once you discovered one, I cannot describe how one person would feel about it.\n\nWhen was the last time you\'ve left the shore and discover your new ocean?', 'What is so magical about the shore?', '', 'inherit', 'closed', 'open', '', '7042-revision-v1', '', '', '2014-02-22 11:56:52', '2014-02-22 03:56:52', '', 7042, 'http://www.lloydluna.com/7042-revision-v1/', 0, 'revision', '', 0),
(7044, 1, '2014-02-22 15:08:55', '2014-02-22 07:08:55', 'Motivational Speaker in Manila, Philippines inspired by the shore', 'Motivational Speaker in Manila, Philippines inspired by the shore', 'Filipino motivational speaker Lloyd Luna on \"The Shore.\"', 'inherit', 'closed', 'open', '', 'shore', '', '', '2014-02-22 15:08:55', '2014-02-22 07:08:55', '', 7042, 'http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE.jpg', 0, 'attachment', 'image/jpeg', 0),
(7045, 1, '2014-02-22 15:10:46', '2014-02-22 07:10:46', 'For many people, it always feels great to be in the shore. It feels good to stay where you are especially if it is your comfort zone.\n\n[caption id=\"attachment_7044\" align=\"alignright\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE-300x225.jpg\" alt=\"Motivational Speaker in Manila, Philippines inspired by the shore\" width=\"300\" height=\"225\" class=\"size-medium wp-image-7044\" /></a> Filipino motivational speaker Lloyd Luna on \"The Shore.\"[/caption]And why would you rock the boat or fix the roof if it\'s not raining? The thing is we don\'t want to change until we find our selves in deep trouble. And then we complain for every inconvenience we would feel.\n\nIt is only when we lose our sight of the shore do we discover new oceans.\n\nAnd yes, it is something many people are afraid of doing. Perhaps they are not courageous enough to risk what they have at the moment. This is precisely the reason why not so many succeed.\n\nThey choose to stay in the shore than discover new oceans.\n\nI am not going to say that finding new ocean is easy. In fact I can assure you it is tough. But once you discovered one, I cannot describe how one person would feel about it.\n\nWhen was the last time you\'ve left the shore and discover your new ocean?', 'What is so magical about the shore?', '', 'inherit', 'closed', 'open', '', '7042-autosave-v1', '', '', '2014-02-22 15:10:46', '2014-02-22 07:10:46', '', 7042, 'http://www.lloydluna.com/7042-autosave-v1/', 0, 'revision', '', 0),
(7046, 1, '2014-02-22 15:12:01', '2014-02-22 07:12:01', 'For many people, it always feels great to be in the shore. It feels good to stay where you are especially if it is your comfort zone.\r\n\r\n[caption id=\"attachment_7044\" align=\"alignright\" width=\"300\"]<a href=\"http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE.jpg\"><img src=\"http://www.lloydluna.com/wp-content/uploads/2014/02/SHORE-300x225.jpg\" alt=\"Motivational Speaker in Manila, Philippines inspired by the shore\" width=\"300\" height=\"225\" class=\"size-medium wp-image-7044\" /></a> Filipino motivational speaker Lloyd Luna on \"The Shore.\"[/caption]And why would you rock the boat or fix the roof if it\'s not raining? The thing is we don\'t want to change until we find our selves in deep trouble. And then we complain for every inconvenience we would feel.\r\n\r\nIt is only when we lose our sight of the shore do we discover new oceans.\r\n\r\nAnd yes, it is something many people are afraid of doing. Perhaps they are not courageous enough to risk what they have at the moment. This is precisely the reason why not so many succeed.\r\n\r\nThey choose to stay in the shore than discover new oceans.\r\n\r\nI am not going to say that finding new ocean is easy. In fact I can assure you it is tough. But once you discovered one, I cannot describe how one person would feel about it.\r\n\r\nWhen was the last time you\'ve left the shore and discover your new ocean?', 'What is so magical about the shore?', '', 'inherit', 'closed', 'open', '', '7042-revision-v1', '', '', '2014-02-22 15:12:01', '2014-02-22 07:12:01', '', 7042, 'http://www.lloydluna.com/7042-revision-v1/', 0, 'revision', '', 0),
(7048, 1, '2014-03-10 11:56:35', '2014-03-10 03:56:35', '', 'Order &ndash; March 10, 2014 @ 11:56 AM', '', 'wc-on-hold', 'closed', 'closed', 'order_531d37f368c1c', 'order-mar-10-2014-0356-am', '', '', '2014-03-10 11:56:40', '2014-03-10 03:56:40', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=7048', 0, 'shop_order', '', 2),
(7068, 1, '2014-04-01 09:06:24', '2014-04-01 01:06:24', 'It is with great joy and excitement to announce that LLOYDLUNA Company will have its new home at MARINA BAY FINANCIAL CENTRE TOWER 2, Level 39 Marina Bay Financial Centre Tower 2, 10 Marina Boulevard in the magnificent country of Singapore next month in preparation for the upcoming ASEAN integration in 2015.\r\n\r\nLloyd Luna, President and Chief Enabling Officer, said that such bold move is part of the company\'s commitment to put the Philippines on top of the personal development industry in Asia.\r\n\r\n\"It\'s certainly a mix of joy and sadness. I\'m happy and excited because it will be an entirely new experience and sad because the Philippines has been our home in the last eight years. Sad because I\'m going to miss everything about the Philippines and my frequent speaking engagements in many schools and companies here,\" Luna said.\r\n\r\nThe eight-year-old company LLOYDLUNA is set to attract attention of the Asian market with its diverse set of motivational speakers and trainers from different countries such as the Philippines, Singapore, Malaysia and Thailand among many other Asean countries. It will provide the best keynote speakers to both schools and companies in Asia.\r\n\r\nEarlier this year, LLOYDLUNA opened five franchise offices in Cabanatuan, Davao, Iligan, Pampanga and Tuguegarao making it the biggest personal development company and the largest supplier of speakers in the Philippines.\r\n\r\nLloyd said, \"As heartbreaking as it is, we have to say goodbye to all of you. But this goodbye isn\'t the end but a new beginning for us. We promise to go back every once in a while to give you the best version of LLOYDLUNA as of yet. We pray that this will bring blessing to many others in the region who need it. We love you all.\"', 'LLOYDLUNA to move to Singapore', '', 'publish', 'closed', 'open', '', 'lloydluna-move-singapore', '', '', '2014-04-01 09:06:24', '2014-04-01 01:06:24', '', 0, 'http://www.lloydluna.com/?p=7068', 0, 'post', '', 0),
(7050, 1, '2014-03-12 10:55:14', '0000-00-00 00:00:00', '', 'Woo Logo', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_logo', '', '', '2014-03-12 10:55:14', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7050', 0, 'wooframework', '', 0),
(7051, 1, '2014-03-12 10:55:14', '0000-00-00 00:00:00', '', 'Woo Custom Favicon', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_custom_favicon', '', '', '2014-03-12 10:55:14', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7051', 0, 'wooframework', '', 0),
(7052, 1, '2014-03-12 10:55:15', '0000-00-00 00:00:00', '', 'Woo Body Img', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_body_img', '', '', '2014-03-12 10:55:15', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7052', 0, 'wooframework', '', 0);
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(7053, 1, '2014-03-12 10:55:15', '0000-00-00 00:00:00', '', 'Woo Placeholder Url', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_placeholder_url', '', '', '2014-03-12 10:55:15', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7053', 0, 'wooframework', '', 0),
(7054, 1, '2014-03-12 10:55:15', '0000-00-00 00:00:00', '', 'Woo Ad Top Image', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_ad_top_image', '', '', '2014-03-12 10:55:15', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7054', 0, 'wooframework', '', 0),
(7055, 1, '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 'Woo Logo', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_logo', '', '', '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7055', 0, 'wooframework', '', 0),
(7056, 1, '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 'Woo Custom Favicon', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_custom_favicon', '', '', '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7056', 0, 'wooframework', '', 0),
(7057, 1, '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 'Woo Body Img', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_body_img', '', '', '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7057', 0, 'wooframework', '', 0),
(7058, 1, '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 'Woo Placeholder Url', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_placeholder_url', '', '', '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7058', 0, 'wooframework', '', 0),
(7059, 1, '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 'Woo Ad Top Image', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_ad_top_image', '', '', '2014-03-12 10:59:25', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7059', 0, 'wooframework', '', 0),
(7061, 1, '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 'Woo Logo', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_logo', '', '', '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7061', 0, 'wooframework', '', 0),
(7062, 1, '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 'Woo Custom Favicon', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_custom_favicon', '', '', '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7062', 0, 'wooframework', '', 0),
(7063, 1, '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 'Woo Body Img', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_body_img', '', '', '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7063', 0, 'wooframework', '', 0),
(7064, 1, '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 'Woo Placeholder Url', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_placeholder_url', '', '', '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7064', 0, 'wooframework', '', 0),
(7065, 1, '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 'Woo Ad Top Image', '', 'draft', 'closed', 'closed', '', 'woo-wf-woo_ad_top_image', '', '', '2014-03-12 11:03:59', '0000-00-00 00:00:00', '', 0, 'http://www.lloydluna.com/?post_type=wooframework&p=7065', 0, 'wooframework', '', 0),
(7066, 1, '2014-03-19 01:40:27', '2014-03-18 17:40:27', '', 'Order &ndash; March 19, 2014 @ 01:40 AM', '', 'wc-on-hold', 'closed', 'closed', 'order_5328850bc3ae6', 'order-mar-18-2014-0540-pm', '', '', '2014-03-19 01:40:34', '2014-03-18 17:40:34', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=7066', 0, 'shop_order', '', 2),
(7069, 1, '2014-04-01 09:03:51', '2014-04-01 01:03:51', '', 'Marina-Bay-Sands-Hotel-Skypark-Singapore-from-Waterfront-Esplanade', '', 'inherit', 'closed', 'open', '', 'marina-bay-sands-hotel-skypark-singapore-from-waterfront-esplanade', '', '', '2014-04-01 09:03:51', '2014-04-01 01:03:51', '', 7068, 'http://www.lloydluna.com/wp-content/uploads/2014/04/Marina-Bay-Sands-Hotel-Skypark-Singapore-from-Waterfront-Esplanade.jpg', 0, 'attachment', 'image/jpeg', 0),
(7070, 1, '2014-04-01 09:06:24', '2014-04-01 01:06:24', 'It is with great joy and excitement to announce that LLOYDLUNA Company will have its new home at MARINA BAY FINANCIAL CENTRE TOWER 2, Level 39 Marina Bay Financial Centre Tower 2, 10 Marina Boulevard in the magnificent country of Singapore next month in preparation for the upcoming ASEAN integration in 2015.\r\n\r\nLloyd Luna, President and Chief Enabling Officer, said that such bold move is part of the company\'s commitment to put the Philippines on top of the personal development industry in Asia.\r\n\r\n\"It\'s certainly a mix of joy and sadness. I\'m happy and excited because it will be an entirely new experience and sad because the Philippines has been our home in the last eight years. Sad because I\'m going to miss everything about the Philippines and my frequent speaking engagements in many schools and companies here,\" Luna said.\r\n\r\nThe eight-year-old company LLOYDLUNA is set to attract attention of the Asian market with its diverse set of motivational speakers and trainers from different countries such as the Philippines, Singapore, Malaysia and Thailand among many other Asean countries. It will provide the best keynote speakers to both schools and companies in Asia.\r\n\r\nEarlier this year, LLOYDLUNA opened five franchise offices in Cabanatuan, Davao, Iligan, Pampanga and Tuguegarao making it the biggest personal development company and the largest supplier of speakers in the Philippines.\r\n\r\nLloyd said, \"As heartbreaking as it is, we have to say goodbye to all of you. But this goodbye isn\'t the end but a new beginning for us. We promise to go back every once in a while to give you the best version of LLOYDLUNA as of yet. We pray that this will bring blessing to many others in the region who need it. We love you all.\"', 'LLOYDLUNA to move to Singapore', '', 'inherit', 'closed', 'open', '', '7068-revision-v1', '', '', '2014-04-01 09:06:24', '2014-04-01 01:06:24', '', 7068, 'http://www.lloydluna.com/7068-revision-v1/', 0, 'revision', '', 0),
(7074, 1, '2014-04-22 13:52:32', '2014-04-22 05:52:32', '', 'Order &ndash; April 22, 2014 @ 01:52 PM', 'sa computer shop nyo po ideliver,,mga 1 pm ..salamat', 'wc-processing', 'closed', 'closed', 'order_535603a00eaa8', 'order-apr-22-2014-0552-am', '', '', '2014-04-22 13:52:34', '2014-04-22 05:52:34', '', 0, 'http://www.lloydluna.com/?post_type=shop_order&#038;p=7074', 0, 'shop_order', '', 2),
(7088, 1, '2014-05-07 11:23:18', '2014-05-07 03:23:18', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]There are tens of thousands of unemployed out there who are praying so long ang hard for you to get terminated so they can get into that place you occupy today. Don\'t give God the perfect reason to say \"yes\" to these prayers by making your self believe that you are an invincible part of the team because He must have the best reason why He allowed you to be there in the first place. —LLOYD LUNA, preview of his motivational keynote speech for All Phones, a Taodharma Company, in Subic, Olongapo City.[/vc_column_text][/vc_column][/vc_row]', 'Sales rally talk is fun', '', 'publish', 'closed', 'open', '', 'sales-rally-talk-fun', '', '', '2015-01-16 12:50:26', '2015-01-16 04:50:26', '', 0, 'http://www.lloydluna.com/?p=7088', 0, 'post', '', 0),
(7077, 1, '2014-04-25 10:51:39', '2014-04-25 02:51:39', 'Dear graduates: Never ever wait for your defining moments because they have already passed and won\'t come when you have nothing else but your ability to dream and make a wish. Your moments in school have already defined you long before you\'ve graduated, whether you acknowledge or deny it. Many times I\'ve given opportunity to young people, whether though internship or on-the-job training, chance to part-own a business with me, or simply work in my office to hone their skills and talents. But it occurs to me that, many times, some don\'t have a vision for themselves. Some, sadly, would like to see what they can get more than what they can give. I have no problem with self-interest, as I know how it differs from selfishness. Self-interest is fine. What else is there if it doesn\'t serve your desire, right? But to ask even before you can prove something, and ask even you can do at least one little thing to show your worth, I think, is too much. So, the issue isn\'t really whether there are opportunities or none because we all know there are. The issue is our willingness to sweat it out. Don\'t be a victim of your own bad decision and wishful thinking. The world isn\'t a huge Department of Social Welfare and Development. There\'s too little you can expect from life. Thus, it is wiser to expect from your self. Your ability to dream doesn\'t make you better than anybody else for they, too, can dream even bigger dreams than you do. Your ability to take action will define your moments. Never ever wait for it. Get out and face the world and go light up the night. —LLOYD LUNA, author of Paano Maging Successful.', 'Never wait for your defining moment', '', 'publish', 'closed', 'open', '', 'never-wait-defining-moment', '', '', '2014-04-25 10:51:39', '2014-04-25 02:51:39', '', 0, 'http://www.lloydluna.com/?p=7077', 0, 'post', '', 0),
(7078, 1, '2014-04-25 10:51:39', '2014-04-25 02:51:39', 'Dear graduates: Never ever wait for your defining moments because they have already passed and won\'t come when you have nothing else but your ability to dream and make a wish. Your moments in school have already defined you long before you\'ve graduated, whether you acknowledge or deny it. Many times I\'ve given opportunity to young people, whether though internship or on-the-job training, chance to part-own a business with me, or simply work in my office to hone their skills and talents. But it occurs to me that, many times, some don\'t have a vision for themselves. Some, sadly, would like to see what they can get more than what they can give. I have no problem with self-interest, as I know how it differs from selfishness. Self-interest is fine. What else is there if it doesn\'t serve your desire, right? But to ask even before you can prove something, and ask even you can do at least one little thing to show your worth, I think, is too much. So, the issue isn\'t really whether there are opportunities or none because we all know there are. The issue is our willingness to sweat it out. Don\'t be a victim of your own bad decision and wishful thinking. The world isn\'t a huge Department of Social Welfare and Development. There\'s too little you can expect from life. Thus, it is wiser to expect from your self. Your ability to dream doesn\'t make you better than anybody else for they, too, can dream even bigger dreams than you do. Your ability to take action will define your moments. Never ever wait for it. Get out and face the world and go light up the night. —LLOYD LUNA, author of Paano Maging Successful.', 'Never wait for your defining moment', '', 'inherit', 'closed', 'open', '', '7077-revision-v1', '', '', '2014-04-25 10:51:39', '2014-04-25 02:51:39', '', 7077, 'http://www.lloydluna.com/7077-revision-v1/', 0, 'revision', '', 0),
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(7089, 1, '2014-05-07 11:23:18', '2014-05-07 03:23:18', 'There are tens of thousands of unemployed out there who are praying so long ang hard for you to get terminated so they can get into that place you occupy today. Don\'t give God the perfect reason to say \"yes\" to these prayers by making your self believe that you are an invincible part of the team because He must have the best reason why He allowed you to be there in the first place. —LLOYD LUNA, preview of his motivational keynote speech for All Phones, a Taodharma Company, in Subic, Olongapo City.', 'Sales rally talk is fun', '', 'inherit', 'closed', 'open', '', '7088-revision-v1', '', '', '2014-05-07 11:23:18', '2014-05-07 03:23:18', '', 7088, 'http://www.lloydluna.com/7088-revision-v1/', 0, 'revision', '', 0),
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(7116, 1, '2014-05-26 12:33:36', '0000-00-00 00:00:00', 'TRUSTWORTHINESS (LONG VERSION)\r\n\r\nSpeech delivered by Lloyd Luna at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\nORGANIZERS, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS, I MEAN SENIOR MANAGERS AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING.\r\n\r\nBEFORE THIS NIGHT IS OVER, YOU’LL HAVE YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT.\r\n\r\nBEFORE I BEGIN, I WANT TO MAKE SURE THAT EVERYBODY IS SEATED IN THEIR DESIGNATED TABLE. MAKE SURE YOU KNOW WHO YOU ARE SITTING WITH TONIGHT.\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS ATTENDED TONIGHT’S EVENT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT THE COMPETITORS WOULD GET THE AWARD IF THEY’RE COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE TONIGHT’S DINNER IS FREE.\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT.\r\n\r\nYOU MAY THINK THAT’S UNFAIR.\r\n\r\nWELL, TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL.\r\n\r\nOH, THERE’S NO DIAMOND AWARD?\r\n\r\nANYWAY, JUST A QUICK TIP TO THOSE WHO DID NOT WIN THIS YEAR, THERE\'S A SHORTCUT TO WINNING THIS HIGHLY CONTESTED AWARD OR AT LEAST TO HAVE A GATE PASS TO ENTER THE AWARDS CEREMONY.\r\n\r\nBE A MOTIVATIONAL SPEAKER.\r\n\r\nSPEAKING OF LOSERS, AND I’M TALKING ABOUT THE COMPANIES AND BRANDS YOU HAPPILY BEAT THIS YEAR, JUST FOR FUN, LET US SHARE SOME WORDS OF CONSOLATION TO THEM.\r\n\r\nIF YOU KNOW THEIR FACEBOOK OR TWITTER, CONSIDER POSTING THIS ON THEIR WALL:\r\n\r\nIF YOU DID NOT MAKE IT TO THIS YEAR’S READER’S DIGEST TRUSTED BRAND AWARD, YOU DIDN\'T ACTUALLY LOSE. SOMEONE JUST WON AND IT IS NOT YOU. #TRUSTEDBRANDKAMI\r\n\r\nLADIES AND GENTLEMEN AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK.\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nIT’S JUST THAT MANY PEOPLE KNOW ME. MANY OF THEM COME FROM MY FAMILY, FRIENDS, AND FORMER CLASSMATES IN GRADE SCHOOL AND HIGH SCHOOL.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A SPEECHWRITER, WHICH MEANS I WROTE THIS SPEECH AND A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH, SPEECH WHICH MEANS NO OFFENCE TO ANYBODY.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD.\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE. BUT I CAN’T PROMISE YOU THAT.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES.\r\n\r\nWE HAVE FRANCHISE BRANCHES IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS. I CAN ASSURE YOU THEY ARE BEST-SELLERS BECAUSE IF NOBODY BUYS, I BUY THEM.\r\n\r\nAND I HAVE BOUGHT MANY OF THOSE NON-MOVING ITEMS.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL.\r\n\r\nOH, YOU DON’T HAVE CABLE! WOW!\r\n\r\nBUT IF YOU HAVE NOT HEARD ABOUT GNN, THEN YOU\'VE JUST HEARD ABOUT IT FROM ME TONIGHT. IT’S ON SKY CHANNEL 213 AND DESTINY CHANNEL 8 AND GSAT CHANNEL 1.\r\n\r\nMY THREE-YEAR OLD SHOW AIRS EVERY SUNDAY AT 12NN JUST AS THE SAME TIME SLOT AS ABS-CBN’S ASAP, WHICH MEANS EVERYBODY IS WATCHING ASAP AND NOBODY IS WATCHING MY SHOW.\r\n\r\nSO ON ONE OCCASION I DECIDED TO WATCH MY SHOW. I ENJOYED THE EPISODE SO I TEXTED MY FEEDBACK TO THE NUMBER ON SCREEN, WHICH IS MY NUMBER BY THE WAY, AND I SAID, “HEY, THAT’S A VERY GOOD BUSINESS SHOW!”\r\n\r\nI ALMOST REPLIED, “THANK YOU FOR YOUR COMMENT.”\r\n\r\nWOW. WHAT AN HONOR TO BE HERE. I AM HUMBLED BY YOUR INVITATION.\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS THIS HOW BAD OUR ECONOMY HAS BECOME JUST ONE YEAR BEFORE THE ASEAN INTEGRATION?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD.\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\r\n\r\nIT DIDN’T AFFECT MY ENTHUSIASM ABOUT THIS SPEECH. I AM STILL SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD.\r\n\r\nAND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, THAT\'S RIGHT. LAST NIGHT, I PREPARED.\r\n\r\nAS IMPRESSIVE AS I HOPE THIS SHORT TALK WOULD BE, I STARTED DOING A LITTLE RESEARCH ABOUT THE TOPIC: TRUSTWORTHINESS.\r\n\r\nI GOOGLED THE MEANING OF TRUSTWORTHY AND EASILY FOUND ITS MEANING.\r\n\r\nIT IS ACTUALLY A COMBINATION OF TWO WORDS. TRUST, WHICH MEANS \"THE THING YOU USE IF YOU DON’T WANT YOUR WIFE TO GET PREGNANT.”\r\n\r\nAND WORTHY, WHICH MEANS “TOO MANY WORDS AS WHAT COMES INTO PLAY WHEN YOUR WIFE TELLS YOU A LONG, BORING STORY AND YOU PRETEND TO LISTEN WHILE DRIVING BUT YOU ARE NOT REALLY INTERESTED TO LISTEN THEN SHE REALIZED THAT YOU ARE NOT PAYING ATTENTION.”\r\n\r\nBUT IN FAIRNESS, WOMEN REALLY SPEAK MORE WORDS THAN MEN ON A PER-DAY BASIS, WHICH IS FRANKLY NOT BAD AT ALL.\r\n\r\nTHE UNIVERSITY OF MARYLAND MADE AN INTERESTING DISCOVERY. THE RESEARCH STATED THAT MEN SPEAK AN AVERAGE OF 10,000 WORDS WHILE WOMEN SPEAK AN AVERAGE OF 25,000 WORDS PER DAY.\r\n\r\nIF YOU ARE A HE, AND IF A SHE TRIES TO ENGAGE YOU IN A CONFRONTATIONAL CONVERSATION LATE AT NIGHT, HOLD YOUR GROUND AND RELAX.\r\n\r\nTHE SHE IS CATCHING UP TO REACH HER 25,000-WORD QUOTA.\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO MUCH LESS REMEMBER BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nYOU SEE IN MY PERSONAL VIEW, NOTHING FAKE LASTS LONG. WE CAN CHOOSE TO FOOL OUR SELVES BY CONDITIONING OUR MIND TO BELIEVE IN SOMETHING WHICH IT IS NOT.\r\n\r\nBUT SOONER RATHER THAN LATER, EVERYBODY WILL KNOW THE REAL THING.\r\n\r\nSABI NGA PO NG ISANG KASABIHAN: WALANG NATATAGO NA WALANG NAGTAGO AT WALANG LIHIM NA WALANG NAGLIHIM.\r\n\r\nTHE DAMAGE CAUSED BY INSINCERITY AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING STUNTS.\r\n\r\nIT’S BECAUSE WE MAKE THEM BELIEVE IN SOMETHING. IT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\r\n\r\nAND IF THERE’S ONE THING THAT PEOPLE WILL BUY FROM US, ITS NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT TAG.\r\n\r\nTHEY BUY HOPE FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, SWEETER SMILE, LONG-LASTING FRAGRANCE AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK.”\r\n\r\nTHEY BUY HOPE FOR GOOD NUTRITION, HEALTHY LIFESTYLE, SECURITY, AFFORDABLE HEALTHCARE, ENERGY AND HOPE “NA PAG MERON KA NITO, WALA KANG TALO.”\r\n\r\nWE SELL HOPE BECAUSE PEOPLE BUY HOPE.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN SOLE PROPRIETOR BUSINESS.\r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT A BUSINESS, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP.\r\n\r\nIT IS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\r\n\r\nLATER ON, I REALIZE THAT IT HAS THE SAME MEANING AS BUSINESS SO I DROPPED ENTREPRENEURSHIP AND USED BUSINESS INSTEAD.\r\n\r\nI DIDN\'T KNOW ABOUT BUSINESS OR ENTREPRENEURSHIP BECAUSE I TOOK ELECTRONICS AND COMMUNICATIONS ENGINEERING BACK IN COLLEGE.\r\n\r\nI HAD PERFECTLY NO IDEA ABOUT BUSINESS, MANAGEMENT, MARKETING AND ACCOUNTING.\r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nBUT SCHOOLS AND SOME COMPANIES SOMEHOW TRUSTED OUR BRAND BECAUSE WE DIDN’T SELL SEMINARS.\r\n\r\nWHILE OTHER OUTFITS SOLD SEMINARS, WE SOLD HOPE.\r\n\r\nWE CONSISTENTLY GAVE OUR MESSAGE THAT PEOPLE WHO ARE TOO FRAGILE AND VULNERABLE TO FAILURE CAN HOPE FOR A BETTER LIFE AGAIN ONCE THEY HEAR US SPEAK. IT EVENTUALLY BECAME OUR PROMISE.\r\n\r\nTHEY CAN PREPARE AND WE CAN HELP THEM PREPARE.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nWHY AM I SAYING THIS?\r\n\r\nTO MAKE MY SPEECH LONGER. NO.\r\n\r\nNOT TO BRAG ABOUT IT BECAUSE TIME AND AGAIN WE BELIEVE THAT BRAGGING DOESN\'T MAKE ONE LOOK GOOD.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET— STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nJUST MAYBE, THEY HAVE SEEN THAT WE ARE WILLING TO STAY WITH THEM FOR BETTER OR FOR WORSE.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS—STUDENTS AND TEACHERS—BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\r\n\r\nTHE TRUTH IS, WE ARE IN THE BUSINESS OF INSPIRING PEOPLE, NOT OF MAKING MONEY. ALTHOUGH IN THE PROCESS OF INSPIRING PEOPLE, WE SOMEHOW MAKE SOME MONEY.\r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nDEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. BUT WE WILL MOVE HEAVEN AND EARTH, AND MERCURY AND JUPITER AND SATURN AND VENUS TO GET THERE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM, AQUARIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS.\r\n\r\nI BET ALL OF YOU HAD YOUR OWN SHARE OF UPS AND DOWNS AND OCCASIONAL MISUNDERSTANDING DURING DELIBERATIONS AND CLASH AMONG YOUR PEERS DURING MEETINGS.\r\n\r\nSOME OF YOUR PEERS ALREADY GOT FIRED BECAUSE OF YOU. SOME ARE STILL WANDERING AND GOOFING AROUND WITH YOU.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS INNOVATION, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS TRUST WHAT YOU STAND FOR.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE THEY HAVE FORGOTTEN WHAT THEY STOOD FOR. THEY LOST THEIR GRIP ON THEIR PURPOSE.\r\n\r\nTAKE THE CASE OF NOKIA, THE MOST TRUSTED BRAND ACROSS EIGHTEEN COUNTRIES ACROSS EUROPE, ACROSS ALL INDUSTRIES ACCORDING TO READER’S DIGEST IN 2003.\r\n\r\nIS THIS YOU?\r\n\r\nCERTAINLY, IT DIDN’T DIE BECAUSE PEOPLE DIDN’T TRUST THE BRAND. OBVIOUSLY, PEOPLE LOVED THEM. THEY TRUSTED THE BRAND THEN.\r\n\r\nSO WHY DID IT DIE? DID IT DIE BECAUSE APPLE AND SAMSUNG KILLED IT OR DID IT UNKNOWINGLY COMMIT SUICIDE BY NEGLECTING WHAT THEIR BRAND STOOD FOR?\r\n\r\nIN 2008, NOKIA HAD A GLOBAL MARKET SHARE OF 40%, THE SAME YEAR THAT IPHONE SALES STARTED TO RISE AND SHORTLY BEFORE SAMSUNG MADE PUBLIC ITS FIRST ANDROID-POWERED DEVICE.\r\n\r\nBY 2003 REBRANDING, NOKIA STOOD FOR CONNECTED MOBILITY, HUMAN TECHNOLOGY, ENDURING QUALITY, AND JOY AND PRIDE OF OWNERSHIP.\r\n\r\nDID IT ADHERE TO THEIR CORE REASON FOR EXISTENCE? HISTORY SAYS NOT LIKELY.\r\n\r\nFOR ONE, IT’S IMPOSSIBLE TO TAKE JOY AND PRIDE OWNING A WIRELESS GADGET THAT CAN ONLY SEND SMS, MAKE PHONE CALLS AND PROVIDE YOU WITH A GAME OF SNAKE WHILE YOUR PEERS HAVE A WIRELESS PHONE WITH MUSIC AND VIDEO PLAYER AND MORE COLORFUL GAMES LIKE PLANTS AND ZOMBIES AND CANDY CRUSH AND MOBILE WEB BROWSER AND CAMERA ROLLED IN ONE?\r\n\r\nNOKIA WAS A GLOBAL PHONE COMPANY IN A WORLD WHERE PEOPLE HAD SIMPLY STOPPED BUYING PHONES.\r\n\r\nTRUSTED BRAND BEFORE, DEAD BRAND TODAY.\r\n\r\nI KNOW MANY OF YOU HAVE BEEN FIGHTING FOR SOMETHING. IF NOT, THEN YOU WILL REALIZE HOW MUCH OF YOUR RESOURCES YOU SPEND FOR NOTHING BECAUSE WE ALL KNOW HOW YOUR BRAND STORY IS GOING TO END.\r\n\r\nHERE’S WHAT I KNOW. PEOPLE WILL KNOW ABOUT YOUR BRAND’S MEANING AND VALUE AFTER YOUR 30-SECONDER SPOT WHEN THEY PURCHASE YOUR PRODUCT IN THE SHELVES.\r\n\r\nAND THEIR EXPERIENCE WITH IT WILL BEST JUDGE IF THEY ARE TO TRUST YOUR BRAND OR NOT, AND IF YOUR BRAND IS TO STAY ALIVE OR DIE.\r\n\r\nA TRUSTWORTHY BRAND IS TRUE TO WHAT IT STANDS FOR.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nDID THESE VISIONARY LEADERS EVER IMAGINE THEIR BRAND’S FUNERAL?\r\n\r\nNO. BECAUSE AT THAT MOMENT, THERE WAS NO REASON WHY THEY SHOULD. BUT IT DID HAPPEN.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD BRAND—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID IT DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nPUT IT IN TELENOVELA AND IT WILL SOUND LIKE THIS: I STILL TRUST YOU BUT I NO LONGER LOVE YOU BECAUSE SOMEONE ELSE IS PROVIDING ME WITH WHAT I NEED. THERE IS NO US NOW.\r\n\r\nKODAK SIMPLY LOST ITS RELEVANCE BECAUSE THEY FAILED TO LOOK BEYOND WHAT THEY ARE AND WHAT THEY CAN DO. THEY IGNORED THE NEED OF THEIR MARKET. THEIR FEAR TO INNOVATE SENT THEM TO THE PEARLY GATE.\r\n\r\nWHENEVER I DO LECTURES ON BRANDING AND MARKETING, I ALWAYS REMIND MY AUDIENCE THAT MARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS KNOWN SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\r\n\r\nMARKETING IS ABOUT COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A FUNERAL WAITING TO HAPPEN.\r\n\r\nIF YOU WERE BORN IN THE GOLDEN YEARS OF MA MON LUK, ACEBEDO OPTICAL, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nTHAT’S WHAT I THOUGHT, TOO. BUT IT DIDN’T HAPPEN, DID IT?\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING IN THAT DIRECTION. A CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH.\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nFRIENDS, YOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS AND HOW YOU MAKE YOUR CUSTOMERS FEEL VALUED AND LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO CONCLUDE MY CONCLUSION, I LOOKED UP THE MEANING OF TRUSTWORTHINESS AGAIN.\r\n\r\nAND THIS TIME, I FOUND THE TRUE MEANING OF IT IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nALWAYS LEARN. ALWAYS LAUGH. ALWAYS LOVE.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n—— END OF SPEECH ——', '2014 Reader\'s Digest Trusted Brand Philippines Awards Speech', '', 'draft', 'closed', 'open', '', '2014-readers-digest-trusted-brand-philippines-awards-speech', '', '', '2014-05-26 12:33:36', '2014-05-26 04:33:36', '', 0, 'http://www.lloydluna.com/?p=7116', 0, 'post', '', 0);
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(7117, 1, '2014-05-26 12:33:36', '2014-05-26 04:33:36', 'TRUSTWORTHINESS (LONG VERSION)\r\n\r\nSpeech delivered by Lloyd Luna at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\nORGANIZERS, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS, I MEAN SENIOR MANAGERS AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING.\r\n\r\nBEFORE THIS NIGHT IS OVER, YOU’LL HAVE YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT.\r\n\r\nBEFORE I BEGIN, I WANT TO MAKE SURE THAT EVERYBODY IS SEATED IN THEIR DESIGNATED TABLE. MAKE SURE YOU KNOW WHO YOU ARE SITTING WITH TONIGHT.\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS ATTENDED TONIGHT’S EVENT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT THE COMPETITORS WOULD GET THE AWARD IF THEY’RE COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE TONIGHT’S DINNER IS FREE.\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT.\r\n\r\nYOU MAY THINK THAT’S UNFAIR.\r\n\r\nWELL, TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL.\r\n\r\nOH, THERE’S NO DIAMOND AWARD?\r\n\r\nANYWAY, JUST A QUICK TIP TO THOSE WHO DID NOT WIN THIS YEAR, THERE\'S A SHORTCUT TO WINNING THIS HIGHLY CONTESTED AWARD OR AT LEAST TO HAVE A GATE PASS TO ENTER THE AWARDS CEREMONY.\r\n\r\nBE A MOTIVATIONAL SPEAKER.\r\n\r\nSPEAKING OF LOSERS, AND I’M TALKING ABOUT THE COMPANIES AND BRANDS YOU HAPPILY BEAT THIS YEAR, JUST FOR FUN, LET US SHARE SOME WORDS OF CONSOLATION TO THEM.\r\n\r\nIF YOU KNOW THEIR FACEBOOK OR TWITTER, CONSIDER POSTING THIS ON THEIR WALL:\r\n\r\nIF YOU DID NOT MAKE IT TO THIS YEAR’S READER’S DIGEST TRUSTED BRAND AWARD, YOU DIDN\'T ACTUALLY LOSE. SOMEONE JUST WON AND IT IS NOT YOU. #TRUSTEDBRANDKAMI\r\n\r\nLADIES AND GENTLEMEN AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK.\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nIT’S JUST THAT MANY PEOPLE KNOW ME. MANY OF THEM COME FROM MY FAMILY, FRIENDS, AND FORMER CLASSMATES IN GRADE SCHOOL AND HIGH SCHOOL.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A SPEECHWRITER, WHICH MEANS I WROTE THIS SPEECH AND A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH, SPEECH WHICH MEANS NO OFFENCE TO ANYBODY.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD.\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE. BUT I CAN’T PROMISE YOU THAT.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES.\r\n\r\nWE HAVE FRANCHISE BRANCHES IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS. I CAN ASSURE YOU THEY ARE BEST-SELLERS BECAUSE IF NOBODY BUYS, I BUY THEM.\r\n\r\nAND I HAVE BOUGHT MANY OF THOSE NON-MOVING ITEMS.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL.\r\n\r\nOH, YOU DON’T HAVE CABLE! WOW!\r\n\r\nBUT IF YOU HAVE NOT HEARD ABOUT GNN, THEN YOU\'VE JUST HEARD ABOUT IT FROM ME TONIGHT. IT’S ON SKY CHANNEL 213 AND DESTINY CHANNEL 8 AND GSAT CHANNEL 1.\r\n\r\nMY THREE-YEAR OLD SHOW AIRS EVERY SUNDAY AT 12NN JUST AS THE SAME TIME SLOT AS ABS-CBN’S ASAP, WHICH MEANS EVERYBODY IS WATCHING ASAP AND NOBODY IS WATCHING MY SHOW.\r\n\r\nSO ON ONE OCCASION I DECIDED TO WATCH MY SHOW. I ENJOYED THE EPISODE SO I TEXTED MY FEEDBACK TO THE NUMBER ON SCREEN, WHICH IS MY NUMBER BY THE WAY, AND I SAID, “HEY, THAT’S A VERY GOOD BUSINESS SHOW!”\r\n\r\nI ALMOST REPLIED, “THANK YOU FOR YOUR COMMENT.”\r\n\r\nWOW. WHAT AN HONOR TO BE HERE. I AM HUMBLED BY YOUR INVITATION.\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS THIS HOW BAD OUR ECONOMY HAS BECOME JUST ONE YEAR BEFORE THE ASEAN INTEGRATION?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD.\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\r\n\r\nIT DIDN’T AFFECT MY ENTHUSIASM ABOUT THIS SPEECH. I AM STILL SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD.\r\n\r\nAND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, THAT\'S RIGHT. LAST NIGHT, I PREPARED.\r\n\r\nAS IMPRESSIVE AS I HOPE THIS SHORT TALK WOULD BE, I STARTED DOING A LITTLE RESEARCH ABOUT THE TOPIC: TRUSTWORTHINESS.\r\n\r\nI GOOGLED THE MEANING OF TRUSTWORTHY AND EASILY FOUND ITS MEANING.\r\n\r\nIT IS ACTUALLY A COMBINATION OF TWO WORDS. TRUST, WHICH MEANS \"THE THING YOU USE IF YOU DON’T WANT YOUR WIFE TO GET PREGNANT.”\r\n\r\nAND WORTHY, WHICH MEANS “TOO MANY WORDS AS WHAT COMES INTO PLAY WHEN YOUR WIFE TELLS YOU A LONG, BORING STORY AND YOU PRETEND TO LISTEN WHILE DRIVING BUT YOU ARE NOT REALLY INTERESTED TO LISTEN THEN SHE REALIZED THAT YOU ARE NOT PAYING ATTENTION.”\r\n\r\nBUT IN FAIRNESS, WOMEN REALLY SPEAK MORE WORDS THAN MEN ON A PER-DAY BASIS, WHICH IS FRANKLY NOT BAD AT ALL.\r\n\r\nTHE UNIVERSITY OF MARYLAND MADE AN INTERESTING DISCOVERY. THE RESEARCH STATED THAT MEN SPEAK AN AVERAGE OF 10,000 WORDS WHILE WOMEN SPEAK AN AVERAGE OF 25,000 WORDS PER DAY.\r\n\r\nIF YOU ARE A HE, AND IF A SHE TRIES TO ENGAGE YOU IN A CONFRONTATIONAL CONVERSATION LATE AT NIGHT, HOLD YOUR GROUND AND RELAX.\r\n\r\nTHE SHE IS CATCHING UP TO REACH HER 25,000-WORD QUOTA.\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO MUCH LESS REMEMBER BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nYOU SEE IN MY PERSONAL VIEW, NOTHING FAKE LASTS LONG. WE CAN CHOOSE TO FOOL OUR SELVES BY CONDITIONING OUR MIND TO BELIEVE IN SOMETHING WHICH IT IS NOT.\r\n\r\nBUT SOONER RATHER THAN LATER, EVERYBODY WILL KNOW THE REAL THING.\r\n\r\nSABI NGA PO NG ISANG KASABIHAN: WALANG NATATAGO NA WALANG NAGTAGO AT WALANG LIHIM NA WALANG NAGLIHIM.\r\n\r\nTHE DAMAGE CAUSED BY INSINCERITY AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING STUNTS.\r\n\r\nIT’S BECAUSE WE MAKE THEM BELIEVE IN SOMETHING. IT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\r\n\r\nAND IF THERE’S ONE THING THAT PEOPLE WILL BUY FROM US, ITS NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT TAG.\r\n\r\nTHEY BUY HOPE FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, SWEETER SMILE, LONG-LASTING FRAGRANCE AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK.”\r\n\r\nTHEY BUY HOPE FOR GOOD NUTRITION, HEALTHY LIFESTYLE, SECURITY, AFFORDABLE HEALTHCARE, ENERGY AND HOPE “NA PAG MERON KA NITO, WALA KANG TALO.”\r\n\r\nWE SELL HOPE BECAUSE PEOPLE BUY HOPE.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN SOLE PROPRIETOR BUSINESS.\r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT A BUSINESS, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP.\r\n\r\nIT IS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\r\n\r\nLATER ON, I REALIZE THAT IT HAS THE SAME MEANING AS BUSINESS SO I DROPPED ENTREPRENEURSHIP AND USED BUSINESS INSTEAD.\r\n\r\nI DIDN\'T KNOW ABOUT BUSINESS OR ENTREPRENEURSHIP BECAUSE I TOOK ELECTRONICS AND COMMUNICATIONS ENGINEERING BACK IN COLLEGE.\r\n\r\nI HAD PERFECTLY NO IDEA ABOUT BUSINESS, MANAGEMENT, MARKETING AND ACCOUNTING.\r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nBUT SCHOOLS AND SOME COMPANIES SOMEHOW TRUSTED OUR BRAND BECAUSE WE DIDN’T SELL SEMINARS.\r\n\r\nWHILE OTHER OUTFITS SOLD SEMINARS, WE SOLD HOPE.\r\n\r\nWE CONSISTENTLY GAVE OUR MESSAGE THAT PEOPLE WHO ARE TOO FRAGILE AND VULNERABLE TO FAILURE CAN HOPE FOR A BETTER LIFE AGAIN ONCE THEY HEAR US SPEAK. IT EVENTUALLY BECAME OUR PROMISE.\r\n\r\nTHEY CAN PREPARE AND WE CAN HELP THEM PREPARE.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nWHY AM I SAYING THIS?\r\n\r\nTO MAKE MY SPEECH LONGER. NO.\r\n\r\nNOT TO BRAG ABOUT IT BECAUSE TIME AND AGAIN WE BELIEVE THAT BRAGGING DOESN\'T MAKE ONE LOOK GOOD.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET— STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nJUST MAYBE, THEY HAVE SEEN THAT WE ARE WILLING TO STAY WITH THEM FOR BETTER OR FOR WORSE.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS—STUDENTS AND TEACHERS—BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\r\n\r\nTHE TRUTH IS, WE ARE IN THE BUSINESS OF INSPIRING PEOPLE, NOT OF MAKING MONEY. ALTHOUGH IN THE PROCESS OF INSPIRING PEOPLE, WE SOMEHOW MAKE SOME MONEY.\r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nDEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. BUT WE WILL MOVE HEAVEN AND EARTH, AND MERCURY AND JUPITER AND SATURN AND VENUS TO GET THERE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM, AQUARIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS.\r\n\r\nI BET ALL OF YOU HAD YOUR OWN SHARE OF UPS AND DOWNS AND OCCASIONAL MISUNDERSTANDING DURING DELIBERATIONS AND CLASH AMONG YOUR PEERS DURING MEETINGS.\r\n\r\nSOME OF YOUR PEERS ALREADY GOT FIRED BECAUSE OF YOU. SOME ARE STILL WANDERING AND GOOFING AROUND WITH YOU.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS INNOVATION, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS TRUST WHAT YOU STAND FOR.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE THEY HAVE FORGOTTEN WHAT THEY STOOD FOR. THEY LOST THEIR GRIP ON THEIR PURPOSE.\r\n\r\nTAKE THE CASE OF NOKIA, THE MOST TRUSTED BRAND ACROSS EIGHTEEN COUNTRIES ACROSS EUROPE, ACROSS ALL INDUSTRIES ACCORDING TO READER’S DIGEST IN 2003.\r\n\r\nIS THIS YOU?\r\n\r\nCERTAINLY, IT DIDN’T DIE BECAUSE PEOPLE DIDN’T TRUST THE BRAND. OBVIOUSLY, PEOPLE LOVED THEM. THEY TRUSTED THE BRAND THEN.\r\n\r\nSO WHY DID IT DIE? DID IT DIE BECAUSE APPLE AND SAMSUNG KILLED IT OR DID IT UNKNOWINGLY COMMIT SUICIDE BY NEGLECTING WHAT THEIR BRAND STOOD FOR?\r\n\r\nIN 2008, NOKIA HAD A GLOBAL MARKET SHARE OF 40%, THE SAME YEAR THAT IPHONE SALES STARTED TO RISE AND SHORTLY BEFORE SAMSUNG MADE PUBLIC ITS FIRST ANDROID-POWERED DEVICE.\r\n\r\nBY 2003 REBRANDING, NOKIA STOOD FOR CONNECTED MOBILITY, HUMAN TECHNOLOGY, ENDURING QUALITY, AND JOY AND PRIDE OF OWNERSHIP.\r\n\r\nDID IT ADHERE TO THEIR CORE REASON FOR EXISTENCE? HISTORY SAYS NOT LIKELY.\r\n\r\nFOR ONE, IT’S IMPOSSIBLE TO TAKE JOY AND PRIDE OWNING A WIRELESS GADGET THAT CAN ONLY SEND SMS, MAKE PHONE CALLS AND PROVIDE YOU WITH A GAME OF SNAKE WHILE YOUR PEERS HAVE A WIRELESS PHONE WITH MUSIC AND VIDEO PLAYER AND MORE COLORFUL GAMES LIKE PLANTS AND ZOMBIES AND CANDY CRUSH AND MOBILE WEB BROWSER AND CAMERA ROLLED IN ONE?\r\n\r\nNOKIA WAS A GLOBAL PHONE COMPANY IN A WORLD WHERE PEOPLE HAD SIMPLY STOPPED BUYING PHONES.\r\n\r\nTRUSTED BRAND BEFORE, DEAD BRAND TODAY.\r\n\r\nI KNOW MANY OF YOU HAVE BEEN FIGHTING FOR SOMETHING. IF NOT, THEN YOU WILL REALIZE HOW MUCH OF YOUR RESOURCES YOU SPEND FOR NOTHING BECAUSE WE ALL KNOW HOW YOUR BRAND STORY IS GOING TO END.\r\n\r\nHERE’S WHAT I KNOW. PEOPLE WILL KNOW ABOUT YOUR BRAND’S MEANING AND VALUE AFTER YOUR 30-SECONDER SPOT WHEN THEY PURCHASE YOUR PRODUCT IN THE SHELVES.\r\n\r\nAND THEIR EXPERIENCE WITH IT WILL BEST JUDGE IF THEY ARE TO TRUST YOUR BRAND OR NOT, AND IF YOUR BRAND IS TO STAY ALIVE OR DIE.\r\n\r\nA TRUSTWORTHY BRAND IS TRUE TO WHAT IT STANDS FOR.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nDID THESE VISIONARY LEADERS EVER IMAGINE THEIR BRAND’S FUNERAL?\r\n\r\nNO. BECAUSE AT THAT MOMENT, THERE WAS NO REASON WHY THEY SHOULD. BUT IT DID HAPPEN.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD BRAND—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID IT DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nPUT IT IN TELENOVELA AND IT WILL SOUND LIKE THIS: I STILL TRUST YOU BUT I NO LONGER LOVE YOU BECAUSE SOMEONE ELSE IS PROVIDING ME WITH WHAT I NEED. THERE IS NO US NOW.\r\n\r\nKODAK SIMPLY LOST ITS RELEVANCE BECAUSE THEY FAILED TO LOOK BEYOND WHAT THEY ARE AND WHAT THEY CAN DO. THEY IGNORED THE NEED OF THEIR MARKET. THEIR FEAR TO INNOVATE SENT THEM TO THE PEARLY GATE.\r\n\r\nWHENEVER I DO LECTURES ON BRANDING AND MARKETING, I ALWAYS REMIND MY AUDIENCE THAT MARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS KNOWN SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\r\n\r\nMARKETING IS ABOUT COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A FUNERAL WAITING TO HAPPEN.\r\n\r\nIF YOU WERE BORN IN THE GOLDEN YEARS OF MA MON LUK, ACEBEDO OPTICAL, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nTHAT’S WHAT I THOUGHT, TOO. BUT IT DIDN’T HAPPEN, DID IT?\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING IN THAT DIRECTION. A CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH.\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nFRIENDS, YOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS AND HOW YOU MAKE YOUR CUSTOMERS FEEL VALUED AND LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO CONCLUDE MY CONCLUSION, I LOOKED UP THE MEANING OF TRUSTWORTHINESS AGAIN.\r\n\r\nAND THIS TIME, I FOUND THE TRUE MEANING OF IT IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nALWAYS LEARN. ALWAYS LAUGH. ALWAYS LOVE.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n—— END OF SPEECH ——', '2014 Reader\'s Digest Trusted Brand Philippines Awards Speech', '', 'inherit', 'closed', 'open', '', '7116-revision-v1', '', '', '2014-05-26 12:33:36', '2014-05-26 04:33:36', '', 7116, 'http://www.lloydluna.com/7116-revision-v1/', 0, 'revision', '', 0),
(7119, 1, '2014-06-02 17:56:48', '2014-06-02 09:56:48', '', 'Brand Manual Philippines lloydluna company', '', 'inherit', 'closed', 'open', '', 'brand-manual-philippines-lloydluna-company', '', '', '2014-06-02 17:56:48', '2014-06-02 09:56:48', '', 0, 'http://www.lloydluna.com/wp-content/uploads/2014/06/Brand-Manual-Philippines-lloydluna-company.pdf', 0, 'attachment', 'application/pdf', 0),
(7120, 1, '2014-06-02 18:14:36', '2014-06-02 10:14:36', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]\r\n<h2>Welcome to lloydluna brand manual (version one)</h2>\r\nThese guidelines are carefully designed to look us consistently remarkable. This brand guide is for everybody’s reference as we create our marketing materials and other communications.\r\n<h2>our design foundation</h2>\r\nOur brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizable as lloydluna.\r\n\r\nThis guide will introduce core brand elements to assist you in designing and producing dynamic, powerful and flexible communications.\r\n\r\nIf unsure, just ask us. We are cool!\r\n<h2>what we are about</h2>\r\nOur new brand identity is all about demonstrating how lloydluna is a platform for lifelong learning and enabler of people.\r\n\r\nWe help people navigate their direction toward success and personal development. We give them tools to do that.\r\n\r\nEvery year, hundreds of thousands finish their high school and college. We’re here to help them prepare for their life after school, navigate their lives, teach them strategies, explore their interests, and multiply their opportunities.\r\n\r\nWe also give speakers, authors and thought leaders various platforms to connect with their audience in more meaningful ways—through websites and apps, through seminars and workshops, through public events and meetings and through social conversations.\r\n\r\nThis is what our branding is all about—teaching, enabling, providing direction, reaching people where they are and providing them with real life education that can best prepare them to life’s never-ending challenges.\r\n\r\nGet the complete brand manual <a title=\"Brand Manual Philippines\" href=\"http://issuu.com/lloydluna/docs/brand_manual_philippines_lloydluna_\">here</a>.\r\n<div class=\"issuuembed\" style=\"width: 650px; height: 230px;\" data-configid=\"1842281/8093874\"></div>\r\n<script src=\"//e.issuu.com/embed.js\" async=\"true\" type=\"text/javascript\"></script>[/vc_column_text][/vc_column][/vc_row]', 'Reintroducing: lloydluna brand', '', 'publish', 'closed', 'open', '', 'reintroducing-lloydluna-brand', '', '', '2015-01-16 13:33:05', '2015-01-16 05:33:05', '', 0, 'http://www.lloydluna.com/?p=7120', 0, 'post', '', 0),
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(7122, 1, '2014-06-02 18:14:36', '2014-06-02 10:14:36', '<h2>Welcome to lloydluna brand manual (version one)</h2>\r\nThese guidelines are carefully designed to look us consistently remarkable. This brand guide is for everybody’s reference as we create our marketing materials and other communications.\r\n<h2>our design foundation</h2>\r\nOur brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizable as lloydluna.\r\n\r\nThis guide will introduce core brand elements to assist you in designing and producing dynamic, powerful and flexible communications.\r\n\r\nIf unsure, just ask us. We are cool!\r\n<h2>what we are about</h2>\r\nOur new brand identity is all about demonstrating how lloydluna is a platform for lifelong learning and enabler of people.\r\n\r\nWe help people navigate their direction toward success and personal development. We give them tools to do that.\r\n\r\nEvery year, hundreds of thousands finish their high school and college. We’re here to help them prepare for their life after school, navigate their lives, teach them strategies, explore their interests, and multiply their opportunities.\r\n\r\nWe also give speakers, authors and thought leaders various platforms to connect with their audience in more meaningful ways—through websites and apps, through seminars and workshops, through public events and meetings and through social conversations.\r\n\r\nThis is what our branding is all about—teaching, enabling, providing direction, reaching people where they are and providing them with real life education that can best prepare them to life’s never-ending challenges.\r\n\r\nGet the complete brand manual <a title=\"Brand Manual Philippines\" href=\"http://issuu.com/lloydluna/docs/brand_manual_philippines_lloydluna_\">here</a>.', 'Reintroducing: lloydluna brand', '', 'inherit', 'closed', 'open', '', '7120-revision-v1', '', '', '2014-06-02 18:14:36', '2014-06-02 10:14:36', '', 7120, 'http://www.lloydluna.com/7120-revision-v1/', 0, 'revision', '', 0),
(7123, 1, '2015-01-16 13:32:27', '2015-01-16 05:32:27', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]&lt;h2&gt;Welcome to lloydluna brand manual (version one)&lt;/h2&gt;\nThese guidelines are carefully designed to look us consistently remarkable. This brand guide is for everybody’s reference as we create our marketing materials and other communications.\n&lt;h2&gt;our design foundation&lt;/h2&gt;\nOur brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizable as lloydluna.\n\nThis guide will introduce core brand elements to assist you in designing and producing dynamic, powerful and flexible communications.\n\nIf unsure, just ask us. We are cool!\n&lt;h2&gt;what we are about&lt;/h2&gt;\nOur new brand identity is all about demonstrating how lloydluna is a platform for lifelong learning and enabler of people.\n\nWe help people navigate their direction toward success and personal development. We give them tools to do that.\n\nEvery year, hundreds of thousands finish their high school and college. We’re here to help them prepare for their life after school, navigate their lives, teach them strategies, explore their interests, and multiply their opportunities.\n\nWe also give speakers, authors and thought leaders various platforms to connect with their audience in more meaningful ways—through websites and apps, through seminars and workshops, through public events and meetings and through social conversations.\n\nThis is what our branding is all about—teaching, enabling, providing direction, reaching people where they are and providing them with real life education that can best prepare them to life’s never-ending challenges.\n\nGet the complete brand manual &lt;a title=\"Brand Manual Philippines\" href=\"http://issuu.com/lloydluna/docs/brand_manual_philippines_lloydluna_\"&gt;here&lt;/a&gt;.\n&lt;div class=\"issuuembed\" style=\"width: 650px; height: 230px;\" data-configid=\"1842281/8093874\"&gt;&lt;/div&gt;\n&lt;script src=\"//e.issuu.com/embed.js\" async=\"true\" type=\"text/javascript\"&gt;&lt;/script&gt;[/vc_column_text][/vc_column][/vc_row]', 'Reintroducing: lloydluna brand', '', 'inherit', 'closed', 'open', '', '7120-autosave-v1', '', '', '2015-01-16 13:32:27', '2015-01-16 05:32:27', '', 7120, 'http://www.lloydluna.com/7120-autosave-v1/', 0, 'revision', '', 0),
(7124, 1, '2014-06-02 18:23:16', '2014-06-02 10:23:16', '<h2>Welcome to lloydluna brand manual (version one)</h2>\r\nThese guidelines are carefully designed to look us consistently remarkable. This brand guide is for everybody’s reference as we create our marketing materials and other communications.\r\n\r\n<h2>our design foundation</h2>\r\nOur brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizable as lloydluna.\r\n\r\nThis guide will introduce core brand elements to assist you in designing and producing dynamic, powerful and flexible communications.\r\n\r\nIf unsure, just ask us. We are cool!\r\n<h2>what we are about</h2>\r\nOur new brand identity is all about demonstrating how lloydluna is a platform for lifelong learning and enabler of people.\r\n\r\nWe help people navigate their direction toward success and personal development. We give them tools to do that.\r\n\r\nEvery year, hundreds of thousands finish their high school and college. We’re here to help them prepare for their life after school, navigate their lives, teach them strategies, explore their interests, and multiply their opportunities.\r\n\r\nWe also give speakers, authors and thought leaders various platforms to connect with their audience in more meaningful ways—through websites and apps, through seminars and workshops, through public events and meetings and through social conversations.\r\n\r\nThis is what our branding is all about—teaching, enabling, providing direction, reaching people where they are and providing them with real life education that can best prepare them to life’s never-ending challenges.\r\n\r\nGet the complete brand manual <a title=\"Brand Manual Philippines\" href=\"http://issuu.com/lloydluna/docs/brand_manual_philippines_lloydluna_\">here</a>.\r\n\r\n\r\n\r\n<div data-configid=\"1842281/8093874\" style=\"width: 650px; height: 230px;\" class=\"issuuembed\"></div><script type=\"text/javascript\" src=\"//e.issuu.com/embed.js\" async=\"true\"></script>', 'Reintroducing: lloydluna brand', '', 'inherit', 'closed', 'open', '', '7120-revision-v1', '', '', '2014-06-02 18:23:16', '2014-06-02 10:23:16', '', 7120, 'http://www.lloydluna.com/7120-revision-v1/', 0, 'revision', '', 0),
(7126, 1, '2014-06-05 17:32:07', '2014-06-05 09:32:07', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]Speech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\nBRAND FORWARD\r\n\r\nTO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING. (LAUGH)\r\n\r\nBEFORE THE NIGHT IS OVER, YOU’LL GET YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT. IF YOU’RE A LOSER, YOU SHOULDN’T BE HERE. (LAUGH)\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS SHOWED UP TONIGHT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT YOUR COMPETITORS WOULD GET THE AWARD IF YOUR COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE YOU’VE HEARD TONIGHT’S DINNER IS FREE. (LAUGH)\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT. YOU MAY THINK THAT’S UNFAIR.\r\n\r\nSO TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL. OH, THERE’S NO DIAMOND AWARD EITHER? (LAUGH)\r\n\r\nLADIES AND GENTLEMEN, AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK. (LAUGH)\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD. (LAUGH)\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES FOR ANY OCCASION. WE HAVE FRANCHISE NOW IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS—UNPOPULAR BECAUSE NOBODY BUYS MY BOOK AND BESTSELLER BECAUSE IF NOBODY BUYS, I BUY THEM. (LAUGH) AND I HAVE BOUGHT MANY OF THEM.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION BUSINESS TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL UNLESS YOU DON’T HAVE A CABLE TV.\r\n\r\nWOW! WHAT AN HONOR TO BE HERE!\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS IS HOW BAD OUR ECONOMY HAS BECOME?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD. (LAUGH)\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\r\n\r\nI AM SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD. AND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, LAST NIGHT, I PREPARED. (LAUGH)\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO, MUCH LESS REMEMBER, BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU ARE SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nTHE THING IS EVERYBODY KNOWS THE REAL THING. AND THE DAMAGE CAUSED BY INSINCERITY, LIES AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING CHANNELS—THINGS THAT WE MAKE THEM BELIEVE.\r\n\r\nIT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\r\n\r\nBESIDES, IF THERE’S ONE THING THAT PEOPLE BUY FROM US, IT’S NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT.\r\n\r\nHOPE IS WHAT PEOPLE BUY FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, APPEALING SMILE, LONG-LASTING FRESH BREATH AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK SA KILI-KILI.”\r\n\r\nCONSUMERS BUY HOPE FOR A FASTER INTERNET CONNECTION, UNINTERRUPTED NON-SENSE PHONE CONVERSATION, FINANCIAL SECURITY AND HOPE THAT WHATEVER HAPPENS, “WE FIND WAYS SO THAT WE CAN MAKE THE BEST HAPPEN.” (LAUGH) THAT’S WHEN BDO MERGES WITH BPI WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nPEOPLE BUY HOPE FOR A RELIABLE NEWS REPORTING THAT’S WHY WE TELL THEM “DAHIL HINDI NATUTULOG ANG BALITA, NAKA-ALERTO KAMING MGA PATROL NG PILIPINO, NAGLILINGKOD SA INYO, SAAN MAN, KAILAN MAN, KAPATID.” (LAUGH) THAT’S WHEN ABS-CBN MERGES WITH TV5 TO BUY GMA7 WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nTHE TRUTH IS, INTELLIGENT CONSUMERS (AND THOSE WHO PRETEND TO BE INTELLIGENT) WILL USE EVERYTHING WE SAY AGAINST US IF THEY FIND AN OPPORTUNITY TO DO SO, TAKE THEIR PET PEEVES TO THE DEMOCRATIC SOCIALIST MEDIA, MAKE SOME ALLIES WITH THE SAME PICKLE-MINDED CUSTOMERS AND ALTOGETHER CURSE US AND JUDGE US AND MAKE UP STORIES AS IF WE NEVER SERVED THEM ANY GOOD IN THE PAST.\r\n\r\nDISSATISFACTION ALWAYS MAKES IT TO THE HEADLINE AND CONSUMERS MAKE US VICTIMS OF OUR OWN PROMISES.\r\n\r\n(INTENDED FOR FUN ONLY) THAT’S WHY BDO SHOULD RECONSIDER THEIR TAGLINE FROM “WE FIND WAYS.” TO “WE FIND SOME WAYS.”\r\n\r\nBPI’S “MAKE THE BEST HAPPEN.” TO “TRY TO MAKE THE BEST HAPPEN.” PLDT’S “WE ARE CHANGING LIVES.” TO “WE ARE CHANGING SOME LIVES.”\r\n\r\nST. LUKES’ “WE LOVE LIFE.” TO “WE LOVE LIFE BUT IT MAY BE GOD’S WILL IN CASE YOU DIE.” CITIBANK’S “THE CITI NEVER SLEEPS.” TO “THE CITI NEVER SLEEPS BUT YOU SHOULD.”\r\n\r\nCUSTOMERS WILL DO WHAT THEY ARE PROGRAMMED TO DO BEST: COMPLAIN WHEN THERE’S INCONVENIENCE AND BE QUIET WHEN EVERYTHING WORKS WELL.\r\n\r\nAND THAT’S AS REAL AS IT GETS.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN TINY, LITTLE BUSINESS.\r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT THAT, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP BACK THEN.\r\n\r\nIT WAS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET—STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND WE COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE THEM SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nREADER’S DIGEST SAYS NO. DEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. AND IT IS NOT FOR US TO CLAIM. IT’S FOR THE PEOPLE TO GIVE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS. THOSE DECISIONS HAVE BECOME YOUR GATE PASSES FOR TONIGHT’S EVENT.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS SURVIVAL, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS CHALLENGE YOUR ASSUMPTION.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE OF FALSE ASSUMPTION.\r\n\r\nTAKE THE CASE OF POLAROID, THE ALL-TIME LEADER IN INSTANT PHOTOGRAPHY.\r\n\r\nIN THE 1960s, POLAROID STARTED ITS RESEARCH ON DIGITAL PHOTOGRAPHY. BY 1989, MOST OF THEIR R AND D RESOURCES WERE POINTED AT GOING DIGITAL.\r\n\r\nSO WHY DID POLAROID DIE? DID IT DIE BECAUSE ITS IDEA OF THE FUTURE CAME TOO EARLY OR DID IT UNKNOWINGLY COMMIT SUICIDE BY MAKING FALSE ASSUMPTION?\r\n\r\nIN 1985, THE COMPANY INSISTED THAT, AND I QUOTE, AS ELECTRONIC IMAGING BECOMES MORE PREVALENT, IT REMAINS A BASIC HUMAN NEED FOR PERMANENT VISUAL RECORD.\r\n\r\nA RESEARCH FROM YALE UNIVERSITY SCHOOL OF MANAGEMENT SUGGESTS THAT FALSE ASSUMPTION ABOUT THE CHANGING LANDSCAPE OF PHOTOGRAPHY INDUSTRY BROUGHT POLAROID TO ITS FUNERAL.\r\nTODAY, IT’S TEMPTING TO ASSUME HOW THE FUTURE IS GOING TO BE LIKE AND MAKE EVERYBODY BELIEVE THAT WE CAN NEVER BE WRONG. THAT WE HOLD THE FUTURE IN OUR HANDS.\r\n\r\nBUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.\r\n\r\nA TRUSTWORTHY BRAND ALWAYS CHALLENGES ITS ASSUMPTION.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD ONE—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID KODAK DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WHO WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nBUT KODAK SIMPLY LOST ITS RELEVANCE BY FAILING TO LOOK BEYOND WHAT IT CAN DO. ITS FEAR TO INNOVATE SENT THEM TO THE PEARLY GATES.\r\n\r\nMARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS SO POPULAR SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\r\n\r\nMARKETING IS ABOUT SINCERELY COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A BRAND FUNERAL WAITING TO HAPPEN.\r\n\r\nYOU MAY BE INNOVATIVE—THE MOST ADVANCED AMONG ALL YOUR PEERS IN THE INDUSTRY—BUT THAT DOESN’T AUTOMATICALLY MEAN YOU ARE RELEVANT.\r\n\r\nIF YOU HAVE EXPERIENCED THE GOLDEN YEARS OF MA MON LUK, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nIT DIDN’T.\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE—ALL BECAUSE THEY FAILED TO LOOK BEYOND.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING INTO THAT DIRECTION.\r\n\r\nA CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH. (LAUGH)\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nYOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS EVERY DAY AND HOW YOU MAKE YOUR CUSTOMERS FEEL SO VALUED AND SO LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO END MY ENDING, I TRIED TO LOOK UP THE MEANING OF TRUSTWORTHINESS.\r\n\r\nSINCE I DIDN’T HAVE A DICTIONARY, I LOOKED AROUND I FOUND THE TRUE MEANING OF TRUSTWORTHINESS IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n—— END OF SPEECH ——[/vc_column_text][/vc_column][/vc_row]', '2014 Reader\'s Digest Trusted Brands Philippines', '', 'publish', 'closed', 'open', '', '2014-readers-digest-trusted-brands-philippines', '', '', '2015-01-16 13:25:20', '2015-01-16 05:25:20', '', 0, 'http://www.lloydluna.com/?p=7126', 0, 'post', '', 0),
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(7131, 1, '2014-06-05 18:51:24', '2014-06-05 10:51:24', '<h2>BRAND FORWARD</h2>\r\n\r\nSpeech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\n\r\nTO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING. (LAUGH)\r\n\r\nBEFORE THE NIGHT IS OVER, YOU’LL GET YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT. IF YOU’RE A LOSER, YOU SHOULDN’T BE HERE. (LAUGH)\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS SHOWED UP TONIGHT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT YOUR COMPETITORS WOULD GET THE AWARD IF YOUR COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE YOU’VE HEARD TONIGHT’S DINNER IS FREE. (LAUGH)\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT. YOU MAY THINK THAT’S UNFAIR. \r\n\r\nSO TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR. \r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL. OH, THERE’S NO DIAMOND AWARD EITHER? (LAUGH)\r\n\r\nLADIES AND GENTLEMEN, AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK. (LAUGH)\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD. (LAUGH)\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES FOR ANY OCCASION. WE HAVE FRANCHISE NOW IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS—UNPOPULAR BECAUSE NOBODY BUYS MY BOOK AND BESTSELLER BECAUSE IF NOBODY BUYS, I BUY THEM. (LAUGH) AND I HAVE BOUGHT MANY OF THEM.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION BUSINESS TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL UNLESS YOU DON’T HAVE A CABLE TV.\r\n\r\nWOW! WHAT AN HONOR TO BE HERE!\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES. \r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS IS HOW BAD OUR ECONOMY HAS BECOME?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD. (LAUGH)\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME. \r\n\r\nI AM SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD.  AND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, LAST NIGHT, I PREPARED. (LAUGH)\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO, MUCH LESS REMEMBER, BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU ARE SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nTHE THING IS EVERYBODY KNOWS THE REAL THING. AND THE DAMAGE CAUSED BY INSINCERITY, LIES AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET. \r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR? \r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING CHANNELS—THINGS THAT WE MAKE THEM BELIEVE. \r\n\r\nIT’S BECAUSE WE PROMISE THEM WITH SOMETHING. \r\n\r\nBESIDES, IF THERE’S ONE THING THAT PEOPLE BUY FROM US, IT’S NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT.\r\n\r\nHOPE IS WHAT PEOPLE BUY FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, APPEALING SMILE, LONG-LASTING FRESH BREATH AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK SA KILI-KILI.”\r\n\r\nCONSUMERS BUY HOPE FOR A FASTER INTERNET CONNECTION, UNINTERRUPTED NON-SENSE PHONE CONVERSATION, FINANCIAL SECURITY AND HOPE THAT WHATEVER HAPPENS, “WE FIND WAYS SO THAT WE CAN MAKE THE BEST HAPPEN.” (LAUGH) THAT’S WHEN BDO MERGES WITH BPI WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nPEOPLE BUY HOPE FOR A RELIABLE NEWS REPORTING THAT’S WHY WE TELL THEM “DAHIL HINDI NATUTULOG ANG BALITA, NAKA-ALERTO KAMING MGA PATROL NG PILIPINO, NAGLILINGKOD SA INYO, SAAN MAN, KAILAN MAN, KAPATID.” (LAUGH) THAT’S WHEN ABS-CBN MERGES WITH TV5 TO BUY GMA7 WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nTHE TRUTH IS, INTELLIGENT CONSUMERS (AND THOSE WHO PRETEND TO BE INTELLIGENT) WILL USE EVERYTHING WE SAY AGAINST US IF THEY FIND AN OPPORTUNITY TO DO SO, TAKE THEIR PET PEEVES TO THE DEMOCRATIC SOCIALIST MEDIA, MAKE SOME ALLIES WITH THE SAME PICKLE-MINDED CUSTOMERS AND ALTOGETHER CURSE US AND JUDGE US AND MAKE UP STORIES AS IF WE NEVER SERVED THEM ANY GOOD IN THE PAST. \r\n\r\nDISSATISFACTION ALWAYS MAKES IT TO THE HEADLINE AND CONSUMERS MAKE US VICTIMS OF OUR OWN PROMISES.\r\n\r\n(INTENDED FOR FUN ONLY) THAT’S WHY BDO SHOULD RECONSIDER THEIR TAGLINE FROM “WE FIND WAYS.” TO “WE FIND SOME WAYS.”\r\n\r\nBPI’S “MAKE THE BEST HAPPEN.” TO “TRY TO MAKE THE BEST HAPPEN.” PLDT’S “WE ARE CHANGING LIVES.” TO “WE ARE CHANGING SOME LIVES.”\r\n\r\nST. LUKES’ “WE LOVE LIFE.” TO “WE LOVE LIFE BUT IT MAY BE GOD’S WILL IN CASE YOU DIE.” CITIBANK’S “THE CITI NEVER SLEEPS.” TO “THE CITI NEVER SLEEPS  BUT YOU SHOULD.”\r\n\r\nCUSTOMERS WILL DO WHAT THEY ARE PROGRAMMED TO DO BEST: COMPLAIN WHEN THERE’S INCONVENIENCE AND BE QUIET WHEN EVERYTHING WORKS WELL. \r\n\r\nAND THAT’S AS REAL AS IT GETS.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN TINY, LITTLE BUSINESS. \r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT THAT, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP BACK THEN. \r\n\r\nIT WAS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE. \r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET. \r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME. \r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE. \r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET—STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND WE COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE THEM SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL. \r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nREADER’S DIGEST SAYS NO. DEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. AND IT IS NOT FOR US TO CLAIM. IT’S FOR THE PEOPLE TO GIVE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS. THOSE DECISIONS HAVE BECOME YOUR GATE PASSES FOR TONIGHT’S EVENT.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS SURVIVAL, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS CHALLENGE YOUR ASSUMPTION.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET. \r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY. \r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE OF FALSE ASSUMPTION.\r\n\r\nTAKE THE CASE OF POLAROID, THE ALL-TIME LEADER IN INSTANT PHOTOGRAPHY.\r\n\r\nIN THE 1960s, POLAROID STARTED ITS RESEARCH ON DIGITAL PHOTOGRAPHY. BY 1989, MOST OF THEIR R AND D RESOURCES WERE POINTED AT GOING DIGITAL.\r\n\r\nSO WHY DID POLAROID DIE? DID IT DIE BECAUSE ITS IDEA OF THE FUTURE CAME TOO EARLY OR DID IT UNKNOWINGLY COMMIT SUICIDE BY MAKING FALSE ASSUMPTION?\r\n\r\nIN 1985, THE COMPANY INSISTED THAT, AND I QUOTE, AS ELECTRONIC IMAGING BECOMES MORE PREVALENT, IT REMAINS A BASIC HUMAN NEED FOR PERMANENT VISUAL RECORD.\r\n\r\nA RESEARCH FROM YALE UNIVERSITY SCHOOL OF MANAGEMENT SUGGESTS THAT FALSE ASSUMPTION ABOUT THE CHANGING LANDSCAPE OF PHOTOGRAPHY INDUSTRY BROUGHT POLAROID TO ITS FUNERAL.\r\nTODAY, IT’S TEMPTING TO ASSUME HOW THE FUTURE IS GOING TO BE LIKE AND MAKE EVERYBODY BELIEVE THAT WE CAN NEVER BE WRONG. THAT WE HOLD THE FUTURE IN OUR HANDS.\r\n\r\nBUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.\r\n\r\nA TRUSTWORTHY BRAND ALWAYS CHALLENGES ITS ASSUMPTION.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS. \r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD ONE—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID KODAK DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA. \r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WHO WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nBUT KODAK SIMPLY LOST ITS RELEVANCE BY FAILING TO LOOK BEYOND WHAT IT CAN DO. ITS FEAR TO INNOVATE SENT THEM TO THE PEARLY GATES.\r\n\r\nMARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS SO POPULAR SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS. \r\n\r\nMARKETING IS ABOUT SINCERELY COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS. \r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A BRAND FUNERAL WAITING TO HAPPEN.\r\n\r\nYOU MAY BE INNOVATIVE—THE MOST ADVANCED AMONG ALL YOUR PEERS IN THE INDUSTRY—BUT THAT DOESN’T AUTOMATICALLY MEAN YOU ARE RELEVANT.\r\n\r\nIF YOU HAVE EXPERIENCED THE GOLDEN YEARS OF MA MON LUK, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nIT DIDN’T.\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE—ALL BECAUSE THEY FAILED TO LOOK BEYOND.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING INTO THAT DIRECTION. \r\n\r\nA CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH. (LAUGH)\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nYOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS EVERY DAY AND HOW YOU MAKE YOUR CUSTOMERS FEEL SO VALUED AND SO LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND. \r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO END MY ENDING, I TRIED TO LOOK UP THE MEANING OF TRUSTWORTHINESS.\r\n\r\nSINCE I DIDN’T HAVE A DICTIONARY, I LOOKED AROUND I FOUND THE TRUE MEANING OF TRUSTWORTHINESS IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n\r\n—— END OF SPEECH ——', '2014 Reader\'s Digest Trusted Brands Philippines', 'BUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.', 'inherit', 'closed', 'open', '', '7126-revision-v1', '', '', '2014-06-05 18:51:24', '2014-06-05 10:51:24', '', 7126, 'http://www.lloydluna.com/7126-revision-v1/', 0, 'revision', '', 0),
(7132, 1, '2015-01-16 13:24:42', '2015-01-16 05:24:42', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]Speech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\n\nBRAND FORWARD\n\nTO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING. (LAUGH)\n\nBEFORE THE NIGHT IS OVER, YOU’LL GET YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT. IF YOU’RE A LOSER, YOU SHOULDN’T BE HERE. (LAUGH)\n\nI WAS ADVISED THAT SOME OF OUR FRIENDS SHOWED UP TONIGHT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT YOUR COMPETITORS WOULD GET THE AWARD IF YOUR COMPANY IS NOT REPRESENTED.\n\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE YOU’VE HEARD TONIGHT’S DINNER IS FREE. (LAUGH)\n\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT. YOU MAY THINK THAT’S UNFAIR.\n\nSO TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\n\nNO? REALLY? I THOUGHT THAT WAS THE DEAL. OH, THERE’S NO DIAMOND AWARD EITHER? (LAUGH)\n\nLADIES AND GENTLEMEN, AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK. (LAUGH)\n\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\n\nMY NAME IS LLOYD LUNA AND I AM A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH.\n\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD. (LAUGH)\n\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE.\n\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES FOR ANY OCCASION. WE HAVE FRANCHISE NOW IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\n\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS—UNPOPULAR BECAUSE NOBODY BUYS MY BOOK AND BESTSELLER BECAUSE IF NOBODY BUYS, I BUY THEM. (LAUGH) AND I HAVE BOUGHT MANY OF THEM.\n\nI AM A NEVER-HEARD-OF TELEVISION BUSINESS TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL UNLESS YOU DON’T HAVE A CABLE TV.\n\nWOW! WHAT AN HONOR TO BE HERE!\n\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\n\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\n\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\n\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS IS HOW BAD OUR ECONOMY HAS BECOME?\n\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\n\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD. (LAUGH)\n\nTHAT WAS FASCINATING!\n\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\n\nI AM SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD. AND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, LAST NIGHT, I PREPARED. (LAUGH)\n\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO, MUCH LESS REMEMBER, BUT I WILL SHARE ANYWAY.\n\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\n\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU ARE SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\n\nTHE THING IS EVERYBODY KNOWS THE REAL THING. AND THE DAMAGE CAUSED BY INSINCERITY, LIES AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\n\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\n\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\n\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\n\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\n\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING CHANNELS—THINGS THAT WE MAKE THEM BELIEVE.\n\nIT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\n\nBESIDES, IF THERE’S ONE THING THAT PEOPLE BUY FROM US, IT’S NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT.\n\nHOPE IS WHAT PEOPLE BUY FROM US.\n\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, APPEALING SMILE, LONG-LASTING FRESH BREATH AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK SA KILI-KILI.”\n\nCONSUMERS BUY HOPE FOR A FASTER INTERNET CONNECTION, UNINTERRUPTED NON-SENSE PHONE CONVERSATION, FINANCIAL SECURITY AND HOPE THAT WHATEVER HAPPENS, “WE FIND WAYS SO THAT WE CAN MAKE THE BEST HAPPEN.” (LAUGH) THAT’S WHEN BDO MERGES WITH BPI WHICH WE KNOW WILL NEVER HAPPEN.\n\nPEOPLE BUY HOPE FOR A RELIABLE NEWS REPORTING THAT’S WHY WE TELL THEM “DAHIL HINDI NATUTULOG ANG BALITA, NAKA-ALERTO KAMING MGA PATROL NG PILIPINO, NAGLILINGKOD SA INYO, SAAN MAN, KAILAN MAN, KAPATID.” (LAUGH) THAT’S WHEN ABS-CBN MERGES WITH TV5 TO BUY GMA7 WHICH WE KNOW WILL NEVER HAPPEN.\n\nTHE TRUTH IS, INTELLIGENT CONSUMERS (AND THOSE WHO PRETEND TO BE INTELLIGENT) WILL USE EVERYTHING WE SAY AGAINST US IF THEY FIND AN OPPORTUNITY TO DO SO, TAKE THEIR PET PEEVES TO THE DEMOCRATIC SOCIALIST MEDIA, MAKE SOME ALLIES WITH THE SAME PICKLE-MINDED CUSTOMERS AND ALTOGETHER CURSE US AND JUDGE US AND MAKE UP STORIES AS IF WE NEVER SERVED THEM ANY GOOD IN THE PAST.\n\nDISSATISFACTION ALWAYS MAKES IT TO THE HEADLINE AND CONSUMERS MAKE US VICTIMS OF OUR OWN PROMISES.\n\n(INTENDED FOR FUN ONLY) THAT’S WHY BDO SHOULD RECONSIDER THEIR TAGLINE FROM “WE FIND WAYS.” TO “WE FIND SOME WAYS.”\n\nBPI’S “MAKE THE BEST HAPPEN.” TO “TRY TO MAKE THE BEST HAPPEN.” PLDT’S “WE ARE CHANGING LIVES.” TO “WE ARE CHANGING SOME LIVES.”\n\nST. LUKES’ “WE LOVE LIFE.” TO “WE LOVE LIFE BUT IT MAY BE GOD’S WILL IN CASE YOU DIE.” CITIBANK’S “THE CITI NEVER SLEEPS.” TO “THE CITI NEVER SLEEPS BUT YOU SHOULD.”\n\nCUSTOMERS WILL DO WHAT THEY ARE PROGRAMMED TO DO BEST: COMPLAIN WHEN THERE’S INCONVENIENCE AND BE QUIET WHEN EVERYTHING WORKS WELL.\n\nAND THAT’S AS REAL AS IT GETS.\n\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\n\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN TINY, LITTLE BUSINESS.\n\nSTARTING A BUSINESS, IF YOU CAN CALL IT THAT, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP BACK THEN.\n\nIT WAS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\n\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\n\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\n\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\n\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\n\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\n\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET—STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\n\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND WE COVERED THEM.\n\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE THEM SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\n\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\n\nREADER’S DIGEST SAYS NO. DEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. AND IT IS NOT FOR US TO CLAIM. IT’S FOR THE PEOPLE TO GIVE.\n\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS. THOSE DECISIONS HAVE BECOME YOUR GATE PASSES FOR TONIGHT’S EVENT.\n\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS SURVIVAL, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\n\nONE, ALWAYS CHALLENGE YOUR ASSUMPTION.\n\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\n\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\n\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE OF FALSE ASSUMPTION.\n\nTAKE THE CASE OF POLAROID, THE ALL-TIME LEADER IN INSTANT PHOTOGRAPHY.\n\nIN THE 1960s, POLAROID STARTED ITS RESEARCH ON DIGITAL PHOTOGRAPHY. BY 1989, MOST OF THEIR R AND D RESOURCES WERE POINTED AT GOING DIGITAL.\n\nSO WHY DID POLAROID DIE? DID IT DIE BECAUSE ITS IDEA OF THE FUTURE CAME TOO EARLY OR DID IT UNKNOWINGLY COMMIT SUICIDE BY MAKING FALSE ASSUMPTION?\n\nIN 1985, THE COMPANY INSISTED THAT, AND I QUOTE, AS ELECTRONIC IMAGING BECOMES MORE PREVALENT, IT REMAINS A BASIC HUMAN NEED FOR PERMANENT VISUAL RECORD.\n\nA RESEARCH FROM YALE UNIVERSITY SCHOOL OF MANAGEMENT SUGGESTS THAT FALSE ASSUMPTION ABOUT THE CHANGING LANDSCAPE OF PHOTOGRAPHY INDUSTRY BROUGHT POLAROID TO ITS FUNERAL.\nTODAY, IT’S TEMPTING TO ASSUME HOW THE FUTURE IS GOING TO BE LIKE AND MAKE EVERYBODY BELIEVE THAT WE CAN NEVER BE WRONG. THAT WE HOLD THE FUTURE IN OUR HANDS.\n\nBUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.\n\nA TRUSTWORTHY BRAND ALWAYS CHALLENGES ITS ASSUMPTION.\n\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\n\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\n\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\n\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD ONE—SO MOST VALUABLE DEAD BRAND.\n\nDID KODAK DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\n\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\n\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\n\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\n\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WHO WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\n\nBUT KODAK SIMPLY LOST ITS RELEVANCE BY FAILING TO LOOK BEYOND WHAT IT CAN DO. ITS FEAR TO INNOVATE SENT THEM TO THE PEARLY GATES.\n\nMARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS SO POPULAR SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\n\nMARKETING IS ABOUT SINCERELY COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\n\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A BRAND FUNERAL WAITING TO HAPPEN.\n\nYOU MAY BE INNOVATIVE—THE MOST ADVANCED AMONG ALL YOUR PEERS IN THE INDUSTRY—BUT THAT DOESN’T AUTOMATICALLY MEAN YOU ARE RELEVANT.\n\nIF YOU HAVE EXPERIENCED THE GOLDEN YEARS OF MA MON LUK, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\n\nIT DIDN’T.\n\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE—ALL BECAUSE THEY FAILED TO LOOK BEYOND.\n\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\n\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING INTO THAT DIRECTION.\n\nA CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\n\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH. (LAUGH)\n\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\n\nYOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS EVERY DAY AND HOW YOU MAKE YOUR CUSTOMERS FEEL SO VALUED AND SO LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\n\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\n\nSO, TO END MY ENDING, I TRIED TO LOOK UP THE MEANING OF TRUSTWORTHINESS.\n\nSINCE I DIDN’T HAVE A DICTIONARY, I LOOKED AROUND I FOUND THE TRUE MEANING OF TRUSTWORTHINESS IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\n\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\n\n—— END OF SPEECH ——[/vc_column_text][/vc_column][/vc_row]', '2014 Reader\'s Digest Trusted Brands Philippines', 'BUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.', 'inherit', 'closed', 'open', '', '7126-autosave-v1', '', '', '2015-01-16 13:24:42', '2015-01-16 05:24:42', '', 7126, 'http://www.lloydluna.com/7126-autosave-v1/', 0, 'revision', '', 0),
(35188, 1, '2015-01-16 13:25:20', '2015-01-16 05:25:20', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]Speech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\nBRAND FORWARD\r\n\r\nTO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING. (LAUGH)\r\n\r\nBEFORE THE NIGHT IS OVER, YOU’LL GET YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT. IF YOU’RE A LOSER, YOU SHOULDN’T BE HERE. (LAUGH)\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS SHOWED UP TONIGHT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT YOUR COMPETITORS WOULD GET THE AWARD IF YOUR COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE YOU’VE HEARD TONIGHT’S DINNER IS FREE. (LAUGH)\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT. YOU MAY THINK THAT’S UNFAIR.\r\n\r\nSO TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL. OH, THERE’S NO DIAMOND AWARD EITHER? (LAUGH)\r\n\r\nLADIES AND GENTLEMEN, AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK. (LAUGH)\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD. (LAUGH)\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES FOR ANY OCCASION. WE HAVE FRANCHISE NOW IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS—UNPOPULAR BECAUSE NOBODY BUYS MY BOOK AND BESTSELLER BECAUSE IF NOBODY BUYS, I BUY THEM. (LAUGH) AND I HAVE BOUGHT MANY OF THEM.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION BUSINESS TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL UNLESS YOU DON’T HAVE A CABLE TV.\r\n\r\nWOW! WHAT AN HONOR TO BE HERE!\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS IS HOW BAD OUR ECONOMY HAS BECOME?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD. (LAUGH)\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\r\n\r\nI AM SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD. AND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, LAST NIGHT, I PREPARED. (LAUGH)\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO, MUCH LESS REMEMBER, BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU ARE SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nTHE THING IS EVERYBODY KNOWS THE REAL THING. AND THE DAMAGE CAUSED BY INSINCERITY, LIES AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING CHANNELS—THINGS THAT WE MAKE THEM BELIEVE.\r\n\r\nIT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\r\n\r\nBESIDES, IF THERE’S ONE THING THAT PEOPLE BUY FROM US, IT’S NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT.\r\n\r\nHOPE IS WHAT PEOPLE BUY FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, APPEALING SMILE, LONG-LASTING FRESH BREATH AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK SA KILI-KILI.”\r\n\r\nCONSUMERS BUY HOPE FOR A FASTER INTERNET CONNECTION, UNINTERRUPTED NON-SENSE PHONE CONVERSATION, FINANCIAL SECURITY AND HOPE THAT WHATEVER HAPPENS, “WE FIND WAYS SO THAT WE CAN MAKE THE BEST HAPPEN.” (LAUGH) THAT’S WHEN BDO MERGES WITH BPI WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nPEOPLE BUY HOPE FOR A RELIABLE NEWS REPORTING THAT’S WHY WE TELL THEM “DAHIL HINDI NATUTULOG ANG BALITA, NAKA-ALERTO KAMING MGA PATROL NG PILIPINO, NAGLILINGKOD SA INYO, SAAN MAN, KAILAN MAN, KAPATID.” (LAUGH) THAT’S WHEN ABS-CBN MERGES WITH TV5 TO BUY GMA7 WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nTHE TRUTH IS, INTELLIGENT CONSUMERS (AND THOSE WHO PRETEND TO BE INTELLIGENT) WILL USE EVERYTHING WE SAY AGAINST US IF THEY FIND AN OPPORTUNITY TO DO SO, TAKE THEIR PET PEEVES TO THE DEMOCRATIC SOCIALIST MEDIA, MAKE SOME ALLIES WITH THE SAME PICKLE-MINDED CUSTOMERS AND ALTOGETHER CURSE US AND JUDGE US AND MAKE UP STORIES AS IF WE NEVER SERVED THEM ANY GOOD IN THE PAST.\r\n\r\nDISSATISFACTION ALWAYS MAKES IT TO THE HEADLINE AND CONSUMERS MAKE US VICTIMS OF OUR OWN PROMISES.\r\n\r\n(INTENDED FOR FUN ONLY) THAT’S WHY BDO SHOULD RECONSIDER THEIR TAGLINE FROM “WE FIND WAYS.” TO “WE FIND SOME WAYS.”\r\n\r\nBPI’S “MAKE THE BEST HAPPEN.” TO “TRY TO MAKE THE BEST HAPPEN.” PLDT’S “WE ARE CHANGING LIVES.” TO “WE ARE CHANGING SOME LIVES.”\r\n\r\nST. LUKES’ “WE LOVE LIFE.” TO “WE LOVE LIFE BUT IT MAY BE GOD’S WILL IN CASE YOU DIE.” CITIBANK’S “THE CITI NEVER SLEEPS.” TO “THE CITI NEVER SLEEPS BUT YOU SHOULD.”\r\n\r\nCUSTOMERS WILL DO WHAT THEY ARE PROGRAMMED TO DO BEST: COMPLAIN WHEN THERE’S INCONVENIENCE AND BE QUIET WHEN EVERYTHING WORKS WELL.\r\n\r\nAND THAT’S AS REAL AS IT GETS.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN TINY, LITTLE BUSINESS.\r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT THAT, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP BACK THEN.\r\n\r\nIT WAS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET—STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND WE COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE THEM SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nREADER’S DIGEST SAYS NO. DEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. AND IT IS NOT FOR US TO CLAIM. IT’S FOR THE PEOPLE TO GIVE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS. THOSE DECISIONS HAVE BECOME YOUR GATE PASSES FOR TONIGHT’S EVENT.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS SURVIVAL, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS CHALLENGE YOUR ASSUMPTION.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE OF FALSE ASSUMPTION.\r\n\r\nTAKE THE CASE OF POLAROID, THE ALL-TIME LEADER IN INSTANT PHOTOGRAPHY.\r\n\r\nIN THE 1960s, POLAROID STARTED ITS RESEARCH ON DIGITAL PHOTOGRAPHY. BY 1989, MOST OF THEIR R AND D RESOURCES WERE POINTED AT GOING DIGITAL.\r\n\r\nSO WHY DID POLAROID DIE? DID IT DIE BECAUSE ITS IDEA OF THE FUTURE CAME TOO EARLY OR DID IT UNKNOWINGLY COMMIT SUICIDE BY MAKING FALSE ASSUMPTION?\r\n\r\nIN 1985, THE COMPANY INSISTED THAT, AND I QUOTE, AS ELECTRONIC IMAGING BECOMES MORE PREVALENT, IT REMAINS A BASIC HUMAN NEED FOR PERMANENT VISUAL RECORD.\r\n\r\nA RESEARCH FROM YALE UNIVERSITY SCHOOL OF MANAGEMENT SUGGESTS THAT FALSE ASSUMPTION ABOUT THE CHANGING LANDSCAPE OF PHOTOGRAPHY INDUSTRY BROUGHT POLAROID TO ITS FUNERAL.\r\nTODAY, IT’S TEMPTING TO ASSUME HOW THE FUTURE IS GOING TO BE LIKE AND MAKE EVERYBODY BELIEVE THAT WE CAN NEVER BE WRONG. THAT WE HOLD THE FUTURE IN OUR HANDS.\r\n\r\nBUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.\r\n\r\nA TRUSTWORTHY BRAND ALWAYS CHALLENGES ITS ASSUMPTION.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD ONE—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID KODAK DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WHO WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nBUT KODAK SIMPLY LOST ITS RELEVANCE BY FAILING TO LOOK BEYOND WHAT IT CAN DO. ITS FEAR TO INNOVATE SENT THEM TO THE PEARLY GATES.\r\n\r\nMARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS SO POPULAR SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\r\n\r\nMARKETING IS ABOUT SINCERELY COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A BRAND FUNERAL WAITING TO HAPPEN.\r\n\r\nYOU MAY BE INNOVATIVE—THE MOST ADVANCED AMONG ALL YOUR PEERS IN THE INDUSTRY—BUT THAT DOESN’T AUTOMATICALLY MEAN YOU ARE RELEVANT.\r\n\r\nIF YOU HAVE EXPERIENCED THE GOLDEN YEARS OF MA MON LUK, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nIT DIDN’T.\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE—ALL BECAUSE THEY FAILED TO LOOK BEYOND.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING INTO THAT DIRECTION.\r\n\r\nA CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH. (LAUGH)\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nYOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS EVERY DAY AND HOW YOU MAKE YOUR CUSTOMERS FEEL SO VALUED AND SO LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO END MY ENDING, I TRIED TO LOOK UP THE MEANING OF TRUSTWORTHINESS.\r\n\r\nSINCE I DIDN’T HAVE A DICTIONARY, I LOOKED AROUND I FOUND THE TRUE MEANING OF TRUSTWORTHINESS IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n—— END OF SPEECH ——[/vc_column_text][/vc_column][/vc_row]', '2014 Reader\'s Digest Trusted Brands Philippines', '', 'inherit', 'closed', 'open', '', '7126-revision-v1', '', '', '2015-01-16 13:25:20', '2015-01-16 05:25:20', '', 7126, 'http://www.lloydluna.com/7126-revision-v1/', 0, 'revision', '', 0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(35182, 1, '2015-01-16 12:39:35', '2015-01-16 04:39:35', '[vc_row][vc_column width=\"1/3\"][vc_empty_space height=\"32px\"][/vc_column][vc_column width=\"2/3\"][vc_empty_space height=\"32px\"][vc_column_text]BRAND FORWARD\r\n\r\nSpeech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\nTO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING. (LAUGH)\r\n\r\nBEFORE THE NIGHT IS OVER, YOU’LL GET YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT. IF YOU’RE A LOSER, YOU SHOULDN’T BE HERE. (LAUGH)\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS SHOWED UP TONIGHT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT YOUR COMPETITORS WOULD GET THE AWARD IF YOUR COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE YOU’VE HEARD TONIGHT’S DINNER IS FREE. (LAUGH)\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT. YOU MAY THINK THAT’S UNFAIR.\r\n\r\nSO TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL. OH, THERE’S NO DIAMOND AWARD EITHER? (LAUGH)\r\n\r\nLADIES AND GENTLEMEN, AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK. (LAUGH)\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD. (LAUGH)\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES FOR ANY OCCASION. WE HAVE FRANCHISE NOW IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS—UNPOPULAR BECAUSE NOBODY BUYS MY BOOK AND BESTSELLER BECAUSE IF NOBODY BUYS, I BUY THEM. (LAUGH) AND I HAVE BOUGHT MANY OF THEM.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION BUSINESS TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL UNLESS YOU DON’T HAVE A CABLE TV.\r\n\r\nWOW! WHAT AN HONOR TO BE HERE!\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS IS HOW BAD OUR ECONOMY HAS BECOME?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD. (LAUGH)\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\r\n\r\nI AM SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD. AND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, LAST NIGHT, I PREPARED. (LAUGH)\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO, MUCH LESS REMEMBER, BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU ARE SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nTHE THING IS EVERYBODY KNOWS THE REAL THING. AND THE DAMAGE CAUSED BY INSINCERITY, LIES AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING CHANNELS—THINGS THAT WE MAKE THEM BELIEVE.\r\n\r\nIT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\r\n\r\nBESIDES, IF THERE’S ONE THING THAT PEOPLE BUY FROM US, IT’S NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT.\r\n\r\nHOPE IS WHAT PEOPLE BUY FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, APPEALING SMILE, LONG-LASTING FRESH BREATH AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK SA KILI-KILI.”\r\n\r\nCONSUMERS BUY HOPE FOR A FASTER INTERNET CONNECTION, UNINTERRUPTED NON-SENSE PHONE CONVERSATION, FINANCIAL SECURITY AND HOPE THAT WHATEVER HAPPENS, “WE FIND WAYS SO THAT WE CAN MAKE THE BEST HAPPEN.” (LAUGH) THAT’S WHEN BDO MERGES WITH BPI WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nPEOPLE BUY HOPE FOR A RELIABLE NEWS REPORTING THAT’S WHY WE TELL THEM “DAHIL HINDI NATUTULOG ANG BALITA, NAKA-ALERTO KAMING MGA PATROL NG PILIPINO, NAGLILINGKOD SA INYO, SAAN MAN, KAILAN MAN, KAPATID.” (LAUGH) THAT’S WHEN ABS-CBN MERGES WITH TV5 TO BUY GMA7 WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nTHE TRUTH IS, INTELLIGENT CONSUMERS (AND THOSE WHO PRETEND TO BE INTELLIGENT) WILL USE EVERYTHING WE SAY AGAINST US IF THEY FIND AN OPPORTUNITY TO DO SO, TAKE THEIR PET PEEVES TO THE DEMOCRATIC SOCIALIST MEDIA, MAKE SOME ALLIES WITH THE SAME PICKLE-MINDED CUSTOMERS AND ALTOGETHER CURSE US AND JUDGE US AND MAKE UP STORIES AS IF WE NEVER SERVED THEM ANY GOOD IN THE PAST.\r\n\r\nDISSATISFACTION ALWAYS MAKES IT TO THE HEADLINE AND CONSUMERS MAKE US VICTIMS OF OUR OWN PROMISES.\r\n\r\n(INTENDED FOR FUN ONLY) THAT’S WHY BDO SHOULD RECONSIDER THEIR TAGLINE FROM “WE FIND WAYS.” TO “WE FIND SOME WAYS.”\r\n\r\nBPI’S “MAKE THE BEST HAPPEN.” TO “TRY TO MAKE THE BEST HAPPEN.” PLDT’S “WE ARE CHANGING LIVES.” TO “WE ARE CHANGING SOME LIVES.”\r\n\r\nST. LUKES’ “WE LOVE LIFE.” TO “WE LOVE LIFE BUT IT MAY BE GOD’S WILL IN CASE YOU DIE.” CITIBANK’S “THE CITI NEVER SLEEPS.” TO “THE CITI NEVER SLEEPS BUT YOU SHOULD.”\r\n\r\nCUSTOMERS WILL DO WHAT THEY ARE PROGRAMMED TO DO BEST: COMPLAIN WHEN THERE’S INCONVENIENCE AND BE QUIET WHEN EVERYTHING WORKS WELL.\r\n\r\nAND THAT’S AS REAL AS IT GETS.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN TINY, LITTLE BUSINESS.\r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT THAT, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP BACK THEN.\r\n\r\nIT WAS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET—STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND WE COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE THEM SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nREADER’S DIGEST SAYS NO. DEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. AND IT IS NOT FOR US TO CLAIM. IT’S FOR THE PEOPLE TO GIVE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS. THOSE DECISIONS HAVE BECOME YOUR GATE PASSES FOR TONIGHT’S EVENT.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS SURVIVAL, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS CHALLENGE YOUR ASSUMPTION.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE OF FALSE ASSUMPTION.\r\n\r\nTAKE THE CASE OF POLAROID, THE ALL-TIME LEADER IN INSTANT PHOTOGRAPHY.\r\n\r\nIN THE 1960s, POLAROID STARTED ITS RESEARCH ON DIGITAL PHOTOGRAPHY. BY 1989, MOST OF THEIR R AND D RESOURCES WERE POINTED AT GOING DIGITAL.\r\n\r\nSO WHY DID POLAROID DIE? DID IT DIE BECAUSE ITS IDEA OF THE FUTURE CAME TOO EARLY OR DID IT UNKNOWINGLY COMMIT SUICIDE BY MAKING FALSE ASSUMPTION?\r\n\r\nIN 1985, THE COMPANY INSISTED THAT, AND I QUOTE, AS ELECTRONIC IMAGING BECOMES MORE PREVALENT, IT REMAINS A BASIC HUMAN NEED FOR PERMANENT VISUAL RECORD.\r\n\r\nA RESEARCH FROM YALE UNIVERSITY SCHOOL OF MANAGEMENT SUGGESTS THAT FALSE ASSUMPTION ABOUT THE CHANGING LANDSCAPE OF PHOTOGRAPHY INDUSTRY BROUGHT POLAROID TO ITS FUNERAL.\r\nTODAY, IT’S TEMPTING TO ASSUME HOW THE FUTURE IS GOING TO BE LIKE AND MAKE EVERYBODY BELIEVE THAT WE CAN NEVER BE WRONG. THAT WE HOLD THE FUTURE IN OUR HANDS.\r\n\r\nBUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.\r\n\r\nA TRUSTWORTHY BRAND ALWAYS CHALLENGES ITS ASSUMPTION.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD ONE—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID KODAK DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WHO WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nBUT KODAK SIMPLY LOST ITS RELEVANCE BY FAILING TO LOOK BEYOND WHAT IT CAN DO. ITS FEAR TO INNOVATE SENT THEM TO THE PEARLY GATES.\r\n\r\nMARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS SO POPULAR SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\r\n\r\nMARKETING IS ABOUT SINCERELY COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A BRAND FUNERAL WAITING TO HAPPEN.\r\n\r\nYOU MAY BE INNOVATIVE—THE MOST ADVANCED AMONG ALL YOUR PEERS IN THE INDUSTRY—BUT THAT DOESN’T AUTOMATICALLY MEAN YOU ARE RELEVANT.\r\n\r\nIF YOU HAVE EXPERIENCED THE GOLDEN YEARS OF MA MON LUK, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nIT DIDN’T.\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE—ALL BECAUSE THEY FAILED TO LOOK BEYOND.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING INTO THAT DIRECTION.\r\n\r\nA CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH. (LAUGH)\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nYOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS EVERY DAY AND HOW YOU MAKE YOUR CUSTOMERS FEEL SO VALUED AND SO LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO END MY ENDING, I TRIED TO LOOK UP THE MEANING OF TRUSTWORTHINESS.\r\n\r\nSINCE I DIDN’T HAVE A DICTIONARY, I LOOKED AROUND I FOUND THE TRUE MEANING OF TRUSTWORTHINESS IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n—— END OF SPEECH ——[/vc_column_text][/vc_column][/vc_row]', '2014 Reader\'s Digest Trusted Brands Philippines', 'BUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.', 'inherit', 'closed', 'open', '', '7126-revision-v1', '', '', '2015-01-16 12:39:35', '2015-01-16 04:39:35', '', 7126, 'http://www.lloydluna.com/7126-revision-v1/', 0, 'revision', '', 0),
(7133, 1, '2014-06-05 19:02:08', '2014-06-05 11:02:08', '<hr />\r\n\r\n<h2></h2>\r\n<h2>BRAND FORWARD</h2>\r\nSpeech delivered by Lloyd Luna, motivational comedian, at the 2014 Reader’s Digest Trusted Brand Award held at Crowne Plaza Galleria, Ortigas Center, Pasig City on June 4, 2014\r\n\r\nTO THE ORGANIZERS, COMPANY PRESIDENTS, REPRESENTATIVES, AWARDEES, WAITERS, SECURITY GUARDS, SENIOR CITIZENS (PAUSE), I MEAN SENIOR EXECUTIVES AND GUESTS WHO ARE NOT INVITED BUT ARE HERE ANYWAY, GOOD EVENING. (LAUGH)\r\n\r\nBEFORE THE NIGHT IS OVER, YOU’LL GET YOUR AWARD AND YOU WOULD REALIZE THAT IF YOU’RE A WINNER, LIFE IS GREAT. IF YOU’RE A LOSER, YOU SHOULDN’T BE HERE. (LAUGH)\r\n\r\nI WAS ADVISED THAT SOME OF OUR FRIENDS SHOWED UP TONIGHT FOR TWO REASONS: ONE, SOME OF YOU WERE FORCED BY YOUR BOSS TO ATTEND FOR FEAR THAT YOUR COMPETITORS WOULD GET THE AWARD IF YOUR COMPANY IS NOT REPRESENTED.\r\n\r\nTWO, SOME OF YOU ARE IN ATTENDANCE BECAUSE YOU’VE HEARD TONIGHT’S DINNER IS FREE. (LAUGH)\r\n\r\nIT\'S FUNNY THAT A NON-RECIPIENT OF THIS AWARD LIKE MY SELF IS GOING TO SPEAK TO YOU TONIGHT. YOU MAY THINK THAT’S UNFAIR.\r\n\r\nSO TO MAKE IT FAIR, BEFORE I ACCEPTED THIS INVITATION AND TOOK THIS HONOR OF ADDRESSING YOU TONIGHT, READER’S DIGEST PROMISED ME THAT MY COMPANY IS GETTING THE TRIPLE DIAMOND AWARD NEXT YEAR.\r\n\r\nNO? REALLY? I THOUGHT THAT WAS THE DEAL. OH, THERE’S NO DIAMOND AWARD EITHER? (LAUGH)\r\n\r\nLADIES AND GENTLEMEN, AND EVERYBODY ELSE IN BETWEEN, IF YOU DON’T KNOW WHO I AM, IT’S OK. (LAUGH)\r\n\r\nTHERE’S APPARENTLY NO REASON WHY YOU SHOULD. CONTRARY TO MY SELF-PROCLAIM POPULARITY, I AM NOT REALLY POPULAR.\r\n\r\nMY NAME IS LLOYD LUNA AND I AM A MOTIVATIONAL STAND UP COMEDIAN, WHICH MEANS TONIGHT, THERE’S NOTHING REALLY SERIOUS YOU CAN EXPECT FROM THIS SPEECH.\r\n\r\nBUT YOU WILL HAVE TO LISTEN NONETHELESS, OTHERWISE, YOU WON’T GET YOUR AWARD. (LAUGH)\r\n\r\nMANY OF MY THOUGHTS TONIGHT MAY BE FOOLISH BUT SOME MAY HOPEFULLY MAKE SENSE.\r\n\r\nI AM THE CEO OF AN EIGHT-YEAR OLD COMPANY NAMED LLOYDLUNA. OUR COMPANY PROVIDES MOTIVATIONAL SPEAKERS OF ALL TYPES FOR ANY OCCASION. WE HAVE FRANCHISE NOW IN DAVAO, CABANATUAN, ILIGAN AND SAN FERNANDO CITY.\r\n\r\nI AM ALSO THE UNPOPULAR BEST-SELLING AUTHOR OF 9 BOOKS—UNPOPULAR BECAUSE NOBODY BUYS MY BOOK AND BESTSELLER BECAUSE IF NOBODY BUYS, I BUY THEM. (LAUGH) AND I HAVE BOUGHT MANY OF THEM.\r\n\r\nI AM A NEVER-HEARD-OF TELEVISION BUSINESS TALK SHOW HOST ON GLOBAL NEWS NETWORK, WHICH I AM NOT SURE IF YOU HAVE HEARD ABOUT THAT CABLE CHANNEL UNLESS YOU DON’T HAVE A CABLE TV.\r\n\r\nWOW! WHAT AN HONOR TO BE HERE!\r\n\r\nTWO WEEKS AGO, I GOT AN EMAIL FROM READER\'S DIGEST INVITING ME TO GIVE A TALK. AT FIRST, I THOUGHT THEY ARE JUST GIVING ME A LIFETIME COMPLEMENTARY SUPPLY OF MAGAZINES.\r\n\r\nBUT NO, THEY DIDN’T. INSTEAD, THEY ADVISED ME TO GO TO TRIPLE W DOT RDASIA DOT COM AND SAID I CAN READ ALL I WANT FROM THEIR WEBSITE ANYTIME.\r\n\r\nSO THE REASON I AM HERE IS I ACCEPTED THE INVITATION IN SPITE OF THEIR HONEST ADMITTANCE THAT THEY HAVE NO BUDGET FOR THE SPEAKER.\r\n\r\nWHEN I HEARD ABOUT IT, I SAID, REALLY? NO BUDGET? THIS IS HOW BAD OUR ECONOMY HAS BECOME?\r\n\r\nREADER’S DIGEST, ONE OF THE MOST SUCCESSFUL BRANDS IN THE WORLD, WOULD ONLY HAVE A TOKEN TO GIVE?\r\n\r\nBUT THERE’S A REASON FOR THAT AS WELL. THEY SAID THEIR BUDGET GOES TO FOOD BECAUSE GUESTS NORMALLY FORGET THE SPEAKER AND WHAT HE TALKS ABOUT BUT PEOPLE REMEMBER THE FOOD. (LAUGH)\r\n\r\nTHAT WAS FASCINATING!\r\n\r\nANYWAY, ASIDE FROM KIDDING. I MEAN KIDDING ASIDE. WHICHEVER. THANKS FOR INVITING ME.\r\n\r\nI AM SO EXCITED AND THRILLED TO SPEAK TONIGHT SO I PREPARED AS BEST AS I COULD. AND JUST LIKE MANY OF YOU WHO WOULD HAVE DONE THE SAME THING, LAST NIGHT, I PREPARED. (LAUGH)\r\n\r\nBEFORE I CONGRATULATE EVERYBODY, HERE ARE SOME OF THE THOUGHTS THAT I WANT TO SHARE TONIGHT, WHICH PROBABLY YOU WON’T LISTEN TO, MUCH LESS REMEMBER, BUT I WILL SHARE ANYWAY.\r\n\r\nYOU WON. BUT LET ME ASK, DID YOU WIN BECAUSE PEOPLE LIKE OTHER BRANDS LESS OR BECAUSE PEOPLE REALLY, TRULY, GENUINELY TRUST YOU?\r\n\r\nBECAUSE IF YOU WON ON THE BASIS OF PEOPLE LIKING YOUR COMPETITORS LESS, THEN HOW LONG BEFORE YOUR COMPETITORS CAN FIGURE OUT THAT THEY SIMPLY HAVE TO BE A LITTLE MORE LIKEABLE THAN YOU ARE SO PEOPLE WILL VOTE FOR THEM NEXT YEAR?\r\n\r\nTHE THING IS EVERYBODY KNOWS THE REAL THING. AND THE DAMAGE CAUSED BY INSINCERITY, LIES AND BETRAYAL IS ALMOST IRREPARABLE AND THE PROCESS IRREVERSIBLE.\r\n\r\nAS WE ALL KNOW, TODAY, CONSUMERS HAVE SO MUCH MORE WAYS TO TELL AND DISCERN HOW TRUE OR UNTRUE WE ARE BY SIMPLY CONNECTING TO THE INTERNET.\r\n\r\nAND ONCE THEY FIND OUT ABOUT OUR LIES, THEY USE THE SAME TECHNOLOGY TO TELL THE WORLD HOW WE BADLY HURT THEM, BETRAYED THEM BY OUR INSINCERITY OR LIES.\r\n\r\nCAN WE BLAME OUR CONSUMERS FOR THEIR BEHAVIOUR?\r\n\r\nAPPARENTLY NOT. FOR A VERY SIMPLE REASON.\r\n\r\nIT’S BECAUSE THEY BELIEVE IN TELEVISION COMMERCIALS, PRINT ADS AND OTHER MARKETING CHANNELS—THINGS THAT WE MAKE THEM BELIEVE.\r\n\r\nIT’S BECAUSE WE PROMISE THEM WITH SOMETHING.\r\n\r\nBESIDES, IF THERE’S ONE THING THAT PEOPLE BUY FROM US, IT’S NOT REALLY THE PRODUCT DESIGN, FEATURES AND BENEFITS OR THE DISCOUNT.\r\n\r\nHOPE IS WHAT PEOPLE BUY FROM US.\r\n\r\nTHEY BUY HOPE FOR A LONGER, MORE MANAGEABLE HAIR, FAIRER SKIN COMPLEXION, SEXIER BODY, APPEALING SMILE, LONG-LASTING FRESH BREATH AND HOPE “PAG GINAMIT KO ITO, HINDI NA AKO MAGKAKAROON NG PUTOK SA KILI-KILI.”\r\n\r\nCONSUMERS BUY HOPE FOR A FASTER INTERNET CONNECTION, UNINTERRUPTED NON-SENSE PHONE CONVERSATION, FINANCIAL SECURITY AND HOPE THAT WHATEVER HAPPENS, “WE FIND WAYS SO THAT WE CAN MAKE THE BEST HAPPEN.” (LAUGH) THAT’S WHEN BDO MERGES WITH BPI WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nPEOPLE BUY HOPE FOR A RELIABLE NEWS REPORTING THAT’S WHY WE TELL THEM “DAHIL HINDI NATUTULOG ANG BALITA, NAKA-ALERTO KAMING MGA PATROL NG PILIPINO, NAGLILINGKOD SA INYO, SAAN MAN, KAILAN MAN, KAPATID.” (LAUGH) THAT’S WHEN ABS-CBN MERGES WITH TV5 TO BUY GMA7 WHICH WE KNOW WILL NEVER HAPPEN.\r\n\r\nTHE TRUTH IS, INTELLIGENT CONSUMERS (AND THOSE WHO PRETEND TO BE INTELLIGENT) WILL USE EVERYTHING WE SAY AGAINST US IF THEY FIND AN OPPORTUNITY TO DO SO, TAKE THEIR PET PEEVES TO THE DEMOCRATIC SOCIALIST MEDIA, MAKE SOME ALLIES WITH THE SAME PICKLE-MINDED CUSTOMERS AND ALTOGETHER CURSE US AND JUDGE US AND MAKE UP STORIES AS IF WE NEVER SERVED THEM ANY GOOD IN THE PAST.\r\n\r\nDISSATISFACTION ALWAYS MAKES IT TO THE HEADLINE AND CONSUMERS MAKE US VICTIMS OF OUR OWN PROMISES.\r\n\r\n(INTENDED FOR FUN ONLY) THAT’S WHY BDO SHOULD RECONSIDER THEIR TAGLINE FROM “WE FIND WAYS.” TO “WE FIND SOME WAYS.”\r\n\r\nBPI’S “MAKE THE BEST HAPPEN.” TO “TRY TO MAKE THE BEST HAPPEN.” PLDT’S “WE ARE CHANGING LIVES.” TO “WE ARE CHANGING SOME LIVES.”\r\n\r\nST. LUKES’ “WE LOVE LIFE.” TO “WE LOVE LIFE BUT IT MAY BE GOD’S WILL IN CASE YOU DIE.” CITIBANK’S “THE CITI NEVER SLEEPS.” TO “THE CITI NEVER SLEEPS BUT YOU SHOULD.”\r\n\r\nCUSTOMERS WILL DO WHAT THEY ARE PROGRAMMED TO DO BEST: COMPLAIN WHEN THERE’S INCONVENIENCE AND BE QUIET WHEN EVERYTHING WORKS WELL.\r\n\r\nAND THAT’S AS REAL AS IT GETS.\r\n\r\nEIGHT YEARS AGO, I STARTED AN UNLIKELY TRIP TO ENTREPRENEURSHIP. MY CASE WAS HOPELESS, A TRYING HARD CORPORATE GUY TRYING TO FIND HIS PLACE IN A COMPETITIVE MAKATI MARKETPLACE, NOT KNOWING WHAT TO DO AND WHERE TO GO NEXT.\r\n\r\nBUT FOR SOME REASONS, I QUIT MY JOB AND DO SOME FREELANCE WORK UNTIL I HAVE ENOUGH MONEY TO REGISTER MY OWN TINY, LITTLE BUSINESS.\r\n\r\nSTARTING A BUSINESS, IF YOU CAN CALL IT THAT, WAS WAY BEYOND MY WILDEST IMAGINATION BECAUSE TO TELL YOU HONESTLY, I DIDN\'T EVEN KNOW THE MEANING OF ENTREPRENEURSHIP BACK THEN.\r\n\r\nIT WAS VERY DIFFICULT TO SPELL AND EVEN MORE DIFFICULT TO PRONOUNCE.\r\n\r\nBUT EIGHT YEARS LATER, MY SMALL BUSINESS HAS SLOWLY BUT STEADILY GROWN EVEN WITHOUT HAVING TO SPEND HUGE FUND IN ADVERTISING BUDGET.\r\n\r\nTHIS IS NOT TO SAY THOUGH THAT YOU NEED TO TAKE THAT FUND AWAY FOR TWO REASONS. ONE, ADVERTISING MANAGERS WILL KILL ME.\r\n\r\nTWO, THE DIFFERENCE BETWEEN YOU AND ME IS THAT YOU CAN AFFORD IT AND I CANNOT.\r\n\r\nSINCE WE STARTED IN 2005, WE HAVE SPOKEN TO MORE THAN HALF A MILLION PEOPLE NOT ONLY IN THE PHILIPPINES BUT ALSO IN COUNTRIES LIKE MALAYSIA, SOUTH KOREA, VIETNAM, THAILAND, BRUNEI AND SINGAPORE.\r\n\r\nWE HAVE BEEN FEATURED OR SPOKEN TO OVER 2,000 CONFERENCES, CONVENTIONS AND SEMINARS AND WORKSHOPS.\r\n\r\nI AM SAYING IT PLAINLY AND WITHOUT PRIDE BECAUSE OUR MARKET—STUDENTS, TEACHERS, THE ACADEME, THE YOUTH—HAS PROBABLY TRUSTED US IN SEVERAL MORE WAYS THAN WE KNOW, IN SEVERAL MORE WAYS THAN WE EXPECT.\r\n\r\nWHEN SOME PROFIT-CENTERED TRAINING COMPANIES AND SPEAKERS HAVE FORGOTTEN TO SHOW SOME CARE AND AFFECTION TO SCHOOLS BY DECLINING THEIR INVITATION FOR LACK OF BUDGET, WE CARED FOR THEM AND WE COVERED THEM.\r\n\r\nWITH OR WITHOUT ENOUGH BUDGET FOR SPEAKERS, WE SUPPLIED THEM WITH SPEAKERS TO INSPIRE THEM SO THEY CAN BETTER PREPARE FOR THEIR LIVES AFTER SCHOOL.\r\n\r\nBUT ARE WE THE MOST TRUSTED BRAND IN OUR CATEGORY?\r\n\r\nREADER’S DIGEST SAYS NO. DEFINITELY NOT. NO. I DON’T THINK SO. NOT YET. AND IT IS NOT FOR US TO CLAIM. IT’S FOR THE PEOPLE TO GIVE.\r\n\r\nBEFORE YOU ARE GATHERED HERE TO ACCEPT THE AWARD (GOLD, PLATINUM, ALUMINIUM, GYMNASIUM), YOU HAVE MADE A LOT OF RIGHT AND WRONG DECISIONS. THOSE DECISIONS HAVE BECOME YOUR GATE PASSES FOR TONIGHT’S EVENT.\r\n\r\nBUT AWARDS LIKE THESE ARE NOTHING BUT A VALIDATION OF YOUR HARD WORK AND DISCIPLINE—THAT DESPITE THE MANY CHALLENGES YOU’VE FACED IN A WORLD WHERE SPEED MEANS POWER, STRATEGY MEANS WINNING, TECHNOLOGY MEANS SURVIVAL, PEOPLE HAVE TRUSTED YOUR BRAND AND THEY MAY TRUST YOU OVER AND OVER AGAIN IF YOU DO TWO THINGS:\r\n\r\nONE, ALWAYS CHALLENGE YOUR ASSUMPTION.\r\n\r\nIN MY UNDERSTANDING, BRANDS FAIL NOT BECAUSE OF LACK OF MARKETING AND ADVERTISING BUDGET.\r\n\r\nNOT EVEN BECAUSE OF STRONGER AND MORE ABLE COMPETITORS. NOT EVEN BECAUSE OF THE BAD ECONOMY.\r\n\r\nBRANDS, WHICH HAVE FAILED TERRIBLY, FAILED BECAUSE OF FALSE ASSUMPTION.\r\n\r\nTAKE THE CASE OF POLAROID, THE ALL-TIME LEADER IN INSTANT PHOTOGRAPHY.\r\n\r\nIN THE 1960s, POLAROID STARTED ITS RESEARCH ON DIGITAL PHOTOGRAPHY. BY 1989, MOST OF THEIR R AND D RESOURCES WERE POINTED AT GOING DIGITAL.\r\n\r\nSO WHY DID POLAROID DIE? DID IT DIE BECAUSE ITS IDEA OF THE FUTURE CAME TOO EARLY OR DID IT UNKNOWINGLY COMMIT SUICIDE BY MAKING FALSE ASSUMPTION?\r\n\r\nIN 1985, THE COMPANY INSISTED THAT, AND I QUOTE, AS ELECTRONIC IMAGING BECOMES MORE PREVALENT, IT REMAINS A BASIC HUMAN NEED FOR PERMANENT VISUAL RECORD.\r\n\r\nA RESEARCH FROM YALE UNIVERSITY SCHOOL OF MANAGEMENT SUGGESTS THAT FALSE ASSUMPTION ABOUT THE CHANGING LANDSCAPE OF PHOTOGRAPHY INDUSTRY BROUGHT POLAROID TO ITS FUNERAL.\r\nTODAY, IT’S TEMPTING TO ASSUME HOW THE FUTURE IS GOING TO BE LIKE AND MAKE EVERYBODY BELIEVE THAT WE CAN NEVER BE WRONG. THAT WE HOLD THE FUTURE IN OUR HANDS.\r\n\r\nBUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.\r\n\r\nA TRUSTWORTHY BRAND ALWAYS CHALLENGES ITS ASSUMPTION.\r\n\r\nTWO, ALWAYS BE RELEVANT BY LOOKING BEYOND WHAT YOU CAN DO.\r\n\r\nLIFE MOVES ON. MANY BRANDS NECESSARILY DON’T. THE PROOF? MANY OF THOSE BRANDS WHICH SUCCEEDED IN THE PAST NO LONGER EXIST TODAY.\r\n\r\nTAKE THE CASE OF KODAK. ABOUT 40 YEARS AGO, IT COVERED 90% OF THE US FILM MARKET. IT WAS RECOGNIZED AS ONE OF THE WORLD’S MOST VALUABLE BRANDS.\r\n\r\nTODAY, IT’S STILL ONE OF THE WORLD’S MOST VALUABLE BRANDS—BUT A DEAD ONE—SO MOST VALUABLE DEAD BRAND.\r\n\r\nDID KODAK DIE BECAUSE THE COMPETITION KILLED IT OR DID IT COMMIT SUICIDE BY FAILING TO LOOK BEYOND?\r\n\r\nIN 1975, SEVEN YEARS BEFORE I WAS BORN, AND SOME OF YOU MAY HAVE STARTED WORKING, KODAK INVENTED THE FIRST DIGITAL CAMERA.\r\n\r\nBUT FOR FEAR OF HURTING ITS FILM BUSINESS, IT WITHHELD THE INVENTION.\r\n\r\nAS IT HAPPENS, COMPETITORS SONY AND CANON SAW AN OPPORTUNITY AND THEY SHAPED THE MARKET AND BECAME THE BRANDS THAT WE KNOW TODAY.\r\n\r\nKODAK DIED NOT BECAUSE MANY PEOPLE DIDN’T TRUST THE BRAND. PROBABLY MILLIONS OF PEOPLE STILL DO UP TO THIS DAY. WHO WILL WE EVER FORGET THAT “KODAKAN MOMENTS”?\r\n\r\nBUT KODAK SIMPLY LOST ITS RELEVANCE BY FAILING TO LOOK BEYOND WHAT IT CAN DO. ITS FEAR TO INNOVATE SENT THEM TO THE PEARLY GATES.\r\n\r\nMARKETING IS NOT SIMPLY AN ART OF MAKING PRODUCTS SO POPULAR SO YOU CAN MAKE MORE SALES, JUST AS KODAK THOUGHT IT WAS.\r\n\r\nMARKETING IS ABOUT SINCERELY COMMUNICATING THE BRAND’S VALUE AND RELEVANCE TO CONSUMERS.\r\n\r\nAND IF, FOR SOME REASONS, IT FAILS TO DO SO, THEN, NO AMOUNT OF INNOVATION AND STRATEGIC PLANNING AND OCCASIONAL FACEBOOKING CAN SAVE THE BRAND FROM A BRAND FUNERAL WAITING TO HAPPEN.\r\n\r\nYOU MAY BE INNOVATIVE—THE MOST ADVANCED AMONG ALL YOUR PEERS IN THE INDUSTRY—BUT THAT DOESN’T AUTOMATICALLY MEAN YOU ARE RELEVANT.\r\n\r\nIF YOU HAVE EXPERIENCED THE GOLDEN YEARS OF MA MON LUK, ZENCO FOOTSTEP, CHOCNUT, MIGHTY KID SHOES, AND 680 APPLIANCE CENTER, YOU MAY THINK BACK THEN THAT THEIR SUCCESSES ARE GOING TO LAST FOREVER.\r\n\r\nIT DIDN’T.\r\n\r\nONCE THEY WERE SO GOOD AND NOW SOME OF THEM ARE AS GOOD AS GONE. SOME BARELY FIND THEIR WAY TO SURVIVE—ALL BECAUSE THEY FAILED TO LOOK BEYOND.\r\n\r\nA TRUSTWORTHY BRAND IS A RELEVANT BRAND. IT CHANGES WITH TIME. IT CHANGES WITH PEOPLE.\r\n\r\nI GUESS SURVIVAL IS AN UNLIKELY PREFERENCE IN TODAY’S MARKETPLACE EITHER BECAUSE EVERYBODY ELSE IS GOING INTO THAT DIRECTION.\r\n\r\nA CLEARER AND LONGER-LASTING STRATEGY THEREFORE IS TRUSTWORTHINESS.\r\n\r\nIT IS A FOUR-SYLLABLE WORD WITH THREE LETTER T AND THREE LETTER S AND A QUITE DIFFICULT WORD TO PRONOUNCE WHICH I DON’T KNOW WHY I HAVE TO TELL YOU THAT SINCE THOSE DETAILS HAVE NOTHING TO DO WITH THE CONCLUSION OF THIS SPEECH. (LAUGH)\r\n\r\nON NOVEMBER 25, 2008, JIM COLLINS, MY UNCLE, WROTE IN FORTUNE MAGAZINE, AND I QOUTE, WHETHER YOU PREVAIL OR FAIL, ENDURE OR DIE, WHETHER YOU MAKE IT ONTO FORTUNE 500, AND WHETHER YOU STAY THERE, DEPENDS MORE ON WHAT YOU DO TO YOUR SELF THAN ON WHAT THE WORLD DOES TO YOU.\r\n\r\nYOU MAY NOT REALIZE THE EXTENT OF YOUR CONTRIBUTION TO THIS WORLD, HOW YOU SHAPE OUR COMMUNITIES IN A THOUSAND SPECIAL WAYS EVERY DAY AND HOW YOU MAKE YOUR CUSTOMERS FEEL SO VALUED AND SO LOVED EVERY TIME THEY EXPERIENCE YOUR BRAND.\r\n\r\nTONIGHT, I WOULD LIKE YOU TO KNOW THAT WITHOUT YOUR BRAND, IT WOULD HAVE BEEN A DIFFICULT, BORING LIFE OUT THERE.\r\n\r\nSO, TO END MY ENDING, I TRIED TO LOOK UP THE MEANING OF TRUSTWORTHINESS.\r\n\r\nSINCE I DIDN’T HAVE A DICTIONARY, I LOOKED AROUND I FOUND THE TRUE MEANING OF TRUSTWORTHINESS IN THE EYES OF THOSE WHO ARE RECEIVING THE AWARD TONIGHT.\r\n\r\nON BEHALF OF THE LLOYDLUNA COMPANY, CONGRATULATIONS. THANK YOU. GOD BLESS YOU. GOD BLESS THE PHILIPPINES.\r\n\r\n—— END OF SPEECH ——', '2014 Reader\'s Digest Trusted Brands Philippines', 'BUT THE PRESENT, NOT THE FUTURE, CAN BEST JUDGE IF PEOPLE WILL TRUST YOUR BRAND OR NOT, IF YOUR BRAND IS TO STAY ALIVE OR DIE, AND IF YOUR BRAND WILL BE VOTED AGAIN NEXT YEAR OR NOT ANYMORE.', 'inherit', 'closed', 'open', '', '7126-revision-v1', '', '', '2014-06-05 19:02:08', '2014-06-05 11:02:08', '', 7126, 'http://www.lloydluna.com/7126-revision-v1/', 0, 'revision', '', 0),
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